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AI for Sales and Marketing Market by Offering (CRM, Chatbots, AI Agents, Digital Marketing, CDP), Application (Content Marketing, Sentiment Analysis, Predictive Analytics, CX), Technology (ML, NLP, Generative AI) and End User - Global Forecast to 2030

出版商 MarketsandMarkets產業別 ICT & Media出版日期 2025-02-26頁數 421報告編號 TC9298

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報告摘要

The AI for sales and marketing market is projected to grow from USD 57.99 billion in 2025 to USD 240.58 billion by 2030 at a compound annual growth rate (CAGR) of 32.9% during the forecast period. The rising demand for automation, personalized customer engagement, and data-driven insights drive AI for the sales and marketing market. AI enhances lead generation, customer segmentation, and predictive analytics, optimizing sales strategies and marketing ROI. NLP and machine learning advancements enable intelligent chatbots, recommendation systems, and sentiment analysis. However, challenges such as high implementation costs, data privacy concerns, and integration issues with legacy systems hinder adoption. Additionally, resistance to AI due to job displacement fears and ethical concerns further restrains market growth. “Sales agents software type is expected to hold the largest market share during the forecast period” Sales agents of sales software type are expected to witness the fastest growth in the AI for sales and marketing market due to increasing adoption of AI-driven tools that enhance productivity, automate repetitive tasks, and improve customer interactions. AI-powered sales assistants leverage machine learning and predictive analytics to provide real-time insights, optimize lead scoring, and personalize outreach, boosting conversion rates. Businesses are prioritizing AI-enabled CRM and virtual assistants to streamline sales pipelines and decision-making. Additionally, the rising demand for AI-driven chatbots, automated follow-ups, and sales forecasting solutions further accelerates adoption, making AI-powered sales agents a key driver of market growth. “Chatbots & conversational marketing tools software type will have the fastest growth rate during the forecast period” Chatbots and conversational marketing tools are expected to hold the largest market share in the AI for sales and marketing market due to their widespread adoption for enhancing customer engagement, automating interactions, and improving lead conversion. Businesses across industries leverage AI-driven chatbots for 24/7 customer support, personalized recommendations, and seamless communication across multiple channels. The integration of NLP and machine learning enables chatbots to provide human-like responses, improving customer experience and retention. Additionally, the rise of messaging platforms, voice assistants, and self-service solutions has further boosted demand. Their cost-effectiveness, scalability, and ability to streamline marketing and sales workflows drive their dominant market position. “Asia Pacific's to witness rapid AI for sales and marketing growth fueled by innovation and emerging technologies, while North America leads in market size” Asia Pacific is expected to witness the fastest growth in the AI for sales and marketing market due to rapid digital transformation, increasing AI investments, and growing adoption of automation across industries. Expanding e-commerce, rising smartphone penetration, and strong government support for AI initiatives further fuel market expansion. Meanwhile, North America will hold the largest market share, driven by the presence of major AI technology providers, high adoption rates of AI-driven CRM and marketing automation tools, and strong investments in AI research and development. The region’s advanced infrastructure, data-driven decision-making culture, and early adoption of emerging technologies solidify its dominance in the market. Breakdown of primaries In-depth interviews were conducted with Chief Executive Officers (CEOs), innovation and technology directors, system integrators, and executives from various key organizations operating in the AI for sales and marketing market.  By Company: Tier I – 21%, Tier II – 45%, and Tier III – 34%  By Designation: Directors – 51%, Managers – 34%, and others – 15%  By Region: North America – 44%, Europe – 27%, Asia Pacific – 19%, Middle East & Africa – 4%, and Latin America – 6% The report includes the study of key players offering AI for sales and marketing solutions and services. It profiles major vendors in the AI for sales and marketing market. The major players in the AI for sales and marketing market include IBM (US), NVIDIA (US), OpenAI (US), Microsoft (US), Google (US), AWS (US), Oracle (US), Salesforce (US), SAP (Germany), Adobe (US), Hootsuite (Canada), Zoho (India), Sprout Social (US), Dialpad (US), Gong.io (US), Brand24 (Poland), HubSpot (US), 6sense (US), Palantir Technologies (US), Khoros (US), Sprinklr (US), People.ai (US), Copy.ai (US), Moveworks (US), Outreach (US), H2O.ai (US), Synthesia (UK), Jasper (US), Writesonic (US), Salesloft (US), Zapier (US), HeyGen (US), Conversica (US), Relevance AI (Australia), Persana AI (US), Cognism (UK), Lavender (US), Clari (US), Tidio (US), Writer (US), Seamless.AI (US), AiChat (Signapore), Creatio (US), Lately.AI (US), and Regie.ai (US). Research coverage This research report covers the AI for sales and marketing market and has been segmented based on offering, deployment mode, application, technology, and end user. The offering segment consists of sales software types and marketing software types. The sales software type segment contains customer relationship management (CRM), email generators, chatbots & virtual assistants, sales agents, sales forecasting tools, sales intelligence tools, lead scoring tools, and others (sales coach and personalized outreach tools). The marketing software type segment consists of advertising tools, digital marketing tools, content creation & copywriting tools (text generators, image generators, video generators, audio & speech generators), social media management, SEO optimization software, marketing agents, customer data platform (CDP), chatbots & conversational marketing tools, and others (email marketing and influencer marketing). The deployment mode segment is bifurcated into on-premises and cloud. The application segment includes sales applications and marketing applications. The sales application segment consists of sentiment analysis, predictive forecasting, call summaries & exploration, guided selling & reporting, conversation mining, pricing & quotation optimization, revenue intelligence, competitor analysis, deal & pipeline management, and other sales applications (sales performance analytics, customer churn prediction, inventory management, and supply chain optimization). The marketing application segment consists of predictive analytics, content marketing & generation, audience segmentation & personalization, programmatic advertising, customer experience management, campaign management, voice search optimization, and other marketing applications (media monitoring, brand reputation management, and customer journey mapping). The technology segment is bifurcated into two sub segments called other AI and generative AI. Other AI segment contains machine learning, natural language processing, predictive analytics, and context-aware AI. The end user segment consists of enterprises and individual users. The enterprise end users consist of education, BFSI, automotive, healthcare & life sciences, technology & software, media & entertainment, manufacturing, telecommunications, travel & hospitality, retail & e-commerce, and other enterprise end users (government & public sector, construction & real estate, transportation & logistics). The regional analysis of the AI for sales and marketing market covers North America, Europe, Asia Pacific, the Middle East & Africa (MEA), and Latin America. The report also contains a detailed analysis of investment & funding scenarios, case studies, regulatory landscape, ecosystem analysis, supply chain analysis, pricing analysis, and technology analysis. Key Benefits of Buying the Report The report would provide the market leaders/new entrants in this market with information on the closest approximations of the revenue numbers for the overall AI for sales and marketing market and its subsegments. It would help stakeholders understand the competitive landscape and gain more insights better to position their business and plan suitable go-to-market strategies. It also helps stakeholders understand the pulse of the market and provides them with information on key market drivers, restraints, challenges, and opportunities. The report provides insights on the following pointers: • Analysis of key drivers (The development of explainable AI models, Advancements in privacy-preserving machine learning techniques, The maturation of real-time processing capabilities has allowed AI systems to analyze and respond to customer interactions), restraints (AI struggles to interpret complex human emotions and nuanced buyer intent, AI-generated sales outreach often lacks the authenticity needed for high-conversion engagement, and The shortage of marketing professionals who understand both AI capabilities and fundamental marketing principles), opportunities (The convergence of augmented reality and AI is creating opportunities for immersive product demonstrations, Multimodal AI models are opening new possibilities for creating dynamic video content, and The integration of quantum computing with AI marketing systems), and challenges (The rise of synthetic data and AI-generated personas, AI struggles to generate truly personalized marketing content that resonates