Sleepwear Market
完整報告名稱與涵蓋範圍
Sleepwear Market Size, Share & Trends Analysis Report By Product (Top Wear, Bottom Wear, Sleepwear Sets), By End User (Women, Men, Children), By Distribution Channel, By Region, And Segment Forecasts, 2026 - 2033
報告摘要
Sleepwear Market Summary
The global sleepwear market size was valued at USD 22.3 billion in 2025 and is projected to grow from USD 23.7 billion in 2026 to USD 42.1 billion by 2033, at a CAGR of 8.5% from 2026 to 2033. North America dominated the market, accounting with the largest revenue share of 39.2% in 2025. The market is being driven by comfort-led purchasing, the convergence of sleepwear with loungewear, premium fabric innovation, and the growing role of sleepwear in wellness and self-care routines.
Brands are moving beyond basic pajamas toward breathable, temperature-regulating, and softer materials, while coordinated sets, robes, and versatile separates are broadening the category’s everyday relevance. This is expanding sleepwear from a functional nighttime garment into a lifestyle apparel category.
The shift toward multifunctional sleepwear is driving demand, as consumers increasingly expect garments to work for sleeping, relaxing, and light activities at home. Macy’s developed its State of Day collection in 2024 after surveying more than 25,000 women and finding demand for greater comfort, improved fabrics and coverage, and practical features such as pockets. In 2024, Promotional Products Association International (PPAI) also reported that pajama and lounge sets are increasingly appearing beyond the home, including in travel and resort settings.
Digital commerce and social-led discovery are further penetrating the category, allowing specialist sleepwear brands to reach consumers without extensive physical retail networks. At the same time, brands are using D2C websites, social content, collaborations, and limited collections to showcase designs, fabrics, and styling, increasing product discovery and encouraging repeat purchases.
Sustainability and material performance are reinforcing these drivers rather than acting as standalone trends. Consumers are increasingly evaluating sleepwear based on softness, breathability, moisture management, and fabric composition, encouraging brands to introduce organic cotton, bamboo-derived fabrics, modal, and other lower-impact materials. This is particularly relevant because sleepwear has prolonged skin contact, making fabric feel and comfort central to purchase decisions. The combination of comfort, versatility, digital accessibility, and fabric innovation is therefore broadening the consumer base and increasing purchase frequency, supporting sustained global market expansion.
Global Sleepwear Market Report Segmentation
This report forecasts revenue growth at the global, regional & country levels and provides an analysis of the latest trends and opportunities in each sub-segment from 2026 to 2033. For this study, Grand View Research has segmented the global sleepwear market report based on product, end user, distribution channel, and region:
• Product Outlook (Revenue, USD Billion, 2021 - 2033)
• Top Wear
• Bottom Wear
• Sleepwear Sets
• Nightwear Dresses & Gowns
• Others
• End User Outlook (Revenue, USD Billion, 2021 - 2033)
• Women
• Men
• Children
• Distribution Channel Outlook (Revenue, USD Billion, 2021 - 2033)
• Hypermarkets/Supermarkets
• Online Stores
• Departmental Stores
• Others
• Regional Outlook (Revenue, USD Billion, 2021 - 2033)
• North America
o U.S.
