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Loyalty Management Market by Offering (Solutions (Platform-based, API-based) and Services), Program Type, Application, Business Model, and Vertical (BFSI, Aviation, Automotive, Media, Retail & Consumer Goods) - Global Forecast to 2030

出版商 MarketsandMarkets產業別 ICT & Media出版日期 2025-06-18頁數 314報告編號 TC3881

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報告摘要

MarketsandMarkets: The loyalty management market is estimated at USD 12.89 billion in 2025 and is expected to reach USD 20.36 billion by 2030 at a CAGR of 9.6%. The shift toward AI, cloud, and API-first loyalty solutions is transforming how companies build and manage customer relationships. These technologies enable brands to unify data across touchpoints such as online purchases, in-store visits, mobile apps, and social media, fostering real-time personalization and deeper engagement. Cloud-based loyalty platforms provide scalability, security, and centralized management of complex reward ecosystems, while AI and machine learning drive dynamic segmentation, predictive rewards, and behavioral analysis. This empowers businesses to understand customer intent, anticipate churn, and tailor loyalty campaigns to individual preferences. API-first platforms provide flexibility and enable rapid integration with CRM, POS, eCommerce, and payment systems, facilitating seamless omnichannel loyalty execution. Brands can now launch custom programs more quickly, iterate efficiently, and improve customer experiences without being limited by legacy systems. As customer expectations for personalization and value rise, and as data privacy becomes a global priority, loyalty vendors are adapting with composable platforms, zero-party data strategies, and real-time engagement capabilities. These innovations are making loyalty programs more relevant, agile, and outcome-focused, marking this evolution as the foundation of digital loyalty transformation. “B2C business model segment will witness the fastest growth during the forecast period.” In B2C loyalty management, strategies are primarily designed to cultivate emotional connections and encourage repeat purchases with individual consumers. The core objective is to understand and cater to personal preferences, enhance the shopping experience, and build brand affinity. B2C business models often involve points systems that convert purchases into redeemable rewards, tiered membership structures offering escalating benefits, and exclusive access to sales, events, or personalized content. Communication is typically direct and highly personalized, utilizing channels such as email, SMS, mobile apps, and social media to deliver tailored offers and updates. The focus is on driving immediate engagement, fostering brand evangelism, and shortening the sales cycle by making the purchasing journey seamless and rewarding. “Customer lifecycle management application segment is expected to have the largest market size during the forecast period.” Customer lifecycle management involves managing and optimizing the entire customer journey, from acquisition and activation to retention and re-engagement, using loyalty programs as a strategic tool. Its primary role is to maximize customer lifetime value by providing targeted incentives and personalized experiences at every stage of the relationship. This segment recognizes that retaining existing customers is more cost-effective and profitable than acquiring new ones: a 5% increase in retention can boost profits by up to 25%. Brands are investing in advanced analytics, automation, and omnichannel integration to create seamless, context-aware loyalty experiences that foster lasting relationships. “Asia Pacific is expected to record the highest growth rate during the forecast period.” Asia Pacific’s loyalty management market is a hotbed of innovation, driven by evolving consumer behaviors and emerging trends. The region’s diverse markets, from tech-savvy Japan to price-sensitive India, require flexible loyalty programs. Consumers here prefer instant gratification, with programs like GrabRewards offering real-time points redemption for rides or food deliveries, which aligns with the fast-paced lifestyle. Subscription-based loyalty models, such as those by Alibaba’s 88VIP, are gaining traction by providing exclusive benefits for a monthly fee. The integration of social media platforms, like WeChat in China, enables brands to engage customers through mini programs, blending loyalty with social interaction. Asia Pacific’s youthful, digitally engaged population and rising disposable incomes create a dynamic market for loyalty management, emphasizing creativity and consumer-centric strategies. Breakdown of primaries The study contains insights from various industry experts, from solution vendors to Tier 1 companies. The break-up of the primaries is as follows. • By Company Type: Tier 1 – 30%, Tier 2 – 45%, and Tier 3 – 25% • By Designation: C-level –35%, D-level – 30%, and Others – 35% • By Region: North America – 40%, Europe – 20%, Asia Pacific – 30%, Middle East & Africa – 5%, Latin America – 5% The major players in the loyalty management market include Epsilon (US), Oracle (US), Comarch (Poland), Bond Brand Loyalty (Canada), Merkle (US), Capillary (Singapore), Jakala (Italy), Kobie (US), Giift Management (Singapore), Maritz Motivation (US), Cheetah Digital (US), Collinson (UK), AIR MILES Loyalty (Canada), Punchh (US), Ebbo (US), Preferred Patron (US), Loopy Loyalty (China), Paystone (UK), LoyLogic (Switzerland), Ascenda (Singapore), Loyalty Juggernaut (US), Gratifii (Australia), SAP SE (Germany), Annex Cloud (US), Apex Loyalty (US), Sumup (UK), Kangaroo (Canada), Smile.io (Canada), SessionM (US), LoyaltyLion (UK), Yotpo (US), SailPlay (US), Phaedon (US), and Zinrelo (US). These players have adopted various growth strategies, such as partnerships, agreements, collaborations, new product launches, enhancements, and acquisitions, to expand their loyalty management market footprint. Research Coverage o The market study analyzes the loyalty management market size and growth potential across various segments, including offerings, program type, application, business model, vertical, and region. The offerings are divided into solutions and services. The solutions examined within the loyalty management market include platform-based loyalty management and API-based loyalty management. The services considered in the loyalty management market consist of professional services (consulting, implementation, support, and maintenance) and managed services. The program type segment encompasses points-based programs, coalition programs, subscription-based programs, value-based programs, and other program types. The application segment features customer lifecycle management, omnichannel engagement, channel and partner engagement, and additional applications. The business model segment includes business-to-business and business-to-consumer. The vertical segment consists of BFSI, aviation, automotive, media & entertainment, retail & consumer goods, hospitality, telecom, healthcare, oil and gas, and other verticals. The regional analysis of the loyalty management market covers North America, Europe, Asia Pacific, the Middle East & Africa, and Latin America. Key Benefits of Buying the Report The report will assist market leaders and new entrants by providing information on the closest approximations of the global loyalty management market’s revenue figures and subsegments. It will also enable stakeholders to understand the competitive landscape, gain insights, and develop suitable go-to-market strategies. Furthermore, the report will offer stakeholders a clearer understanding of the market’s pulse and supply them with information on key market drivers, restraints, and challenges opportunities. The report provides the following insights. 1. Analysis of key drivers (include growing focus on reducing customer churn rates, integration of gamification into loyalty programs, companies strategically investing in loyalty programs amidst recession and inflation, emergence of loyalty management mobile applications, demand for advanced solutions to monitor customer scores and enhance customer engagement, and rising adoption of omnichannel customer loyalty strategy), restraints (fragmentation of customer data across various systems and platforms, stringent government regulations), opportunities (Increasing investments in loyalty system technology, surging investments in customer success startup platforms, and rising applications of big data and machine learning), and challenges (exponential rise in marketing technology, Rapidly changing trends and diverse consumer preferences, low awareness of loyalty program benefits, data security and privacy issues, and unappealing rewards) influencing the growth of the loyalty management market. 