Makeup Market
授權報價
| Single User License | $4,500 USD |
| Multiple User License | $5,500 USD |
| Custom Research License | $8,000 USD |
完整報告名稱與涵蓋範圍
Makeup Market – Global Industry Size, Share, Trends, Opportunity and Forecast, Segmented By Product (Powders, Gels, Lotions, Others), By Application Area (Lips, Eyes, Face, Nails), By Sales Channel (Hypermarket/Supermarket, Specialty Store, Online, Others), By Region & Competition, 2021-2031F
報告摘要
Market Overview
The Global Makeup Market is projected to grow from USD 44.97 Billion in 2025 to USD 64.81 Billion by 2031 at a 6.28% CAGR, encompassing cosmetic preparations such as foundations, lipsticks, and eye shadows formulated to enhance facial and skin appearance. Market expansion is primarily fueled by rising global urbanization and increasing disposable incomes, which collectively empower consumers to invest in personal grooming and aesthetic products; for instance, European decorative cosmetics retail sales reached €13.9 billion in 2024, demonstrating the sector's substantial economic scale.
Market Driver
The proliferation of e-commerce and direct-to-consumer channels is fundamentally restructuring the global makeup market by reducing barriers to entry and enabling personalized brand engagement, with digital platforms evolving into immersive experience hubs where augmented reality tools and algorithmic recommendations drive conversion, allowing manufacturers to bypass traditional retail and capture high-margin direct sales, as exemplified by Coty Inc.'s approximately 20% like-for-like e-commerce sales growth in Q2 FY2024. Simultaneously, the expansion of skincare-infused and hybrid cosmetic formulations, driven by consumer demand for multifunctionality, is redefining product development as manufacturers integrate clinically proven ingredients like hyaluronic acid into color cosmetics, offering long-term dermatological benefits alongside immediate aesthetic correction, supporting premiumization, which is reflected in L'Oréal's Dermatological Beauty division achieving 16.4% like-for-like growth in H1 2024 and China's H1 2024 retail cosmetics sales reaching 216.8 billion yuan.
Market Challenge
The global makeup market faces substantial hurdles due to increasingly rigorous regulatory frameworks concerning ingredient safety and environmental sustainability, compelling manufacturers to allocate significant capital toward research and development solely for compliance rather than innovation. This necessitates frequent product reformulations or packaging redesigns to meet diverse international mandates, creating production bottlenecks that compromise speed-to-market for new cosmetic collections, limiting brands' ability to capitalize on fleeting consumer trends, and driving up operational expenditures. This regulatory burden directly impacts the industry's financial trajectory by eroding profit margins and slowing international trade momentum, as indicated by the French Federation of Beauty Companies reporting a deceleration in cosmetics export growth to 6.8 percent in 2024 compared to 10.8 percent in the previous year, highlighting how regulatory complexities temper market scalability and expansion potential.
Market Trends
The adoption of sustainable, refillable, and circular packaging models is emerging as a critical trend in the global makeup market, driven by intensifying consumer demand for waste reduction and resource efficiency. Manufacturers are increasingly moving away from single-use plastics toward systems that allow consumers to replenish products like foundations and lipsticks without discarding the primary container, thereby mitigating environmental impact and fostering brand loyalty, a transition evidenced by L'Oréal's 17-fold increase in refillable options across its portfolio between 2019 and 2024. Concurrently, the industry is undergoing a transformation characterized by Clean Beauty 2.0 and radical ingredient transparency, where the focus has shifted from vague marketing claims to verifiable data regarding supply chain emissions and safety, compelling suppliers and brands to implement rigorous tracking and disclosure frameworks; Croda International, for example, published Product Carbon Footprint statements for approximately 1,500 beauty ingredients in 2024, enabling cosmetic manufacturers to accurately calculate and communicate environmental impact.
Key Market Players
* L'Oréal S.A.
* Unilever plc
* Avon Products, Inc.
