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Chinese Language Education for K-12 Market Research Report Information by Product Type (Traditional Classroom-Based Programs, Online Chinese Language Learning Platforms, Hybrid/Blended Learning Models ) by Educational Delivery Method (In-School Programs, Extracurricular Language Programs, Online Tutoring and Virtual Classes and Others), by Course Type (Standard Mandarin Courses and Chinese for Specific Purposes (CSP) ) and by Region (North America, Europe, Asia-Pacific, South America, and Middle East and Africa) Forecast till 2032

出版商 Market Research Future產業別 ICT & Media出版日期 2025-05-22頁數 133報告編號 MRFRICT49366CR

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報告摘要

Chinese Language Education for K-12 Market Research Report Information by Product Type (Traditional Classroom-Based Programs, Online Chinese Language Learning Platforms, Hybrid/Blended Learning Models ) by Educational Delivery Method (In-School Programs, Extracurricular Language Programs, Online Tutoring and Virtual Classes and Others), by Course Type (Standard Mandarin Courses and Chinese for Specific Purposes (CSP) ) and by Region (North America, Europe, Asia-Pacific, South America, and Middle East and Africa) Forecast till 2032 Overview of the Market At a compound annual growth rate (CAGR) of 12.8%, the global Chinese language education market for K–12 was estimated to be worth USD 3,943.08 million in 2023 and is projected to expand significantly between 2024 and 2032. The market for smart electricity meters is expanding due to government initiatives and regulations, as well as the growing demand for energy efficiency. Businesses may access Chinese markets, establish connections with local stakeholders, and successfully negotiate the complexity of the Chinese business climate by speaking Mandarin. Indirectly, learning Mandarin is emphasized as a way to improve cultural relations through China's "soft power" programs, such the Confucius Institutes. Businesses can access the sizable Chinese-speaking market by translating their websites, product descriptions, and marketing materials into Mandarin. Making your goods or services available to Mandarin-speaking customers boosts sales and draws in new clients. The most significant is China's growing involvement in international organizations and projects, which highlights Mandarin's significance in forming international alliances and policy. Perspectives on Market Segments Product-wise, this category comprises Hybrid/Blended Learning Models, Online Chinese Language Learning Platforms, and Conventional Classroom-Based Programs. Online tutoring, virtual classes, in-school programs, and extracurricular language programs are all included in the educational delivery section. In 2024, the global market was dominated by the In-School Programs segment. Chinese for Specific Purposes (CSP) and Standard Mandarin Courses are included in this section according to course. Regional Perspectives North America, Europe, Asia-Pacific, and the Rest of the World are the regions into which the Chinese Language Education for K–12 Market has been divided. The biggest market share in 2024 was held by Southeast Asia, which is expected to grow during the projected period. Nonetheless, over the course of the forecast period, Southeast Asia is anticipated to increase at the greatest CAGR. With the help of numerous organizations and programs, Chinese language instruction has been gradually expanding throughout Europe. Promoting and enhancing Chinese language instruction throughout the continent is a major responsibility of the European Association for Chinese Language Teaching (EACT). Because of the sizeable Chinese diaspora in Southeast Asia, Chinese language instruction has a long history there. In their K–12 educational systems, nations like Malaysia, Singapore, and Thailand have long-standing Chinese language programs. China now has a far greater influence in the Global South. 152 nations, primarily from the Global South, had agreed to or planned to take part in the Belt and Road Initiative as of August 2023. The United Arab Emirates (UAE) and other Middle Eastern nations have made great progress in integrating Chinese language instruction into their national curricula. While Westerners are becoming less interested in learning Mandarin, children in the Middle East are taking Mandarin classes as part of a geopolitical change in an area that has historically been seen as under US control. Furthermore, in 2024, the highest market share was held by traditional classroom-based programs, while the Asia-Pacific region's fastest-growing market is online Chinese language learning platforms. Key Players Among the leading companies in the industry are Mandarin House, Chinese Language Institute Middle East, EF Education First, Linda Mandarin, GoEast Mandarin, Manhattan Mandarin, New Oriental Education & Technology Group, LingoAce, Lingo Bus (VIPKID), and Confucius Institutes (CIs).