2. Product Development/Innovation: Detailed insights on upcoming technologies, research & development activities, and new product & service launches in the loyalty management market 3. Market Development: The report provides comprehensive information about lucrative markets, analysing the loyalty management market across various regions. 4. Market Diversification: Comprehensive information about new products and services, untapped geographies, recent developments, and investments in the loyalty management market. 5. Competitive Assessment: In-depth assessment of market shares, growth strategies and service offerings of leading players Epsilon (US), Oracle (US), Comarch (Poland), Bond Brand Loyalty (Canada), Merkle (US), Capillary (Singapore), Jakala (Italy), Kobie (US), Giift Management (Singapore), Maritz Motivation (US), Cheetah Digital (US), Collinson (UK), AIR MILES Loyalty (Canada), Punchh (US), Ebbo (US), Preferred Patron (US), Loopy Loyalty (China), Paystone (UK), LoyLogic (Switzerland), Ascenda (Singapore), Loyalty Juggernaut (US), Gratifii (Australia), SAP SE (Germany), Annex Cloud (US), Apex Loyalty (US), Sumup (UK), Kangaroo (Canada), Smile.io (Canada), SessionM (US), LoyaltyLion (UK), Yotpo (US), SailPlay (US), Phaedon (US), and Zinrelo (US).
目錄 Table of Contents
1 INTRODUCTION 36 1.1 OBJECTIVES OF THE STUDY 36 1.2 MARKET DEFINITION 36 1.3 MARKET SCOPE 37 1.3.1 MARKET SEGMENTATION AND REGIONS COVERED 37 1.3.2 INCLUSIONS AND EXCLUSIONS 38 1.3.3 YEARS CONSIDERED 38 1.4 CURRENCY CONSIDERED 39 1.5 STAKEHOLDERS 39 1.6 SUMMARY OF CHANGES 40 2 RESEARCH METHODOLOGY 41 2.1 RESEARCH DATA 41 2.1.1 SECONDARY DATA 42 2.1.2 PRIMARY DATA 42 2.1.2.1 Key primary interview participants 43 2.1.2.2 Breakup of primary profiles 43 2.1.2.3 Key industry insights 44 2.2 MARKET SIZE ESTIMATION 44 2.2.1 TOP-DOWN APPROACH 44 2.2.2 BOTTOM-UP APPROACH 44 2.2.3 DEMAND-SIDE ANALYSIS 46 2.3 DATA TRIANGULATION 47 2.4 RISK ASSESSMENT 48 2.5 RESEARCH ASSUMPTIONS 48 2.6 STUDY LIMITATIONS 49 3 EXECUTIVE SUMMARY 50 4 PREMIUM INSIGHTS 53 4.1 ATTRACTIVE OPPORTUNITIES IN LOYALTY MANAGEMENT MARKET 53 4.2 LOYALTY MANAGEMENT MARKET SHARE, BY OFFERING, 2025 53 4.3 LOYALTY MANAGEMENT MARKET SHARE, BY SOLUTION, 2025 54 4.4 LOYALTY MANAGEMENT MARKET SHARE, BY PROGRAM TYPE, 2025 54 4.5 LOYALTY MANAGEMENT MARKET SHARE, BY APPLICATION, 2025 55 4.6 LOYALTY MANAGEMENT MARKET SHARE, BY BUSINESS MODEL, 2025 55 4.7 LOYALTY MANAGEMENT MARKET SHARE, BY VERTICAL, 2025 56 4.8 NORTH AMERICA: LOYALTY MANAGEMENT MARKET, BY OFFERING AND COUNTRY (2025) 56 5 MARKET OVERVIEW AND INDUSTRY TRENDS 57 5.1 INTRODUCTION 57 5.2 MARKET DYNAMICS 57 5.2.1 DRIVERS 58 5.2.1.1 Growing focus on reducing customer churn rates 58 5.2.1.2 Integration of gamification into loyalty programs 58 5.2.1.3 Economic volatility drives loyalty investments 58 5.2.1.4 Emergence of loyalty management mobile applications 58 5.2.1.5 Demand for advanced solutions to monitor customer scores and enhance customer engagement 59 5.2.1.6 Rising adoption of omnichannel customer loyalty strategy 59 5.2.2 RESTRAINTS 59 5.2.2.1 Fragmentation of customer data across various systems and platforms 59 5.2.2.2 Stringent government regulations 59 5.2.3 OPPORTUNITIES 60 5.2.3.1 Increasing investments in loyalty system technology 60 5.2.3.2 Surging investments in customer success startup platforms 60 5.2.3.3 Rising applications of big data and machine learning 60 5.2.4 CHALLENGES 61 5.2.4.1 Exponential rise in marketing technology 61 5.2.4.2 Rapidly changing trends and diverse consumer preferences 61 5.2.4.3 Low awareness of loyalty program benefits 61 5.2.4.4 Data security and privacy issues 61 5.2.4.5 Unappealing rewards 61 5.3 LOYALTY MANAGEMENT MARKET: BRIEF HISTORY 62 5.4 SUPPLY CHAIN ANALYSIS 63 5.5 ECOSYSTEM 64 5.6 CASE STUDIES 65 5.6.1 DUNKIN’ ENGAGES 24M CUSTOMERS THROUGH EPSILON 65 5.6.2 RUE21 TRANSFORMS CUSTOMER ENGAGEMENT WITH ORACLE CROWDTWIST 66 5.6.3 DEFENAGE ACHIEVES 65% GROWTH WITH ZINRELO’S LOYALTY PROGRAM 67 5.6.4 BOND BRAND LOYALTY COLLABORATES WITH CIBC TO IMPLEMENT HUMAN-CENTRIC ENGAGEMENT STRATEGY 67 5.6.5 HEATHROW AIRPORT’S LOYALTY TRANSFORMATION WITH COMARCH 68 5.7 PORTER’S FIVE FORCES MODEL 69 5.7.1 THREAT OF NEW ENTRANTS 70 5.7.2 THREAT OF SUBSTITUTES 70 5.7.3 BARGAINING POWER OF BUYERS 70 5.7.4 BARGAINING POWER OF SUPPLIERS 70 5.7.5 INTENSITY OF COMPETITIVE RIVALRY 70   5.8 PATENT ANALYSIS 71 5.8.1 METHODOLOGY 71 5.9 DISRUPTIONS IMPACTING BUYERS/CLIENTS IN LOYALTY MANAGEMENT MARKET 73 5.10 PRICING ANALYSIS 73 5.10.1 INDICATIVE PRICING ANALYSIS OF KEY PLAYERS, BY PROGRAM TYPE, 2024 74 5.11 KEY STAKEHOLDERS AND BUYING CRITERIA 75 5.11.1 KEY STAKEHOLDERS IN BUYING PROCESS 75 5.11.2 BUYING CRITERIA 76 5.12 TECHNOLOGY ANALYSIS 76 5.12.1 KEY TECHNOLOGIES 76 5.12.1.1 Artificial intelligence and machine learning 76 5.12.1.2 Blockchain technology 77 5.12.1.3 Mobile wallets & apps 77 5.12.1.4 Customer data platforms 77 5.12.2 COMPLEMENTARY TECHNOLOGIES 77 5.12.2.1 Marketing automation 77 5.12.2.2 Customer relationship management 78 5.12.3 ADJACENT TECHNOLOGIES 78 5.12.3.1 Sustainability IoT 78 5.12.3.2 Augmented reality & virtual reality 78 5.12.3.3 Biometrics 78 5.13 REGULATORY LANDSCAPE 79 5.13.1 REGULATORY BODIES, GOVERNMENT AGENCIES, AND OTHER ORGANIZATIONS 79 5.13.2 KEY REGULATIONS 81 5.13.2.1 North America 81 5.13.2.1.1 US 81 5.13.2.1.2 Canada 82 5.13.2.2 Europe 82 5.13.2.3 Asia Pacific 82 5.13.2.3.1 South Korea 83 5.13.2.3.2 China 83 5.13.2.3.3 India 83 5.13.2.4 Middle East & Africa 83 5.13.2.5 UAE 83 5.13.2.6 Saudi Arabia 83 5.13.2.7 Latin America 83 5.13.2.7.1 Brazil 83 5.13.2.7.2 Mexico 83 5.14 KEY CONFERENCES & EVENTS 84   5.15 TECHNOLOGY ROADMAP FOR LOYALTY MANAGEMENT MARKET 84 5.15.1 SHORT-TERM ROADMAP (2025–2026) 84 5.15.2 MID-TERM ROADMAP (2027–2028) 85 5.15.3 LONG-TERM ROADMAP (2029–2030) 85 5.16 BEST PRACTICES IN LOYALTY MANAGEMENT MARKET 86 5.16.1 MEETING CUSTOMER NEEDS 86 5.16.2 OFFERING CHOICES 86 5.16.3 DEFINING CLEAR GOALS 86 5.16.4 UTILIZING CUSTOMER DATA 86 5.17 CURRENT AND EMERGING BUSINESS MODELS 86 5.18 TOOLS, FRAMEWORKS, AND TECHNIQUES USED IN LOYALTY MANAGEMENT MARKET 87 5.19 INVESTMENT AND FUNDING SCENARIO 88 5.20 IMPACT OF AI/GENERATIVE AI ON LOYALTY MANAGEMENT MARKET 88 5.20.1 USE CASES OF GENERATIVE AI IN LOYALTY MANAGEMENT 89 5.21 IMPACT OF 2025 US TARIFF – LOYALTY MANAGEMENT MARKET 89 5.21.1 INTRODUCTION 89 5.21.2 KEY TARIFF RATES 90 5.21.3 PRICE IMPACT ANALYSIS 91 5.21.4 IMPACT ON COUNTRY/REGION 92 5.21.4.1 US 92 5.21.4.2 Europe 92 5.21.4.3 Asia Pacific 93 5.21.5 IMPACT ON LOYALTY MANAGEMENT MARKET SEGMENTS 94 6 LOYALTY MANAGEMENT MARKET, BY OFFERING 96 6.1 INTRODUCTION 97 6.1.1 OFFERING: LOYALTY MANAGEMENT MARKET DRIVERS 97 6.2 SOLUTIONS 98 6.2.1 GROWING DEMAND FOR CUSTOMIZED AND SCALABLE LOYALTY PROGRAMS TO DRIVE MARKET GROWTH 98 6.2.2 PLATFORM-BASED 100 6.2.2.1 Growing need for integrated, ready-to-deploy solutions to boost market growth 100 6.2.3 API-BASED 101 6.2.3.1 Rising preference for customizable and headless loyalty architectures 101 6.3 SERVICES 102 6.3.1 PROFESSIONAL SERVICES 103 6.3.1.1 Consulting 105 6.3.1.1.1 Need to enhance strategic outlook and performance of organizations to boost market 105   6.3.1.2 Implementation 106 6.3.1.2.1 Seamless integration of loyalty management solutions and systems to propel market 106 6.3.1.3 Support & maintenance 107 6.3.1.3.1 Ability to improve operations and gain control over existing systems to drive market 107 6.3.2 MANAGED SERVICES 108 6.3.2.1 Efficient management of organization’s loyalty program lifecycle to bolster market growth 108 7 LOYALTY MANAGEMENT MARKET, BY PROGRAM TYPE 110 7.1 INTRODUCTION 111 7.1.1 PROGRAM TYPE: LOYALTY MANAGEMENT MARKET DRIVERS 111 7.2 POINTS-BASED 112 7.2.1 HIGH ADOPTION OF SIMPLE, SCALABLE LOYALTY MODELS ACROSS INDUSTRIES 112 7.3 COALITION 113 7.3.1 GROWING COLLABORATION AMONG BRANDS TO EXPAND LOYALTY ECOSYSTEM REACH 113 7.4 SUBSCRIPTION-BASED 114 7.4.1 SURGE IN CONSUMER WILLINGNESS TO PAY FOR EXCLUSIVE LOYALTY BENEFITS 114 7.5 VALUE-BASED 115 7.5.1 RISING CONSUMER PREFERENCE FOR PURPOSE-DRIVEN