o Canada
o Mexico
• Europe
o Germany
o UK
o France
o Italy
o Spain
• Asia Pacific
o China
o Japan
o India
o South Korea
o Australia & New Zealand
• Central & South America
o Brazil
• Middle East & Africa
o South Africa
授權報價
| Single User License | $5,950 USD |
| Enterprise License | $6,950 USD |
| Corporate User License | $8,950 USD |
目錄 Table of Contents
Table of Contents
Chapter 1. Methodology and Scope
1.1. Market Segmentation & Scope
1.2. Market Definition
1.3. Information Procurement
1.3.1. Purchased Database
1.3.2. GVR’s Internal Database
1.3.3. Secondary Sources & Third-Party Perspectives
1.3.4. Primary Research
1.4. Information Analysis
1.4.1. Data Analysis Models
1.5. Market Formulation & Data Visualization
1.6. Data Validation & Publishing
Chapter 2. Executive Summary
2.1. Market Outlook
2.2. Product Outlook
2.3. End User Outlook
2.4. Distribution Channel Outlook
2.5. Regional Outlook
Chapter 3. Sleepwear Market Variables, Trends & Scope
3.1. Market Introduction
3.2. Penetration & Growth Prospect Mapping
3.3. Industry Value Chain Analysis
3.3.1. Sales/Retail Channel Analysis
3.4. Market Dynamics
3.4.1. Market Driver Analysis
3.4.2. Market Restraint Analysis
3.4.3. Industry Challenges
3.4.4. Industry Opportunities
3.5. Industry Analysis Tools
3.5.1. Industry Analysis - Porter’s Five Forces Model
3.6. Market Entry Strategies
Chapter 4. Consumer Behavior Analysis
4.1. Demographic Analysis
4.2. Consumer Trends and Preferences
4.3. Factors Influencing Buying Decision
4.4. Consumer Product Adoption
4.5. Observations & Recommendations
Chapter 5. Sleepwear Market: Product Estimates & Trend Analysis
5.1. Sleepwear Market Product: Key Takeaways
5.2. Product Movement Analysis & Market Share, 2025 & 2033
5.3. Top Wear
5.3.1. Top wear market estimates and forecast, 2021 - 2033 (USD Billion)
5.4. Bottom Wear
5.4.1. Bottom wear market estimates and forecast, 2021 - 2033 (USD Billion)
5.5. Sleepwear Sets
5.5.1. Sleepwear sets market estimates and forecast, 2021 - 2033 (USD Billion)
5.6. Nightwear Dresses & Gowns
5.6.1. Nightwear dresses & gowns market estimates and forecast, 2021 - 2033 (USD Billion)
5.7. Others
5.7.1. Other sleepwear market estimates and forecast, 2021 - 2033 (USD Billion)
Chapter 6. Sleepwear Market: End User Estimates & Trend Analysis
6.1. Sleepwear Market End User: Key Takeaways
6.2. End User Movement Analysis & Market Share, 2025 & 2033
6.3. Women
6.3.1. Women’s sleepwear market estimates and forecast, 2021 - 2033 (USD Billion)
6.4. Men
6.4.1. Men’s sleepwear market estimates and forecast, 2021 - 2033 (USD Billion)
6.5. Children
6.5.1. Children's sleepwear market estimates and forecast, 2021 - 2033 (USD Billion)
Chapter 7. Sleepwear Market: Distribution Channel Estimates & Trend Analysis
7.1. Sleepwear Market Distribution Channel: Key Takeaways
7.2. Distribution Channel Movement Analysis & Market Share, 2025 & 2033
7.3. Hypermarkets/Supermarkets
7.3.1. Sleepwear market estimates and forecast, through hypermarkets/supermarkets, 2021 - 2033 (USD Billion)
7.3.2. Online Stores
7.3.2.1. Sleepwear market estimates and forecast, through online stores, 2021 - 2033 (USD Billion)
7.4. Departmental Stores
7.4.1. Sleepwear market estimates and forecast, through departmental stores, 2021 - 2033 (USD Billion)
7.4.2. Others
7.4.2.1. Sleepwear market estimates and forecast, through other distribution channels, 2021 - 2033 (USD Billion)
Chapter 8. Sleepwear Market: Regional Estimates & Trend Analysis
8.1. Sleepwear Market: Regional Outlook
8.2. Regional Movement Analysis & Market Share, 2025 & 2033
8.3. North America
8.3.1. U.S.
8.3.1.1. Key country dynamics
8.3.1.2. Market estimates and forecast, 2021 - 2033 (USD Billion)