* Revlon Consumer Products LLC
* Coty Inc.
* The Procter & Gamble Company
* Kao Corporation
* Shiseido Co., Ltd.
* Benefit Cosmetics LLC
* The Estée Lauder Companies Inc.
Report Scope
In this report, the Global Makeup Market has been segmented into the following categories, in addition to the industry trends which have also been detailed below:
# Makeup Market, By Product
* Powders
* Gels
* Lotions
* Others
# Makeup Market, By Application Area
* Lips
* Eyes
* Face
* Nails
# Makeup Market, By Sales Channel
* Hypermarket/Supermarket
* Specialty Store
* Online
* Others
# Makeup Market, By Region
* North America
United States
Canada
Mexico
* Europe
France
United Kingdom
Italy
Germany
Spain
* Asia Pacific
China
India
Japan
Australia
South Korea
* South America
Brazil
Argentina
Colombia
* Middle East & Africa
South Africa
Saudi Arabia
UAE
Competitive Landscape
Company Profiles: Detailed analysis of the major companies present in the Global Makeup Market.
Available Customizations:
Global Makeup Market report with the given market data, TechSci Research offers customizations according to a company's specific needs. The following customization options are available for the report:
Company Information
* Detailed analysis and profiling of additional market players (up to five).
目錄 Table of Contents
1. Product Overview
1.1. Market Definition
1.2. Scope of the Market
1.2.1. Markets Covered
1.2.2. Years Considered for Study
1.2.3. Key Market Segmentations
2. Research Methodology
2.1. Objective of the Study
2.2. Baseline Methodology
2.3. Key Industry Partners
2.4. Major Association and Secondary Sources
2.5. Forecasting Methodology
2.6. Data Triangulation & Validation
2.7. Assumptions and Limitations
3. Executive Summary
3.1. Overview of the Market
3.2. Overview of Key Market Segmentations
3.3. Overview of Key Market Players
3.4. Overview of Key Regions/Countries
3.5. Overview of Market Drivers, Challenges, Trends
4. Voice of Customer
5. Global Makeup Market Outlook
5.1. Market Size & Forecast
5.1.1. By Value
5.2. Market Share & Forecast
5.2.1. By Product (Powders, Gels, Lotions, Others)
5.2.2. By Application Area (Lips, Eyes, Face, Nails)
5.2.3. By Sales Channel (Hypermarket/Supermarket, Specialty Store, Online, Others)
5.2.4. By Region
5.2.5. By Company (2025)
5.3. Market Map
6. North America Makeup Market Outlook
6.1. Market Size & Forecast
6.1.1. By Value
6.2. Market Share & Forecast
6.2.1. By Product
6.2.2. By Application Area
6.2.3. By Sales Channel
6.2.4. By Country
6.3. North America: Country Analysis
6.3.1. United States Makeup Market Outlook
6.3.1.1. Market Size & Forecast
6.3.1.1.1. By Value
6.3.1.2. Market Share & Forecast
6.3.1.2.1. By Product
6.3.1.2.2. By Application Area
6.3.1.2.3. By Sales Channel
6.3.2. Canada Makeup Market Outlook
6.3.2.1. Market Size & Forecast
6.3.2.1.1. By Value
6.3.2.2. Market Share & Forecast