with diverse audiences, and AI-driven lead scoring systems often misinterpret buyer intent). • Product Development/Innovation: Detailed insights on upcoming technologies, research & development activities, and new product & service launches in the AI for sales and marketing market. • Market Development: Comprehensive information about lucrative markets – the report analyses the AI for sales and marketing market across varied regions. • Market Diversification: Exhaustive information about new products & services, untapped geographies, recent developments, and investments in the AI for sales and marketing market. • Competitive Assessment: In-depth assessment of market shares, growth strategies and service offerings of leading players like IBM (US), NVIDIA (US), OpenAI (US), Microsoft (US), Google (US), AWS (US), Oracle (US), Salesforce (US), SAP (Germany), Adobe (US), Hootsuite (Canada), Zoho (India), Sprout Social (US), Dialpad (US), Gong.io (US), Brand24 (Poland), HubSpot (US), 6sense (US), Palantir Technologies (US), Khoros (US), Sprinklr (US), People.ai (US), Copy.ai (US), Moveworks (US), Outreach (US), H2O.ai (US), Synthesia (UK), Jasper (US), Writesonic (US), Salesloft (US), Zapier (US), HeyGen (US), Conversica (US), Relevance AI (Australia), Persana AI (US), Cognism (UK), Lavender (US), Clari (US), Tidio (US), Writer (US), Seamless.AI (US), AiChat (Signapore), Creatio (US), Lately.AI (US), Regie.ai (US), among others in the AI for sales and marketing market. The report also helps stakeholders understand the pulse of the AI for sales and marketing market and provides them with information on key market drivers, restraints, challenges, and opportunities.
目錄 Table of Contents
1 INTRODUCTION 40 1.1 STUDY OBJECTIVES 40 1.2 MARKET DEFINITION 40 1.3 MARKET SCOPE 41 1.3.1 MARKET SEGMENTATION 41 1.3.2 INCLUSIONS AND EXCLUSIONS 42 1.3.3 YEARS CONSIDERED 43 1.4 CURRENCY CONSIDERED 44 1.5 STAKEHOLDERS 44 2 RESEARCH METHODOLOGY 45 2.1 RESEARCH DATA 45 2.1.1 SECONDARY DATA 46 2.1.2 PRIMARY DATA 46 2.1.2.1 Breakup of primary profiles 47 2.1.2.2 Key industry insights 47 2.2 DATA TRIANGULATION 48 2.3 MARKET SIZE ESTIMATION 49 2.3.1 TOP-DOWN APPROACH 49 2.3.2 BOTTOM-UP APPROACH 50 2.4 MARKET FORECAST 53 2.5 RESEARCH ASSUMPTIONS 54 2.6 STUDY LIMITATIONS 56 3 EXECUTIVE SUMMARY 57 4 PREMIUM INSIGHTS 65 4.1 ATTRACTIVE OPPORTUNITIES FOR PLAYERS IN AI FOR SALES & MARKETING MARKET 65 4.2 AI FOR SALES & MARKETING MARKET: TOP THREE TECHNOLOGIES 66 4.3 NORTH AMERICA: AI FOR SALES & MARKETING MARKET, BY OFFERING AND APPLICATION 66 4.4 AI FOR SALES & MARKETING MARKET, BY REGION 67 5 MARKET OVERVIEW AND INDUSTRY TRENDS 68 5.1 INTRODUCTION 68 5.2 MARKET DYNAMICS 68 5.2.1 DRIVERS 69 5.2.1.1 Development of explainable AI models allows sales teams to understand and articulate need for specific recommendations 69 5.2.1.2 Emergence of privacy-preserving machine learning techniques enabled marketers to extract insights from customer data while maintaining compliance 70 5.2.1.3 Evolution of real-time processing capabilities allowed AI systems to analyze and respond to customer interactions instantly 70 5.2.2 RESTRAINTS 71 5.2.2.1 AI struggles to interpret complex human emotions and nuanced buyer intent despite advances in sentiment analysis 71 5.2.2.2 AI-generated sales outreach often lacks authenticity needed for high-conversion engagement 72 5.2.2.3 Shortage of marketing professionals who understand AI capabilities and marketing principles to create knowledge gap 72 5.2.3 OPPORTUNITIES 72 5.2.3.1 Convergence of augmented reality and AI to create opportunities for immersive product demonstrations adapting to individual customer preferences 72 5.2.3.2 Multimodal AI models open new possibilities for creating dynamic video content that adapts in real time to viewer engagement metrics 73 5.2.3.3 Integration of quantum computing with AI marketing systems to enable real-time optimization of complex, multi-channel campaigns 73 5.2.4 CHALLENGES 74 5.2.4.1 Rise of synthetic data and AI-generated personas to affect distinction between genuine customer behavior and artificial interactions 74 5.2.4.2 AI struggles to generate truly personalized marketing content that resonates with diverse audiences 74 5.2.4.3 AI-driven lead scoring systems often misinterpret buyer intent, leading to inaccurate prioritization 75 5.3 EVOLUTION OF AI FOR SALES & MARKETING 75 5.4 SUPPLY CHAIN ANALYSIS 77 5.5 ECOSYSTEM ANALYSIS 79 5.5.1 AI SALES SOFTWARE TYPE 81 5.5.1.1 Email generators 81 5.5.1.2 Chatbots & assistants 82 5.5.1.3 Sales agents 82 5.5.1.4 Sales forecasting 82 5.5.1.5 Lead scoring 82 5.5.1.6 Sales intelligence 82 5.5.1.7 Customer relationship management (CRM) 82 5.5.1.8 Sales coach 83 5.5.1.9 Revenue intelligence 83 5.5.1.10 Personalized outreach 83 5.5.1.11 Pipeline management 83 5.5.2 AI MARKETING SOFTWARE TYPE 83 5.5.2.1 Campaign management 83 5.5.2.2 SEO optimization 83 5.5.2.3 Advertising 84 5.5.2.4 Digital marketing 84 5.5.2.5 Content creation 84 5.5.2.6 Social media management 84 5.5.2.7 Marketing agents 84 5.5.2.8 Customer data platform (CDP) 84 5.5.2.9 Conversational marketing 85 5.5.2.10 Email marketing 85 5.5.2.11 Influencer marketing 85 5.6 INVESTMENT LANDSCAPE AND FUNDING SCENARIO 85 5.7 IMPACT OF GENERATIVE AI ON SALES & MARKETING MARKET 86 5.7.1 PERSONALIZED CONTENT GENERATION 87 5.7.2 CHATBOTS AND VIRTUAL ASSISTANTS 88 5.7.3 AD AND CREATIVE DESIGN GENERATION 88 5.7.4 SALES COACHING AND ENABLEMENT 88 5.7.5 MARKET RESEARCH AND TREND ANALYSIS 88 5.7.6 LEAD SCORING AND PROSPECTING 88 5.8 CASE STUDY ANALYSIS 89 5.8.1 CONCEPTSALES REDUCED VIDEO PRODUCTION COSTS BY 66% WITH SYNTHESIA’S AI-POWERED SOLUTION 89 5.8.2 DELTIC GROUP TRANSFORMED CUSTOMER INTERACTIONS AND BOOSTED REVENUE WITH IBM WATSONX ASSISTANT 89 5.8.3 ULRICH BOOSTED LEAD CONVERSION AND CUSTOMER ENGAGEMENT WITH DRIFT’S BIONIC CHATBOTS 90 5.8.4 LEICA GEOSYSTEMS INCREASED LEAD CONVERSIONS BY 300% WITH CONVERSICA’S AI ASSISTANT 90 5.8.5 GECKO HOSPITALITY AUTOMATED 90% OF CUSTOMER SERVICE WITH TIDIO’S AI-POWERED CHATBOTS 91 5.9 TECHNOLOGY ANALYSIS 91 5.9.1 KEY TECHNOLOGIES 91 5.9.1.1 Conversational AI 91 5.9.1.2 Robotic process automation (RPA) 92 5.9.1.3 Autonomous AI and autonomous agents 92 5.9.1.4 AutoML 92 5.9.1.5 Computer vision 92 5.9.1.6 Decision intelligence 93 5.9.2 COMPLEMENTARY TECHNOLOGIES 93 5.9.2.1 Internet of Things (IoT) 93 5.9.2.2 Casual AI 93 5.9.2.3 Big data 94 5.9.2.4 AR/VR 94 5.9.3 ADJACENT TECHNOLOGIES 94 5.9.3.1 Blockchain 94 5.9.3.2 Edge computing 95 5.9.3.3 Cybersecurity 95 5.10 REGULATORY LANDSCAPE 95 5.10.1 REGULATORY BODIES, GOVERNMENT AGENCIES, AND OTHER ORGANIZATIONS 96 5.10.2 REGULATIONS, BY REGION 99 5.10.2.1 North America 99 5.10.2.1.1 SCR 17: Artificial Intelligence Bill (California) 99 5.10.2.1.2 SB 1103: Artificial Intelligence Automated Decision Bill (Connecticut) 99 5.10.2.1.3 National Artificial Intelligence Initiative Act (NAIIA) 99 5.10.2.1.4 Artificial Intelligence and Data Act (AIDA) - Canada 100 5.10.2.2 Europe 100 5.10.2.2.1 European Union (EU) - Artificial Intelligence Act (AIA) 100 5.10.2.2.2 General Data Protection Regulation (Europe) 101 5.10.2.3 Asia Pacific 101 5.10.2.3.1 Interim Administrative Measures for Generative Artificial Intelligence Services (China) 101 5.10.2.3.2 National AI Strategy (Singapore) 102 5.10.2.3.3 Hiroshima AI Process Comprehensive Policy Framework (Japan) 102 5.10.2.4 Middle East & Africa 103 5.10.2.4.1 National Strategy for Artificial Intelligence (UAE) 103 5.10.2.4.2 National Artificial Intelligence Strategy (Qatar) 103 5.10.2.4.3 AI Ethics Principles and Guidelines (Dubai, UAE) 104 5.10.2.5 Latin America 104 5.10.2.5.1 Santiago Declaration (Chile) 104 5.10.2.5.2 Brazilian Artificial Intelligence Strategy (EBIA) 104 5.11 PATENT ANALYSIS 105 5.11.1 METHODOLOGY 105 5.11.2 PATENTS FILED, BY DOCUMENT TYPE 105 5.11.3 INNOVATION AND PATENT APPLICATIONS 105 5.12 PRICING ANALYSIS 110 5.12.1 AVERAGE SELLING PRICE OF OFFERING 111 5.12.2 AVERAGE SELLING PRICE OF APPLICATION 112 5.13 KEY CONFERENCES AND EVENTS 113 5.14 PORTER’S FIVE FORCES ANALYSIS 114 5.14.1 THREAT OF NEW ENTRANTS 115 5.14.2 THREAT OF SUBSTITUTES 116 5.14.3 BARGAINING POWER OF SUPPLIERS 116 5.14.4 BARGAINING POWER OF BUYERS 116 5.14.5 INTENSITY OF COMPETITION RIVALRY 117 5.15 TRENDS/DISRUPTIONS IMPACTING CUSTOMERS’ BUSINESSES 117 5.15.1 TRENDS/DISRUPTIONS IMPACTING CUSTOMERS’ BUSINESSES 117 5.16 KEY STAKEHOLDERS & BUYING CRITERIA 118 5.16.1 KEY STAKEHOLDERS IN BUYING PROCESS 118 5.16.2 BUYING CRITERIA 119 6 AI FOR SALES & MARKETING MARKET, BY OFFERING 120 6.1 INTRODUCTION 121 6.1.1 OFFERING: AI FOR SALES & MARKETING MARKET DRIVERS 121 6.2 SALES 122 6.2.1 CUSTOMER RELATIONSHIP MANAGEMENT (CRM) 124 6.2.1.1 AI-powered CRM systems revolutionize sales and customer engagement by automating processes and providing real-time insights 124 6.2.2 EMAIL GENERATORS 125 6.2.2.1 AI-driven email generators enhance outreach and personalization by crafting customized messages at scale 125 6.2.3 CHATBOTS & VIRTUAL ASSISTANTS 126 6.2.3.1 Transforming customer interactions and sales processes by providing instant support and automating engagement 126 6.2.4 SALES AGENTS 127 6.2.4.1 Intelligent sales agents automate lead nurturing and conversion to improve efficiency and maximize revenue 127 6.2.5 SALES FORECASTING TOOLS 128 6.2.5.1 Advanced sales forecasting tools enable data-driven decision-making with accurate revenue predictions 128 6.2.6 SALES INTELLIGENCE TOOLS 129 6.2.6.1 AI-powered sales intelligence platforms deliver market and competitor insights to give sales teams competitive edge 129 6.2.7 LEAD SCORING TOOLS 130 6.2.7.1 Predictive lead scoring tools to help sales teams prioritize prospects by identifying high-value opportunities 130 6.2.8 OTHER SALES OFFERINGS 131 6.3 MARKETING 132 6.3.1 ADVERTISING TOOLS 134 