目錄 Table of Contents
TABLE OF CONTENTS 1 EXECUTIVE SUMMARY ............................................................................................................... 17 2 MARKET INTRODUCTION ............................................................................................................ 19 2.1 DEFINITION .................................................................................................................................................................. 19 2.2 SCOPE OF THE STUDY .............................................................................................................................................. 19 2.3 RESEARCH OBJECTIVE ............................................................................................................................................ 19 2.4 MARKET STRUCTURE .............................................................................................................................................. 20 3 RESEARCH METHODOLOGY ...................................................................................................... 21 3.1 OVERVIEW .................................................................................................................................................................... 21 3.2 DATA FLOW .................................................................................................................................................................. 22 3.2.1 DATA MINING PROCESS ................................................................................................................................. 23 3.3 PURCHASED DATABASE: ......................................................................................................................................... 24 3.4 SECONDARY SOURCES: ............................................................................................................................................ 25 3.4.1 SECONDARY RESEARCH DATA FLOW: ............................................................................................................. 26 3.5 PRIMARY RESEARCH: ............................................................................................................................................... 27 3.5.1 PRIMARY RESEARCH DATA FLOW: .................................................................................................................28 3.5.2 PRIMARY RESEARCH: NUMBER OF INTERVIEWS CONDUCTED ......................................................................... 29 3.6 APPROACHES FOR MARKET SIZE ESTIMATION: ........................................................................................... 29 3.6.1 CONSUMPTION & NET TRADE APPROACH ....................................................................................................... 29 3.6.2 REVENUE ANALYSIS APPROACH ..................................................................................................................... 29 3.7 DATA FORECASTING................................................................................................................................................. 30 3.7.1 DATA FORECASTING TECHNIQUE .................................................................................................................... 31 3.8 DATA MODELING ........................................................................................................................................................ 32 3.8.1 MICROECONOMIC FACTOR ANALYSIS: ............................................................................................................ 32 3.8.2 DATA MODELING: ........................................................................................................................................... 33 3.9 TEAMS AND ANALYST CONTRIBUTION ........................................................................................................... 35 4 MARKET DYNAMICS .................................................................................................................... 37 4.1 OVERVIEW .................................................................................................................................................................... 37 4.2 DRIVERS ......................................................................................................................................................................... 37 4.2.1 STRATEGIC IMPORTANCE OF MANDARIN IN GLOBAL COMMUNICATION .......................................................... 38 4.2.2 PROLIFERATION OF TECHNOLOGY IN THE K-12 SECTOR .................................................................................. 39 4.2.3 RISING INTERNET & SMARTPHONE PENETRATION .......................................................................................... 40 4.3 RESTRAINTS ................................................................................................................................................................ 41 4.3.1 LACK OF STANDARDIZED OR COMPREHENSIVE MANDARIN CURRICULUM ....................................................... 41 4.3.2 ABUNDANCE OF FREE CONTENT ..................................................................................................................... 41 4.3.3 ABSENCE OF APPROPRIATE INFRASTRUCTURE IN DEVELOPING AND UNDERDEVELOPED ECONOMIES .............. 