8.3.2. Canada
8.3.2.1. Key country dynamics
8.3.2.2. Market estimates and forecast, 2021 - 2033 (USD Billion)
8.3.3. Mexico
8.3.3.1. Key country dynamics
8.3.3.2. Market estimates and forecast, 2021 - 2033 (USD Billion)
8.4. Europe
8.4.1. Germany
8.4.1.1. Key country dynamics
8.4.1.2. Market estimates and forecast, 2021 - 2033 (USD Billion)
8.4.2. UK
8.4.2.1. Key country dynamics
8.4.2.2. Market estimates and forecast, 2021 - 2033 (USD Billion)
8.4.3. France
8.4.3.1. Key country dynamics
8.4.3.2. Market estimates and forecast, 2021 - 2033 (USD Billion)
8.4.4. Italy
8.4.4.1. Key country dynamics
8.4.4.2. Market estimates and forecast, 2021 - 2033 (USD Billion)
8.4.5. Spain
8.4.5.1. Key country dynamics
8.4.5.2. Market estimates and forecast, 2021 - 2033 (USD Billion)
8.5. Asia Pacific
8.5.1. China
8.5.1.1. Key country dynamics
8.5.1.2. Market estimates and forecast, 2021 - 2033 (USD Billion)
8.5.2. Japan
8.5.2.1. Key country dynamics
8.5.2.2. Market estimates and forecast, 2021 - 2033 (USD Billion)
8.5.3. India
8.5.3.1. Key country dynamics
8.5.3.2. Market estimates and forecast, 2021 - 2033 (USD Billion)
8.5.4. South Korea
8.5.4.1. Key country dynamics
8.5.4.2. Market estimates and forecast, 2021 - 2033 (USD Billion)
8.5.5. Australia & New Zealand
8.5.5.1. Key country dynamics
8.5.5.2. Market estimates and forecast, 2021 - 2033 (USD Billion)
8.6. Central & South America
8.6.1. Brazil
8.6.1.1. Key country dynamics
8.6.1.2. Market estimates and forecast, 2021 - 2033 (USD Billion)
8.7. Middle East & Africa
8.7.1. South Africa
8.7.1.1. Key country dynamics
8.7.1.2. Market estimates and forecast, 2021 - 2033 (USD Billion)
Chapter 9. Competitive Analysis
9.1. Recent developments & impact analysis, by key market participants
9.2. Company Categorization
9.3. Participant’s Overview
9.4. Financial Performance
9.5. Product Benchmarking
9.6. Company Market Share Analysis, 2025 (%)
9.7. Company Heat Map Analysis
9.8. Strategy Mapping
9.9. Company Profiles
9.9.1. Victoria’s Secret & Co.
9.9.1.1. Company Overview
9.9.1.2. Financial Performance
9.9.1.3. Product Portfolios
9.9.1.4. Strategic Initiatives
9.9.2. Jockey International, Inc.
9.9.2.1. Company Overview
9.9.2.2. Financial Performance
9.9.2.3. Product Portfolios
9.9.2.4. Strategic Initiatives
9.9.3. Calvin Klein, Inc.
9.9.3.1. Company Overview
9.9.3.2. Financial Performance
9.9.3.3. Product Portfolios
9.9.3.4. Strategic Initiatives
9.9.4. Eberjey, Inc.
9.9.4.1. Company Overview
9.9.4.2. Financial Performance
9.9.4.3. Product Portfolios
9.9.4.4. Strategic Initiatives
9.9.5. Petit Plume, LLC.
9.9.5.1. Company Overview
9.9.5.2. Financial Performance
9.9.5.3. Product Portfolios
9.9.5.4. Strategic Initiatives
9.9.6. Lake Pajamas, LLC.
9.9.6.1. Company Overview
9.9.6.2. Financial Performance
9.9.6.3. Product Portfolios
9.9.6.4. Strategic Initiatives
9.9.7. Natori Company, Inc.
9.9.7.1. Company Overview
9.9.7.2. Financial Performance
9.9.7.3. Product Portfolios
9.9.7.4. Strategic Initiatives
9.9.8. Hanesbrands, Inc.
9.9.8.1. Company Overview
9.9.8.2. Financial Performance
9.9.8.3. Product Portfolios
9.9.8.4. Strategic Initiatives
9.9.9. Lunya Company
9.9.9.1. Company Overview
9.9.9.2. Financial Performance
9.9.9.3. Product Portfolios
9.9.9.4. Strategic Initiatives
9.9.10. Marks and Spencer Group plc.
9.9.10.1. Company Overview
9.9.10.2. Financial Performance
9.9.10.3. Product Portfolios
9.9.10.4. Strategic Initiatives
圖表清單 List of Tables & Figures
List of Tables
Table 1 Global sleepwear market - Key market driver analysis
Table 2 Global sleepwear market - Key market restraint analysis