6.3.1.1 AI-powered advertising tools to optimize ad targeting and maximize ROI with machine learning and predictive algorithms 134 6.3.2 DIGITAL MARKETING TOOLS 135 6.3.2.1 AI-driven digital marketing tools to automate processes and personalizing campaigns for greater customer engagement and efficiency 135 6.3.3 CONTENT CREATION & COPYWRITING TOOLS 136 6.3.3.1 AI content generation and copywriting tools transform content creation by producing high-quality, personalized copy at scale 136 6.3.3.2 Text generators 137 6.3.3.3 Image generators 137 6.3.3.4 Video generators 138 6.3.3.5 Audio & speech generators 138 6.3.4 SOCIAL MEDIA MANAGEMENT 138 6.3.4.1 AI social media management tools to enhance engagement, track performance, and enable real-time brand adjustments 138 6.3.5 SEO OPTIMIZATION SOFTWARE 139 6.3.5.1 AI-powered SEO optimization software to modernize search strategies with data-driven insights and advanced keyword analysis 139 6.3.6 MARKETING AGENTS 140 6.3.6.1 AI marketing agents to automate lead nurturing and customer segmentation to increase marketing efficiency and conversion rates 140 6.3.7 CUSTOMER DATA PLATFORM (CDP) 141 6.3.7.1 Unifying customer data for hyper-targeted marketing campaigns and improved engagement 141 6.3.8 CHATBOTS & CONVERSATIONAL MARKETING TOOLS 142 6.3.8.1 Engaging customers, qualifying leads, and improving customer experiences with AI-driven interactions 142 6.3.9 OTHER MARKETING OFFERINGS 143 7 AI FOR SALES & MARKETING MARKET, BY DEPLOYMENT MODE 145 7.1 INTRODUCTION 146 7.1.1 DEPLOYMENT MODE: AI FOR SALES & MARKETING MARKET DRIVERS 146 7.2 ON-PREMISES 148 7.2.1 ENSURING MAXIMUM DATA CONTROL WHILE DEMANDING HIGH INVESTMENT 148 7.3 CLOUD 149 7.3.1 DRIVING SCALABILITY AND INNOVATION BUT RAISES SECURITY CONCERNS 149 8 AI FOR SALES & MARKETING MARKET, BY APPLICATION 150 8.1 INTRODUCTION 151 8.1.1 APPLICATION: AI FOR SALES & MARKETING MARKET DRIVERS 151 8.2 SALES APPLICATIONS 152 8.2.1 SENTIMENT ANALYSIS 155 8.2.1.1 Leveraging AI to decode customer emotions and enhance sales conversations in real time 155 8.2.2 PREDICTIVE FORECASTING 156 8.2.2.1 Improving sales accuracy with AI-driven predictive forecasting for smarter decision-making and revenue growth 156 8.2.3 CALL SUMMARIES & EXPLORATION 157 8.2.3.1 Automating call summaries and insights to improve sales productivity and customer engagement 157 8.2.4 GUIDED SELLING & REPORTING 158 8.2.4.1 Empowering sales teams with AI-powered guided selling and data-driven reporting for better conversions 158 8.2.5 CONVERSATION MINING 159 8.2.5.1 Uncovering actionable sales insights through AI-driven conversation mining and customer interaction analysis 159   8.2.6 PRICING & QUOTATION OPTIMIZATION 160 8.2.6.1 Maximizing profitability with AI-driven pricing and quotation optimization for competitive advantage 160 8.2.7 REVENUE INTELLIGENCE 161 8.2.7.1 Leveraging AI-powered revenue intelligence to drive sales growth and forecasting accuracy 161 8.2.8 COMPETITOR ANALYSIS 162 8.2.8.1 Harnessing AI-powered insights to stay ahead of market trends and outperform business rivals 162 8.2.9 DEAL & PIPELINE MANAGEMENT 163 8.2.9.1 Optimizing sales pipelines with AI-driven deal intelligence for higher conversion rates and revenue growth 163 8.2.10 OTHER SALES APPLICATIONS 164 8.3 MARKETING APPLICATIONS 165 8.3.1 PREDICTIVE ANALYTICS 167 8.3.1.1 Harnessing AI-powered predictive analytics to anticipate consumer behavior and optimize data-driven marketing strategies for growth 167 8.3.2 CONTENT MARKETING & GENERATION 168 8.3.2.1 Revolutionizing content marketing with AI-generated text images and videos to enhance engagement and streamline production 168 8.3.3 AUDIENCE SEGMENTATION & PERSONALIZATION 169 8.3.3.1 Leveraging AI-driven audience segmentation and personalization to deliver highly targeted marketing campaigns that drive conversions 169 8.3.4 PROGRAMMATIC ADVERTISING 170 8.3.4.1 Maximizing advertising efficiency with AI-powered programmatic buying for real-time bidding and optimized ad placements 170 8.3.5 CUSTOMER EXPERIENCE MANAGEMENT 171 8.3.5.1 AI-driven chatbots for sentiment analysis and personalized interactions across digital platforms 171 8.3.6 CAMPAIGN MANAGEMENT 172 8.3.6.1 AI automation for smarter budget allocation performance optimization and audience targeting 172 8.3.7 VOICE SEARCH OPTIMIZATION 173 8.3.7.1 Optimizing voice search strategies with AI to improve search rankings and increase visibility in conversational queries 173 8.3.8 OTHER MARKETING APPLICATIONS 174 9 AI FOR SALES & MARKETING MARKET, BY TECHNOLOGY 175 9.1 INTRODUCTION 176 9.1.1 TECHNOLOGY: AI FOR SALES & MARKETING MARKET DRIVERS 176 9.2 GENERATIVE AI 178 9.2.1 HELPING BUSINESSES TO SCALE THEIR MARKETING EFFORTS WHILE MAINTAINING HIGH LEVELS OF PERSONALIZATION AND CREATIVITY 178   9.3 OTHER AI 179 9.3.1 MACHINE LEARNING 180 9.3.1.1 Optimizing customer segmentation and campaign performance through data-driven insights 180 9.3.2 NATURAL LANGUAGE PROCESSING 181 9.3.2.1 Improving customer interactions and content creation with advanced language understanding 181 9.3.3 PREDICTIVE ANALYTICS 182 9.3.3.1 Anticipating customer behavior and optimizing marketing campaigns for better results 182 9.3.4 CONTEXT-AWARE AI 183 9.3.4.1 Delivering real-time personalized experiences and adapting to customer behavior 183 10 AI FOR SALES & MARKETING MARKET, BY END USER 185 10.1 INTRODUCTION 186 10.1.1 END USER: AI FOR SALES & MARKETING MARKET DRIVERS 186 10.2 ENTERPRISES 187 10.2.1 BFSI 190 10.2.1.1 Transforming sales and marketing with AI-driven personalization predictive analytics and automated customer engagement 190 10.2.2 RETAIL & E-COMMERCE 191 10.2.2.1 Leveraging AI for hyper-personalized marketing, optimized customer journeys, and automated sales processes 191 10.2.3 TECHNOLOGY & SOFTWARE 192 10.2.3.1 Enhancing sales and marketing with AI-powered automation predictive analytics and targeted outreach 192 10.2.4 MEDIA & ENTERTAINMENT 193 10.2.4.1 AI to revolutionize content marketing audience targeting and customer engagement strategies 193 10.2.5 MANUFACTURING 194 10.2.5.1 Integrating AI for streamlined sales, automated marketing, and data-driven customer engagement strategies 194 10.2.6 HEALTHCARE & LIFE SCIENCES 195 10.2.6.1 Adopting AI for predictive analytics, personalized marketing, and improved patient engagement 195 10.2.7 EDUCATION 196 10.2.7.1 Leveraging AI to enhance enrollment marketing student engagement and data-driven personalization strategies 196 10.2.8 TELECOMMUNICATIONS 197 10.2.8.1 Utilizing AI for predictive customer insights, targeted marketing, and enhanced service personalization 197 10.2.9 AUTOMOTIVE 198 10.2.9.1 Using AI for smart sales, targeted marketing, and personalized customer experiences in vehicle retail 198   10.2.10 TRAVEL & HOSPITALITY 199 10.2.10.1 Adopting AI for seamless bookings, hyper-personalized marketing, and enhanced customer experiences 199 10.2.11 OTHER ENTERPRISE END USERS 200 10.3 INDIVIDUAL USERS 201 11 AI FOR SALES & MARKETING MARKET, BY REGION 203 11.1 INTRODUCTION 204 11.2 NORTH AMERICA 206 11.2.1 NORTH AMERICA: AI FOR SALES & MARKETING MARKET DRIVERS 206 11.2.2 NORTH AMERICA: MACROECONOMIC OUTLOOK 206 11.2.3 US 216 11.2.3.1 Tech giants and AI-driven startups continuously innovate and leverage AI to optimize customer experiences 216 11.2.4 CANADA 217 11.2.4.1 Thriving startup landscape alongside major AI research hubs to accelerate AI adoption in sales and marketing 217 11.3 EUROPE 218 11.3.1 EUROPE: AI FOR SALES & MARKETING MARKET DRIVERS 219 11.3.2 EUROPE: MACROECONOMIC OUTLOOK 219 11.3.3 UK 228 11.3.3.1 Companies integrate intelligent solutions to refine customer targeting, automate lead generation, and improve conversion rates 228 11.3.4 GERMANY 229 11.3.4.1 Berlin and Munich became AI innovation hubs, fostering collaboration between tech startups, established enterprises, and research institutions 229 11.3.5 FRANCE 230 11.3.5.1 French businesses increasingly leverage AI to automate marketing campaigns and gain deeper insights into consumer behavior 230 11.3.6 ITALY 231 11.3.6.1 Emphasis on brand storytelling and customer relationships, ingrained in Italian business culture, augmented by AI's ability to provide granular customer insights 231 11.3.7 SPAIN 232 11.3.7.1 Spanish focus on customer-centricity aligns with AI's ability to provide tailored solutions, fostering stronger brand relationships 232 11.3.8 REST OF EUROPE 233 11.4 ASIA PACIFIC 234 11.4.1 ASIA PACIFIC: AI FOR SALES & MARKETING MARKET DRIVERS 235 11.4.2 ASIA PACIFIC: MACROECONOMIC OUTLOOK 235 11.4.3 CHINA 245 11.4.3.1 Government initiatives propel China's AI domination in sales and marketing 245   11.4.4 JAPAN 246 11.4.4.1 Japanese government's Society 5.0 initiative, aimed at integrating advanced technologies into various aspects of life, provides strong framework for AI adoption 246 11.4.5 INDIA 247 11.4.5.1 Digital India initiative, coupled with policies promoting AI research and development, provides strong impetus for market growth 247 11.4.6 SOUTH KOREA 248 11.4.6.1 Strong consumer electronics and e-commerce sectors: Key drivers of AI innovation 248 11.4.7 AUSTRALIA & NEW ZEALAND 249 11.4.7.1 Companies in ANZ leverage AI for customer segmentation, targeted advertising, and personalized product recommendations 249 11.4.8 SINGAPORE 250 11.4.8.1 Technological advancements and smart nation initiative to make it pivotal hub 250 11.4.9 REST OF ASIA PACIFIC 251 11.5 MIDDLE EAST & AFRICA 253 11.5.1 MIDDLE EAST & AFRICA: AI FOR SALES & MARKETING MARKET DRIVERS 253 11.5.2 MIDDLE EAST & AFRICA: MACROECONOMIC OUTLOOK 253 11.5.3 MIDDLE EAST 263 11.5.3.1 Kingdom of Saudi Arabia (KSA) 263 11.5.3.1.1 Government initiatives and FDI to bolster AI market in KSA 263 11.5.3.2 UAE 264 11.5.3.2.1 AI tools primarily