6.3.2.2.1. By Product
6.3.2.2.2. By Application Area
6.3.2.2.3. By Sales Channel
6.3.3. Mexico Makeup Market Outlook
6.3.3.1. Market Size & Forecast
6.3.3.1.1. By Value
6.3.3.2. Market Share & Forecast
6.3.3.2.1. By Product
6.3.3.2.2. By Application Area
6.3.3.2.3. By Sales Channel
7. Europe Makeup Market Outlook
7.1. Market Size & Forecast
7.1.1. By Value
7.2. Market Share & Forecast
7.2.1. By Product
7.2.2. By Application Area
7.2.3. By Sales Channel
7.2.4. By Country
7.3. Europe: Country Analysis
7.3.1. Germany Makeup Market Outlook
7.3.1.1. Market Size & Forecast
7.3.1.1.1. By Value
7.3.1.2. Market Share & Forecast
7.3.1.2.1. By Product
7.3.1.2.2. By Application Area
7.3.1.2.3. By Sales Channel
7.3.2. France Makeup Market Outlook
7.3.2.1. Market Size & Forecast
7.3.2.1.1. By Value
7.3.2.2. Market Share & Forecast
7.3.2.2.1. By Product
7.3.2.2.2. By Application Area
7.3.2.2.3. By Sales Channel
7.3.3. United Kingdom Makeup Market Outlook
7.3.3.1. Market Size & Forecast
7.3.3.1.1. By Value
7.3.3.2. Market Share & Forecast
7.3.3.2.1. By Product
7.3.3.2.2. By Application Area
7.3.3.2.3. By Sales Channel
7.3.4. Italy Makeup Market Outlook
7.3.4.1. Market Size & Forecast
7.3.4.1.1. By Value
7.3.4.2. Market Share & Forecast
7.3.4.2.1. By Product
7.3.4.2.2. By Application Area
7.3.4.2.3. By Sales Channel
7.3.5. Spain Makeup Market Outlook
7.3.5.1. Market Size & Forecast
7.3.5.1.1. By Value
7.3.5.2. Market Share & Forecast
7.3.5.2.1. By Product
7.3.5.2.2. By Application Area
7.3.5.2.3. By Sales Channel
8. Asia Pacific Makeup Market Outlook
8.1. Market Size & Forecast
8.1.1. By Value
8.2. Market Share & Forecast
8.2.1. By Product
8.2.2. By Application Area
8.2.3. By Sales Channel
8.2.4. By Country
8.3. Asia Pacific: Country Analysis
8.3.1. China Makeup Market Outlook
8.3.1.1. Market Size & Forecast
8.3.1.1.1. By Value
8.3.1.2. Market Share & Forecast
8.3.1.2.1. By Product
8.3.1.2.2. By Application Area
8.3.1.2.3. By Sales Channel
8.3.2. India Makeup Market Outlook
8.3.2.1. Market Size & Forecast
8.3.2.1.1. By Value
8.3.2.2. Market Share & Forecast
8.3.2.2.1. By Product
8.3.2.2.2. By Application Area
8.3.2.2.3. By Sales Channel
8.3.3. Japan Makeup Market Outlook
8.3.3.1. Market Size & Forecast
8.3.3.1.1. By Value
8.3.3.2. Market Share & Forecast
8.3.3.2.1. By Product
8.3.3.2.2. By Application Area
8.3.3.2.3. By Sales Channel
8.3.4. South Korea Makeup Market Outlook
8.3.4.1. Market Size & Forecast
8.3.4.1.1. By Value
8.3.4.2. Market Share & Forecast
8.3.4.2.1. By Product
8.3.4.2.2. By Application Area
8.3.4.2.3. By Sales Channel
8.3.5. Australia Makeup Market Outlook
8.3.5.1. Market Size & Forecast
8.3.5.1.1. By Value
8.3.5.2. Market Share & Forecast
8.3.5.2.1. By Product
8.3.5.2.2. By Application Area
8.3.5.2.3. By Sales Channel
9. Middle East & Africa Makeup Market Outlook
9.1. Market Size & Forecast
9.1.1. By Value