42 4.4 OPPORTUNITIES ......................................................................................................................................................... 43 4.4.1 GLOBAL TRADE AND INVESTMENT OPPORTUNITY .......................................................................................... 43 4.4.2 INCREASING DEMAND FOR ADAPTIVE LEARNING ............................................................................................ 44 4.5 TRENDS .......................................................................................................................................................................... 45 4.5.1 EXPANSION IN NON-NATIVE MARKETS ........................................................................................................... 45 4.5.2 ADOPTION OF DIGITAL AND ONLINE LEARNING PLATFORMS ........................................................................... 45 4.6 COVID-19 IMPACT ANALYSIS ................................................................................................................................ 46 4.6.1 IMPACT ON OVERALL ICT MARKET ................................................................................................................. 46 4.6.2 IMPACT ON GLOBAL CHINESE LANGUAGE EDUCATION MARKET FOR K-12 MARKET ......................................... 46 4.6.3 IMPACT ON SUPPLY CHAIN OF CHINESE LANGUAGE EDUCATION MARKET FOR K-12 MARKET .......................... 46 4.6.4 IMPACT ON PRICING OF CHINESE LANGUAGE EDUCATION MARKET FOR K-12 MARKET .................................... 46 5 MARKET FACTOR ANALYSIS ...................................................................................................... 47 5.1 VALUE CHAIN ANALYSIS ....................................................................................................................................... 47 5.1.1 PLATFORM ..................................................................................................................................................... 48 5.1.2 DIRECT CONTENT PROVIDERS ........................................................................................................................ 48 5.1.3 DISTANCE LEARNING SOLUTION PROVIDERS .................................................................................................. 48 5.1.4 END USERS .................................................................................................................................................... 48 5.2 PORTER’S FIVE FORCES MODEL ........................................................................................................................... 49 5.2.1 THREAT OF NEW ENTRANTS ........................................................................................................................... 50 5.2.2 BARGAINING POWER OF SUPPLIERS ............................................................................................................... 50 5.2.3 THREAT OF SUBSTITUTES .............................................................................................................................. 50 5.2.4 BARGAINING POWER OF BUYERS .................................................................................................................... 50 5.2.5 INTENSITY OF RIVALRY .................................................................................................................................. 50 6 GLOBAL CHINESE LANGUAGE EDUCATION FOR K-12 MARKET, BY PRODUCT TYPE......... 52 6.1 INTRODUCTION ........................................................................................................................................................... 52 6.2 TRADITIONAL CLASSROOM-BASED PROGRAMS ............................................................................................ 53 6.3 ONLINE CHINESE LANGUAGE LEARNING PLATFORMS .............................................................................. 53 6.4 HYBRID/BLENDED LEARNING MODELS ............................................................................................................. 53 7 GLOBAL CHINESE LANGUAGE EDUCATION FOR K-12 MARKET, BY EDUCATIONAL DELIVERY METHOD ............................................................................................................................................. 54 7.1 INTRODUCTION ........................................................................................................................................................... 54 7.2 IN-SCHOOL PROGRAMS ............................................................................................................................................ 55 7.3 EXTRACURRICULAR LANGUAGE PROGRAMS ................................................................................................. 55 7.4 ONLINE TUTORING AND VIRTUAL CLASSES ................................................................................................... 55 7.5 OTHERS .......................................................................................................................................................................... 55 8 GLOBAL CHINESE LANGUAGE EDUCATION FOR K-12 MARKET, BY COURSE TYPE ........... 57 8.1 INTRODUCTION ........................................................................................................................................................... 57 8.2 STANDARD MANDARIN COURSES ....................................................................................................................... 