Table 3 Global sleepwear market estimates & forecast, by product, 2021 - 2033 (USD Million)
Table 4 Global sleepwear market estimates & forecast, by end user, 2021 - 2033 (USD Million)
Table 5 Global sleepwear market estimates & forecast, by distribution channel, 2021 - 2033 (USD Million)
Table 6 Global sleepwear market revenue estimates and forecast by region, 2021 - 2033 (USD Million)
Table 7 North America sleepwear market revenue estimates and forecast by country, 2021 - 2033 (USD Million)
Table 8 U.S. macro-economic outlay
Table 9 U.S. sleepwear market estimates and forecast, 2021 - 2033 (USD Million)
Table 10 U.S. sleepwear market estimates & forecast, by product, 2021 - 2033 (USD Million)
Table 11 U.S. sleepwear market estimates & forecast, by end user, 2021 - 2033 (USD Million)
Table 12 U.S. sleepwear market estimates and forecast by distribution channel 2021 - 2033 (USD Million)
Table 13 Canada macro-economic outlay
Table 14 Canada sleepwear market estimates and forecast, 2021 - 2033 (USD Million)
Table 15 Canada sleepwear market estimates & forecast, by product, 2021 - 2033 (USD Million)
Table 16 Canada sleepwear market estimates & forecast, by end user, 2021 - 2033 (USD Million)
Table 17 Canada sleepwear market estimates and forecast by distribution channel, 2021 - 2033 (USD Million)
Table 18 Mexico macro-economic outlay
Table 19 Mexico sleepwear market estimates and forecast, 2021 - 2033 (USD Million)
Table 20 Mexico sleepwear market estimates & forecast, by product, 2021 - 2033 (USD Million)
Table 21 Mexico sleepwear market estimates & forecast, by end user, 2021 - 2033 (USD Million)
Table 22 Mexico sleepwear market estimates and forecast by distribution channel, 2021 - 2033 (USD Million)
Table 23 Europe sleepwear market estimates and forecast, 2021 - 2033 (USD Million)
Table 24 UK macro-economic outlay
Table 25 UK sleepwear market estimates and forecast, 2021 - 2033 (USD Million)
Table 26 UK sleepwear market estimates & forecast, by product, 2021 - 2033 (USD Million)
Table 27 UK sleepwear market estimates & forecast, by end user, 2021 - 2033 (USD Million)
Table 28 UK sleepwear market estimates and forecast by distribution channel, 2021 - 2033 (USD Million)
Table 29 Germany macro-economic outlay
Table 30 Germany sleepwear market estimates and forecast, 2021 - 2033 (USD Million)
Table 31 Germany sleepwear market estimates & forecast, by product, 2021 - 2033 (USD Million)
Table 32 Germany sleepwear market estimates & forecast, by end user, 2021 - 2033 (USD Million)
Table 33 Germany sleepwear market estimates and forecast by distribution channel, 2021 - 2033 (USD Million)
Table 34 France macro-economic outlay
Table 35 Germany sleepwear market estimates and forecast, 2021 - 2033 (USD Million)
Table 36 France sleepwear market estimates & forecast, by product, 2021 - 2033 (USD Million)
Table 37 France sleepwear market estimates & forecast, by end user, 2021 - 2033 (USD Million)
Table 38 France sleepwear market estimates and forecast by distribution channel, 2021 - 2033 (USD Million)
Table 39 Italy macro-economic outlay
Table 40 Italy sleepwear market estimates and forecast, 2021 - 2033 (USD Million)
Table 41 Italy sleepwear market estimates & forecast, by product, 2021 - 2033 (USD Million)
Table 42 Italy sleepwear market estimates & forecast, by end user, 2021 - 2033 (USD Million)
Table 43 Italy sleepwear market estimates and forecast by distribution channel, 2021 - 2033 (USD Million)
Table 44 Spain macro-economic outlay
Table 45 Spain sleepwear market estimates and forecast, 2021 - 2033 (USD Million)
Table 46 Spain sleepwear market estimates & forecast, by product, 2021 - 2033 (USD Million)