enhance forecasting accuracy, enabling businesses to anticipate market trends and consumer behavior 264 11.5.3.3 Qatar 265 11.5.3.3.1 Private sector in Qatar to embrace AI to revolutionize marketing strategies 265 11.5.3.4 Kuwait 266 11.5.3.4.1 Collaborations with international tech firms enhance Kuwait's AI capabilities 266 11.5.3.5 Rest of the Middle East 267 11.5.4 AFRICA 268 11.6 LATIN AMERICA 269 11.6.1 LATIN AMERICA: AI FOR SALES & MARKETING MARKET DRIVERS 269 11.6.2 LATIN AMERICA: MACROECONOMIC OUTLOOK 270 11.6.3 BRAZIL 279 11.6.3.1 Substantial government initiatives and strategic investments directed at AI infrastructure 279 11.6.4 MEXICO 280 11.6.4.1 Widespread adoption of AI reflects national trend toward embracing advanced technologies to remain competitive in digital marketplace 280   11.6.5 ARGENTINA 281 11.6.5.1 Growth in market driven by need to enhance efficiency and personalization in marketing strategies 281 11.6.6 REST OF LATIN AMERICA 282 12 COMPETITIVE LANDSCAPE 283 12.1 OVERVIEW 283 12.2 KEY PLAYER STRATEGIES/RIGHT TO WIN, 2022–2025 283 12.3 REVENUE ANALYSIS, 2020–2024 285 12.4 MARKET SHARE ANALYSIS, 2024 287 12.5 PRODUCT COMPARATIVE ANALYSIS 290 12.5.1 PRODUCT COMPARATIVE ANALYSIS, BY PROMINENT/ LEADING VENDOR 290 12.5.1.1 Salesforce Einstein AI and Pardot (Salesforce) 290 12.5.1.2 Google Cloud AI and Google Ads (Google) 290 12.5.1.3 Adobe Sensei and Marketo (Adobe) 291 12.5.1.4 Microsoft Dynamics 365 and Microsoft AI (Microsoft) 291 12.5.1.5 Oracle Eloqua and Oracle AI for Customer Experience (IBM) 291 12.5.2 PRODUCT COMPARATIVE ANALYSIS, BY PROMINENT STARTUP/SME VENDOR 291 12.5.2.1 Outreach Platform (Outreach) 292 12.5.2.2 Cognism Prospector (Cognism) 292 12.5.2.3 People.ai Platform (People.ai) 292 12.5.2.4 Salesloft Platform (Salesloft) 292 12.5.2.5 Clari Revenue Platform (Clari) 292 12.6 COMPANY VALUATION AND FINANCIAL METRICS 292 12.7 COMPANY EVALUATION MATRIX: KEY PLAYERS, 2024 293 12.7.1 STARS 293 12.7.2 EMERGING LEADERS 293 12.7.3 PERVASIVE PLAYERS 294 12.7.4 PARTICIPANTS 294 12.7.5 COMPANY FOOTPRINT: KEY PLAYERS, 2024 295 12.7.5.1 Company footprint 295 12.7.5.2 Technology footprint 296 12.7.5.3 Application footprint 297 12.7.5.4 Application footprint 298 12.7.5.5 End User footprint 299 12.7.5.6 Regional footprint 300 12.8 COMPANY EVALUATION MATRIX: STARTUPS/SMES, 2024 301 12.8.1 PROGRESSIVE COMPANIES 301 12.8.2 RESPONSIVE COMPANIES 301 12.8.3 DYNAMIC COMPANIES 301 12.8.4 STARTING BLOCKS 301   12.8.5 COMPETITIVE BENCHMARKING: STARTUPS/SMES, 2024 303 12.8.5.1 Detailed list of key startups/SMEs 303 12.8.5.2 Competitive benchmarking of key startups/SMEs (application) 305 12.8.5.3 Competitive benchmarking of key startups/SMEs (end user and region) 306 12.9 COMPETITIVE SCENARIO AND TRENDS 307 12.9.1 PRODUCT LAUNCHES AND ENHANCEMENTS 307 12.9.2 DEALS 309 13 COMPANY PROFILES 311 13.1 INTRODUCTION 311 13.2 KEY PLAYERS 311 13.2.1 IBM 311 13.2.1.1 Business overview 311 13.2.1.2 Products/Solutions/Services offered 313 13.2.1.3 Recent developments 314 13.2.1.3.1 Product launches and enhancements 314 13.2.1.3.2 Deals 315 13.2.1.4 MnM view 316 13.2.1.4.1 Key strengths 316 13.2.1.4.2 Strategic choices 316 13.2.1.4.3 Weaknesses and competitive threats 316 13.2.2 NVIDIA 317 13.2.2.1 Business overview 317 13.2.2.2 Products/Solutions/Services offered 318 13.2.2.3 Recent developments 319 13.2.2.3.1 Product launches and enhancements 319 13.2.2.3.2 Deals 320 13.2.2.4 MnM view 321 13.2.2.4.1 Key strengths 321 13.2.2.4.2 Strategic choices 321 13.2.2.4.3 Weaknesses and competitive threats 321 13.2.3 GOOGLE 322 13.2.3.1 Business overview 322 13.2.3.2 Products/Solutions/Services offered 323 13.2.3.3 Recent developments 325 13.2.3.3.1 Product launches and enhancements 325 13.2.3.3.2 Deals 326 13.2.3.4 MnM view 327 13.2.3.4.1 Key strengths 327 13.2.3.4.2 Strategic choices 327 13.2.3.4.3 Weaknesses and competitive threats 327   13.2.4 MICROSOFT 328 13.2.4.1 Business overview 328 13.2.4.2 Products/Solutions/Services offered 329 13.2.4.3 Recent developments 330 13.2.4.3.1 Product launches and enhancements 330 13.2.4.3.2 Deals 331 13.2.4.4 MnM view 332 13.2.4.4.1 Key strengths 332 13.2.4.4.2 Strategic choices 332 13.2.4.4.3 Weaknesses and competitive threats 332 13.2.5 AWS 333 13.2.5.1 Business overview 333 13.2.5.2 Products/Solutions/Services offered 334 13.2.5.3 Recent developments 335 13.2.5.3.1 Product launches and enhancements 335 13.2.5.3.2 Deals 336 13.2.5.4 MnM view 337 13.2.5.4.1 Key strengths 337 13.2.5.4.2 Strategic choices 337 13.2.5.4.3 Weaknesses and competitive threats 337 13.2.6 SALESFORCE 338 13.2.6.1 Business overview 338 13.2.6.2 Products/Solutions/Services offered 339 13.2.6.3 Recent developments 341 13.2.6.3.1 Product launches and enhancements 341 13.2.6.3.2 Deals 343 13.2.7 ORACLE 344 13.2.7.1 Business overview 344 13.2.7.2 Products/Solutions/Services offered 345 13.2.7.3 Recent developments 346 13.2.7.3.1 Deals 346 13.2.8 ADOBE 347 13.2.8.1 Business overview 347 13.2.8.2 Products/Solutions/Services offered 348 13.2.8.3 Recent developments 350 13.2.8.3.1 Product launches and enhancements 350 13.2.8.3.2 Deals 351 13.2.9 SAP 353 13.2.9.1 Business overview 353 13.2.9.2 Products/Solutions/Services offered 354 13.2.9.3 Recent developments 356 13.2.9.3.1 Product launches and enhancements 356 13.2.9.3.2 Deals 357 13.2.10 SPROUT SOCIAL 358 13.2.10.1 Business overview 358 13.2.10.2 Products/Solutions/Services offered 359 13.2.10.3 Recent developments 360 13.2.10.3.1 Deals 360 13.2.11 OPENAI 361 13.2.12 HOOTSUITE 362 13.2.13 ZOHO 363 13.2.14 DIALPAD 364 13.2.15 GONG.IO 365 13.2.16 BRAND24 366 13.2.17 HUBSPOT 367 13.2.18 6SENSE 368 13.2.19 PALANTIR TECHNOLOGIES 369 13.2.20 KHOROS 370 13.2.21 SPRINKLR 371 13.3 STARTUPS/SMES 372 13.3.1 AICHAT 372 13.3.1.1 Business overview 372 13.3.1.2 Products/Solutions/Services offered 373 13.3.2 PEOPLE.AI 374 13.3.3 COPY.AI 375 13.3.4 MOVEWORKS 376 13.3.5 OUTREACH 377 13.3.6 H20.AI 378 13.3.7 SYNTHESIA 379 13.3.8 JASPER 380 13.3.9 WRITESONIC 381 13.3.10 SALESLOFT 382 13.3.11 ZAPIER 383 13.3.12 HEYGEN 384 13.3.13 CONVERSICA 385 13.3.14 RELEVANCE AI 386 13.3.15 VELOXY 387 13.3.16 COGNISM 388 13.3.17 LAVENDER 389 13.3.18 CLARI 390 13.3.19 TIDIO 391 13.3.20 WRITER 392 13.3.21 SEAMLESS.AI 393 13.3.22 CREATIO 394 13.3.23 LATELY.AI 394 13.3.24 REGIE.AI 395 14 ADJACENT AND RELATED MARKETS 396 14.1 INTRODUCTION 396 14.2 ARTIFICIAL INTELLIGENCE (AI) MARKET 396 14.2.1 MARKET DEFINITION 396 14.2.2 MARKET OVERVIEW 396 14.2.2.1 Artificial intelligence market, by offering 397 14.2.2.2 Artificial intelligence market, by technology 397 14.2.2.3 Artificial intelligence market, by business function 398 14.2.2.4 Artificial intelligence market, by vertical 399 14.2.2.5 Artificial intelligence market, by region 401 14.3 GENERATIVE AI MARKET 402 14.3.1 MARKET DEFINITION 402 14.3.2 MARKET OVERVIEW 402 14.3.2.1 Generative AI market, by offering 402 14.3.2.2 Generative AI market, by application 403 14.3.2.3 Generative AI market, by vertical 404 14.3.2.4 Generative AI market, by region 405 15 APPENDIX 407 15.1 DISCUSSION GUIDE 407 15.2 KNOWLEDGESTORE: MARKETSANDMARKETS’ SUBSCRIPTION PORTAL 417 15.3 CUSTOMIZATION OPTIONS 419 15.4 RELATED REPORTS 419 15.5 AUTHOR DETAILS 420
圖表清單 List of Tables & Figures
TABLE 1 INCLUSIONS AND EXCLUSIONS 42 TABLE 2 UNITED STATES DOLLAR EXCHANGE RATES, 2020–2024 44 TABLE 3 PRIMARY INTERVIEWS 46 TABLE 4 FACTOR ANALYSIS 53 TABLE 5 RESEARCH ASSUMPTIONS 54 TABLE 6 GLOBAL AI FOR SALES & MARKETING MARKET SIZE AND GROWTH RATE, 2020–2024 (USD MILLION, Y-O-Y GROWTH) 59 TABLE 7 GLOBAL AI FOR SALES & MARKETING MARKET SIZE AND GROWTH RATE, 2025–2030 (USD MILLION, Y-O-Y GROWTH) 59 TABLE 8 AI FOR SALES & MARKETING MARKET: ECOSYSTEM 79 TABLE 9 NORTH AMERICA: REGULATORY BODIES, GOVERNMENT AGENCIES, AND OTHER ORGANIZATIONS 96 TABLE 10 EUROPE: REGULATORY BODIES, GOVERNMENT AGENCIES, A ND OTHER ORGANIZATIONS 96 TABLE 11 ASIA PACIFIC: REGULATORY BODIES, GOVERNMENT AGENCIES, AND OTHER ORGANIZATIONS 97 TABLE 12 MIDDLE EAST & AFRICA: REGULATORY BODIES, GOVERNMENT AGENCIES, AND OTHER ORGANIZATIONS 98 TABLE 13 LATIN AMERICA: REGULATORY BODIES, GOVERNMENT AGENCIES, AND OTHER ORGANIZATIONS 98 TABLE 14 PATENTS FILED, 2015–2024 105 TABLE 15 LIST OF FEW PATENTS IN AI FOR SALES & MARKETING MARKET, 2023–2024 106 TABLE 16 PRICING DATA OF AI FOR SALES & MARKETING, BY OFFERING 111 TABLE 17 PRICING DATA OF AI FOR SALES & MARKETING, BY APPLICATION 112 TABLE 18 AI FOR SALES & MARKETING MARKET: DETAILED LIST OF CONFERENCES & EVENTS, 2025–2026 113 TABLE 19 PORTER’S FIVE FORCES’ IMPACT ON AI FOR SALES & MARKETING MARKET 114 TABLE 20 INFLUENCE OF STAKEHOLDERS IN BUYING PROCESS FOR TOP THREE ENTERPRISE END USERS 118 TABLE 21 KEY BUYING CRITERIA FOR TOP THREE ENTERPRISE END USERS 119 TABLE 22 AI FOR SALES & MARKETING MARKET, BY OFFERING, 2020–2024 (USD MILLION) 122 TABLE 23 AI FOR SALES & MARKETING MARKET, BY OFFERING, 2025–2030 (USD MILLION) 122 TABLE 24 AI FOR SALES & MARKETING MARKET, BY SALES OFFERING, 2020–2024 (USD MILLION) 123 TABLE 25 AI FOR SALES & MARKETING MARKET, BY SALES OFFERING, 2025–2030 (USD MILLION) 124 TABLE 26 AI FOR CRM MARKET, BY REGION, 2020–2024 (USD MILLION) 125 TABLE 27 AI FOR CRM MARKET, BY REGION, 2025–2030 (USD MILLION) 125 TABLE 28 AI FOR EMAIL GENERATORS MARKET, BY REGION, 2020–2024 (USD MILLION) 126 TABLE 29 AI FOR EMAIL GENERATORS MARKET, BY REGION, 2025–2030 (USD MILLION) 126 TABLE 30 AI FOR CHATBOTS & VIRTUAL ASSISTANTS MARKET, BY REGION, 2020–2024 (USD MILLION) 127 TABLE 31 AI FOR CHATBOTS & VIRTUAL ASSISTANTS MARKET, BY REGION, 2025–2030 (USD MILLION) 127 TABLE 32 AI FOR SALES AGENTS MARKET, BY REGION, 2020–2024 (USD MILLION) 128 TABLE 33 AI FOR SALES AGENTS MARKET, BY REGION, 2025–2030 (USD MILLION) 128 TABLE 34 AI FOR SALES FORECASTING TOOLS MARKET, BY REGION, 2020–2024 (USD MILLION) 129 TABLE 35 AI FOR SALES