9.2. Market Share & Forecast
9.2.1. By Product
9.2.2. By Application Area
9.2.3. By Sales Channel
9.2.4. By Country
9.3. Middle East & Africa: Country Analysis
9.3.1. Saudi Arabia Makeup Market Outlook
9.3.1.1. Market Size & Forecast
9.3.1.1.1. By Value
9.3.1.2. Market Share & Forecast
9.3.1.2.1. By Product
9.3.1.2.2. By Application Area
9.3.1.2.3. By Sales Channel
9.3.2. UAE Makeup Market Outlook
9.3.2.1. Market Size & Forecast
9.3.2.1.1. By Value
9.3.2.2. Market Share & Forecast
9.3.2.2.1. By Product
9.3.2.2.2. By Application Area
9.3.2.2.3. By Sales Channel
9.3.3. South Africa Makeup Market Outlook
9.3.3.1. Market Size & Forecast
9.3.3.1.1. By Value
9.3.3.2. Market Share & Forecast
9.3.3.2.1. By Product
9.3.3.2.2. By Application Area
9.3.3.2.3. By Sales Channel
10. South America Makeup Market Outlook
10.1. Market Size & Forecast
10.1.1. By Value
10.2. Market Share & Forecast
10.2.1. By Product
10.2.2. By Application Area
10.2.3. By Sales Channel
10.2.4. By Country
10.3. South America: Country Analysis
10.3.1. Brazil Makeup Market Outlook
10.3.1.1. Market Size & Forecast
10.3.1.1.1. By Value
10.3.1.2. Market Share & Forecast
10.3.1.2.1. By Product
10.3.1.2.2. By Application Area
10.3.1.2.3. By Sales Channel
10.3.2. Colombia Makeup Market Outlook
10.3.2.1. Market Size & Forecast
10.3.2.1.1. By Value
10.3.2.2. Market Share & Forecast
10.3.2.2.1. By Product
10.3.2.2.2. By Application Area
10.3.2.2.3. By Sales Channel
10.3.3. Argentina Makeup Market Outlook
10.3.3.1. Market Size & Forecast
10.3.3.1.1. By Value
10.3.3.2. Market Share & Forecast
10.3.3.2.1. By Product
10.3.3.2.2. By Application Area
10.3.3.2.3. By Sales Channel
11. Market Dynamics
11.1. Drivers
11.2. Challenges
12. Market Trends & Developments
12.1. Merger & Acquisition (If Any)
12.2. Product Launches (If Any)
12.3. Recent Developments
13. Global Makeup Market: SWOT Analysis
14. Porter's Five Forces Analysis
14.1. Competition in the Industry
14.2. Potential of New Entrants
14.3. Power of Suppliers
14.4. Power of Customers
14.5. Threat of Substitute Products
15. Competitive Landscape
15.1. L'Oréal S.A.
15.1.1. Business Overview
15.1.2. Products & Services
15.1.3. Recent Developments
15.1.4. Key Personnel
15.1.5. SWOT Analysis
15.2. Unilever plc
15.3. Avon Products, Inc.
15.4. Revlon Consumer Products LLC
15.5. Coty Inc.
15.6. The Procter & Gamble Company
15.7. Kao Corporation
15.8. Shiseido Co., Ltd.
15.9. Benefit Cosmetics LLC
15.10. The Estée Lauder Companies Inc.
16. Strategic Recommendations
17. About Us & Disclaimer
提及公司
同分類最新報告（消費品與零售）
常見問題
這份報告可以先索取樣本嗎？
可以。建議購買前先申請樣本，提出申請後約 2 個工作天內提供，您可以先確認內容涵蓋範圍是否符合需求。
報告價格如何計算？
報告以美元標價，台幣報價依當日匯率換算並加計 5% 營業稅。不同授權版本（單人／多人／企業全站）價格不同，量子訊息會評估您的使用情境後提供最優惠報價。
下單後多久交付？如何付款？
一般 3–7 個工作天交付，實際依出版商狀況於下單前確認。收到報告確認無誤後開立台幣發票，30 天內電匯付款即可。
量子訊息有限公司為 TechSci Research 在台灣的授權代理，提供報告購買、樣本申請與授權諮詢。電話 +886 2 7751 5192 ・ 聯絡我們