BRAND ENGAGEMENT 115 7.6 OTHER PROGRAM TYPES 116 8 LOYALTY MANAGEMENT MARKET, BY APPLICATION 118 8.1 INTRODUCTION 119 8.1.1 APPLICATION: LOYALTY MANAGEMENT MARKET DRIVERS 119 8.2 CUSTOMER LIFECYCLE MANAGEMENT 120 8.2.1 GROWING FOCUS ON MAXIMIZING CUSTOMER LIFETIME VALUE 120 8.3 OMNICHANNEL ENGAGEMENT 121 8.3.1 RISING NEED FOR SEAMLESS, CROSS-CHANNEL CUSTOMER EXPERIENCES 121 8.4 CHANNEL & PARTNER ENGAGEMENT 122 8.4.1 ACCELERATED PUSH TOWARD B2B LOYALTY ECOSYSTEM EXPANSION 122 8.5 OTHER APPLICATIONS 123 9 LOYALTY MANAGEMENT MARKET, BY BUSINESS MODEL 125 9.1 INTRODUCTION 126 9.1.1 BUSINESS MODEL: LOYALTY MANAGEMENT MARKET DRIVERS 126 9.2 BUSINESS-TO-BUSINESS 127 9.2.1 SURGING DEMAND TO PRIORITIZE SATISFACTION AND LOYALTY OF EXISTING CLIENTS TO DRIVE MARKET 127   9.3 BUSINESS-TO-CUSTOMER 128 9.3.1 PERSONALIZED, INTERACTIVE, AND REVENUE-GENERATING DIGITAL EXPERIENCES TO PROPEL MARKET GROWTH 128 10 LOYALTY MANAGEMENT MARKET, BY VERTICAL 130 10.1 INTRODUCTION 131 10.2 BFSI 132 10.2.1 GROWING DEMAND FOR TAILORED INTERACTIONS AND PERSONALIZED EXPERIENCES TO DRIVE GROWTH 132 10.2.2 BFSI: LOYALTY MANAGEMENT USE CASES 133 10.2.2.1 Credit card rewards programs 133 10.2.2.2 Premium banking services 133 10.2.2.3 Insurance loyalty programs 133 10.2.2.4 Personalized financial planning 133 10.3 AVIATION 134 10.3.1 NEED TO ENHANCE TRAVEL EXPERIENCES AND CREATE BRAND LOYALTY TO FAVOR MARKET 134 10.3.2 AVIATION: LOYALTY MANAGEMENT USE CASES 134 10.3.2.1 Frequent flyer programs 134 10.3.2.2 Airport lounge access 134 10.3.2.3 Co-branded credit cards 135 10.4 AUTOMOTIVE 135 10.4.1 INCREASED FOCUS ON PERSONALIZED LOYALTY PROGRAMS TO BOOST MARKET 135 10.4.2 AUTOMOTIVE: LOYALTY MANAGEMENT USE CASES 136 10.4.2.1 Service maintenance rewards 136 10.4.2.2 Vehicle purchase incentives 136 10.4.2.3 Referral programs 136 10.4.2.4 Exclusive events and experiences 136 10.5 MEDIA & ENTERTAINMENT 137 10.5.1 ENHANCED CUSTOMER ENGAGEMENT AND LOYALTY THROUGH TARGETED CONTENT TO FUEL GROWTH 137 10.5.2 MEDIA & ENTERTAINMENT: LOYALTY MANAGEMENT USE CASES 137 10.5.2.1 Subscription loyalty programs 137 10.5.2.2 Content personalization 137 10.5.2.3 Partnership programs 137 10.5.2.4 Event-based rewards 138 10.6 RETAIL & CONSUMER GOODS 138 10.6.1 NEED TO DIFFERENTIATE FROM COMPETITORS THROUGH TARGETED PROMOTIONS AND PERSONALIZED OFFERS TO PROPEL GROWTH 138 10.6.2 RETAIL & CONSUMER GOODS: LOYALTY MANAGEMENT USE CASES 139 10.6.2.1 Personalized offers 139 10.6.2.2 Omni-channel integration 139   10.6.2.3 Customer feedback and engagement 139 10.6.2.4 Social responsibility initiatives 139 10.7 HOSPITALITY 140 10.7.1 NEED TO INCREASE REPEAT PATRONAGE TO BOOST MARKET 140 10.7.2 HOSPITALITY: LOYALTY MANAGEMENT USE CASES 140 10.7.2.1 Restaurant loyalty programs 140 10.7.2.2 Tourism and travel loyalty programs 140 10.7.2.3 Entertainment loyalty programs 140 10.7.2.4 Corporate loyalty programs 140 10.8 TELECOM 141 10.8.1 CUSTOMER SATISFACTION, ENGAGEMENT, AND LONG-TERM LOYALTY TO DRIVE MARKET 141 10.8.2 TELECOM: LOYALTY MANAGEMENT USE CASES 142 10.8.2.1 Rewards for usage 142 10.8.2.2 Referral programs 142 10.8.2.3 Tiered loyalty programs 142 10.8.2.4 Gamification 142 10.9 HEALTHCARE 143 10.9.1 BENEFITS, INCENTIVES, AND REWARDS FOR USE OF HEALTHCARE SERVICES TO ACCELERATE MARKET GROWTH 143 10.9.2 HEALTHCARE: LOYALTY MANAGEMENT USE CASES 143 10.9.2.1 Patient retention programs 143 10.9.2.2 Medication adherence initiatives 143 10.9.2.3 Wellness programs 143 10.9.2.4 Referral programs 144 10.10 OIL & GAS 144 10.10.1 INNOVATIONS IN FUEL RETAIL LOYALTY PROGRAMS AND MOBILE APP INTEGRATION TO BOOST MARKET 144 10.10.2 OIL & GAS: LOYALTY MANAGEMENT USE CASES 145 10.10.2.1 Fleet loyalty programs 145 10.10.2.2 Sustainable fuel adoption rewards 145 10.10.2.3 Premium service membership 145 10.10.2.4 Mobile app integration 145 10.11 OTHER VERTICALS 146 11 LOYALTY MANAGEMENT MARKET, BY REGION 147 11.1 INTRODUCTION 148 11.2 NORTH AMERICA 148 11.2.1 NORTH AMERICA: MARKET DRIVERS 149 11.2.2 NORTH AMERICA: MACROECONOMIC OUTLOOK 149 11.2.3 US 156 11.2.3.1 Increased adoption of advanced technologies to develop rich customer experience 156 11.2.4 CANADA 161 11.2.4.1 Growing awareness of benefits of loyalty management programs to boost market 161 11.3 EUROPE 165 11.3.1 EUROPE: MARKET DRIVERS 166 11.3.2 EUROPE: MACROECONOMIC OUTLOOK 166 11.3.3 UK 172 11.3.3.1 Customer loyalty schemes and government initiatives to propel market 172 11.3.4 GERMANY 177 11.3.4.1 Increasing investments in digital customer experience to propel market growth 177 11.3.5 ITALY 181 11.3.5.1 Increased value on customer relationships with brands to propel market 181 11.3.6 FRANCE 182 11.3.6.1 Incorporation of digital loyalty management to augment market 182 11.3.7 SPAIN 182 11.3.7.1 Programs aimed at fostering customer retention and engagement to accelerate market growth 182 11.3.8 NORDIC COUNTRIES 182 11.3.8.1 Increasing adoption of 5G and digital banking to drive market 182 11.3.9 REST OF EUROPE 183 11.4 ASIA PACIFIC 183 11.4.1 ASIA PACIFIC: MARKET DRIVERS 183 11.4.2 ASIA PACIFIC: MACROECONOMIC OUTLOOK 183 11.4.3 CHINA 190 11.4.3.1 Spike in purchasing power of consumers and greater focus on customer experience to foster growth 190 11.4.4 JAPAN 196 11.4.4.1 Growing demand for loyalty management solutions to boost market 196 11.4.5 INDIA 200 11.4.5.1 Increasing demand for loyalty programs to propel market 200 11.4.6 AUSTRALIA & NEW ZEALAND 201 11.4.6.1 Surging customer retention strategies with special features and data-driven logic to fuel market growth 201 11.4.7 SOUTH KOREA 201 11.4.7.1 Digital transformation and government initiatives to drive market 201 11.4.8 SOUTHEAST ASIA 201 11.4.8.1 Adoption of digital loyalty programs to bolster market growth 201 11.4.9 REST OF ASIA PACIFIC 201 11.5 MIDDLE EAST & AFRICA 202 11.5.1 MIDDLE EAST & AFRICA: MARKET DRIVERS 202 11.5.2 MIDDLE EAST & AFRICA: MACROECONOMIC OUTLOOK 202 11.5.3 GCC COUNTRIES 208 11.5.3.1 Saudi Arabia 214 11.5.3.1.1 Increasing adoption of digital technologies to foster market growth 214 11.5.3.2 UAE 219 11.5.3.2.1 Increased customer loyalty for brands and products to propel market growth 219 11.5.3.3 OTHER GCC COUNTRIES 219 11.5.4 SOUTH AFRICA 219 11.5.4.1 Increased need for consumer engagement and retention to boost market 219 11.5.5 REST OF MIDDLE EAST & AFRICA 219 11.6 LATIN AMERICA 220 11.6.1 LATIN AMERICA: MARKET DRIVERS 220 11.6.2 LATIN AMERICA: MACROECONOMIC OUTLOOK 220 11.6.3 BRAZIL 226 11.6.3.1 Fast-growing eCommerce market and high brand engagement on social media to propel market growth 226 11.6.4 MEXICO 231 11.6.4.1 Increased adoption of cloud technology to boost market 231 11.6.5 REST OF LATIN AMERICA 236 12 COMPETITIVE LANDSCAPE 237 12.1 OVERVIEW 237 12.2 KEY PLAYER STRATEGIES/RIGHT TO WIN, 2022–2025 237 12.3 MARKET SHARE ANALYSIS, 2024 238 12.3.1 MARKET RANKING ANALYSIS 240 12.4 REVENUE ANALYSIS OF LEADING PLAYERS, 2021–2024 240 12.5 BRAND/PRODUCT COMPARISON 241 12.6 COMPANY VALUATION AND FINANCIAL METRICS 242 12.7 COMPANY EVALUATION MATRIX: KEY PLAYERS, 2024 243 12.7.1 STARS 243 12.7.2 EMERGING LEADERS 243 12.7.3 PERVASIVE PLAYERS 243 12.7.4 PARTICIPANTS 243 12.7.5 COMPANY FOOTPRINT: KEY PLAYERS 245 12.7.5.1 Region footprint 246 12.7.5.2 Business model footprint 246 12.7.5.3 Vertical footprint 247 12.8 COMPANY EVALUATION MATRIX: STARTUPS/SMES 248 12.8.1 PROGRESSIVE COMPANIES 248 12.8.2 RESPONSIVE COMPANIES 248 12.8.3 DYNAMIC COMPANIES 248 12.8.4 STARTING BLOCKS 248 12.8.5 COMPETITIVE BENCHMARKING, 2024 250 12.8.5.1 Detailed list of key startups/SMEs 250 12.8.5.2 Company footprint: Startups/SMEs 251 12.8.5.3 Business model footprint: Startups/SMEs 252 12.8.5.4 Vertical footprint: Startups/SMEs 253 12.8.5.5 Region footprint: Startups/SMEs 254 12.9 COMPETITIVE SCENARIO 255 12.9.1 PRODUCT LAUNCHES 255 12.9.2 DEALS 256 13 COMPANY PROFILES 258 13.1 MAJOR PLAYERS 258 13.1.1 EPSILON 258 13.1.1.1 Business overview 258 13.1.1.2 Products/Solutions/Services offered 258 13.1.1.3 Recent developments 259 13.1.1.3.1 Product launches 259 13.1.1.3.2 Deals 259 13.1.1.4 MnM view 260 13.1.1.4.1 Key strengths 260 13.1.1.4.2 Strategic choices 260 13.1.1.4.3 Weaknesses and competitive threats 260 13.1.2 ORACLE 261 13.1.2.1 Business overview 261 13.1.2.2 Products/Solutions/Services offered 262 13.1.2.3 Recent developments 263 13.1.2.3.1 Product launches 263 13.1.2.3.2 Deals 264 13.1.2.4 MnM view 264 13.1.2.4.1 Key strengths 264 13.1.2.4.2 Strategic choices 264 13.1.2.4.3 Weaknesses and