FORECASTING TOOLS MARKET, BY REGION, 2025–2030 (USD MILLION) 129 TABLE 36 AI FOR SALES INTELLIGENCE TOOLS MARKET, BY REGION, 2020–2024 (USD MILLION) 130 TABLE 37 AI FOR SALES INTELLIGENCE TOOLS MARKET, BY REGION, 2025–2030 (USD MILLION) 130 TABLE 38 AI FOR LEAD SCORING TOOLS MARKET, BY REGION, 2020–2024 (USD MILLION) 131 TABLE 39 AI FOR LEAD SCORING TOOLS MARKET, BY REGION, 2025–2030 (USD MILLION) 131 TABLE 40 AI FOR OTHER SALES OFFERINGS MARKET, BY REGION, 2020–2024 (USD MILLION) 132 TABLE 41 AI FOR OTHER SALES OFFERINGS MARKET, BY REGION, 2025–2030 (USD MILLION) 132 TABLE 42 AI FOR SALES & MARKETING MARKET, BY MARKETING OFFERING, 2020–2024 (USD MILLION) 133 TABLE 43 AI FOR SALES & MARKETING MARKET, BY MARKETING OFFERING, 2025–2030 (USD MILLION) 134 TABLE 44 AI FOR ADVERTISING TOOLS MARKET, BY REGION, 2020–2024 (USD MILLION) 135 TABLE 45 AI FOR ADVERTISING TOOLS MARKET, BY REGION, 2025–2030 (USD MILLION) 135 TABLE 46 AI FOR DIGITAL MARKETING TOOLS MARKET, BY REGION, 2020–2024 (USD MILLION) 136 TABLE 47 AI FOR DIGITAL MARKETING TOOLS MARKET, BY REGION, 2025–2030 (USD MILLION) 136 TABLE 48 AI FOR CONTENT CREATION & COPYWRITING TOOLS MARKET, BY REGION, 2020–2024 (USD MILLION) 137 TABLE 49 AI FOR CONTENT CREATION & COPYWRITING TOOLS MARKET, BY REGION, 2025–2030 (USD MILLION) 137 TABLE 50 AI FOR SOCIAL MEDIA MANAGEMENT MARKET, BY REGION, 2020–2024 (USD MILLION) 139 TABLE 51 AI FOR SOCIAL MEDIA MANAGEMENT MARKET, BY REGION, 2025–2030 (USD MILLION) 139 TABLE 52 AI FOR SEO OPTIMIZATION SOFTWARE MARKET, BY REGION, 2020–2024 (USD MILLION) 140 TABLE 53 AI FOR SEO OPTIMIZATION SOFTWARE MARKET, BY REGION, 2025–2030 (USD MILLION) 140 TABLE 54 AI FOR MARKETING AGENTS MARKET, BY REGION, 2020–2024 (USD MILLION) 141 TABLE 55 AI FOR MARKETING AGENTS MARKET, BY REGION, 2025–2030 (USD MILLION) 141 TABLE 56 AI FOR CUSTOMER DATA PLATFORM (CDP) MARKET, BY REGION, 2020–2024 (USD MILLION) 142 TABLE 57 AI FOR CUSTOMER DATA PLATFORM (CDP) MARKET, BY REGION, 2025–2030 (USD MILLION) 142 TABLE 58 AI FOR CHATBOTS & CONVERSATIONAL MARKETING TOOLS MARKET, BY REGION, 2020–2024 (USD MILLION) 143 TABLE 59 AI FOR CHATBOTS & CONVERSATIONAL MARKETING TOOLS MARKET, BY REGION, 2025–2030 (USD MILLION) 143 TABLE 60 AI FOR OTHER MARKETING OFFERINGS MARKET, BY REGION, 2020–2024 (USD MILLION) 144 TABLE 61 AI FOR OTHER MARKETING OFFERINGS MARKET, BY REGION, 2025–2030 (USD MILLION) 144 TABLE 62 AI FOR SALES & MARKETING MARKET, BY DEPLOYMENT MODE, 2020–2024 (USD MILLION) 147 TABLE 63 AI FOR SALES & MARKETING MARKET, BY DEPLOYMENT MODE, 2025–2030 (USD MILLION) 147 TABLE 64 ON-PREMISE AI FOR SALES & MARKETING MARKET, BY REGION, 2020–2024 (USD MILLION) 148 TABLE 65 ON-PREMISE AI FOR SALES & MARKETING MARKET, BY REGION, 2025–2030 (USD MILLION) 148 TABLE 66 CLOUD-BASED AI FOR SALES & MARKETING MARKET, BY REGION, 2020–2024 (USD MILLION) 149 TABLE 67 CLOUD-BASED AI FOR SALES & MARKETING MARKET, BY REGION, 2025–2030 (USD MILLION) 149 TABLE 68 AI FOR SALES & MARKETING MARKET, BY APPLICATION, 2020–2024 (USD MILLION) 152 TABLE 69 AI FOR SALES & MARKETING MARKET, BY APPLICATION, 2025–2030 (USD MILLION) 152 TABLE 70 AI FOR SALES & MARKETING MARKET, BY SALES APPLICATION, 2020–2024 (USD MILLION) 154 TABLE 71 AI FOR SALES & MARKETING MARKET, BY SALES APPLICATION, 2025–2030 (USD MILLION) 154 TABLE 72 AI FOR SENTIMENT ANALYSIS IN SALES MARKET, BY REGION, 2020–2024 (USD MILLION) 155 TABLE 73 AI FOR SENTIMENT ANALYSIS IN SALES MARKET, BY REGION, 2025–2030 (USD MILLION) 155 TABLE 74 AI FOR PREDICTIVE FORECASTING IN SALES MARKET, BY REGION, 2020–2024 (USD MILLION) 156 TABLE 75 AI FOR PREDICTIVE FORECASTING IN SALES MARKET, BY REGION, 2025–2030 (USD MILLION) 156 TABLE 76 AI FOR CALL SUMMARIES & EXPLORATION IN SALES MARKET, BY REGION, 2020–2024 (USD MILLION) 157 TABLE 77 AI FOR CALL SUMMARIES & EXPLORATION IN SALES MARKET, BY REGION, 2025–2030 (USD MILLION) 157 TABLE 78 AI FOR GUIDED SELLING & REPORTING IN SALES MARKET, BY REGION, 2020–2024 (USD MILLION) 158 TABLE 79 AI FOR GUIDED SELLING & REPORTING IN SALES MARKET, BY REGION, 2025–2030 (USD MILLION) 158 TABLE 80 AI FOR CONVERSATION MINING IN SALES MARKET, BY REGION, 2020–2024 (USD MILLION) 159 TABLE 81 AI FOR CONVERSATION MINING IN SALES MARKET, BY REGION, 2025–2030 (USD MILLION) 159 TABLE 82 AI FOR PRICING & QUOTATION OPTIMIZATION IN SALES MARKET, BY REGION, 2020–2024 (USD MILLION) 160 TABLE 83 AI FOR PRICING & QUOTATION OPTIMIZATION IN SALES MARKET, BY REGION, 2025–2030 (USD MILLION) 160 TABLE 84 AI FOR REVENUE INTELLIGENCE IN SALES MARKET, BY REGION, 2020–2024 (USD MILLION) 161 TABLE 85 AI FOR REVENUE INTELLIGENCE IN SALES MARKET, BY REGION, 2025–2030 (USD MILLION) 161 TABLE 86 AI FOR COMPETITOR ANALYSIS IN SALES MARKET, BY REGION, 2020–2024 (USD MILLION) 162 TABLE 87 AI FOR COMPETITOR ANALYSIS IN SALES MARKET, BY REGION, 2025–2030 (USD MILLION) 162 TABLE 88 AI FOR DEAL & PIPELINE MANAGEMENT IN SALES MARKET, BY REGION, 2020–2024 (USD MILLION) 163 TABLE 89 AI FOR DEAL & PIPELINE MANAGEMENT IN SALES MARKET, BY REGION, 2025–2030 (USD MILLION) 163 TABLE 90 AI FOR OTHER SALES APPLICATIONS IN SALES MARKET, BY REGION, 2020–2024 (USD MILLION) 164 TABLE 91 AI FOR OTHER SALES APPLICATIONS IN SALES MARKET, BY REGION, 2025–2030 (USD MILLION) 164 TABLE 92 AI FOR SALES & MARKETING MARKET, BY MARKETING APPLICATION, 2020–2024 (USD MILLION) 166 TABLE 93 AI FOR SALES & MARKETING MARKET, BY MARKETING APPLICATION, 2025–2030 (USD MILLION) 166 TABLE 94 AI FOR PREDICTIVE ANALYTICS IN MARKETING MARKET, BY REGION, 2020–2024 (USD MILLION) 167 TABLE 95 AI FOR PREDICTIVE ANALYTICS IN MARKETING MARKET, BY REGION, 2025–2030 (USD MILLION) 167 TABLE 96 AI FOR CONTENT MARKETING & GENERATION IN MARKETING MARKET, BY REGION, 2020–2024 (USD MILLION) 168 TABLE 97 AI FOR CONTENT MARKETING & GENERATION IN MARKETING MARKET, BY REGION, 2025–2030 (USD MILLION) 168 TABLE 98 AI FOR AUDIENCE SEGMENTATION & PERSONALIZATION IN MARKETING MARKET, BY REGION, 2020–2024 (USD MILLION) 169 TABLE 99 AI FOR AUDIENCE SEGMENTATION & PERSONALIZATION IN MARKETING MARKET, BY REGION, 2025–2030 (USD MILLION) 169 TABLE 100 AI FOR PROGRAMMATIC ADVERTISING IN MARKETING MARKET, BY REGION, 2020–2024 (USD MILLION) 170 TABLE 101 AI FOR PROGRAMMATIC ADVERTISING IN MARKETING MARKET, BY REGION, 2025–2030 (USD MILLION) 170 TABLE 102 AI FOR CUSTOMER EXPERIENCE MANAGEMENT IN MARKETING MARKET, BY REGION, 2020–2024 (USD MILLION) 171 TABLE 103 AI FOR CUSTOMER EXPERIENCE MANAGEMENT IN MARKETING MARKET, BY REGION, 2025–2030 (USD MILLION) 171 TABLE 104 AI FOR CAMPAIGN MANAGEMENT IN MARKETING MARKET, BY REGION, 2020–2024 (USD MILLION) 172 TABLE 105 AI FOR CAMPAIGN MANAGEMENT IN MARKETING MARKET, BY REGION, 2025–2030 (USD MILLION) 172 TABLE 106 AI FOR VOICE SEARCH OPTIMIZATION IN MARKETING MARKET, BY REGION, 2020–2024 (USD MILLION) 173 TABLE 107 AI FOR VOICE SEARCH OPTIMIZATION IN MARKETING MARKET, BY REGION, 2025–2030 (USD MILLION) 173 TABLE 108 AI FOR OTHER MARKETING APPLICATIONS MARKET, BY REGION, 2020–2024 (USD MILLION) 174 TABLE 109 AI FOR OTHER MARKETING APPLICATIONS MARKET, BY REGION, 2025–2030 (USD MILLION) 174 TABLE 110 AI FOR SALES & MARKETING MARKET, BY TECHNOLOGY, 2020–2024 (USD MILLION) 177 TABLE 111 AI FOR SALES & MARKETING MARKET, BY TECHNOLOGY, 2025–2030 (USD MILLION) 177 TABLE 112 GENERATIVE AI FOR SALES & MARKETING MARKET, BY REGION, 2020–2024 (USD MILLION) 178 TABLE 113 GENERATIVE AI FOR SALES & MARKETING MARKET, BY REGION, 2025–2030 (USD MILLION) 178 TABLE 114 OTHER AI FOR SALES & MARKETING MARKET, BY TECHNOLOGY, 2020–2024 (USD MILLION) 179 TABLE 115 OTHER AI FOR SALES & MARKETING MARKET, BY TECHNOLOGY, 2025–2030 (USD MILLION) 180 TABLE 116 MACHINE LEARNING FOR SALES & MARKETING MARKET, BY REGION, 2020–2024 (USD MILLION) 180 TABLE 117 MACHINE LEARNING FOR SALES & MARKETING MARKET, BY REGION, 2025–2030 (USD MILLION) 181 TABLE 118 NATURAL LANGUAGE PROCESSING FOR SALES & MARKETING MARKET, BY REGION, 2020–2024 (USD MILLION) 181 TABLE 119 NATURAL LANGUAGE PROCESSING FOR SALES & MARKETING MARKET, BY REGION, 2025–2030 (USD MILLION) 182 TABLE 120 PREDICTIVE ANALYTICS FOR SALES & MARKETING MARKET, BY REGION, 2020–2024 (USD MILLION) 182 TABLE 121 PREDICTIVE ANALYTICS FOR SALES & MARKETING MARKET, BY REGION, 2025–2030 (USD MILLION) 183 TABLE 122 CONTEXT-AWARE AI FOR SALES & MARKETING MARKET, BY REGION, 2020–2024 (USD MILLION) 183 TABLE 123 CONTEXT-AWARE AI FOR SALES & MARKETING MARKET, BY REGION, 2025–2030 (USD MILLION) 184 TABLE 124 AI FOR SALES & MARKETING MARKET, BY END USER, 2020–2024 (USD MILLION) 187 TABLE 125 AI FOR SALES & MARKETING MARKET, BY END USER, 2025–2030 (USD MILLION) 187 TABLE 126 AI FOR SALES & MARKETING MARKET, BY ENTERPRISE END USER, 2020–2024 (USD MILLION) 189 TABLE 127 AI FOR SALES & MARKETING MARKET, BY ENTERPRISE END USER, 2025–2030 (USD MILLION) 189 TABLE 128 AI FOR SALES & MARKETING MARKET IN BFSI, BY REGION, 2020–2024 (USD MILLION) 190 TABLE 129 AI FOR SALES & MARKETING MARKET IN BFSI, BY REGION, 2025–2030 (USD MILLION) 190 TABLE 130 AI FOR SALES & MARKETING MARKET IN RETAIL & E-COMMERCE, BY REGION, 2020–2024 (USD MILLION) 191 TABLE 131 AI FOR SALES & MARKETING MARKET IN RETAIL & E-COMMERCE, BY REGION, 2025–2030 (USD MILLION) 191 TABLE 132 AI FOR SALES & MARKETING MARKET IN TECHNOLOGY & SOFTWARE, BY REGION, 2020–2024 (USD MILLION) 192 TABLE 133 AI FOR SALES & MARKETING MARKET IN TECHNOLOGY & SOFTWARE, BY REGION, 2025–2030 (USD MILLION) 192 TABLE 134 AI FOR SALES & MARKETING MARKET IN MEDIA & ENTERTAINMENT, BY REGION, 2020–2024 (USD MILLION) 193 TABLE 135 AI FOR SALES & MARKETING MARKET IN MEDIA & ENTERTAINMENT, BY REGION, 2025–2030 (USD MILLION) 193 TABLE 136 AI FOR SALES & MARKETING MARKET IN MANUFACTURING, BY REGION, 2020–2024 (USD MILLION) 194 TABLE 137 AI FOR SALES & MARKETING MARKET IN MANUFACTURING, BY REGION, 2025–2030 (USD MILLION) 195 TABLE 138 AI FOR SALES & MARKETING MARKET IN HEALTHCARE & LIFE SCIENCES, BY