Table 47 Spain sleepwear market estimates & forecast, by end user, 2021 - 2033 (USD Million)
Table 48 Spain sleepwear market estimates and forecast by distribution channel, 2021 - 2033 (USD Million)
Table 49 Asia Pacific sleepwear market estimates and forecast, 2021 - 2033 (USD Million)
Table 50 China macro-economic outlay
Table 51 China sleepwear market estimates and forecast, 2021 - 2033 (USD Million)
Table 52 China sleepwear market estimates & forecast, by product, 2021 - 2033 (USD Million)
Table 53 China sleepwear market estimates & forecast, by end user, 2021 - 2033 (USD Million)
Table 54 China sleepwear market estimates and forecast by distribution channel, 2021 - 2033 (USD Million)
Table 55 India macro-economic outlay
Table 56 India sleepwear market estimates and forecast, 2021 - 2033 (USD Million)
Table 57 India sleepwear market estimates & forecast, by product, 2021 - 2033 (USD Million)
Table 58 India sleepwear market estimates & forecast, by end user, 2021 - 2033 (USD Million)
Table 59 India sleepwear market estimates and forecast by distribution channel, 2021 - 2033 (USD Million)
Table 60 Japan macro-economic outlay
Table 61 Japan sleepwear market estimates and forecast, 2021 - 2033 (USD Million)
Table 62 Japan sleepwear market estimates & forecast, by product, 2021 – 2033 (USD Million)
Table 63 Japan sleepwear market estimates & forecast, by end user, 2021 - 2033 (USD Million)
Table 64 Japan sleepwear market estimates and forecast by distribution channel, 2021 - 2033 (USD Million)
Table 65 South Korea macro-economic outlay
Table 66 South Korea sleepwear market estimates and forecast, 2021 - 2033 (USD Million)
Table 67 South Korea sleepwear market estimates & forecast, by product, 2021 - 2033 (USD Million)
Table 68 South Korea sleepwear market estimates & forecast, by end user, 2021 - 2033 (USD Million)
Table 69 South Korea sleepwear market estimates and forecast by distribution channel, 2021 - 2033 (USD Million)
Table 70 Australia & New Zealand macro-economic outlay
Table 71 Australia & New Zealand sleepwear market estimates and forecast, 2021 - 2033 (USD Million)
Table 72 Australia & New Zealand sleepwear market estimates & forecast, by product, 2021 - 2033 (USD Million)
Table 73 Australia & New Zealand sleepwear market estimates & forecast, by end user, 2021 - 2033 (USD Million)
Table 74 Australia & New Zealand sleepwear market estimates and forecast by distribution channel, 2021 - 2033 (USD Million)
Table 75 Central & South America sleepwear market estimates and forecast, 2021 - 2033 (USD Million)
Table 76 Brazil macro-economic outlay
Table 77 Brazil sleepwear market estimates and forecast, 2021 - 2033 (USD Million)
Table 78 Brazil sleepwear market estimates & forecast, by product, 2021 - 2033 (USD Million)
Table 79 Brazil sleepwear market estimates & forecast, by end user, 2021 - 2033 (USD Million)
Table 80 Brazil sleepwear market estimates and forecast by distribution channel, 2021 - 2033 (USD Million)
Table 81 Middle East & Africa sleepwear market estimates and forecast, 2021 - 2033 (USD Million)
Table 82 South Africa macro-economic outlay
Table 83 South Africa sleepwear market estimates and forecast, 2021 - 2033 (USD Million)
Table 84 South Africa sleepwear market estimates & forecast, by product, 2021 - 2033 (USD Million)
Table 85 South Africa sleepwear market estimates & forecast, by end user, 2021 - 2033 (USD Million)
Table 86 South Africa sleepwear market estimates and forecast by distribution channel, 2021 - 2033 (USD Million)
List of Figures
Fig. 1 Sleepwear market segmentation
Fig. 2 Information procurement
Fig. 3 Primary research pattern
Fig. 4 Primary research approaches
Fig. 5 Primary research process