competitive threats 264 13.1.3 COMARCH 265 13.1.3.1 Business overview 265 13.1.3.2 Products/Solutions/Services offered 265 13.1.3.3 Recent developments 266 13.1.3.3.1 Product launches 266 13.1.3.3.2 Deals 266   13.1.3.4 MnM view 267 13.1.3.4.1 Key strengths 267 13.1.3.4.2 Strategic choices 267 13.1.3.4.3 Weaknesses and competitive threats 267 13.1.4 BOND BRAND LOYALTY 268 13.1.4.1 Business overview 268 13.1.4.2 Products/Solutions/Services offered 268 13.1.4.3 Recent developments 269 13.1.4.3.1 Product launches 269 13.1.4.3.2 Deals 269 13.1.4.4 MnM view 270 13.1.4.4.1 Key strengths 270 13.1.4.4.2 Strategic choices 270 13.1.4.4.3 Weaknesses and competitive threats 270 13.1.5 MERKLE 271 13.1.5.1 Business overview 271 13.1.5.2 Products/Solutions/Services offered 271 13.1.5.3 Recent developments 271 13.1.5.3.1 Product launches 271 13.1.5.3.2 Deals 272 13.1.5.4 MnM view 272 13.1.5.4.1 Key strengths 272 13.1.5.4.2 Strategic choices 272 13.1.5.4.3 Weaknesses and competitive threats 272 13.1.6 CAPILLARY 273 13.1.6.1 Business overview 273 13.1.6.2 Products/Solutions/Services offered 274 13.1.6.3 Recent developments 274 13.1.6.3.1 Product launches 274 13.1.6.3.2 Deals 274 13.1.7 JAKALA 276 13.1.7.1 Business overview 276 13.1.7.2 Products/Solutions/Services offered 276 13.1.7.3 Recent developments 277 13.1.7.3.1 Deals 277 13.1.8 KOBIE MARKETING 278 13.1.8.1 Business overview 278 13.1.8.2 Products/Solutions/Services offered 278 13.1.8.3 Recent developments 278 13.1.8.3.1 Deals 278   13.1.9 GIIFT MANAGEMENT 279 13.1.9.1 Business overview 279 13.1.9.2 Products/Solutions/Services offered 279 13.1.9.3 Recent developments 280 13.1.9.3.1 Product launches 280 13.1.9.3.2 Deals 280 13.1.10 MARITZ MOTIVATION 281 13.1.10.1 Business overview 281 13.1.10.2 Products/Solutions/Services offered 281 13.1.10.3 Recent developments 282 13.1.10.3.1 Deals 282 13.2 OTHER KEY PLAYERS 283 13.2.1 CHEETAH DIGITAL BY MARIGOLD 283 13.2.2 COLLINSON 283 13.2.3 AIR MILES REWARD 284 13.2.4 SAP SE 284 13.3 SMES/STARTUPS 285 13.3.1 ANNEX CLOUD 285 13.3.2 APEX LOYALTY 286 13.3.3 SUMUP 286 13.3.4 KANGAROO 287 13.3.5 SMILE.IO 287 13.3.6 SESSIONM 288 13.3.7 LOYALTYLION 288 13.3.8 SAILPLAY 289 13.3.9 YOTPO 289 13.3.10 ZINRELO 290 13.3.11 PUNCHH 290 13.3.12 EBBO 291 13.3.13 PREFERRED PATRON 292 13.3.14 LOOPYLOYALTY 292 13.3.15 PAYSTONE 293 13.3.16 LOYLOGIC 293 13.3.17 ASCENDA 294 13.3.18 LOYALTY JUGGERNAUT 294 13.3.19 GRATIFII 295 13.3.20 PHAEDON 295   14 ADJACENT/RELATED MARKETS 296 14.1 INTRODUCTION 296 14.2 CUSTOMER EXPERIENCE MANAGEMENT MARKET 296 14.2.1 MARKET DEFINITION 296 14.2.2 MARKET OVERVIEW 296 14.2.3 CUSTOMER EXPERIENCE MANAGEMENT MARKET, BY OFFERING 296 14.2.4 CUSTOMER EXPERIENCE MANAGEMENT MARKET, BY DEPLOYMENT TYPE 297 14.2.5 CUSTOMER EXPERIENCE MANAGEMENT MARKET, BY ORGANIZATION SIZE 298 14.2.6 CUSTOMER EXPERIENCE MANAGEMENT MARKET, BY VERTICAL 299 14.2.7 CUSTOMER EXPERIENCE MANAGEMENT MARKET, BY REGION 300 14.3 SOCIAL MEDIA ANALYTICS MARKET 300 14.3.1 MARKET DEFINITION 300 14.3.2 MARKET OVERVIEW 301 14.3.3 SOCIAL MEDIA ANALYTICS MARKET, BY OFFERING 301 14.3.4 SOCIAL MEDIA ANALYTICS MARKET, BY ANALYTICS TYPE 301 14.3.5 SOCIAL MEDIA ANALYTICS MARKET, BY BUSINESS FUNCTION 302 14.3.6 SOCIAL MEDIA ANALYTICS MARKET, BY VERTICAL 303 14.3.7 SOCIAL MEDIA ANALYTICS MARKET, BY REGION 305 15 APPENDIX 306 15.1 DISCUSSION GUIDE 306 15.2 KNOWLEDGESTORE: MARKETSANDMARKETS’ SUBSCRIPTION PORTAL 310 15.3 CUSTOMIZATION OPTIONS 312 15.4 RELATED REPORTS 312 15.5 AUTHOR DETAILS 313
圖表清單 List of Tables & Figures
TABLE 1 USD EXCHANGE RATES, 2022–2024 39 TABLE 2 KEY PRIMARY INTERVIEW PARTICIPANTS 43 TABLE 3 RISK ASSESSMENT 48 TABLE 4 RESEARCH ASSUMPTIONS 48 TABLE 5 LOYALTY MANAGEMENT MARKET: ECOSYSTEM 64 TABLE 6 IMPACT OF PORTER’S FORCES ON LOYALTY MANAGEMENT MARKET 69 TABLE 7 LIST OF PATENTS IN LOYALTY MANAGEMENT MARKET, 2021–2025 72 TABLE 8 AVERAGE SELLING PRICE OF KEY PLAYERS, 2024 74 TABLE 9 INDICATIVE PRICING ANALYSIS OF KEY LOYALTY MANAGEMENT, BY PROGRAM TYPE, 2024 74 TABLE 10 INFLUENCE OF STAKEHOLDERS ON BUYING PROCESS FOR KEY VERTICALS (%) 75 TABLE 11 KEY BUYING CRITERIA FOR TOP THREE END USERS 76 TABLE 12 NORTH AMERICA: REGULATORY BODIES, GOVERNMENT AGENCIES, AND OTHER ORGANIZATIONS 79 TABLE 13 EUROPE: REGULATORY BODIES, GOVERNMENT AGENCIES, AND OTHER ORGANIZATIONS 80 TABLE 14 ASIA PACIFIC: REGULATORY BODIES, GOVERNMENT AGENCIES, AND OTHER ORGANIZATIONS 80 TABLE 15 ROW: REGULATORY BODIES, GOVERNMENT AGENCIES, AND OTHER ORGANIZATIONS 81 TABLE 16 LOYALTY MANAGEMENT MARKET: KEY CONFERENCES & EVENTS, 2025–2026 84 TABLE 17 US ADJUSTED RECIPROCAL TARIFF RATES 90 TABLE 18 EXPECTED CHANGE IN PRICES AND LIKELY IMPACT ON END-USE MARKETS DUE TO TARIFF IMPACT 91 TABLE 19 LOYALTY MANAGEMENT MARKET, BY OFFERING, 2019–2024 (USD MILLION) 97 TABLE 20 LOYALTY MANAGEMENT MARKET, BY OFFERING, 2025–2030 (USD MILLION) 98 TABLE 21 LOYALTY MANAGEMENT MARKET, BY SOLUTION, 2019–2024 (USD MILLION) 99 TABLE 22 LOYALTY MANAGEMENT MARKET, BY SOLUTION, 2025–2030 (USD MILLION) 99 TABLE 23 SOLUTIONS: LOYALTY MANAGEMENT MARKET, BY REGION, 2019–2024 (USD MILLION) 99 TABLE 24 SOLUTIONS: LOYALTY MANAGEMENT MARKET, BY REGION, 2025–2030 (USD MILLION) 99 TABLE 25 PLATFORM-BASED LOYALTY MANAGEMENT MARKET, BY REGION, 2019–2024 (USD MILLION) 100 TABLE 26 PLATFORM-BASED LOYALTY MANAGEMENT MARKET, BY REGION, 2025–2030 (USD MILLION) 100 TABLE 27 API-BASED LOYALTY MANAGEMENT MARKET, BY REGION, 2019–2024 (USD MILLION) 101 TABLE 28 API-BASED LOYALTY MANAGEMENT MARKET, BY REGION, 2025–2030 (USD MILLION) 101 TABLE 29 SERVICES: LOYALTY MANAGEMENT MARKET, BY TYPE, 2019–2024 (USD MILLION) 102 TABLE 30 SERVICES: LOYALTY MANAGEMENT MARKET, BY TYPE, 2025–2030 (USD MILLION) 102 TABLE 31 SERVICES: LOYALTY MANAGEMENT MARKET, BY REGION, 2019–2024 (USD MILLION) 103 TABLE 32 SERVICES: LOYALTY MANAGEMENT MARKET, BY REGION, 2025–2030 (USD MILLION) 103 TABLE 33 PROFESSIONAL SERVICES: LOYALTY MANAGEMENT MARKET, BY TYPE, 2019–2024 (USD MILLION) 104 TABLE 34 PROFESSIONAL SERVICES: LOYALTY MANAGEMENT MARKET, BY TYPE, 2025–2030 (USD MILLION) 104 TABLE 35 PROFESSIONAL SERVICES: LOYALTY MANAGEMENT MARKET, BY REGION, 2019–2024 (USD MILLION) 105 TABLE 36 PROFESSIONAL SERVICES: LOYALTY MANAGEMENT MARKET, BY REGION, 2025–2030 (USD MILLION) 105 TABLE 37 CONSULTING: LOYALTY MANAGEMENT MARKET, BY REGION, 2019–2024 (USD MILLION) 106 TABLE 38 CONSULTING: LOYALTY MANAGEMENT MARKET, BY REGION, 2025–2030 (USD MILLION) 106 TABLE 39 IMPLEMENTATION: LOYALTY MANAGEMENT MARKET, BY REGION, 2019–2024 (USD MILLION) 107 TABLE 40 IMPLEMENTATION: LOYALTY MANAGEMENT MARKET, BY REGION, 2025–2030 (USD MILLION) 107 TABLE 41 SUPPORT & MAINTENANCE: LOYALTY MANAGEMENT MARKET, BY REGION, 2019–2024 (USD MILLION) 108 TABLE 42 SUPPORT & MAINTENANCE: LOYALTY MANAGEMENT MARKET, BY REGION, 2025–2030 (USD MILLION) 108 TABLE 43 MANAGED SERVICES: LOYALTY MANAGEMENT MARKET, BY REGION, 2019–2024 (USD MILLION) 109 TABLE 44 MANAGED SERVICES: LOYALTY MANAGEMENT MARKET, BY REGION, 2025–2030 (USD MILLION) 109 TABLE 45 LOYALTY MANAGEMENT MARKET, BY PROGRAM TYPE, 2019–2024 (USD MILLION) 112 TABLE 46 LOYALTY MANAGEMENT MARKET, BY PROGRAM TYPE, 2025–2030 (USD MILLION) 112 TABLE 47 POINT-BASED: LOYALTY MANAGEMENT MARKET, BY REGION, 2019–2024 (USD MILLION) 113 TABLE 48 POINT-BASED: LOYALTY MANAGEMENT MARKET, BY REGION, 2025–2030 (USD MILLION) 113 TABLE 49 COALITION: LOYALTY MANAGEMENT MARKET, BY REGION, 2019–2024 (USD MILLION) 114 TABLE 50 COALITION: LOYALTY MANAGEMENT MARKET, BY REGION, 2025–2030 (USD MILLION) 114 TABLE 51 SUBSCRIPTION-BASED: LOYALTY MANAGEMENT MARKET, BY REGION, 2019–2024 (USD MILLION) 115 TABLE 52 SUBSCRIPTION-BASED: LOYALTY MANAGEMENT MARKET, BY REGION, 2025–2030 (USD MILLION) 115 TABLE 53 VALUE-BASED: LOYALTY MANAGEMENT MARKET, BY REGION, 2019–2024 (USD MILLION) 116 TABLE 54 VALUE-BASED: LOYALTY MANAGEMENT MARKET, BY REGION, 2025–2030 (USD MILLION) 116 TABLE 55 OTHER PROGRAM TYPES: LOYALTY MANAGEMENT MARKET, BY REGION, 2019–2024 (USD MILLION) 117 TABLE 56 OTHER PROGRAM TYPES: LOYALTY MANAGEMENT MARKET, BY REGION, 2025–2030 (USD MILLION) 117 TABLE 57 LOYALTY MANAGEMENT MARKET, BY APPLICATION, 2019–2024 (USD MILLION) 120 TABLE 58 LOYALTY MANAGEMENT MARKET, BY APPLICATION, 2025–2030 (USD MILLION) 120 TABLE 59 CUSTOMER LIFECYCLE MANAGEMENT: LOYALTY MANAGEMENT MARKET, BY REGION, 2019–2024 (USD MILLION) 121 TABLE 60 CUSTOMER LIFECYCLE MANAGEMENT: LOYALTY MANAGEMENT MARKET, BY REGION, 2025–2030 (USD MILLION) 121 TABLE 61 OMNICHANNEL ENGAGEMENT: LOYALTY MANAGEMENT MARKET, BY REGION, 2019–2024 (USD