58 8.3 CHINESE FOR SPECIFIC PURPOSES (CSP) .......................................................................................................... 58 9 GLOBAL CHINESE LANGUAGE EDUCATION FOR K-12 MARKET, BY REGION ...................... 59 9.1 OVERVIEW .................................................................................................................................................................... 59 9.2 EUROPE .......................................................................................................................................................................... 60 9.2.1 GERMANY ...................................................................................................................................................... 63 9.2.2 UK ................................................................................................................................................................. 64 9.2.3 FRANCE ......................................................................................................................................................... 65 9.2.4 RUSSIA .......................................................................................................................................................... 66 9.2.5 ITALY ............................................................................................................................................................. 67 9.2.6 SPAIN ............................................................................................................................................................ 68 9.2.7 REST OF EUROPE ............................................................................................................................................ 69 9.3 SOUTHEAST ASIA ...................................................................................................................................................... 71 9.3.1 INDONESIA ..................................................................................................................................................... 74 9.3.2 THAILAND ...................................................................................................................................................... 75 9.3.3 SINGAPORE .................................................................................................................................................... 76 9.3.4 PHILIPPIES .................................................................................................................................................... 77 9.3.5 VITENAM ....................................................................................................................................................... 78 9.3.6 MALAYSIA ..................................................................................................................................................... 79 9.3.7 REST OF SOUTHEAST ASIA ............................................................................................................................. 80 9.4 MEA ................................................................................................................................................................................. 81 9.4.1 GCC COUNTRIES............................................................................................................................................. 84 9.4.2 NORTH AFRICA .............................................................................................................................................. 85 9.4.3 REST OF MEA ................................................................................................................................................. 86 10 COMPETITIVE LANDSCAPE ........................................................................................................ 89 10.1 INTRODUCTION ........................................................................................................................................................... 89 10.2 COMPETITOR DASHBOARD..................................................................................................................................... 90 10.3 COMPANY MARKET SHARE ANALYSIS, 2023 ................................................................................................. 91 10.4 KEY DEVELOPMENTS & GROWTH STRATEGIES ............................................................................................ 92 10.4.1 PARTNERSHIP/COLLABORATION, INVESTMENT, EXPANSION, AND OTHERS ..................................................... 92 11 COMPANY PROFILES .................................................................................................................. 93 11.1 LINGOACE. ..................................................................................................................................................................... 93 11.1.1 COMPANY OVERVIEW ..................................................................................................................................... 93 11.1.2 FINANCIAL OVERVIEW .................................................................................................................................... 94 11.1.3 PRODUCTS OFFERED ...................................................................................................................................... 