REGION, 2020–2024 (USD MILLION) 195 TABLE 139 AI FOR SALES & MARKETING MARKET IN HEALTHCARE & LIFE SCIENCES, BY REGION, 2025–2030 (USD MILLION) 196 TABLE 140 AI FOR SALES & MARKETING MARKET IN EDUCATION, BY REGION, 2020–2024 (USD MILLION) 196 TABLE 141 AI FOR SALES & MARKETING MARKET IN EDUCATION, BY REGION, 2025–2030 (USD MILLION) 197 TABLE 142 AI FOR SALES & MARKETING MARKET IN TELECOMMUNICATIONS, BY REGION, 2020–2024 (USD MILLION) 197 TABLE 143 AI FOR SALES & MARKETING MARKET IN TELECOMMUNICATIONS, BY REGION, 2025–2030 (USD MILLION) 198 TABLE 144 AI FOR SALES & MARKETING MARKET IN AUTOMOTIVE, BY REGION, 2020–2024 (USD MILLION) 198 TABLE 145 AI FOR SALES & MARKETING MARKET IN AUTOMOTIVE, BY REGION, 2025–2030 (USD MILLION) 199 TABLE 146 AI FOR SALES & MARKETING MARKET IN TRAVEL & HOSPITALITY, BY REGION, 2020–2024 (USD MILLION) 200 TABLE 147 AI FOR SALES & MARKETING MARKET IN TRAVEL & HOSPITALITY, BY REGION, 2025–2030 (USD MILLION) 200 TABLE 148 AI FOR SALES & MARKETING MARKET AMONG OTHER ENTERPRISE END USERS, BY REGION, 2020–2024 (USD MILLION) 201 TABLE 149 AI FOR SALES & MARKETING MARKET AMONG OTHER ENTERPRISE END USERS, BY REGION, 2025–2030 (USD MILLION) 201 TABLE 150 AI FOR SALES & MARKETING MARKET AMONG INDIVIDUAL USERS, BY REGION, 2020–2024 (USD MILLION) 202 TABLE 151 AI FOR SALES & MARKETING MARKET AMONG INDIVIDUAL USERS, BY REGION, 2025–2030 (USD MILLION) 202 TABLE 152 AI FOR SALES & MARKETING MARKET, BY REGION, 2020–2024 (USD MILLION) 205 TABLE 153 AI FOR SALES & MARKETING MARKET, BY REGION, 2025–2030 (USD MILLION) 205 TABLE 154 NORTH AMERICA: AI FOR SALES & MARKETING MARKET, BY OFFERING, 2020–2024 (USD MILLION) 208 TABLE 155 NORTH AMERICA: AI FOR SALES & MARKETING MARKET, BY OFFERING, 2025–2030 (USD MILLION) 208 TABLE 156 NORTH AMERICA: AI FOR SALES & MARKETING MARKET, BY SALES OFFERING, 2020–2024 (USD MILLION) 208 TABLE 157 NORTH AMERICA: AI FOR SALES & MARKETING MARKET, BY SALES OFFERING, 2025–2030 (USD MILLION) 209 TABLE 158 NORTH AMERICA: AI FOR SALES & MARKETING MARKET, BY MARKETING OFFERING, 2020–2024 (USD MILLION) 209 TABLE 159 NORTH AMERICA: AI FOR SALES & MARKETING MARKET, BY MARKETING OFFERING, 2025–2030 (USD MILLION) 210 TABLE 160 NORTH AMERICA: AI FOR SALES & MARKETING MARKET, BY DEPLOYMENT MODE, 2020–2024 (USD MILLION) 210 TABLE 161 NORTH AMERICA: AI FOR SALES & MARKETING MARKET, BY DEPLOYMENT MODE, 2025–2030 (USD MILLION) 210 TABLE 162 NORTH AMERICA: AI FOR SALES & MARKETING MARKET, BY APPLICATION, 2020–2024 (USD MILLION) 211 TABLE 163 NORTH AMERICA: AI FOR SALES & MARKETING MARKET, BY APPLICATION, 2025–2030 (USD MILLION) 211 TABLE 164 NORTH AMERICA: AI FOR SALES & MARKETING MARKET, BY SALES APPLICATION, 2020–2024 (USD MILLION) 211 TABLE 165 NORTH AMERICA: AI FOR SALES & MARKETING MARKET, BY SALES APPLICATION, 2025–2030 (USD MILLION) 212 TABLE 166 NORTH AMERICA: AI FOR SALES & MARKETING MARKET, BY MARKETING APPLICATION, 2020–2024 (USD MILLION) 212 TABLE 167 NORTH AMERICA: AI FOR SALES & MARKETING MARKET, BY MARKETING APPLICATION, 2025–2030 (USD MILLION) 213 TABLE 168 NORTH AMERICA: AI FOR SALES & MARKETING MARKET, BY TECHNOLOGY, 2020–2024 (USD MILLION) 213 TABLE 169 NORTH AMERICA: AI FOR SALES & MARKETING MARKET, BY TECHNOLOGY, 2025–2030 (USD MILLION) 213 TABLE 170 NORTH AMERICA: OTHER AI TECHNOLOGIES FOR SALES & MARKETING MARKET, BY TECHNOLOGY, 2020–2024 (USD MILLION) 214 TABLE 171 NORTH AMERICA: OTHER AI TECHNOLOGIES FOR SALES & MARKETING MARKET, BY TECHNOLOGY, 2025–2030 (USD MILLION) 214 TABLE 172 NORTH AMERICA: AI FOR SALES & MARKETING MARKET, BY END USER, 2020–2024 (USD MILLION) 214 TABLE 173 NORTH AMERICA: AI FOR SALES & MARKETING MARKET, BY END USER, 2025–2030 (USD MILLION) 214 TABLE 174 NORTH AMERICA: AI FOR SALES & MARKETING MARKET, BY ENTERPRISE END USER, 2020–2024 (USD MILLION) 215 TABLE 175 NORTH AMERICA: AI FOR SALES & MARKETING MARKET, BY ENTERPRISE END USER, 2025–2030 (USD MILLION) 215 TABLE 176 NORTH AMERICA: AI FOR SALES & MARKETING MARKET, BY COUNTRY, 2020–2024 (USD MILLION) 216 TABLE 177 NORTH AMERICA: AI FOR SALES & MARKETING MARKET, BY COUNTRY, 2025–2030 (USD MILLION) 216 TABLE 178 US: AI FOR SALES & MARKETING MARKET, BY OFFERING, 2020–2024 (USD MILLION) 217 TABLE 179 US: AI FOR SALES & MARKETING MARKET, BY OFFERING, 2025–2030 (USD MILLION) 217 TABLE 180 CANADA: AI FOR SALES & MARKETING MARKET, BY OFFERING, 2020–2024 (USD MILLION) 218 TABLE 181 CANADA: AI FOR SALES & MARKETING MARKET, BY OFFERING, 2025–2030 (USD MILLION) 218 TABLE 182 EUROPE: AI FOR SALES & MARKETING MARKET, BY OFFERING, 2020–2024 (USD MILLION) 220 TABLE 183 EUROPE: AI FOR SALES & MARKETING MARKET, BY OFFERING, 2025–2030 (USD MILLION) 220 TABLE 184 EUROPE: AI FOR SALES & MARKETING MARKET, BY SALES OFFERING, 2020–2024 (USD MILLION) 220 TABLE 185 EUROPE: AI FOR SALES & MARKETING MARKET, BY SALES OFFERING, 2025–2030 (USD MILLION) 221 TABLE 186 EUROPE: AI FOR SALES & MARKETING MARKET, BY MARKETING OFFERING, 2020–2024 (USD MILLION) 221 TABLE 187 EUROPE: AI FOR SALES & MARKETING MARKET, BY MARKETING OFFERING, 2025–2030 (USD MILLION) 222 TABLE 188 EUROPE: AI FOR SALES & MARKETING MARKET, BY DEPLOYMENT MODE, 2020–2024 (USD MILLION) 222 TABLE 189 EUROPE: AI FOR SALES & MARKETING MARKET, BY DEPLOYMENT MODE, 2025–2030 (USD MILLION) 222 TABLE 190 EUROPE: AI FOR SALES & MARKETING MARKET, BY APPLICATION, 2020–2024 (USD MILLION) 223 TABLE 191 EUROPE: AI FOR SALES & MARKETING MARKET, BY APPLICATION, 2025–2030 (USD MILLION) 223 TABLE 192 EUROPE: AI FOR SALES & MARKETING MARKET, BY SALES APPLICATION, 2020–2024 (USD MILLION) 223 TABLE 193 EUROPE: AI FOR SALES & MARKETING MARKET, BY SALES APPLICATION, 2025–2030 (USD MILLION) 224 TABLE 194 EUROPE: AI FOR SALES & MARKETING MARKET, BY MARKETING APPLICATION, 2020–2024 (USD MILLION) 224 TABLE 195 EUROPE: AI FOR SALES & MARKETING MARKET, BY MARKETING APPLICATION, 2025–2030 (USD MILLION) 225 TABLE 196 EUROPE: AI FOR SALES & MARKETING MARKET, BY TECHNOLOGY, 2020–2024 (USD MILLION) 225 TABLE 197 EUROPE: AI FOR SALES & MARKETING MARKET, BY TECHNOLOGY, 2025–2030 (USD MILLION) 225 TABLE 198 EUROPE: OTHER AI TECHNOLOGIES FOR SALES & MARKETING MARKET, BY TECHNOLOGY, 2020–2024 (USD MILLION) 226 TABLE 199 EUROPE: OTHER AI TECHNOLOGIES FOR SALES & MARKETING MARKET, BY TECHNOLOGY, 2025–2030 (USD MILLION) 226 TABLE 200 EUROPE: AI FOR SALES & MARKETING MARKET, BY END USER, 2020–2024 (USD MILLION) 226 TABLE 201 EUROPE: AI FOR SALES & MARKETING MARKET, BY END USER, 2025–2030 (USD MILLION) 226 TABLE 202 EUROPE: AI FOR SALES & MARKETING MARKET, BY ENTERPRISE END USER, 2020–2024 (USD MILLION) 227 TABLE 203 EUROPE: AI FOR SALES & MARKETING MARKET, BY ENTERPRISE END USER, 2025–2030 (USD MILLION) 227 TABLE 204 EUROPE: AI FOR SALES & MARKETING MARKET, BY COUNTRY, 2020–2024 (USD MILLION) 228 TABLE 205 EUROPE: AI FOR SALES & MARKETING MARKET, BY COUNTRY, 2025–2030 (USD MILLION) 228 TABLE 206 UK: AI FOR SALES & MARKETING MARKET, BY OFFERING, 2020–2024 (USD MILLION) 229 TABLE 207 UK: AI FOR SALES & MARKETING MARKET, BY OFFERING, 2025–2030 (USD MILLION) 229 TABLE 208 GERMANY: AI FOR SALES & MARKETING MARKET, BY OFFERING, 2020–2024 (USD MILLION) 230 TABLE 209 GERMANY: AI FOR SALES & MARKETING MARKET, BY OFFERING, 2025–2030 (USD MILLION) 230 TABLE 210 FRANCE: AI FOR SALES & MARKETING MARKET, BY OFFERING, 2020–2024 (USD MILLION) 231 TABLE 211 FRANCE: AI FOR SALES & MARKETING MARKET, BY OFFERING, 2025–2030 (USD MILLION) 231 TABLE 212 ITALY: AI FOR SALES & MARKETING MARKET, BY OFFERING, 2020–2024 (USD MILLION) 232 TABLE 213 ITALY: AI FOR SALES & MARKETING MARKET, BY OFFERING, 2025–2030 (USD MILLION) 232 TABLE 214 SPAIN: AI FOR SALES & MARKETING MARKET, BY OFFERING, 2020–2024 (USD MILLION) 233 TABLE 215 SPAIN: AI FOR SALES & MARKETING MARKET, BY OFFERING, 2025–2030 (USD MILLION) 233 TABLE 216 REST OF EUROPE: AI FOR SALES & MARKETING MARKET, BY OFFERING, 2020–2024 (USD MILLION) 234 TABLE 217 REST OF EUROPE: AI FOR SALES & MARKETING MARKET, BY OFFERING, 2025–2030 (USD MILLION) 234 TABLE 218 ASIA PACIFIC: AI FOR SALES & MARKETING MARKET, BY OFFERING, 2020–2024 (USD MILLION) 237 TABLE 219 ASIA PACIFIC: AI FOR SALES & MARKETING MARKET, BY OFFERING, 2025–2030 (USD MILLION) 237 TABLE 220 ASIA PACIFIC: AI FOR SALES & MARKETING MARKET, BY SALES OFFERING, 2020–2024 (USD MILLION) 237 TABLE 221 ASIA PACIFIC: AI FOR SALES & MARKETING MARKET, BY SALES OFFERING, 2025–2030 (USD MILLION) 238 TABLE 222 ASIA PACIFIC: AI FOR SALES & MARKETING MARKET, BY MARKETING OFFERING, 2020–2024 (USD MILLION) 238 TABLE 223 ASIA PACIFIC: AI FOR SALES & MARKETING MARKET, BY MARKETING OFFERING, 2025–2030 (USD MILLION) 239 TABLE 224 ASIA PACIFIC: AI FOR SALES & MARKETING MARKET, BY DEPLOYMENT MODE, 2020–2024 (USD MILLION) 239 TABLE 225 ASIA PACIFIC: AI FOR SALES & MARKETING MARKET, BY DEPLOYMENT MODE, 2025–2030 (USD MILLION) 239 TABLE 226 ASIA PACIFIC: AI FOR SALES & MARKETING MARKET, BY APPLICATION, 2020–2024 (USD MILLION) 240 TABLE 227 ASIA PACIFIC: AI FOR SALES & MARKETING MARKET, BY APPLICATION, 2025–2030 (USD MILLION) 240 TABLE 228 ASIA PACIFIC: AI FOR SALES & MARKETING MARKET, BY SALES APPLICATION, 2020–2024 (USD MILLION) 240 TABLE 229 ASIA PACIFIC: AI FOR SALES & MARKETING MARKET, BY SALES APPLICATION, 2025–2030 (USD MILLION) 241 TABLE 230 ASIA PACIFIC: AI FOR SALES & MARKETING MARKET, BY MARKETING APPLICATION, 2020–2024 (USD MILLION) 241 TABLE 231 ASIA PACIFIC: AI FOR SALES & MARKETING MARKET, BY MARKETING APPLICATION, 2025–2030 (USD MILLION) 242 TABLE 232 ASIA PACIFIC: AI FOR SALES & MARKETING MARKET, BY TECHNOLOGY, 2020–2024 (USD MILLION) 242 TABLE 233 ASIA PACIFIC: AI FOR SALES & MARKETING MARKET, BY TECHNOLOGY, 2025–2030 (USD MILLION) 242 TABLE 234 ASIA PACIFIC: OTHER AI TECHNOLOGIES FOR SALES & MARKETING MARKET, BY TECHNOLOGY, 2020–2024 (USD MILLION) 243 TABLE 235 ASIA PACIFIC: OTHER AI TECHNOLOGIES FOR SALES & MARKETING MARKET, BY TECHNOLOGY, 2025–2030 (USD MILLION) 