MILLION) 122 TABLE 62 OMNICHANNEL ENGAGEMENT: LOYALTY MANAGEMENT MARKET, BY REGION, 2025–2030 (USD MILLION) 122 TABLE 63 CHANNEL & PARTNER ENGAGEMENT: LOYALTY MANAGEMENT MARKET, BY REGION, 2019–2024 (USD MILLION) 123 TABLE 64 CHANNEL & PARTNER ENGAGEMENT: LOYALTY MANAGEMENT MARKET, BY REGION, 2025–2030 (USD MILLION) 123 TABLE 65 OTHER APPLICATIONS: LOYALTY MANAGEMENT MARKET, BY REGION, 2019–2024 (USD MILLION) 124 TABLE 66 OTHER APPLICATIONS: LOYALTY MANAGEMENT MARKET, BY REGION, 2025–2030 (USD MILLION) 124 TABLE 67 LOYALTY MANAGEMENT MARKET, BY BUSINESS MODEL, 2019–2024 (USD MILLION) 126 TABLE 68 LOYALTY MANAGEMENT MARKET, BY BUSINESS MODEL, 2025–2030 (USD MILLION) 127 TABLE 69 BUSINESS-TO-BUSINESS: LOYALTY MANAGEMENT MARKET, BY REGION, 2019–2024 (USD MILLION) 127 TABLE 70 BUSINESS-TO-BUSINESS: LOYALTY MANAGEMENT MARKET, BY REGION, 2025–2030 (USD MILLION) 128 TABLE 71 BUSINESS-TO-CUSTOMER: LOYALTY MANAGEMENT MARKET, BY REGION, 2019–2024 (USD MILLION) 128 TABLE 72 BUSINESS-TO-CUSTOMER: LOYALTY MANAGEMENT MARKET, BY REGION, 2025–2030 (USD MILLION) 129 TABLE 73 LOYALTY MANAGEMENT MARKET, BY VERTICAL, 2019–2024 (USD MILLION) 131 TABLE 74 LOYALTY MANAGEMENT MARKET, BY VERTICAL, 2025–2030 (USD MILLION) 132 TABLE 75 BFSI: LOYALTY MANAGEMENT MARKET, BY REGION, 2019–2024 (USD MILLION) 133 TABLE 76 BFSI: LOYALTY MANAGEMENT MARKET, BY REGION, 2025–2030 (USD MILLION) 134 TABLE 77 AVIATION: LOYALTY MANAGEMENT MARKET, BY REGION, 2019–2024 (USD MILLION) 135 TABLE 78 AVIATION: LOYALTY MANAGEMENT MARKET, BY REGION, 2025–2030 (USD MILLION) 135 TABLE 79 AUTOMOTIVE: LOYALTY MANAGEMENT MARKET, BY REGION, 2019–2024 (USD MILLION) 136 TABLE 80 AUTOMOTIVE: LOYALTY MANAGEMENT MARKET, BY REGION, 2025–2030 (USD MILLION) 137 TABLE 81 MEDIA & ENTERTAINMENT: LOYALTY MANAGEMENT MARKET, BY REGION, 2019–2024 (USD MILLION) 138 TABLE 82 MEDIA & ENTERTAINMENT: LOYALTY MANAGEMENT MARKET, BY REGION, 2025–2030 (USD MILLION) 138 TABLE 83 RETAIL & CONSUMER GOODS: LOYALTY MANAGEMENT MARKET, BY REGION, 2019–2024 (USD MILLION) 139 TABLE 84 RETAIL & CONSUMER GOODS: LOYALTY MANAGEMENT MARKET, BY REGION, 2025–2030 (USD MILLION) 140 TABLE 85 HOSPITALITY: LOYALTY MANAGEMENT MARKET, BY REGION, 2019–2024 (USD MILLION) 141 TABLE 86 HOSPITALITY: LOYALTY MANAGEMENT MARKET, BY REGION, 2025–2030 (USD MILLION) 141 TABLE 87 TELECOM: LOYALTY MANAGEMENT MARKET, BY REGION, 2019–2024 (USD MILLION) 142 TABLE 88 TELECOM: LOYALTY MANAGEMENT MARKET, BY REGION, 2025–2030 (USD MILLION) 143 TABLE 89 HEALTHCARE: LOYALTY MANAGEMENT MARKET, BY REGION, 2019–2024 (USD MILLION) 144 TABLE 90 HEALTHCARE: LOYALTY MANAGEMENT MARKET, BY REGION, 2025–2030 (USD MILLION) 144 TABLE 91 OIL & GAS: LOYALTY MANAGEMENT MARKET, BY REGION, 2019–2024 (USD MILLION) 145 TABLE 92 OIL & GAS: LOYALTY MANAGEMENT MARKET, BY REGION, 2025–2030 (USD MILLION) 145 TABLE 93 OTHER VERTICALS: LOYALTY MANAGEMENT MARKET, BY REGION, 2019–2024 (USD MILLION) 146 TABLE 94 OTHER VERTICALS: LOYALTY MANAGEMENT MARKET, BY REGION, 2025–2030 (USD MILLION) 146 TABLE 95 LOYALTY MANAGEMENT MARKET, BY REGION, 2019–2024 (USD MILLION) 148 TABLE 96 LOYALTY MANAGEMENT MARKET, BY REGION, 2025–2030 (USD MILLION) 148 TABLE 97 NORTH AMERICA: LOYALTY MANAGEMENT MARKET, BY OFFERING, 2019–2024 (USD MILLION) 150 TABLE 98 NORTH AMERICA: LOYALTY MANAGEMENT MARKET, BY OFFERING, 2025–2030 (USD MILLION) 151 TABLE 99 NORTH AMERICA: LOYALTY MANAGEMENT MARKET, BY SERVICE, 2019–2024 (USD MILLION) 151 TABLE 100 NORTH AMERICA: LOYALTY MANAGEMENT MARKET, BY SERVICE, 2025–2030 (USD MILLION) 151 TABLE 101 NORTH AMERICA: LOYALTY MANAGEMENT MARKET, BY PROFESSIONAL SERVICE, 2019–2024 (USD MILLION) 151 TABLE 102 NORTH AMERICA: LOYALTY MANAGEMENT MARKET, BY PROFESSIONAL SERVICE, 2025–2030 (USD MILLION) 152 TABLE 103 NORTH AMERICA: LOYALTY MANAGEMENT MARKET, BY SOLUTION, 2019–2024 (USD MILLION) 152 TABLE 104 NORTH AMERICA: LOYALTY MANAGEMENT MARKET, BY SOLUTION, 2025–2030 (USD MILLION) 152 TABLE 105 NORTH AMERICA: LOYALTY MANAGEMENT MARKET, BY PROGRAM TYPE, 2019–2024 (USD MILLION) 152 TABLE 106 NORTH AMERICA: LOYALTY MANAGEMENT MARKET, BY PROGRAM TYPE, 2025–2030 (USD MILLION) 153 TABLE 107 NORTH AMERICA: LOYALTY MANAGEMENT MARKET, BY APPLICATION, 2019–2024 (USD MILLION) 153 TABLE 108 NORTH AMERICA: LOYALTY MANAGEMENT MARKET, BY APPLICATION, 2025–2030 (USD MILLION) 153 TABLE 109 NORTH AMERICA: LOYALTY MANAGEMENT MARKET, BY BUSINESS MODEL, 2019–2024 (USD MILLION) 154 TABLE 110 NORTH AMERICA: LOYALTY MANAGEMENT MARKET, BY BUSINESS MODEL, 2025–2030 (USD MILLION) 154 TABLE 111 NORTH AMERICA: LOYALTY MANAGEMENT MARKET, BY VERTICAL, 2019–2024 (USD MILLION) 154 TABLE 112 NORTH AMERICA: LOYALTY MANAGEMENT MARKET, BY VERTICAL, 2025–2030 (USD MILLION) 155 TABLE 113 NORTH AMERICA: LOYALTY MANAGEMENT MARKET, BY COUNTRY, 2019–2024 (USD MILLION) 155 TABLE 114 NORTH AMERICA: LOYALTY MANAGEMENT MARKET, BY COUNTRY, 2025–2030 (USD MILLION) 155 TABLE 115 US: LOYALTY MANAGEMENT MARKET, BY OFFERING, 2019–2024 (USD MILLION) 156 TABLE 116 US: LOYALTY MANAGEMENT MARKET, BY OFFERING, 2025–2030 (USD MILLION) 156 TABLE 117 US: LOYALTY MANAGEMENT MARKET, BY SERVICE, 2019–2024 (USD MILLION) 156 TABLE 118 US: LOYALTY MANAGEMENT MARKET, BY SERVICE, 2025–2030 (USD MILLION) 157 TABLE 119 US: LOYALTY MANAGEMENT MARKET, BY PROFESSIONAL SERVICE, 2019–2024 (USD MILLION) 157 TABLE 120 US: LOYALTY MANAGEMENT MARKET, BY PROFESSIONAL SERVICE, 2025–2030 (USD MILLION) 157 TABLE 121 US: LOYALTY MANAGEMENT MARKET, BY SOLUTION, 2019–2024 (USD MILLION) 157 TABLE 122 US: LOYALTY MANAGEMENT MARKET, BY SOLUTION, 2025–2030 (USD MILLION) 158 TABLE 123 US: LOYALTY MANAGEMENT MARKET, BY PROGRAM TYPE, 2019–2024 (USD MILLION) 158 TABLE 124 US: LOYALTY MANAGEMENT MARKET, BY PROGRAM TYPE, 2025–2030 (USD MILLION) 158 TABLE 125 US: LOYALTY MANAGEMENT MARKET, BY APPLICATION, 2019–2024 (USD MILLION) 158 TABLE 126 US: LOYALTY MANAGEMENT MARKET, BY APPLICATION, 2025–2030 (USD MILLION) 159 TABLE 127 US: LOYALTY MANAGEMENT MARKET, BY BUSINESS MODEL, 2019–2024 (USD MILLION) 159 TABLE 128 US: LOYALTY MANAGEMENT MARKET, BY BUSINESS MODEL, 2025–2030 (USD MILLION) 159 TABLE 129 US: LOYALTY MANAGEMENT MARKET, BY VERTICAL, 2019–2024 (USD MILLION) 160 TABLE 130 US: LOYALTY MANAGEMENT MARKET, BY VERTICAL, 2025–2030 (USD MILLION) 160 TABLE 131 CANADA: LOYALTY MANAGEMENT MARKET, BY OFFERING, 2019–2024 (USD MILLION) 161 TABLE 132 CANADA: LOYALTY MANAGEMENT MARKET, BY OFFERING, 2025–2030 (USD MILLION) 161 TABLE 133 CANADA: LOYALTY MANAGEMENT MARKET, BY SERVICE, 2019–2024 (USD MILLION) 162 TABLE 134 CANADA: LOYALTY MANAGEMENT MARKET, BY SERVICE, 2025–2030 (USD MILLION) 162 TABLE 135 CANADA: LOYALTY MANAGEMENT MARKET, BY PROFESSIONAL SERVICE, 2019–2024 (USD MILLION) 162 TABLE 136 CANADA: LOYALTY MANAGEMENT MARKET, BY PROFESSIONAL SERVICE, 2025–2030 (USD MILLION) 162 TABLE 137 CANADA: LOYALTY MANAGEMENT MARKET, BY SOLUTION, 2019–2024 (USD MILLION) 163 TABLE 138 CANADA: LOYALTY MANAGEMENT MARKET, BY SOLUTION, 2025–2030 (USD MILLION) 163 TABLE 139 CANADA: LOYALTY MANAGEMENT MARKET, BY PROGRAM TYPE, 2019–2024 (USD MILLION) 163 TABLE 140 CANADA: LOYALTY MANAGEMENT MARKET, BY PROGRAM TYPE, 2025–2030 (USD MILLION) 163 TABLE 141 CANADA: LOYALTY MANAGEMENT MARKET, BY APPLICATION, 2019–2024 (USD MILLION) 164 TABLE 142 CANADA: LOYALTY MANAGEMENT MARKET, BY APPLICATION, 2025–2030 (USD MILLION) 164 TABLE 143 CANADA: LOYALTY MANAGEMENT MARKET, BY BUSINESS MODEL, 2019–2024 (USD MILLION) 164 TABLE 144 CANADA: LOYALTY MANAGEMENT MARKET, BY BUSINESS MODEL, 2025–2030 (USD MILLION) 164 TABLE 145 CANADA: LOYALTY MANAGEMENT MARKET, BY VERTICAL, 2019–2024 (USD MILLION) 165 TABLE 146 CANADA: LOYALTY MANAGEMENT MARKET, BY VERTICAL, 2025–2030 (USD MILLION) 165 TABLE 147 EUROPE: LOYALTY MANAGEMENT MARKET, BY OFFERING, 2019–2024 (USD MILLION) 166 TABLE 148 EUROPE: LOYALTY MANAGEMENT MARKET, BY OFFERING, 2025–2030 (USD MILLION) 167 TABLE 149 EUROPE: LOYALTY MANAGEMENT MARKET, BY SERVICE, 2019–2024 (USD MILLION) 167 TABLE 150 EUROPE: LOYALTY MANAGEMENT MARKET, BY SERVICE, 2025–2030 (USD MILLION) 167 TABLE 151 EUROPE: LOYALTY MANAGEMENT MARKET, BY PROFESSIONAL SERVICE, 2019–2024 (USD MILLION) 167 TABLE 152 EUROPE: LOYALTY MANAGEMENT MARKET, BY PROFESSIONAL SERVICE, 2025–2030 (USD MILLION) 168 TABLE 153 EUROPE: LOYALTY MANAGEMENT MARKET, BY SOLUTION, 2019–2024 (USD MILLION) 168 TABLE 154 EUROPE: LOYALTY MANAGEMENT MARKET, BY SOLUTION, 2025–2030 (USD MILLION) 168 TABLE 155 EUROPE: LOYALTY MANAGEMENT MARKET, BY PROGRAM TYPE, 2019–2024 (USD MILLION) 168 TABLE 156 EUROPE: LOYALTY MANAGEMENT MARKET, BY PROGRAM