94 11.1.4 KEY DEVELOPMENTS ...................................................................................................................................... 94 11.1.5 SWOT ANALYSIS ............................................................................................................................................ 95 11.1.6 KEY STRATEGIES ............................................................................................................................................ 95 11.2 LINGO BUS(VIPKID) .................................................................................................................................................... 96 11.2.1 COMPANY OVERVIEW ..................................................................................................................................... 96 11.2.2 FINANCIAL OVERVIEW .................................................................................................................................... 96 11.2.3 PRODUCTS OFFERED ...................................................................................................................................... 97 11.2.4 KEY DEVELOPMENTS ...................................................................................................................................... 97 11.2.5 SWOT ANALYSIS ............................................................................................................................................ 97 11.2.6 KEY STRATEGIES ............................................................................................................................................ 98 11.3 MANDARIN HOUSE .................................................................................................................................................... 99 11.3.1 COMPANY OVERVIEW ..................................................................................................................................... 99 11.3.2 FINANCIAL OVERVIEW .................................................................................................................................... 100 11.3.3 PRODUCTS OFFERED ...................................................................................................................................... 100 11.3.4 KEY DEVELOPMENTS ...................................................................................................................................... 101 11.3.5 SWOT ANALYSIS ............................................................................................................................................ 102 11.3.6 KEY STRATEGIES ............................................................................................................................................ 102 11.4 CHINESE LANGUAGE INSTITUTE MIDDLE EAST ........................................................................................... 103 11.4.1 COMPANY OVERVIEW ..................................................................................................................................... 103 11.4.2 FINANCIAL OVERVIEW .................................................................................................................................... 104 11.4.3 PRODUCTS OFFERED ...................................................................................................................................... 104 11.4.4 KEY DEVELOPMENTS ...................................................................................................................................... 104 11.4.5 SWOT ANALYSIS ............................................................................................................................................ 105 11.4.6 KEY STRATEGIES ............................................................................................................................................ 106 11.5 EF EDUCATION FIRST ............................................................................................................................................... 107 11.5.1 COMPANY OVERVIEW ..................................................................................................................................... 107 11.5.2 FINANCIAL OVERVIEW .................................................................................................................................... 107 11.5.3 PRODUCTS OFFERED ...................................................................................................................................... 107 11.5.4 KEY DEVELOPMENTS ...................................................................................................................................... 108 11.5.5 SWOT ANALYSIS ............................................................................................................................................ 108 11.5.6 KEY STRATEGIES ............................................................................................................................................ 109 11.6 CONFUCIUS INSTITUTES (CIS) .............................................................................................................................. 110 11.6.1 COMPANY OVERVIEW ..................................................................................................................................... 