243 TABLE 236 ASIA PACIFIC: AI FOR SALES & MARKETING MARKET, BY END USER, 2020–2024 (USD MILLION) 243 TABLE 237 ASIA PACIFIC: AI FOR SALES & MARKETING MARKET, BY END USER, 2025–2030 (USD MILLION) 243 TABLE 238 ASIA PACIFIC: AI FOR SALES & MARKETING MARKET, BY ENTERPRISE END USER, 2020–2024 (USD MILLION) 244 TABLE 239 ASIA PACIFIC: AI FOR SALES & MARKETING MARKET, BY ENTERPRISE END USER, 2025–2030 (USD MILLION) 244 TABLE 240 ASIA PACIFIC: AI FOR SALES & MARKETING MARKET, BY COUNTRY, 2020–2024 (USD MILLION) 245 TABLE 241 ASIA PACIFIC: AI FOR SALES & MARKETING MARKET, BY COUNTRY, 2025–2030 (USD MILLION) 245 TABLE 242 CHINA: AI FOR SALES & MARKETING MARKET, BY OFFERING, 2020–2024 (USD MILLION) 246 TABLE 243 CHINA: AI FOR SALES & MARKETING MARKET, BY OFFERING, 2025–2030 (USD MILLION) 246 TABLE 244 JAPAN: AI FOR SALES & MARKETING MARKET, BY OFFERING, 2020–2024 (USD MILLION) 247 TABLE 245 JAPAN: AI FOR SALES & MARKETING MARKET, BY OFFERING, 2025–2030 (USD MILLION) 247 TABLE 246 INDIA: AI FOR SALES & MARKETING MARKET, BY OFFERING, 2020–2024 (USD MILLION) 248 TABLE 247 INDIA: AI FOR SALES & MARKETING MARKET, BY OFFERING, 2025–2030 (USD MILLION) 248 TABLE 248 SOUTH KOREA: AI FOR SALES & MARKETING MARKET, BY OFFERING, 2020–2024 (USD MILLION) 249 TABLE 249 SOUTH KOREA: AI FOR SALES & MARKETING MARKET, BY OFFERING, 2025–2030 (USD MILLION) 249 TABLE 250 AUSTRALIA & NEW ZEALAND: AI FOR SALES & MARKETING MARKET, BY OFFERING, 2020–2024 (USD MILLION) 250 TABLE 251 AUSTRALIA & NEW ZEALAND: AI FOR SALES & MARKETING MARKET, BY OFFERING, 2025–2030 (USD MILLION) 250 TABLE 252 SINGAPORE: AI FOR SALES & MARKETING MARKET, BY OFFERING, 2020–2024 (USD MILLION) 251 TABLE 253 SINGAPORE: AI FOR SALES & MARKETING MARKET, BY OFFERING, 2025–2030 (USD MILLION) 251 TABLE 254 REST OF ASIA PACIFIC: AI FOR SALES & MARKETING MARKET, BY OFFERING, 2020–2024 (USD MILLION) 252 TABLE 255 REST OF ASIA PACIFIC: AI FOR SALES & MARKETING MARKET, BY OFFERING, 2025–2030 (USD MILLION) 252 TABLE 256 MIDDLE EAST & AFRICA: AI FOR SALES & MARKETING MARKET, BY OFFERING, 2020–2024 (USD MILLION) 254 TABLE 257 MIDDLE EAST & AFRICA: AI FOR SALES & MARKETING MARKET, BY OFFERING, 2025–2030 (USD MILLION) 254 TABLE 258 MIDDLE EAST & AFRICA: AI FOR SALES & MARKETING MARKET, BY SALES OFFERING, 2020–2024 (USD MILLION) 254 TABLE 259 MIDDLE EAST & AFRICA: AI FOR SALES & MARKETING MARKET, BY SALES OFFERING, 2025–2030 (USD MILLION) 255 TABLE 260 MIDDLE EAST & AFRICA: AI FOR SALES & MARKETING MARKET, BY MARKETING OFFERING, 2020–2024 (USD MILLION) 255 TABLE 261 MIDDLE EAST & AFRICA: AI FOR SALES & MARKETING MARKET, BY MARKETING OFFERING, 2025–2030 (USD MILLION) 256 TABLE 262 MIDDLE EAST & AFRICA: AI FOR SALES & MARKETING MARKET, BY DEPLOYMENT MODE, 2020–2024 (USD MILLION) 256 TABLE 263 MIDDLE EAST & AFRICA: AI FOR SALES & MARKETING MARKET, BY DEPLOYMENT MODE, 2025–2030 (USD MILLION) 256 TABLE 264 MIDDLE EAST & AFRICA: AI FOR SALES & MARKETING MARKET, BY APPLICATION, 2020–2024 (USD MILLION) 257 TABLE 265 MIDDLE EAST & AFRICA: AI FOR SALES & MARKETING MARKET, BY APPLICATION, 2025–2030 (USD MILLION) 257 TABLE 266 MIDDLE EAST & AFRICA: AI FOR SALES & MARKETING MARKET, BY SALES APPLICATION, 2020–2024 (USD MILLION) 257 TABLE 267 MIDDLE EAST & AFRICA: AI FOR SALES & MARKETING MARKET, BY SALES APPLICATION, 2025–2030 (USD MILLION) 258 TABLE 268 MIDDLE EAST & AFRICA: AI FOR SALES & MARKETING MARKET, BY MARKETING APPLICATION, 2020–2024 (USD MILLION) 258 TABLE 269 MIDDLE EAST & AFRICA: AI FOR SALES & MARKETING MARKET, BY MARKETING APPLICATION, 2025–2030 (USD MILLION) 259 TABLE 270 MIDDLE EAST & AFRICA: AI FOR SALES & MARKETING MARKET, BY TECHNOLOGY, 2020–2024 (USD MILLION) 259 TABLE 271 MIDDLE EAST & AFRICA: AI FOR SALES & MARKETING MARKET, BY TECHNOLOGY, 2025–2030 (USD MILLION) 259 TABLE 272 MIDDLE EAST & AFRICA: OTHER AI TECHNOLOGIES FOR SALES & MARKETING MARKET, BY TECHNOLOGY, 2020–2024 (USD MILLION) 260 TABLE 273 MIDDLE EAST & AFRICA: OTHER AI TECHNOLOGIES FOR SALES & MARKETING MARKET, BY TECHNOLOGY, 2025–2030 (USD MILLION) 260 TABLE 274 MIDDLE EAST & AFRICA: AI FOR SALES & MARKETING MARKET, BY END USER, 2020–2024 (USD MILLION) 260 TABLE 275 MIDDLE EAST & AFRICA: AI FOR SALES & MARKETING MARKET, BY END USER, 2025–2030 (USD MILLION) 260 TABLE 276 MIDDLE EAST & AFRICA: AI FOR SALES & MARKETING MARKET, BY ENTERPRISE END USER, 2020–2024 (USD MILLION) 261 TABLE 277 MIDDLE EAST & AFRICA: AI FOR SALES & MARKETING MARKET, BY ENTERPRISE END USER, 2025–2030 (USD MILLION) 261 TABLE 278 MIDDLE EAST & AFRICA: AI FOR SALES & MARKETING MARKET, BY SUBREGION, 2020–2024 (USD MILLION) 262 TABLE 279 MIDDLE EAST & AFRICA: AI FOR SALES & MARKETING MARKET, BY SUBREGION, 2025–2030 (USD MILLION) 262 TABLE 280 MIDDLE EAST: AI FOR SALES & MARKETING MARKET, BY COUNTRY, 2020–2024 (USD MILLION) 262 TABLE 281 MIDDLE EAST: AI FOR SALES & MARKETING MARKET, BY COUNTRY, 2025–2030 (USD MILLION) 263 TABLE 282 KSA: AI FOR SALES & MARKETING MARKET, BY OFFERING, 2020–2024 (USD MILLION) 264 TABLE 283 KSA: AI FOR SALES & MARKETING MARKET, BY OFFERING, 2025–2030 (USD MILLION) 264 TABLE 284 UAE: AI FOR SALES & MARKETING MARKET, BY OFFERING, 2020–2024 (USD MILLION) 265 TABLE 285 UAE: AI FOR SALES & MARKETING MARKET, BY OFFERING, 2025–2030 (USD MILLION) 265 TABLE 286 QATAR: AI FOR SALES & MARKETING MARKET, BY OFFERING, 2020–2024 (USD MILLION) 265 TABLE 287 QATAR: AI FOR SALES & MARKETING MARKET, BY OFFERING, 2025–2030 (USD MILLION) 266 TABLE 288 KUWAIT: AI FOR SALES & MARKETING MARKET, BY OFFERING, 2020–2024 (USD MILLION) 266 TABLE 289 KUWAIT: AI FOR SALES & MARKETING MARKET, BY OFFERING, 2025–2030 (USD MILLION) 267 TABLE 290 REST OF THE MIDDLE EAST: AI FOR SALES & MARKETING MARKET, BY OFFERING, 2020–2024 (USD MILLION) 267 TABLE 291 REST OF THE MIDDLE EAST: AI FOR SALES & MARKETING MARKET, BY OFFERING, 2025–2030 (USD MILLION) 267 TABLE 292 AFRICA: AI FOR SALES & MARKETING MARKET, BY OFFERING, 2020–2024 (USD MILLION) 268 TABLE 293 AFRICA: AI FOR SALES & MARKETING MARKET, BY OFFERING, 2025–2030 (USD MILLION) 268 TABLE 294 LATIN AMERICA: AI FOR SALES & MARKETING MARKET, BY OFFERING, 2020–2024 (USD MILLION) 270 TABLE 295 LATIN AMERICA: AI FOR SALES & MARKETING MARKET, BY OFFERING, 2025–2030 (USD MILLION) 270 TABLE 296 LATIN AMERICA: AI FOR SALES & MARKETING MARKET, BY SALES OFFERING, 2020–2024 (USD MILLION) 271 TABLE 297 LATIN AMERICA: AI FOR SALES & MARKETING MARKET, BY SALES OFFERING, 2025–2030 (USD MILLION) 271 TABLE 298 LATIN AMERICA: AI FOR SALES & MARKETING MARKET, BY MARKETING OFFERING, 2020–2024 (USD MILLION) 272 TABLE 299 LATIN AMERICA: AI FOR SALES & MARKETING MARKET, BY MARKETING OFFERING, 2025–2030 (USD MILLION) 272 TABLE 300 LATIN AMERICA: AI FOR SALES & MARKETING MARKET, BY DEPLOYMENT MODE, 2020–2024 (USD MILLION) 273 TABLE 301 LATIN AMERICA: AI FOR SALES & MARKETING MARKET, BY DEPLOYMENT MODE, 2025–2030 (USD MILLION) 273 TABLE 302 LATIN AMERICA: AI FOR SALES & MARKETING MARKET, BY APPLICATION, 2020–2024 (USD MILLION) 273 TABLE 303 LATIN AMERICA: AI FOR SALES & MARKETING MARKET, BY APPLICATION, 2025–2030 (USD MILLION) 273 TABLE 304 LATIN AMERICA: AI FOR SALES & MARKETING MARKET, BY SALES APPLICATION, 2020–2024 (USD MILLION) 274 TABLE 305 LATIN AMERICA: AI FOR SALES & MARKETING MARKET, BY SALES APPLICATION, 2025–2030 (USD MILLION) 274 TABLE 306 LATIN AMERICA: AI FOR SALES & MARKETING MARKET, BY MARKETING APPLICATION, 2020–2024 (USD MILLION) 275 TABLE 307 LATIN AMERICA: AI FOR SALES & MARKETING MARKET, BY MARKETING APPLICATION, 2025–2030 (USD MILLION) 275 TABLE 308 LATIN AMERICA: AI FOR SALES & MARKETING MARKET, BY TECHNOLOGY, 2020–2024 (USD MILLION) 275 TABLE 309 LATIN AMERICA: AI FOR SALES & MARKETING MARKET, BY TECHNOLOGY, 2025–2030 (USD MILLION) 276 TABLE 310 LATIN AMERICA: OTHER AI TECHNOLOGIES FOR SALES & MARKETING MARKET, BY TECHNOLOGY, 2020–2024 (USD MILLION) 276 TABLE 311 LATIN AMERICA: OTHER AI TECHNOLOGIES FOR SALES & MARKETING MARKET, BY TECHNOLOGY, 2025–2030 (USD MILLION) 276 TABLE 312 LATIN AMERICA: AI FOR SALES & MARKETING MARKET, BY END USER, 2020–2024 (USD MILLION) 276 TABLE 313 LATIN AMERICA: AI FOR SALES & MARKETING MARKET, BY END USER, 2025–2030 (USD MILLION) 277 TABLE 314 LATIN AMERICA: AI FOR SALES & MARKETING MARKET, BY ENTERPRISE END USER, 2020–2024 (USD MILLION) 277 TABLE 315 LATIN AMERICA: AI FOR SALES & MARKETING MARKET, BY ENTERPRISE END USER, 2025–2030 (USD MILLION) 278 TABLE 316 LATIN AMERICA: AI FOR SALES & MARKETING MARKET, BY COUNTRY, 2020–2024 (USD MILLION) 278 TABLE 317 LATIN AMERICA: AI FOR SALES & MARKETING MARKET, BY COUNTRY, 2025–2030 (USD MILLION) 278 TABLE 318 BRAZIL: AI FOR SALES & MARKETING MARKET, BY OFFERING, 2020–2024 (USD MILLION) 279 TABLE 319 BRAZIL: AI FOR SALES & MARKETING MARKET, BY OFFERING, 2025–2030 (USD MILLION) 279 TABLE 320 MEXICO: AI FOR SALES & MARKETING MARKET, BY OFFERING, 2020–2024 (USD MILLION) 280 TABLE 321 MEXICO: AI FOR SALES & MARKETING MARKET, BY OFFERING, 2025–2030 (USD MILLION) 280 TABLE 322 ARGENTINA: AI FOR SALES & MARKETING MARKET, BY OFFERING, 2020–2024 (USD MILLION) 281 TABLE 323 ARGENTINA: AI FOR SALES & MARKETING MARKET, BY OFFERING, 2025–2030 (USD MILLION) 281 TABLE 324 REST OF LATIN AMERICA: AI FOR SALES & MARKETING MARKET, BY OFFERING, 2020–2024 (USD MILLION) 282 TABLE 325 REST OF LATIN AMERICA: AI FOR SALES & MARKETING MARKET, BY OFFERING, 2025–2030 (USD MILLION) 282 TABLE 326 OVERVIEW OF STRATEGIES ADOPTED BY KEY AI FOR SALES AND MARKETING VENDORS, 2022–2025 283 TABLE 327 AI FOR SALES & MARKETING MARKET: DEGREE OF COMPETITION 288 TABLE 328 TECHNOLOGY FOOTPRINT (21 COMPANIES), 2024 296 TABLE 329 APPLICATION FOOTPRINT (SALES) (21 COMPANIES), 2024 297 TABLE 330 APPLICATION FOOTPRINT (MARKETING) (21 COMPANIES), 2024 298 TABLE 331 END USER FOOTPRINT (21 COMPANIES), 2024 299 TABLE 332 REGIONAL FOOTPRINT (21 COMPANIES), 2024 300 TABLE 333 AI FOR SALES & MARKETING MARKET: KEY STARTUPS/SMES, 