TYPE, 2025–2030 (USD MILLION) 169 TABLE 157 EUROPE: LOYALTY MANAGEMENT MARKET, BY APPLICATION, 2019–2024 (USD MILLION) 169 TABLE 158 EUROPE: LOYALTY MANAGEMENT MARKET, BY APPLICATION, 2025–2030 (USD MILLION) 169 TABLE 159 EUROPE: LOYALTY MANAGEMENT MARKET, BY BUSINESS MODEL, 2019–2024 (USD MILLION) 170 TABLE 160 EUROPE: LOYALTY MANAGEMENT MARKET, BY BUSINESS MODEL, 2025–2030 (USD MILLION) 170 TABLE 161 EUROPE: LOYALTY MANAGEMENT MARKET, BY VERTICAL, 2019–2024 (USD MILLION) 170 TABLE 162 EUROPE: LOYALTY MANAGEMENT MARKET, BY VERTICAL, 2025–2030 (USD MILLION) 171 TABLE 163 EUROPE: LOYALTY MANAGEMENT MARKET, BY COUNTRY, 2019–2024 (USD MILLION) 171 TABLE 164 EUROPE: LOYALTY MANAGEMENT MARKET, BY COUNTRY, 2025–2030 (USD MILLION) 172 TABLE 165 UK: LOYALTY MANAGEMENT MARKET, BY OFFERING, 2019–2024 (USD MILLION) 172 TABLE 166 UK: LOYALTY MANAGEMENT MARKET, BY OFFERING, 2025–2030 (USD MILLION) 173 TABLE 167 UK: LOYALTY MANAGEMENT MARKET, BY SERVICE, 2019–2024 (USD MILLION) 173 TABLE 168 UK: LOYALTY MANAGEMENT MARKET, BY SERVICE, 2025–2030 (USD MILLION) 173 TABLE 169 UK: LOYALTY MANAGEMENT MARKET, BY PROFESSIONAL SERVICE, 2019–2024 (USD MILLION) 173 TABLE 170 UK: LOYALTY MANAGEMENT MARKET, BY PROFESSIONAL SERVICE, 2025–2030 (USD MILLION) 174 TABLE 171 UK: LOYALTY MANAGEMENT MARKET, BY SOLUTION, 2019–2024 (USD MILLION) 174 TABLE 172 UK: LOYALTY MANAGEMENT MARKET, BY SOLUTION, 2025–2030 (USD MILLION) 174 TABLE 173 UK: LOYALTY MANAGEMENT MARKET, BY PROGRAM TYPE, 2019–2024 (USD MILLION) 174 TABLE 174 UK: LOYALTY MANAGEMENT MARKET, BY PROGRAM TYPE, 2025–2030 (USD MILLION) 175 TABLE 175 UK: LOYALTY MANAGEMENT MARKET, BY APPLICATION, 2019–2024 (USD MILLION) 175 TABLE 176 UK: LOYALTY MANAGEMENT MARKET, BY APPLICATION, 2025–2030 (USD MILLION) 175 TABLE 177 UK: LOYALTY MANAGEMENT MARKET, BY BUSINESS MODEL, 2019–2024 (USD MILLION) 175 TABLE 178 UK: LOYALTY MANAGEMENT MARKET, BY BUSINESS MODEL, 2025–2030 (USD MILLION) 176 TABLE 179 UK: LOYALTY MANAGEMENT MARKET, BY VERTICAL, 2019–2024 (USD MILLION) 176 TABLE 180 UK: LOYALTY MANAGEMENT MARKET, BY VERTICAL, 2025–2030 (USD MILLION) 176 TABLE 181 GERMANY: LOYALTY MANAGEMENT MARKET, BY OFFERING, 2019–2024 (USD MILLION) 177 TABLE 182 GERMANY: LOYALTY MANAGEMENT MARKET, BY OFFERING, 2025–2030 (USD MILLION) 177 TABLE 183 GERMANY: LOYALTY MANAGEMENT MARKET, BY SERVICE, 2019–2024 (USD MILLION) 178 TABLE 184 GERMANY: LOYALTY MANAGEMENT MARKET, BY SERVICE, 2025–2030 (USD MILLION) 178 TABLE 185 GERMANY: LOYALTY MANAGEMENT MARKET, BY PROFESSIONAL SERVICE, 2019–2024 (USD MILLION) 178 TABLE 186 GERMANY: LOYALTY MANAGEMENT MARKET, BY PROFESSIONAL SERVICE, 2025–2030 (USD MILLION) 178 TABLE 187 GERMANY: LOYALTY MANAGEMENT MARKET, BY SOLUTION, 2019–2024 (USD MILLION) 179 TABLE 188 GERMANY: LOYALTY MANAGEMENT MARKET, BY SOLUTION, 2025–2030 (USD MILLION) 179 TABLE 189 GERMANY: LOYALTY MANAGEMENT MARKET, BY PROGRAM TYPE, 2019–2024 (USD MILLION) 179 TABLE 190 GERMANY: LOYALTY MANAGEMENT MARKET, BY PROGRAM TYPE, 2025–2030 (USD MILLION) 179 TABLE 191 GERMANY: LOYALTY MANAGEMENT MARKET, BY APPLICATION, 2019–2024 (USD MILLION) 180 TABLE 192 GERMANY: LOYALTY MANAGEMENT MARKET, BY APPLICATION, 2025–2030 (USD MILLION) 180 TABLE 193 GERMANY: LOYALTY MANAGEMENT MARKET, BY BUSINESS MODEL, 2019–2024 (USD MILLION) 180 TABLE 194 GERMANY: LOYALTY MANAGEMENT MARKET, BY BUSINESS MODEL, 2025–2030 (USD MILLION) 180 TABLE 195 GERMANY: LOYALTY MANAGEMENT MARKET, BY VERTICAL, 2019–2024 (USD MILLION) 181 TABLE 196 GERMANY: LOYALTY MANAGEMENT MARKET, BY VERTICAL, 2025–2030 (USD MILLION) 181 TABLE 197 ASIA PACIFIC: LOYALTY MANAGEMENT MARKET, BY OFFERING, 2019–2024 (USD MILLION) 185 TABLE 198 ASIA PACIFIC: LOYALTY MANAGEMENT MARKET, BY OFFERING, 2025–2030 (USD MILLION) 185 TABLE 199 ASIA PACIFIC: LOYALTY MANAGEMENT MARKET, BY SERVICE, 2019–2024 (USD MILLION) 185 TABLE 200 ASIA PACIFIC: LOYALTY MANAGEMENT MARKET, BY SERVICE, 2025–2030 (USD MILLION) 185 TABLE 201 ASIA PACIFIC: LOYALTY MANAGEMENT MARKET, BY PROFESSIONAL SERVICE, 2019–2024 (USD MILLION) 186 TABLE 202 ASIA PACIFIC: LOYALTY MANAGEMENT MARKET, BY PROFESSIONAL SERVICE, 2025–2030 (USD MILLION) 186 TABLE 203 ASIA PACIFIC: LOYALTY MANAGEMENT MARKET, BY SOLUTION, 2019–2024 (USD MILLION) 186 TABLE 204 ASIA PACIFIC: LOYALTY MANAGEMENT MARKET, BY SOLUTION, 2025–2030 (USD MILLION) 186 TABLE 205 ASIA PACIFIC: LOYALTY MANAGEMENT MARKET, BY PROGRAM TYPE, 2019–2024 (USD MILLION) 187 TABLE 206 ASIA PACIFIC: LOYALTY MANAGEMENT MARKET, BY PROGRAM TYPE, 2025–2030 (USD MILLION) 187 TABLE 207 ASIA PACIFIC: LOYALTY MANAGEMENT MARKET, BY APPLICATION, 2019–2024 (USD MILLION) 187 TABLE 208 ASIA PACIFIC: LOYALTY MANAGEMENT MARKET, BY APPLICATION, 2025–2030 (USD MILLION) 188 TABLE 209 ASIA PACIFIC: LOYALTY MANAGEMENT MARKET, BY BUSINESS MODEL, 2019–2024 (USD MILLION) 188 TABLE 210 ASIA PACIFIC: LOYALTY MANAGEMENT MARKET, BY BUSINESS MODEL, 2025–2030 (USD MILLION) 188 TABLE 211 ASIA PACIFIC: LOYALTY MANAGEMENT MARKET, BY VERTICAL, 2019–2024 (USD MILLION) 189 TABLE 212 ASIA PACIFIC: LOYALTY MANAGEMENT MARKET, BY VERTICAL, 2025–2030 (USD MILLION) 189 TABLE 213 ASIA PACIFIC: LOYALTY MANAGEMENT MARKET, BY COUNTRY, 2019–2024 (USD MILLION) 190 TABLE 214 ASIA PACIFIC: LOYALTY MANAGEMENT MARKET, BY COUNTRY, 2025–2030 (USD MILLION) 190 TABLE 215 CHINA: LOYALTY MANAGEMENT MARKET, BY OFFERING, 2019–2024 (USD MILLION) 191 TABLE 216 CHINA: LOYALTY MANAGEMENT MARKET, BY OFFERING, 2025–2030 (USD MILLION) 191 TABLE 217 CHINA: LOYALTY MANAGEMENT MARKET, BY SERVICE, 2019–2024 (USD MILLION) 191 TABLE 218 CHINA: LOYALTY MANAGEMENT MARKET, BY SERVICE, 2025–2030 (USD MILLION) 191 TABLE 219 CHINA: LOYALTY MANAGEMENT MARKET, BY PROFESSIONAL SERVICE, 2019–2024 (USD MILLION) 192 TABLE 220 CHINA: LOYALTY MANAGEMENT MARKET, BY PROFESSIONAL SERVICE, 2025–2030 (USD MILLION) 192 TABLE 221 CHINA: LOYALTY MANAGEMENT MARKET, BY SOLUTION, 2019–2024 (USD MILLION) 192 TABLE 222 CHINA: LOYALTY MANAGEMENT MARKET, BY SOLUTION, 2025–2030 (USD MILLION) 192 TABLE 223 CHINA: LOYALTY MANAGEMENT MARKET, BY PROGRAM TYPE, 2019–2024 (USD MILLION) 193 TABLE 224 CHINA: LOYALTY MANAGEMENT MARKET, BY PROGRAM TYPE, 2025–2030 (USD MILLION) 193 TABLE 225 CHINA: LOYALTY MANAGEMENT MARKET, BY APPLICATION, 2019–2024 (USD MILLION) 193 TABLE 226 CHINA: LOYALTY MANAGEMENT MARKET, BY APPLICATION, 2025–2030 (USD MILLION) 194 TABLE 227 CHINA: LOYALTY MANAGEMENT MARKET, BY BUSINESS MODEL, 2019–2024 (USD MILLION) 194 TABLE 228 CHINA: LOYALTY MANAGEMENT MARKET, BY BUSINESS MODEL, 2025–2030 (USD MILLION) 194 TABLE 229 CHINA: LOYALTY MANAGEMENT MARKET, BY VERTICAL, 2019–2024 (USD MILLION) 195 TABLE 230 CHINA: LOYALTY MANAGEMENT MARKET, BY VERTICAL, 2025–2030 (USD MILLION) 195 TABLE 231 JAPAN: LOYALTY MANAGEMENT MARKET, BY OFFERING, 2019–2024 (USD MILLION) 196 TABLE 232 JAPAN: LOYALTY MANAGEMENT MARKET, BY OFFERING, 2025–2030 (USD MILLION) 196 TABLE 233 JAPAN: LOYALTY MANAGEMENT MARKET, BY SERVICE, 2019–2024 (USD MILLION) 196 TABLE 234 JAPAN: LOYALTY MANAGEMENT MARKET, BY SERVICE, 2025–2030 (USD MILLION) 197 TABLE 235 JAPAN: LOYALTY MANAGEMENT MARKET, BY PROFESSIONAL SERVICE, 2019–2024 (USD MILLION) 197 TABLE 236 JAPAN: LOYALTY MANAGEMENT MARKET, BY PROFESSIONAL SERVICE, 2025–2030 (USD MILLION) 197 TABLE 237 JAPAN: LOYALTY MANAGEMENT MARKET, BY SOLUTION, 2019–2024 (USD MILLION) 197 TABLE 238 JAPAN: LOYALTY MANAGEMENT MARKET, BY SOLUTION, 2025–2030 (USD MILLION) 198 TABLE 239 JAPAN: LOYALTY MANAGEMENT MARKET, BY PROGRAM TYPE, 2019–2024 (USD MILLION) 198 TABLE 240 JAPAN: LOYALTY MANAGEMENT MARKET, BY PROGRAM TYPE, 2025–2030 (USD MILLION) 198 TABLE 241 JAPAN: LOYALTY MANAGEMENT MARKET, BY APPLICATION, 2019–2024 (USD MILLION) 198 TABLE 242 JAPAN: LOYALTY MANAGEMENT MARKET, BY APPLICATION, 2025–2030 (USD MILLION) 199 TABLE 243 JAPAN: LOYALTY MANAGEMENT MARKET, BY BUSINESS MODEL, 2019–2024 (USD MILLION) 199 TABLE 244 JAPAN: LOYALTY MANAGEMENT MARKET, BY BUSINESS MODEL, 2025–2030 (USD MILLION) 199 TABLE 245 JAPAN: LOYALTY MANAGEMENT MARKET, BY VERTICAL, 2019–2024 (USD MILLION) 200 TABLE 246 JAPAN: LOYALTY MANAGEMENT MARKET, BY VERTICAL, 2025–2030 (USD MILLION) 200 TABLE 247 MIDDLE EAST & AFRICA: LOYALTY MANAGEMENT MARKET, BY OFFERING, 2019–2024 (USD MILLION) 203 TABLE 248 MIDDLE EAST & AFRICA: LOYALTY MANAGEMENT MARKET, BY OFFERING, 2025–2030 (USD MILLION) 203 TABLE 249 MIDDLE EAST & AFRICA: LOYALTY MANAGEMENT MARKET, BY SERVICE, 2019–2024 (USD MILLION) 203 TABLE 250 MIDDLE EAST & AFRICA: LOYALTY MANAGEMENT MARKET, BY SERVICE, 2025–2030 (USD MILLION) 204 TABLE 251 MIDDLE EAST & AFRICA: LOYALTY