110 11.6.2 FINANCIAL OVERVIEW .................................................................................................................................... 110 11.6.3 PRODUCTS OFFERED ...................................................................................................................................... 110 11.6.4 KEY DEVELOPMENTS ...................................................................................................................................... 112 11.6.5 SWOT ANALYSIS ............................................................................................................................................ 112 11.6.6 KEY STRATEGIES ............................................................................................................................................ 113 11.7 LINDA MANDARIN ..................................................................................................................................................... 114 11.7.1 COMPANY OVERVIEW ..................................................................................................................................... 114 11.7.2 FINANCIAL OVERVIEW .................................................................................................................................... 114 11.7.3 PRODUCTS OFFERED ...................................................................................................................................... 114 11.7.4 KEY DEVELOPMENTS ...................................................................................................................................... 116 11.7.5 SWOT ANALYSIS ............................................................................................................................................ 116 11.7.6 KEY STRATEGIES ............................................................................................................................................ 116 11.8 GOEAST MANDARIN ................................................................................................................................................. 117 11.8.1 COMPANY OVERVIEW ..................................................................................................................................... 117 11.8.2 FINANCIAL OVERVIEW .................................................................................................................................... 117 11.8.3 PRODUCTS OFFERED ...................................................................................................................................... 117 11.8.4 KEY DEVELOPMENTS ...................................................................................................................................... 118 11.8.5 SWOT ANALYSIS ............................................................................................................................................ 119 11.8.6 KEY STRATEGIES ............................................................................................................................................ 119 11.9 MANHATTAN MANDARIN ..................................................................................................................................... 120 11.9.1 COMPANY OVERVIEW ..................................................................................................................................... 120 11.9.2 FINANCIAL OVERVIEW .................................................................................................................................... 120 11.9.3 PRODUCTS OFFERED ...................................................................................................................................... 121 11.9.4 KEY DEVELOPMENTS ...................................................................................................................................... 122 11.9.5 SWOT ANALYSIS ............................................................................................................................................ 122 11.9.6 KEY STRATEGIES ............................................................................................................................................ 123 11.10 NEW ORIENTAL EDUCATION & TECHNOLOGY GROUP ................................................................................ 124 11.10.1 COMPANY OVERVIEW ..................................................................................................................................... 124 11.10.2 FINANCIAL OVERVIEW .................................................................................................................................... 124 11.10.3 PRODUCTS OFFERED ...................................................................................................................................... 125 11.10.4 KEY DEVELOPMENTS ...................................................................................................................................... 126 11.10.5 SWOT ANALYSIS ............................................................................................................................................ 126 11.10.6 KEY STRATEGIES ............................................................................................................................................ 126 11.11 DATA CITATIONS ....................................................................................................................................................... 131