Fig. 6 Market snapshot
Fig. 7 Product snapshot
Fig. 8 End User snapshot
Fig. 9 Distribution channel snapshot
Fig. 10 Competitive landscape snapshot
Fig. 11 Sleepwear market value, 2025 (USD Billion)
Fig. 12 Sleepwear market - Industry value chain analysis
Fig. 13 Sleepwear market dynamics
Fig. 14 Sleepwear market: Porter’s analysis
Fig. 15 Sleepwear market, by product: Key takeaways
Fig. 16 Sleepwear market, product: Market share, 2025 & 2033
Fig. 17 Top wear market estimates & forecasts, 2021 - 2033 (USD Billion)
Fig. 18 Bottom wear market estimates & forecast, 2021 - 2033 (USD Billion)
Fig. 19 Sleepwear sets market estimates & forecasts, 2021 - 2033 (USD Billion)
Fig. 20 Nightwear dresses & gowns market estimates & forecasts, 2021 - 2033 (USD Billion)
Fig. 21 Other sleepwear market estimates & forecasts, 2021 - 2033 (USD Billion)
Fig. 22 Sleepwear market, by end user: Key takeaways
Fig. 23 Sleepwear market, end user: Market share, 2025 & 2033
Fig. 24 Women’s sleepwear market estimates & forecasts, 2021 - 2033 (USD Billion)
Fig. 25 Men’s sleepwear market estimates & forecasts, 2021 - 2033 (USD Billion)
Fig. 26 Children’s sleepwear market estimates & forecasts, 2021 - 2033 (USD Billion)
Fig. 27 Sleepwear market, by distribution channel: Key takeaways
Fig. 28 Sleepwear market, by distribution channel: Market share, 2025 & 2033
Fig. 29 Sleepwear market estimates & forecasts, through hypermarkets/supermarkets, 2021 - 2033 (USD Billion)
Fig. 30 Sleepwear market estimates & forecasts, through online stores, 2021 - 2033 (USD Billion)
Fig. 31 Sleepwear market estimates & forecasts, through departmental stores, 2021 - 2033 (USD Billion)
Fig. 32 Sleepwear market estimates & forecasts, through other distribution channels, 2021 - 2033 (USD Billion)
Fig. 33 Sleepwear market revenue, by region, 2025 & 2033 (USD Billion)
Fig. 34 Regional marketplace: Key takeaways
Fig. 35 North America sleepwear market estimates & forecast, 2021 - 2033 (USD Billion)
Fig. 36 U.S. sleepwear market estimates & forecast, 2021 - 2033 (USD Billion)
Fig. 37 Canada sleepwear market estimates & forecast, 2021 - 2033 (USD Billion)
Fig. 38 Mexico sleepwear market estimates & forecast, 2021 - 2033 (USD Billion)
Fig. 39 Europe sleepwear market estimates & forecast, 2021 - 2033 (USD Billion)
Fig. 40 UK sleepwear market estimates & forecast, 2021 - 2033 (USD Billion)
Fig. 41 Germany sleepwear market estimates & forecast, 2021 - 2033 (USD Billion)
Fig. 42 France sleepwear market estimates & forecast, 2021 - 2033 (USD Billion)
Fig. 43 Italy sleepwear market estimates & forecast, 2021 - 2033 (USD Billion)
Fig. 44 Spain sleepwear market estimates & forecast, 2021 - 2033 (USD Billion)
Fig. 45 Asia Pacific sleepwear market estimates & forecast, 2021 - 2033 (USD Billion)
Fig. 46 China sleepwear market estimates & forecast, 2021 - 2033 (USD Billion)
Fig. 47 India sleepwear market estimates & forecast, 2021 - 2033 (USD Billion)
Fig. 48 Japan sleepwear market estimates & forecast, 2021 - 2033 (USD Billion)
Fig. 49 South Korea sleepwear market estimates & forecast, 2021 - 2033 (USD Billion)
Fig. 50 Australia & New Zealand sleepwear market estimates & forecast, 2021 - 2033 (USD Billion)
Fig. 51 Central & South America sleepwear market estimates & forecast, 2021 - 2033 (USD Billion)
Fig. 52 Brazil sleepwear market estimates & forecast, 2021 - 2033 (USD Billion)
Fig. 53 Middle East & Africa sleepwear market estimates & forecast, 2021 - 2033 (USD Billion)
Fig. 54 South Africa sleepwear market estimates & forecast, 2021 - 2033 (USD Billion)
Fig. 55 Key company categorization
Fig. 56 Strategic framework
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