MANAGEMENT MARKET, BY PROFESSIONAL SERVICE, 2019–2024 (USD MILLION) 204 TABLE 252 MIDDLE EAST & AFRICA: LOYALTY MANAGEMENT MARKET, BY PROFESSIONAL SERVICE, 2025–2030 (USD MILLION) 204 TABLE 253 MIDDLE EAST & AFRICA: LOYALTY MANAGEMENT MARKET, BY SOLUTION, 2019–2024 (USD MILLION) 204 TABLE 254 MIDDLE EAST & AFRICA: LOYALTY MANAGEMENT MARKET, BY SOLUTION, 2025–2030 (USD MILLION) 205 TABLE 255 MIDDLE EAST & AFRICA: LOYALTY MANAGEMENT MARKET, BY PROGRAM TYPE, 2019–2024 (USD MILLION) 205 TABLE 256 MIDDLE EAST & AFRICA: LOYALTY MANAGEMENT MARKET, BY PROGRAM TYPE, 2025–2030 (USD MILLION) 205 TABLE 257 MIDDLE EAST & AFRICA: LOYALTY MANAGEMENT MARKET, BY APPLICATION, 2019–2024 (USD MILLION) 206 TABLE 258 MIDDLE EAST & AFRICA: LOYALTY MANAGEMENT MARKET, BY APPLICATION, 2025–2030 (USD MILLION) 206 TABLE 259 MIDDLE EAST & AFRICA: LOYALTY MANAGEMENT MARKET, BY BUSINESS MODEL, 2019–2024 (USD MILLION) 206 TABLE 260 MIDDLE EAST & AFRICA: LOYALTY MANAGEMENT MARKET, BY BUSINESS MODEL, 2025–2030 (USD MILLION) 206 TABLE 261 MIDDLE EAST & AFRICA: LOYALTY MANAGEMENT MARKET, BY VERTICAL, 2019–2024 (USD MILLION) 207 TABLE 262 MIDDLE EAST & AFRICA: LOYALTY MANAGEMENT MARKET, BY VERTICAL, 2025–2030 (USD MILLION) 207 TABLE 263 MIDDLE EAST & AFRICA: LOYALTY MANAGEMENT MARKET, BY COUNTRY, 2019–2024 (USD MILLION) 208 TABLE 264 MIDDLE EAST & AFRICA: LOYALTY MANAGEMENT MARKET, BY COUNTRY, 2025–2030 (USD MILLION) 208 TABLE 265 GCC COUNTRIES: LOYALTY MANAGEMENT MARKET, BY OFFERING, 2019–2024 (USD MILLION) 208 TABLE 266 GCC COUNTRIES: LOYALTY MANAGEMENT MARKET, BY OFFERING, 2025–2030 (USD MILLION) 209 TABLE 267 GCC COUNTRIES: LOYALTY MANAGEMENT MARKET, BY SERVICE, 2019–2024 (USD MILLION) 209 TABLE 268 GCC COUNTRIES: LOYALTY MANAGEMENT MARKET, BY SERVICE, 2025–2030 (USD MILLION) 209 TABLE 269 GCC COUNTRIES: LOYALTY MANAGEMENT MARKET, BY PROFESSIONAL SERVICE, 2019–2024 (USD MILLION) 209 TABLE 270 GCC COUNTRIES: LOYALTY MANAGEMENT MARKET, BY PROFESSIONAL SERVICE, 2025–2030 (USD MILLION) 210 TABLE 271 GCC COUNTRIES: LOYALTY MANAGEMENT MARKET, BY SOLUTION, 2019–2024 (USD MILLION) 210 TABLE 272 GCC COUNTRIES: LOYALTY MANAGEMENT MARKET, BY SOLUTION, 2025–2030 (USD MILLION) 210 TABLE 273 GCC COUNTRIES: LOYALTY MANAGEMENT MARKET, BY PROGRAM TYPE, 2019–2024 (USD MILLION) 210 TABLE 274 GCC COUNTRIES: LOYALTY MANAGEMENT MARKET, BY PROGRAM TYPE, 2025–2030 (USD MILLION) 211 TABLE 275 GCC COUNTRIES: LOYALTY MANAGEMENT MARKET, BY APPLICATION, 2019–2024 (USD MILLION) 211 TABLE 276 GCC COUNTRIES: LOYALTY MANAGEMENT MARKET, BY APPLICATION, 2025–2030 (USD MILLION) 211 TABLE 277 GCC COUNTRIES: LOYALTY MANAGEMENT MARKET, BY BUSINESS MODEL, 2019–2024 (USD MILLION) 212 TABLE 278 GCC COUNTRIES: LOYALTY MANAGEMENT MARKET, BY BUSINESS MODEL, 2025–2030 (USD MILLION) 212 TABLE 279 GCC COUNTRIES: LOYALTY MANAGEMENT MARKET, BY VERTICAL, 2019–2024 (USD MILLION) 212 TABLE 280 GCC COUNTRIES: LOYALTY MANAGEMENT MARKET, BY VERTICAL, 2025–2030 (USD MILLION) 213 TABLE 281 MIDDLE EAST & AFRICA: LOYALTY MANAGEMENT MARKET, BY GCC COUNTRY, 2019–2024 (USD MILLION) 213 TABLE 282 MIDDLE EAST & AFRICA: LOYALTY MANAGEMENT MARKET, BY GCC COUNTRY, 2025–2030 (USD MILLION) 213 TABLE 283 SAUDI ARABIA: LOYALTY MANAGEMENT MARKET, BY OFFERING, 2019–2024 (USD MILLION) 214 TABLE 284 SAUDI ARABIA: LOYALTY MANAGEMENT MARKET, BY OFFERING, 2025–2030 (USD MILLION) 214 TABLE 285 SAUDI ARABIA: LOYALTY MANAGEMENT MARKET, BY SERVICE, 2019–2024 (USD MILLION) 214 TABLE 286 SAUDI ARABIA: LOYALTY MANAGEMENT MARKET, BY SERVICE, 2025–2030 (USD MILLION) 215 TABLE 287 SAUDI ARABIA: LOYALTY MANAGEMENT MARKET, BY PROFESSIONAL SERVICE, 2019–2024 (USD MILLION) 215 TABLE 288 SAUDI ARABIA: LOYALTY MANAGEMENT MARKET, BY PROFESSIONAL SERVICE, 2025–2030 (USD MILLION) 215 TABLE 289 SAUDI ARABIA: LOYALTY MANAGEMENT MARKET, BY SOLUTION, 2019–2024 (USD MILLION) 215 TABLE 290 SAUDI ARABIA: LOYALTY MANAGEMENT MARKET, BY SOLUTION, 2025–2030 (USD MILLION) 216 TABLE 291 SAUDI ARABIA: LOYALTY MANAGEMENT MARKET, BY PROGRAM TYPE, 2019–2024 (USD MILLION) 216 TABLE 292 SAUDI ARABIA: LOYALTY MANAGEMENT MARKET, BY PROGRAM TYPE, 2025–2030 (USD MILLION) 216 TABLE 293 SAUDI ARABIA: LOYALTY MANAGEMENT MARKET, BY APPLICATION, 2019–2024 (USD MILLION) 217 TABLE 294 SAUDI ARABIA: LOYALTY MANAGEMENT MARKET, BY APPLICATION, 2025–2030 (USD MILLION) 217 TABLE 295 SAUDI ARABIA: LOYALTY MANAGEMENT MARKET, BY BUSINESS MODEL, 2019–2024 (USD MILLION) 217 TABLE 296 SAUDI ARABIA: LOYALTY MANAGEMENT MARKET, BY BUSINESS MODEL, 2025–2030 (USD MILLION) 217 TABLE 297 SAUDI ARABIA: LOYALTY MANAGEMENT MARKET, BY VERTICAL, 2019–2024 (USD MILLION) 218 TABLE 298 SAUDI ARABIA: LOYALTY MANAGEMENT MARKET, BY VERTICAL, 2025–2030 (USD MILLION) 218 TABLE 299 LATIN AMERICA: LOYALTY MANAGEMENT MARKET, BY OFFERING, 2019–2024 (USD MILLION) 221 TABLE 300 LATIN AMERICA: LOYALTY MANAGEMENT MARKET, BY OFFERING, 2025–2030 (USD MILLION) 221 TABLE 301 LATIN AMERICA: LOYALTY MANAGEMENT MARKET, BY SERVICE, 2019–2024 (USD MILLION) 221 TABLE 302 LATIN AMERICA: LOYALTY MANAGEMENT MARKET, BY SERVICE, 2025–2030 (USD MILLION) 221 TABLE 303 LATIN AMERICA: LOYALTY MANAGEMENT MARKET, BY PROFESSIONAL SERVICE, 2019–2024 (USD MILLION) 222 TABLE 304 LATIN AMERICA: LOYALTY MANAGEMENT MARKET, BY PROFESSIONAL SERVICE, 2025–2030 (USD MILLION) 222 TABLE 305 LATIN AMERICA: LOYALTY MANAGEMENT MARKET, BY SOLUTION, 2019–2024 (USD MILLION) 222 TABLE 306 LATIN AMERICA: LOYALTY MANAGEMENT MARKET, BY SOLUTION, 2025–2030 (USD MILLION) 222 TABLE 307 LATIN AMERICA: LOYALTY MANAGEMENT MARKET, BY PROGRAM TYPE, 2019–2024 (USD MILLION) 223 TABLE 308 LATIN AMERICA: LOYALTY MANAGEMENT MARKET, BY PROGRAM TYPE, 2025–2030 (USD MILLION) 223 TABLE 309 LATIN AMERICA: LOYALTY MANAGEMENT MARKET, BY APPLICATION, 2019–2024 (USD MILLION) 223 TABLE 310 LATIN AMERICA: LOYALTY MANAGEMENT MARKET, BY APPLICATION, 2025–2030 (USD MILLION) 224 TABLE 311 LATIN AMERICA: LOYALTY MANAGEMENT MARKET, BY BUSINESS MODEL, 2019–2024 (USD MILLION) 224 TABLE 312 LATIN AMERICA: LOYALTY MANAGEMENT MARKET, BY BUSINESS MODEL, 2025–2030 (USD MILLION) 224 TABLE 313 LATIN AMERICA: LOYALTY MANAGEMENT MARKET, BY VERTICAL, 2019–2024 (USD MILLION) 225 TABLE 314 LATIN AMERICA: LOYALTY MANAGEMENT MARKET, BY VERTICAL, 2025–2030 (USD MILLION) 225 TABLE 315 LATIN AMERICA: LOYALTY MANAGEMENT MARKET, BY COUNTRY, 2019–2024 (USD MILLION) 226 TABLE 316 LATIN AMERICA: LOYALTY MANAGEMENT MARKET, BY COUNTRY, 2025–2030 (USD MILLION) 226 TABLE 317 BRAZIL: LOYALTY MANAGEMENT MARKET, BY OFFERING, 2019–2024 (USD MILLION) 226 TABLE 318 BRAZIL: LOYALTY MANAGEMENT MARKET, BY OFFERING, 2025–2030 (USD MILLION) 227 TABLE 319 BRAZIL: LOYALTY MANAGEMENT MARKET, BY SERVICE, 2019–2024 (USD MILLION) 227 TABLE 320 BRAZIL: LOYALTY MANAGEMENT MARKET, BY SERVICE, 2025–2030 (USD MILLION) 227 TABLE 321 BRAZIL: LOYALTY MANAGEMENT MARKET, BY PROFESSIONAL SERVICE, 2019–2024 (USD MILLION) 227 TABLE 322 BRAZIL: LOYALTY MANAGEMENT MARKET, BY PROFESSIONAL SERVICE, 2025–2030 (USD MILLION) 228 TABLE 323 BRAZIL: LOYALTY MANAGEMENT MARKET, BY SOLUTION, 2019–2024 (USD MILLION) 228 TABLE 324 BRAZIL: LOYALTY MANAGEMENT MARKET, BY SOLUTION, 2025–2030 (USD MILLION) 228 TABLE 325 BRAZIL: LOYALTY MANAGEMENT MARKET, BY PROGRAM TYPE, 2019–2024 (USD MILLION) 228 TABLE 326 BRAZIL: LOYALTY MANAGEMENT MARKET, BY PROGRAM TYPE, 2025–2030 (USD MILLION) 229 TABLE 327 BRAZIL: LOYALTY MANAGEMENT MARKET, BY APPLICATION, 2019–2024 (USD MILLION) 229 TABLE 328 BRAZIL: LOYALTY MANAGEMENT MARKET, BY APPLICATION, 2025–2030 (USD MILLION) 229 TABLE 329 BRAZIL: LOYALTY MANAGEMENT MARKET, BY BUSINESS MODEL, 2019–2024 (USD MILLION) 230 TABLE 330 BRAZIL: LOYALTY MANAGEMENT MARKET, BY BUSINESS MODEL, 2025–2030 (USD MILLION) 230 TABLE 331 BRAZIL: LOYALTY MANAGEMENT MARKET, BY VERTICAL, 2019–2024 (USD MILLION) 230 TABLE 332 BRAZIL: LOYALTY MANAGEMENT MARKET, BY VERTICAL, 2025–2030 (USD MILLION) 231 TABLE 333 MEXICO: LOYALTY MANAGEMENT MARKET, BY OFFERING, 2019–2024 (USD MILLION) 231 TABLE 334 MEXICO: LOYALTY MANAGEMENT MARKET, BY OFFERING, 2025–2030 (USD MILLION) 232 TABLE 335 MEXICO: LOYALTY MANAGEMENT MARKET, BY SERVICE, 2019–2024 (USD MILLION) 232 TABLE 336 MEXICO: LOYALTY MANAGEMENT MARKET, BY SERVICE, 2025–2030 (USD MILLION) 232 TABLE 337 MEXICO: LOYALTY MANAGEMENT MARKET, BY PROFESSIONAL SERVICE, 2019–2024 (USD MILLION) 232 TABLE 338 MEXICO: LOYALTY MANAGEMENT MARKET, BY PROFESSIONAL SERVICE, 2025–2030 (USD MILLION) 233 TABLE 339 MEXICO: LOYALTY MANAGEMENT MARKET, BY SOLUTION, 2019–2024 (USD MILLION) 233 TABLE 340 MEXICO: LOYALTY MANAGEMENT MARKET, BY SOLUTION, 2025–2030 (USD MILLION) 233 TABLE 341 MEXICO: LOYALTY MANAGEMENT MARKET, BY PROGRAM TYPE, 2019–2024 (USD MILLION) 233 TABLE 342 MEXICO: LOYALTY MANAGEMENT MARKET, BY PROGRAM TYPE, 2025–2030 (USD MILLION) 234 TABLE 343 MEXICO: LOYALTY MANAGEMENT MARKET, BY APPLICATION, 2019–2024 (USD MILLION) 234 TABLE 344 MEXICO: LOYALTY MANAGEMENT MARKET, BY APPLICATION, 2025–2030 (USD MILLION) 234 TABLE 345 MEXICO: LOYALTY MANAGEMENT MARKET, BY BUSINESS MODEL, 2019–2024 (USD MILLION) 235 TABLE 346 MEXICO: LOYALTY MANAGEMENT MARKET, BY BUSINESS MODEL, 2025–2030 (USD MILLION) 235 TABLE 347 MEXICO: LOYALTY MANAGEMENT MARKET, BY VERTICAL, 2019–2024 (USD MILLION) 235 TABLE 348 MEXICO: LOYALTY MANAGEMENT MARKET, BY VERTICAL, 2025–2030 (USD MILLION) 236 TABLE 349 OVERVIEW OF STRATEGIES DEPLOYED BY KEY PLAYERS IN LOYALTY MANAGEMENT VENDORS, 2022-2025 237 TABLE 350 LOYALTY MANAGEMENT MARKET: DEGREE OF COMPETITION 238 TABLE 351 LOYALTY MANAGEMENT MARKET: REGION FOOTPRINT 246 TABLE 352 LOYALTY MANAGEMENT MARKET: BUSINESS MODEL FOOTPRINT 246 TABLE 353 LOYALTY MANAGEMENT MARKET: VERTICAL FOOTPRINT 247 TABLE 354 LIST OF KEY STARTUPS/SMES 250 TABLE 355 LOYALTY MANAGEMENT MARKET: COMPANY FOOTPRINT 251 TABLE 356 LOYALTY MANAGEMENT MARKET: BUSINESS MODEL FOOTPRINT 252 TABLE 357 LOYALTY MANAGEMENT MARKET: VERTICAL FOOTPRINT 253 TABLE 358 LOYALTY MANAGEMENT MARKET: REGION FOOTPRINT 254 TABLE 359 LOYALTY MANAGEMENT MARKET: PRODUCT LAUNCHES, 2020–2025 255 TABLE 360 LOYALTY MANAGEMENT MARKET: DEALS, 2020–2025 256 TABLE 361 EPSILON: BUSINESS OVERVIEW 258 TABLE 362 EPSILON: PRODUCTS/SOLUTIONS/SERVICES OFFERED 258 TABLE 363 EPSILON: PRODUCT LAUNCHES 259 TABLE 364 EPSILON: DEALS 259 TABLE 365 ORACLE: BUSINESS OVERVIEW 261 TABLE 366 ORACLE: PRODUCTS/SOLUTIONS/SERVICES OFFERED 262 TABLE 367 ORACLE: PRODUCT LAUNCHES 263 TABLE 368 ORACLE: DEALS 264 TABLE 369 COMARCH: BUSINESS OVERVIEW 265 TABLE 370 COMARCH: PRODUCTS/SOLUTIONS/SERVICES OFFERED 265 TABLE 371 COMARCH: PRODUCT LAUNCHES 266 TABLE 372 COMARCH: DEALS 266 TABLE 373 BOND BRAND LOYALTY: BUSINESS OVERVIEW 268 TABLE 374 BOND BRAND LOYALTY: PRODUCTS/SOLUTIONS/SERVICES OFFERED 268 TABLE 375 BOND BRAND LOYALTY: PRODUCT LAUNCHES 269 TABLE 376 BOND BRAND LOYALTY: DEALS 269 TABLE 377 MERKLE: BUSINESS OVERVIEW 271 TABLE 378 MERKLE: PRODUCTS/SOLUTIONS/SERVICES OFFERED 271 TABLE 379 MERKLE: PRODUCT LAUNCHES 271 TABLE 380 MERKLE: DEALS 272 TABLE 381 CAPILLARY: BUSINESS OVERVIEW 273 TABLE 382 CAPILLARY: PRODUCTS/SOLUTIONS/SERVICES OFFERED 274 TABLE 383 CAPILLARY: PRODUCT LAUNCHES 274 TABLE 384 CAPILLARY: DEALS 274 TABLE 385 JAKALA: BUSINESS OVERVIEW 276 TABLE 386 JAKALA: PRODUCTS/SOLUTIONS/SERVICES OFFERED 276 TABLE 387 JAKALA: DEALS 277 TABLE 388 KOBIE: BUSINESS OVERVIEW 278 TABLE 389 KOBIE: PRODUCTS/SOLUTIONS/SERVICES OFFERED 278 TABLE 390 KOBIE: DEALS 278 TABLE 391 GIIFT MANAGEMENT: BUSINESS OVERVIEW 279 TABLE 392 GIIFT MANAGEMENT: PRODUCTS/SOLUTIONS/SERVICES OFFERED 279 TABLE 393 GIIFT MANAGEMENT: PRODUCT LAUNCHES 280 TABLE 394 GIIFT MANAGEMENT: DEALS 280 TABLE 395 MARITZ MOTIVATION: BUSINESS OVERVIEW 281 TABLE 396 MARITZ MOTIVATION: PRODUCTS/SOLUTIONS/SERVICES OFFERED 281 TABLE 397 MARITZ MOTIVATION: DEALS 282 TABLE 398 CUSTOMER EXPERIENCE MANAGEMENT MARKET, BY OFFERING, 2017–2022 (USD MILLION) 297 TABLE 399 CUSTOMER EXPERIENCE MANAGEMENT MARKET, BY OFFERING, 2023–2028 (USD MILLION) 297 TABLE 400 CUSTOMER EXPERIENCE MANAGEMENT MARKET, BY DEPLOYMENT TYPE, 2017–2022 (USD MILLION) 297 TABLE 401 CUSTOMER EXPERIENCE MANAGEMENT MARKET, BY DEPLOYMENT TYPE, 2023–2028 (USD MILLION) 298 TABLE 402 CUSTOMER EXPERIENCE MANAGEMENT MARKET, BY ORGANIZATION SIZE, 2017–2022 (USD MILLION) 298 TABLE 403 CUSTOMER EXPERIENCE MANAGEMENT MARKET, BY ORGANIZATION SIZE, 2023–2028 (USD MILLION) 298 TABLE 404 CUSTOMER EXPERIENCE MANAGEMENT MARKET, BY VERTICAL, 2017–2022 (USD MILLION) 299 TABLE 405 CUSTOMER EXPERIENCE MANAGEMENT MARKET, BY VERTICAL, 2023–2028 (USD MILLION) 299 TABLE 406 CUSTOMER EXPERIENCE MANAGEMENT MARKET, BY REGION, 2017–2022 (USD MILLION) 300 TABLE 407 CUSTOMER EXPERIENCE MANAGEMENT MARKET, BY REGION, 2023–2028 (USD MILLION) 300 TABLE 408 SOCIAL MEDIA ANALYTICS MARKET, BY OFFERING, 2019–2022 (USD MILLION) 301 TABLE 409 SOCIAL MEDIA ANALYTICS MARKET, BY OFFERING, 2023–2028 (USD MILLION) 301 TABLE 410 SOCIAL MEDIA ANALYTICS MARKET, BY ANALYTICS TYPE, 2019–2022 (USD MILLION) 302 TABLE 411 SOCIAL MEDIA ANALYTICS MARKET, BY ANALYTICS TYPE, 2023–2028 (USD MILLION) 302 TABLE 412 SOCIAL MEDIA ANALYTICS MARKET, BY BUSINESS FUNCTION, 2019–2022 (USD MILLION) 303 TABLE 413 SOCIAL MEDIA ANALYTICS MARKET, BY BUSINESS FUNCTION, 2023–2028 (USD MILLION) 303 TABLE 414 SOCIAL MEDIA ANALYTICS MARKET, BY VERTICAL, 2019–2022 (USD MILLION) 304 TABLE 415 SOCIAL MEDIA ANALYTICS MARKET, BY VERTICAL, 2023–2028 (USD MILLION) 304 TABLE 416 SOCIAL MEDIA ANALYTICS MARKET, BY REGION, 2019–2022 (USD MILLION) 305 TABLE 417 SOCIAL MEDIA ANALYTICS MARKET, BY REGION, 2023–2028 (USD MILLION) 305 FIGURE 1 LOYALTY MANAGEMENT MARKET SEGMENTATION 37 FIGURE 2 LOYALTY MANAGEMENT MARKET: RESEARCH DESIGN 41 FIGURE 3 BREAKUP OF PRIMARY PROFILES, BY COMPANY, DESIGNATION, AND REGION 43 FIGURE 4 KEY INSIGHTS FROM INDUSTRY EXPERTS 44 FIGURE 5 LOYALTY MANAGEMENT MARKET SIZE ESTIMATION: BOTTOM-UP APPROACH (SUPPLY-SIDE ANALYSIS) (1/2) 45 FIGURE 6 LOYALTY MANAGEMENT MARKET SIZE ESTIMATION: BOTTOM-UP APPROACH (SUPPLY-SIDE ANALYSIS) (2/2) 45 FIGURE 7 MARKET SIZE ESTIMATION METHODOLOGY: DEMAND-SIDE ANALYSIS 46 FIGURE 8 DATA TRIANGULATION 47 FIGURE 9 STUDY LIMITATIONS 49 FIGURE 10 LOYALTY MANAGEMENT MARKET, 2023–2030 (USD MILLION) 50 FIGURE 11 LOYALTY MANAGEMENT MARKET: REGIONAL SNAPSHOT 51 FIGURE 12 GROWING FOCUS ON REDUCING CUSTOMER CHURN RATES TO DRIVE MARKET 53 FIGURE 13 SOLUTIONS SEGMENT TO DOMINATE MARKET IN 2025 53 FIGURE 14 PLATFORM-BASED LOYALTY MANAGEMENT SOLUTIONS TO DOMINATE MARKET IN 2025 54 FIGURE 15 POINT-BASED PROGRAM TYPE SEGMENT TO HOLD LARGEST MARKET SHARE IN 2025 54 FIGURE 16 CUSTOMER LIFECYCLE MANAGEMENT SEGMENT TO HOLD LARGEST MARKET SHARE IN 2025 55 FIGURE 17 B2C SEGMENT TO HOLD LARGER MARKET SHARE IN 2025 55 FIGURE 18 BFSI SEGMENT TO COMMAND MARKET SHARE IN 2025 56 FIGURE 19 SOLUTIONS SEGMENT TO HOLD MAJOR SHARE OF NORTH AMERICAN MARKET IN 2025 56 FIGURE 20 LOYALTY MANAGEMENT MARKET: DRIVERS, RESTRAINTS, OPPORTUNITIES, AND CHALLENGES 57 FIGURE 21 BRIEF HISTORY OF LOYALTY MANAGEMENT MARKET 62 FIGURE 22 LOYALTY MANAGEMENT MARKET: SUPPLY CHAIN ANALYSIS 63 FIGURE 23 KEY PLAYERS IN LOYALTY MANAGEMENT MARKET ECOSYSTEM 64 FIGURE 24 PORTER’S FIVE FORCES ANALYSIS 69 FIGURE 25 MAJOR PATENTS FOR LOYALTY MANAGEMENT MARKET 71 FIGURE 26 LOYALTY MANAGEMENT MARKET: DISRUPTIONS IMPACTING BUYERS/CLIENTS 73 FIGURE 27 AVERAGE SELLING PRICE TREND OF KEY PLAYERS 73 FIGURE 28 INFLUENCE OF STAKEHOLDERS ON BUYING PROCESS FOR KEY VERTICALS 75 FIGURE 29 KEY BUYING CRITERIA FOR TOP THREE VERTICALS 76 FIGURE 30 TOOLS, FRAMEWORKS, AND TECHNIQUES USED IN LOYALTY MANAGEMENT MARKET 87 FIGURE 31 INVESTMENT AND FUNDING SCENARIO 88 FIGURE 32 USE CASES OF GENERATIVE AI IN LOYALTY MANAGEMENT 89 FIGURE 33 SOLUTIONS SEGMENT TO DOMINATE LOYALTY MANAGEMENT MARKET 97 FIGURE 34 API-BASED SOLUTIONS SEGMENT TO GROW AT HIGHER CAGR DURING FORECAST PERIOD 98 FIGURE 35 MANAGED SERVICES SEGMENT TO REGISTER HIGHER GROWTH RATE DURING FORECAST PERIOD 102 FIGURE 36 SUPPORT & MAINTENANCE SERVICES SEGMENT TO GROW FASTEST DURING FORECAST PERIOD 104 FIGURE 37 SUBSCRIPTION-BASED PROGRAMS SEGMENT TO HAVE HIGHEST GROWTH RATE IN FORECAST PERIOD 111 FIGURE 38 CUSTOMER LIFECYCLE MANAGEMENT TO DOMINATE MARKET IN 2025 AND 2030 119 FIGURE 39 B2C SEGMENT TO LEAD LOYALTY MANAGEMENT MARKET 126 FIGURE 40 AVIATION SEGMENT TO GROW AT HIGHEST CAGR DURING FORECAST PERIOD 131 FIGURE 41 NORTH AMERICA: MARKET SNAPSHOT 150 FIGURE 42 ASIA PACIFIC: MARKET SNAPSHOT 184 FIGURE 43 SHARES OF LEADING COMPANIES IN LOYALTY MANAGEMENT MARKET, 2024 238 FIGURE 44 LOYALTY MANAGEMENT MARKET: RANKING ANALYSIS OF TOP FIVE PLAYERS 240 FIGURE 45 REVENUE ANALYSIS OF TOP PLAYERS, 2021–2024 240 FIGURE 46 LOYALTY MANAGEMENT MARKET: BRAND/PRODUCT COMPARISON 241 FIGURE 47 COMPANY VALUATION: 2025 242 FIGURE 48 FINANCIAL METRICS OF KEY LOYALTY MANAGEMENT VENDORS 242 FIGURE 49 LOYALTY MANAGEMENT MARKET: COMPANY EVALUATION MATRIX (KEY PLAYERS), 2024 244 FIGURE 50 LOYALTY MANAGEMENT MARKET: COMPANY FOOTPRINT 245 FIGURE 51 LOYALTY MANAGEMENT MARKET: COMPANY EVALUATION MATRIX (STARTUPS/SMES), 2024 249 FIGURE 52 ORACLE: COMPANY SNAPSHOT 262

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