圖表清單 List of Tables & Figures
LIST OF TABLES TABLE 1 QFD MODELING FOR MARKET SHARE ASSESSMENT 33 TABLE 2 GLOBAL CHINESE LANGUAGE EDUCATION FOR K-12 MARKET, BY PRODUCT TYPE, 2019-2032 (USD MILLION) 52 TABLE 3 GLOBAL CHINESE LANGUAGE EDUCATION FOR K-12 MARKET, BY EDUCATIONAL DELIVERY METHOD, 2019-2032 (USD MILLION) 54 TABLE 4 GLOBAL CHINESE LANGUAGE EDUCATION FOR K-12 MARKET, BY COURSE TYPE, 2019-2032 (USD MILLION) 57 TABLE 5 GLOBAL CHINESE LANGUAGE EDUCATION FOR K-12 MARKET, BY REGION, 2018-2030 (USD MILLION) 59 TABLE 6 EUROPE CHINESE LANGUAGE EDUCATION FOR K-12 MARKET, BY COUNTRY, 2019-2032 (USD MILLION) 62 TABLE 7 EUROPE CHINESE LANGUAGE EDUCATION FOR K-12 MARKET, BY PRODUCT TYPE, 2019-2032 (USD MILLION) 62 TABLE 8 EUROPE CHINESE LANGUAGE EDUCATION FOR K-12 MARKET, BY EDUCATIONAL DELIVERY METHOD, 2019-2032 (USD MILLION) 63 TABLE 9 EUROPE CHINESE LANGUAGE EDUCATION FOR K-12 MARKET, BY COURSE TYPE, 2019-2032 (USD MILLION) 63 TABLE 10 GERMANY CHINESE LANGUAGE EDUCATION FOR K-12 MARKET, BY PRODUCT TYPE, 2019-2032 (USD MILLION) 63 TABLE 11 GERMANY CHINESE LANGUAGE EDUCATION FOR K-12 MARKET, BY EDUCATIONAL DELIVERY METHOD, 2019-2032 (USD MILLION) 64 TABLE 12 GERMANY CHINESE LANGUAGE EDUCATION FOR K-12 MARKET, BY COURSE TYPE, 2019-2032 (USD MILLION) 64 TABLE 13 UK CHINESE LANGUAGE EDUCATION FOR K-12 MARKET, BY PRODUCT TYPE, 2019-2032 (USD MILLION) 64 TABLE 14 UK CHINESE LANGUAGE EDUCATION FOR K-12 MARKET, BY EDUCATIONAL DELIVERY METHOD, 2019-2032 (USD MILLION) 65 TABLE 15 UK CHINESE LANGUAGE EDUCATION FOR K-12 MARKET, BY COURSE TYPE, 2019-2032 (USD MILLION) 65 TABLE 16 FRANCE CHINESE LANGUAGE EDUCATION FOR K-12 MARKET, BY PRODUCT TYPE, 2019-2032 (USD MILLION) 65 TABLE 17 FRANCE CHINESE LANGUAGE EDUCATION FOR K-12 MARKET, BY EDUCATIONAL DELIVERY METHOD, 2019-2032 (USD MILLION) 66 TABLE 18 FRANCE CHINESE LANGUAGE EDUCATION FOR K-12 MARKET, BY COURSE TYPE, 2019-2032 (USD MILLION) 66 TABLE 19 RUSSIA CHINESE LANGUAGE EDUCATION FOR K-12 MARKET, BY PRODUCT TYPE, 2019-2032 (USD MILLION) 66 TABLE 20 RUSSIA CHINESE LANGUAGE EDUCATION FOR K-12 MARKET, BY EDUCATIONAL DELIVERY METHOD, 2019-2032 (USD MILLION) 67 TABLE 21 RUSSIA CHINESE LANGUAGE EDUCATION FOR K-12 MARKET, BY COURSE TYPE, 2019-2032 (USD MILLION) 67 TABLE 22 ITALY CHINESE LANGUAGE EDUCATION FOR K-12 MARKET, BY PRODUCT TYPE, 2019-2032 (USD MILLION) 67 TABLE 23 ITALY CHINESE LANGUAGE EDUCATION FOR K-12 MARKET, BY EDUCATIONAL DELIVERY METHOD, 2019-2032 (USD MILLION) 68 TABLE 24 ITALY CHINESE LANGUAGE EDUCATION FOR K-12 MARKET, BY COURSE TYPE, 2019-2032 (USD MILLION) 68 TABLE 25 SPAIN CHINESE LANGUAGE EDUCATION FOR K-12 MARKET, BY PRODUCT TYPE, 2019-2032 (USD MILLION) 68 TABLE 26 SPAIN CHINESE LANGUAGE EDUCATION FOR K-12 MARKET, BY EDUCATIONAL DELIVERY METHOD, 2019-2032 (USD MILLION) 69 TABLE 27 SPAIN CHINESE LANGUAGE EDUCATION FOR K-12 MARKET, BY COURSE TYPE, 2019-2032 (USD MILLION) 69 TABLE 28 REST OF EUROPE CHINESE LANGUAGE EDUCATION FOR K-12 MARKET, BY PRODUCT TYPE, 2019-2032 (USD MILLION) 69 TABLE 29 REST OF EUROPE CHINESE LANGUAGE EDUCATION FOR K-12 MARKET, BY EDUCATIONAL DELIVERY METHOD, 2019-2032 (USD MILLION) 70 TABLE 30 REST OF EUROPE CHINESE LANGUAGE EDUCATION FOR K-12 MARKET, BY COURSE TYPE, 2019-2032 (USD MILLION) 70 TABLE 31 SOUTHEAST ASIA CHINESE LANGUAGE EDUCATION FOR K-12 MARKET, BY COUNTRY, 2019-2032 (USD MILLION) 73 TABLE 32 SOUTHEAST ASIA CHINESE LANGUAGE EDUCATION FOR K-12 MARKET, BY PRODUCT TYPE, 2019-2032 (USD MILLION) 73 TABLE 33 SOUTHEAST ASIA CHINESE LANGUAGE EDUCATION FOR K-12 MARKET, BY EDUCATIONAL DELIVERY METHOD, 2019-2032 (USD MILLION) 74 TABLE 34 SOUTHEAST ASIA CHINESE LANGUAGE EDUCATION FOR K-12 MARKET, BY COURSE TYPE, 2019-2032 (USD MILLION) 74 TABLE 35 INDONESIA CHINESE LANGUAGE EDUCATION FOR K-12 MARKET, BY PRODUCT TYPE, 2019-2032 (USD MILLION) 74 TABLE 36 INDONESIA CHINESE LANGUAGE EDUCATION FOR K-12 MARKET, BY EDUCATIONAL DELIVERY METHOD, 2019-2032 (USD MILLION) 75 TABLE 37 INDONESIA CHINESE LANGUAGE EDUCATION FOR K-12 MARKET, BY COURSE TYPE, 2019-2032 (USD MILLION) 75 TABLE 38 THAILAND CHINESE LANGUAGE EDUCATION FOR K-12 MARKET, BY PRODUCT TYPE, 2019-2032 (USD MILLION) 75 TABLE 39 THAILAND CHINESE LANGUAGE EDUCATION FOR K-12 MARKET, BY EDUCATIONAL DELIVERY METHOD, 2019-2032 (USD MILLION) 76 TABLE 40 THAILAND CHINESE LANGUAGE EDUCATION FOR K-12 MARKET, BY COURSE TYPE, 2019-2032 (USD MILLION) 76 TABLE 41 SINGAPORE CHINESE LANGUAGE EDUCATION FOR K-12 MARKET, BY PRODUCT TYPE, 2019-2032 (USD MILLION) 76 TABLE 42 SINGAPORE CHINESE LANGUAGE EDUCATION FOR K-12 MARKET, BY EDUCATIONAL DELIVERY METHOD, 2019-2032 (USD MILLION) 77 TABLE 43 SINGAPORE CHINESE LANGUAGE EDUCATION FOR K-12 MARKET, BY COURSE TYPE, 2019-2032 (USD MILLION) 77 TABLE 44 PHILIPPIES CHINESE LANGUAGE EDUCATION FOR K-12 MARKET, BY PRODUCT TYPE, 2019-2032 (USD MILLION) 77 TABLE 45 PHILIPPIES CHINESE LANGUAGE EDUCATION FOR K-12 MARKET, BY EDUCATIONAL DELIVERY METHOD, 2019-2032 (USD MILLION) 78 TABLE 46 PHILIPPIES CHINESE LANGUAGE EDUCATION FOR K-12 MARKET, BY COURSE TYPE, 2019-2032 (USD MILLION) 78 TABLE 47 VITENAM CHINESE LANGUAGE EDUCATION FOR K-12 MARKET, BY PRODUCT TYPE, 2019-2032 (USD MILLION) 78 TABLE 48 VITENAM CHINESE LANGUAGE EDUCATION FOR K-12 MARKET, BY EDUCATIONAL DELIVERY METHOD, 2019-2032 (USD MILLION) 79 TABLE 49 VITENAM CHINESE LANGUAGE EDUCATION FOR K-12 MARKET, BY COURSE TYPE, 2019-2032 (USD MILLION) 79 TABLE 50 MALAYSIA CHINESE LANGUAGE EDUCATION FOR K-12 MARKET, BY PRODUCT TYPE, 2019-2032 (USD MILLION) 79 