2024 303 TABLE 334 AI FOR SALES & MARKETING MARKET: COMPETITIVE BENCHMARKING (APPLICATION) OF KEY STARTUPS/SMES, 2024 305 TABLE 335 AI FOR SALES & MARKETING MARKET: COMPETITIVE BENCHMARKING (END USER AND REGION) OF KEY STARTUPS/SMES, 2024 306 TABLE 336 AI FOR SALES & MARKETING MARKET: PRODUCT LAUNCHES AND ENHANCEMENTS, JANUARY 2022–JANUARY 2025 307 TABLE 337 AI FOR SALES & MARKETING MARKET: DEALS, JANUARY 2022–JANUARY 2025 309 TABLE 338 IBM: COMPANY OVERVIEW 312 TABLE 339 IBM: PRODUCTS/SOLUTIONS/SERVICES OFFERED 313 TABLE 340 IBM: PRODUCT LAUNCHES AND ENHANCEMENTS 314 TABLE 341 IBM: DEALS 315 TABLE 342 NVIDIA: COMPANY OVERVIEW 317 TABLE 343 NVIDIA: PRODUCTS/SOLUTIONS/SERVICES OFFERED 318 TABLE 344 NVIDIA: PRODUCT LAUNCHES AND ENHANCEMENTS 319 TABLE 345 NVIDIA: DEALS 320 TABLE 346 GOOGLE: COMPANY OVERVIEW 322 TABLE 347 GOOGLE: PRODUCTS/SOLUTIONS/SERVICES OFFERED 323 TABLE 348 GOOGLE: PRODUCT LAUNCHES AND ENHANCEMENTS 325 TABLE 349 GOOGLE: DEALS 326 TABLE 350 MICROSOFT: COMPANY OVERVIEW 328 TABLE 351 MICROSOFT: PRODUCTS/SOLUTIONS/SERVICES OFFERED 329 TABLE 352 MICROSOFT: PRODUCT LAUNCHES AND ENHANCEMENTS 330 TABLE 353 MICROSOFT: DEALS 331 TABLE 354 AWS: COMPANY OVERVIEW 333 TABLE 355 AWS: PRODUCTS/SOLUTIONS/SERVICES OFFERED 334 TABLE 356 AWS: PRODUCT LAUNCHES AND ENHANCEMENTS 335 TABLE 357 AWS: DEALS 336 TABLE 358 SALESFORCE: COMPANY OVERVIEW 338 TABLE 359 SALESFORCE: PRODUCTS/SOLUTIONS/SERVICES OFFERED 339 TABLE 360 SALESFORCE: PRODUCT LAUNCHES AND ENHANCEMENTS 341 TABLE 361 SALESFORCE: DEALS 343 TABLE 362 ORACLE: COMPANY OVERVIEW 344 TABLE 363 ORACLE: PRODUCTS/SOLUTIONS/SERVICES OFFERED 345 TABLE 364 ORACLE: DEALS 346 TABLE 365 ADOBE: COMPANY OVERVIEW 347 TABLE 366 ADOBE: PRODUCTS/SOLUTIONS/SERVICES OFFERED 348 TABLE 367 ADOBE: PRODUCT LAUNCHES AND ENHANCEMENTS 350 TABLE 368 ADOBE: DEALS 351 TABLE 369 SAP: COMPANY OVERVIEW 353 TABLE 370 SAP: PRODUCTS/SOLUTIONS/SERVICES OFFERED 354 TABLE 371 SAP: PRODUCT LAUNCHES AND ENHANCEMENTS 356 TABLE 372 SAP: DEALS 357 TABLE 373 SPROUT SOCIAL: COMPANY OVERVIEW 358 TABLE 374 SPROUT SOCIAL: PRODUCTS/SOLUTIONS/SERVICES OFFERED 359 TABLE 375 SPROUT SOCIAL: DEALS 360 TABLE 376 AICHAT: COMPANY OVERVIEW 372 TABLE 377 AICHAT: PRODUCTS/SOLUTIONS/SERVICES OFFERED 373 TABLE 378 ARTIFICIAL INTELLIGENCE MARKET, BY OFFERING, 2019–2023 (USD BILLION) 397 TABLE 379 ARTIFICIAL INTELLIGENCE MARKET, BY OFFERING, 2024–2030 (USD BILLION) 397 TABLE 380 ARTIFICIAL INTELLIGENCE MARKET, BY TECHNOLOGY, 2019–2023 (USD BILLION) 398 TABLE 381 ARTIFICIAL INTELLIGENCE MARKET, BY TECHNOLOGY, 2024–2030 (USD BILLION) 398 TABLE 382 ARTIFICIAL INTELLIGENCE MARKET, BY BUSINESS FUNCTION, 2019–2023 (USD BILLION) 399 TABLE 383 ARTIFICIAL INTELLIGENCE MARKET, BY BUSINESS FUNCTION, 2024–2030 (USD BILLION) 399 TABLE 384 ARTIFICIAL INTELLIGENCE MARKET, BY VERTICAL, 2019–2023 (USD BILLION) 400 TABLE 385 ARTIFICIAL INTELLIGENCE MARKET, BY VERTICAL, 2024–2030 (USD BILLION) 400 TABLE 386 ARTIFICIAL INTELLIGENCE MARKET, BY REGION, 2019–2023 (USD BILLION) 401 TABLE 387 ARTIFICIAL INTELLIGENCE MARKET, BY REGION, 2024–2030 (USD BILLION) 401 TABLE 388 GENERATIVE AI MARKET, BY OFFERING, 2019–2023 (USD MILLION) 402 TABLE 389 GENERATIVE AI MARKET, BY OFFERING, 2024–2030 (USD MILLION) 403 TABLE 390 GENERATIVE AI MARKET, BY APPLICATION, 2019–2023 (USD MILLION) 403 TABLE 391 GENERATIVE AI MARKET, BY APPLICATION, 2024–2030 (USD MILLION) 404 TABLE 392 GENERATIVE AI MARKET, BY VERTICAL, 2019–2023 (USD MILLION) 404 TABLE 393 GENERATIVE AI MARKET, BY VERTICAL, 2024–2030 (USD MILLION) 405 TABLE 394 GENERATIVE AI MARKET, BY REGION, 2019–2023 (USD MILLION) 405 TABLE 395 GENERATIVE AI MARKET, BY REGION, 2024–2030 (USD MILLION) 406 FIGURE 1 AI FOR SALES & MARKETING MARKET SEGMENTATION 41 FIGURE 2 AI FOR SALES & MARKETING MARKET: STUDY YEARS CONSIDERED 43 FIGURE 3 AI FOR SALES & MARKETING MARKET: RESEARCH DESIGN 45 FIGURE 4 BREAKUP OF PRIMARY PROFILES, BY COMPANY TYPE, DESIGNATION, AND REGION 47 FIGURE 5 INSIGHTS FROM KEY INDUSTRY EXPERTS 47 FIGURE 6 DATA TRIANGULATION 48 FIGURE 7 AI FOR SALES & MARKETING MARKET: TOP-DOWN AND BOTTOM-UP APPROACHES 49 FIGURE 8 APPROACH 1, BOTTOM-UP (SUPPLY-SIDE): REVENUE FROM OFFERINGS IN AI FOR SALES & MARKETING MARKET 50 FIGURE 9 APPROACH 2, BOTTOM-UP (SUPPLY-SIDE): COLLECTIVE REVENUE FROM KEY COMPANIES IN AI FOR SALES & MARKETING MARKET 51 FIGURE 10 APPROACH 3, BOTTOM-UP (SUPPLY-SIDE): COLLECTIVE REVENUE FROM BUSINESS UNITS OF KEY VENDORS IN AI FOR SALES & MARKETING MARKET 52 FIGURE 11 APPROACH 4, BOTTOM-UP (DEMAND-SIDE): SHARE OF AI FOR SALES AND MARKETING THROUGH OVERALL IT SPENDING ON SUSTAINABLE SOLUTIONS 52 FIGURE 12 AI FOR SALES & MARKETING MARKET: STUDY LIMITATIONS 56 FIGURE 13 MARKETING SOLUTIONS OF AI TO BECOME LARGER OFFERING IN 2025 60 FIGURE 14 CHATBOTS & VIRTUAL ASSISTANTS TO ACCOUNT FOR LARGEST SHARE AMONG AI OFFERINGS IN SALES IN 2025 60 FIGURE 15 CHATBOTS & CONVERSATIONAL MARKETING TOOLS TO ACCOUNT FOR LEADING SHARE AMONG AI OFFERINGS IN MARKETING IN 2025 60 FIGURE 16 CLOUD DEPLOYMENT TO LEAD OVER ON-PREMISE AI OFFERINGS IN 2025 61 FIGURE 17 MARKETING APPLICATIONS OF AI TO LEAD OVER SALES APPLICATIONS IN 2025 61 FIGURE 18 DEAL & PIPELINE MANAGEMENT TO ACCOUNT FOR MAJORITY MARKET SHARE AMONG SALES APPLICATIONS OF AI IN 2025 61 FIGURE 19 CONTENT MARKETING & GENERATION TO ACCOUNT FOR LEADING SHARE AMONG MARKETING APPLICATIONS IN 2025 62 FIGURE 20 OTHER AI TECHNOLOGIES TO EMERGE AS LARGER SEGMENT IN 2025 62 FIGURE 21 MACHINE LEARNING TO ACCOUNT FOR LARGEST SHARE AMONG OTHER AI TECHNOLOGIES FOR SALES AND MARKETING IN 2025 62 FIGURE 22 ENTERPRISE END USERS TO BE DOMINANT ADOPTERS OF AI FOR SALES & MARKETING IN 2025 63 FIGURE 23 HEALTHCARE & LIFE SCIENCES TO BE FASTEST-GROWING END USER SEGMENT OVER FORECAST PERIOD 63 FIGURE 24 ASIA PACIFIC TO REGISTER FASTEST GROWTH RATE DURING FORECAST PERIOD 64 FIGURE 25 DATA-DRIVEN DECISION-MAKING AND EVOLVING CONSUMER EXPECTATIONS TO DRIVE DEMAND FOR AI-POWERED SALES AND MARKETING TOOLS 65 FIGURE 26 CONTEXT-AWARE AI TO ACCOUNT FOR HIGHEST GROWTH RATE AMONG TECHNOLOGIES DURING FORECAST PERIOD 66 FIGURE 27 CHATBOTS & VIRTUAL ASSISTANTS AND DEAL & PIPELINE MANAGEMENT TO BE LARGEST RESPECTIVE SHAREHOLDERS IN TERMS OF AI FOR SALES OFFERINGS AND APPLICATIONS IN NORTH AMERICA IN 2025 66 FIGURE 28 CHATBOTS & CONVERSATIONAL MARKETING TOOLS AND CONTENT MARKETING & GENERATION TO BE LARGEST RESPECTIVE SHAREHOLDERS OF AI FOR MARKETING OFFERINGS AND APPLICATIONS IN NORTH AMERICA IN 2025 67 FIGURE 29 NORTH AMERICA TO ACCOUNT FOR LARGEST MARKET SHARE IN 2025 67 FIGURE 30 DRIVERS, RESTRAINTS, OPPORTUNITIES, AND CHALLENGES: AI FOR SALES & MARKETING MARKET 69 FIGURE 31 PERCENTAGE OF BENEFITS OF AI IN WORKPLACE 71 FIGURE 32 EVOLUTION OF AI FOR SALES & MARKETING 75 FIGURE 33 AI FOR SALES & MARKETING MARKET: SUPPLY CHAIN ANALYSIS 77 FIGURE 34 KEY PLAYERS IN AI FOR SALES & MARKETING MARKET ECOSYSTEM 81 FIGURE 35 AI FOR SALES & MARKETING MARKET: INVESTMENT LANDSCAPE AND FUNDING SCENARIO, 2025 (USD BILLION) 85 FIGURE 36 MARKET POTENTIAL OF GENERATIVE AI IN VARIOUS SALES & MARKETING USE CASES 87 FIGURE 37 NUMBER OF PATENTS GRANTED IN 10 YEARS, 2015–2024 106 FIGURE 38 REGIONAL ANALYSIS OF PATENTS GRANTED, 2015–2024 110 FIGURE 39 AI FOR SALES & MARKETING MARKET: PORTER’S FIVE FORCES ANALYSIS 115 FIGURE 40 TRENDS/DISRUPTIONS IMPACTING CUSTOMERS’ BUSINESSES 117 FIGURE 41 INFLUENCE OF STAKEHOLDERS IN BUYING PROCESS FOR TOP THREE ENTERPRISE END USERS 118 FIGURE 42 KEY BUYING CRITERIA FOR TOP THREE ENTERPRISE END USERS 119 FIGURE 43 AI FOR SALES TO GROW AT HIGHER CAGR DURING FORECAST PERIOD 122 FIGURE 44 SALES AGENTS TO GROW AT HIGHER CAGR DURING FORECAST PERIOD 123 FIGURE 45 MARKETING AGENTS TO GROW AT HIGHER CAGR DURING FORECAST PERIOD 133 FIGURE 46 CLOUD DEPLOYMENT MODE TO REGISTER HIGHER CAGR DURING FORECAST PERIOD 147 FIGURE 47 SALES APPLICATION TO GROW AT HIGHER CAGR DURING FORECAST PERIOD 152 FIGURE 48 REVENUE INTELLIGENCE TO GROW AT HIGHER CAGR DURING FORECAST PERIOD 153 FIGURE 49 CUSTOMER EXPERIENCE MANAGEMENT TO GROW AT HIGHEST CAGR DURING FORECAST PERIOD 165 FIGURE 50 GENERATIVE AI TECHNOLOGY TO GROW AT HIGHER CAGR DURING FORECAST PERIOD 177 FIGURE 51 CONTEXT-AWARE AI TO GROW AT HIGHEST CAGR DURING FORECAST PERIOD 179 FIGURE 52 INDIVIDUAL USERS TO GROW AT HIGHER CAGR DURING FORECAST PERIOD 187 FIGURE 53 HEALTHCARE & LIFE SCIENCES TO GROW AT HIGHEST CAGR AMONG ENTERPRISE END USERS DURING FORECAST PERIOD 188 FIGURE 54 NORTH AMERICA TO BE LARGEST REGIONAL MARKET DURING FORECAST PERIOD 204 FIGURE 55 INDIA TO WITNESS FASTEST GROWTH DURING FORECAST PERIOD 205 FIGURE 56 NORTH AMERICA: AI FOR SALES & MARKETING MARKET SNAPSHOT 207 FIGURE 57 ASIA PACIFIC: AI FOR SALES & MARKETING MARKET SNAPSHOT 236 FIGURE 58 TOP FIVE PLAYERS DOMINATING MARKET OVER FIVE YEARS, 2020–2024 (USD MILLION) 286 FIGURE 59 SHARE OF LEADING COMPANIES IN AI FOR SALES & MARKETING MARKET, 2024 287 FIGURE 60 PRODUCT COMPARATIVE ANALYSIS, BY PROMINENT/LEADING VENDOR 290 FIGURE 61 PRODUCT COMPARATIVE ANALYSIS, BY PROMINENT STARTUP/SME VENDOR 291 FIGURE 62 FINANCIAL METRICS OF KEY VENDORS, 2025 292 FIGURE 63 YEAR-TO-DATE (YTD) PRICE TOTAL RETURN AND 5-YEAR STOCK BETA OF KEY VENDORS, 2025 293 FIGURE 64 AI FOR SALES & MARKETING MARKET: COMPANY EVALUATION MATRIX (KEY PLAYERS), 2024 294 FIGURE 65 COMPANY FOOTPRINT (21 COMPANIES), 2024 295 FIGURE 66 AI FOR SALES & MARKETING MARKET: COMPANY EVALUATION MATRIX (STARTUPS/SMES), 2024 302 FIGURE 67 IBM: COMPANY SNAPSHOT 312 FIGURE 68 NVIDIA: COMPANY SNAPSHOT 318 FIGURE 69 GOOGLE: COMPANY SNAPSHOT 323 FIGURE 70 MICROSOFT: COMPANY SNAPSHOT 329 FIGURE 71 AWS: COMPANY SNAPSHOT 334 FIGURE 72 SALESFORCE: COMPANY SNAPSHOT 339 FIGURE 73 ORACLE: COMPANY SNAPSHOT 345 FIGURE 74 ADOBE: COMPANY SNAPSHOT 348 FIGURE 75 SAP: COMPANY SNAPSHOT 354 FIGURE 76 SPROUT SOCIAL: COMPANY SNAPSHOT 359

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