TABLE 51 MALAYSIA CHINESE LANGUAGE EDUCATION FOR K-12 MARKET, BY EDUCATIONAL DELIVERY METHOD, 2019-2032 (USD MILLION) 80 TABLE 52 MALAYSIA CHINESE LANGUAGE EDUCATION FOR K-12 MARKET, BY COURSE TYPE, 2019-2032 (USD MILLION) 80 TABLE 53 REST OF SOUTHEAST ASIA CHINESE LANGUAGE EDUCATION FOR K-12 MARKET, BY PRODUCT TYPE, 2019-2032 (USD MILLION) 80 TABLE 54 REST OF SOUTHEAST ASIA CHINESE LANGUAGE EDUCATION FOR K-12 MARKET, BY EDUCATIONAL DELIVERY METHOD, 2019-2032 (USD MILLION) 81 TABLE 55 REST OF SOUTHEAST ASIA CHINESE LANGUAGE EDUCATION FOR K-12 MARKET, BY COURSE TYPE, 2019-2032 (USD MILLION) 81 TABLE 56 MEA CHINESE LANGUAGE EDUCATION FOR K-12 MARKET, BY COUNTRY, 2019-2032 (USD MILLION) 83 TABLE 57 MEA CHINESE LANGUAGE EDUCATION FOR K-12 MARKET, BY PRODUCT TYPE, 2019-2032 (USD MILLION) 83 TABLE 58 MEA CHINESE LANGUAGE EDUCATION FOR K-12 MARKET, BY EDUCATIONAL DELIVERY METHOD, 2019-2032 (USD MILLION) 84 TABLE 59 MEA CHINESE LANGUAGE EDUCATION FOR K-12 MARKET, BY COURSE TYPE, 2019-2032 (USD MILLION) 84 TABLE 60 GCC COUNTRIES CHINESE LANGUAGE EDUCATION FOR K-12 MARKET, BY PRODUCT TYPE, 2019-2032 (USD MILLION) 84 TABLE 61 GCC COUNTRIES CHINESE LANGUAGE EDUCATION FOR K-12 MARKET, BY EDUCATIONAL DELIVERY METHOD, 2019-2032 (USD MILLION) 85 TABLE 62 GCC COUNTRIES CHINESE LANGUAGE EDUCATION FOR K-12 MARKET, BY COURSE TYPE, 2019-2032 (USD MILLION) 85 TABLE 63 NORTH AFRICA CHINESE LANGUAGE EDUCATION FOR K-12 MARKET, BY PRODUCT TYPE, 2019-2032 (USD MILLION) 85 TABLE 64 NORTH AFRICA CHINESE LANGUAGE EDUCATION FOR K-12 MARKET, BY EDUCATIONAL DELIVERY METHOD, 2019-2032 (USD MILLION) 86 TABLE 65 NORTH AFRICA CHINESE LANGUAGE EDUCATION FOR K-12 MARKET, BY COURSE TYPE, 2019-2032 (USD MILLION) 86 TABLE 66 REST OF MEA CHINESE LANGUAGE EDUCATION FOR K-12 MARKET, BY PRODUCT TYPE, 2019-2032 (USD MILLION) 86 TABLE 67 REST OF MEA CHINESE LANGUAGE EDUCATION FOR K-12 MARKET, BY EDUCATIONAL DELIVERY METHOD, 2019-2032 (USD MILLION) 87 TABLE 68 REST OF MEA CHINESE LANGUAGE EDUCATION FOR K-12 MARKET, BY COURSE TYPE, 2019-2032 (USD MILLION) 87 TABLE 1 PARTNERSHIP/COLLABORATION, INVESTMENT, EXPANSION, AND OTHERS 92 TABLE 2 LINGOACE.: PRODUCTS/ SOLUTIONS/ SERVICES OFFERED 94 TABLE 3 LINGOACE.: KEY DEVELOPMENTS 94 TABLE 4 LINGO BUS(VIPKID): PRODUCTS/ SOLUTIONS/ SERVICES OFFERED 97 TABLE 5 MANDARIAN HOUSE: PRODUCTS/ SOLUTIONS/ SERVICES OFFERED 100 TABLE 6 CHINESE LANGUAGE INSTITUTE MIDDLE EAST: PRODUCTS/ SOLUTIONS/ SERVICES OFFERED 104 TABLE 7 CHINESE LANGUAGE INSTITUTE MIDDLE EAST: KEY DEVELOPMENTS 104 TABLE 8 EF EDUCATION FIRST: PRODUCTS/ SOLUTIONS/ SERVICES OFFERED 107 TABLE 9 EF EDUCATION FIRST: KEY DEVELOPMENTS 108 TABLE 10 CONFUCIUS INSTITUTES (CIS): PRODUCTS/ SOLUTIONS/ SERVICES OFFERED 110 TABLE 11 LINDA MANDARIN: PRODUCTS/ SOLUTIONS/ SERVICES OFFERED 114 TABLE 12 GOEAST MANDARIN: PRODUCTS/ SOLUTIONS/ SERVICES OFFERED 117 TABLE 13 MANHATTAN MANDARIN: PRODUCTS/ SOLUTIONS/ SERVICES OFFERED 121 TABLE 14 NEW ORIENTAL EDUCATION & TECHNOLOGY GROUP: PRODUCTS/ SOLUTIONS/ SERVICES OFFERED 125 LIST OF FIGURES FIGURE 1 GLOBAL CHINESE LANGUAGE EDUCATION FOR K-12 MARKET: STRUCTURE 20 FIGURE 2 CHINESE LANGUAGE EDUCATION MARKET FOR K-12 MARKET: MARKET GROWTH FACTOR ANALYSIS (2019-2032) 37 FIGURE 3 DRIVERS: IMPACT ANALYSIS 40 FIGURE 4 RESTRAINT: IMPACT ANALYSIS 42 FIGURE 5 OPPORTUNITY IMPACT FORECAST 44 FIGURE 6 VALUE CHAIN: CHINESE LANGUAGE EDUCATION MARKET FOR K-12 MARKET 47 FIGURE 7 PORTER’S FIVE FORCES MODEL: GLOBAL CHINESE LANGUAGE EDUCATION MARKET FOR K-12 MARKET 49 FIGURE 8 GLOBAL CHINESE LANGUAGE EDUCATION FOR K-12 MARKET, BY PRODUCT TYPE, 2022 (% SHARE) 52 FIGURE 9 GLOBAL CHINESE LANGUAGE EDUCATION FOR K-12 MARKET, BY PRODUCT TYPE, 2023 & 2032 (USD MILLION) 53 FIGURE 10 GLOBAL CHINESE LANGUAGE EDUCATION FOR K-12 MARKET, BY EDUCATIONAL DELIVERY METHOD, 2022 (% SHARE) 54 FIGURE 11 GLOBAL CHINESE LANGUAGE EDUCATION FOR K-12 MARKET, BY EDUCATIONAL DELIVERY METHOD, 2023 & 2032 (USD MILLION) 55 FIGURE 12 GLOBAL CHINESE LANGUAGE EDUCATION FOR K-12 MARKET, BY COURSE TYPE, 2022 (% SHARE) 57 FIGURE 13 GLOBAL CHINESE LANGUAGE EDUCATION FOR K-12 MARKET, BY COURSE TYPE, 2023 & 2032 (USD MILLION) 57 FIGURE 14 GLOBAL CHINESE LANGUAGE EDUCATION FOR K-12 MARKET, BY REGION, 2023 (% SHARE) 59 FIGURE 15 GLOBAL CHINESE LANGUAGE EDUCATION FOR K-12 MARKET, BY REGION, 2023 & 2032 (USD MILLION) 59 FIGURE 16 EUROPE: CHINESE LANGUAGE EDUCATION FOR K-12 MARKET SHARE, BY COUNTRY, 2023 (% SHARE) 60 FIGURE 17 EUROPE: CHINESE LANGUAGE EDUCATION FOR K-12 MARKET SHARE, BY COUNTRY, 2023 & 2032 (USD MILLION) 61 FIGURE 18 EUROPE: CHINESE LANGUAGE EDUCATION FOR K-12 MARKET SHARE, SWOT ANALYSIS 62 FIGURE 19 SOUTHEAST ASIA: CHINESE LANGUAGE EDUCATION FOR K-12 MARKET SHARE, BY COUNTRY, 2023 (% SHARE) 71 FIGURE 20 SOUTHEAST ASIA: CHINESE LANGUAGE EDUCATION FOR K-12 MARKET SHARE, BY COUNTRY, 2023 & 2032 (USD MILLION) 72 FIGURE 21 SOUTHEAST ASIA: CHINESE LANGUAGE EDUCATION FOR K-12 MARKET SHARE, SWOT ANALYSIS 72 FIGURE 22 MEA: CHINESE LANGUAGE EDUCATION FOR K-12 MARKET SHARE, BY COUNTRY, 2023 (% SHARE) 82 FIGURE 23 MEA: CHINESE LANGUAGE EDUCATION FOR K-12 MARKET SHARE, BY COUNTRY, 2023 & 2032 (USD MILLION) 82 FIGURE 24 MEA: CHINESE LANGUAGE EDUCATION FOR K-12 MARKET SHARE, SWOT ANALYSIS 83 FIGURE 25 COMPETITOR DASHBOARD: CHINESE LANGUAGE EDUCATION MARKET FOR K-12 MARKET 90 FIGURE 26 CHINESE LANGUAGE EDUCATION MARKET FOR K-12: COMPETITIVE ANALSIS, 2023 (USD MILLION) (% SHARE) 91 FIGURE 27 LINGOACE.: FINANCIAL OVERVIEW SNAPSHOT 94 FIGURE 28 LINGOACE.: SWOT ANALYSIS 95 FIGURE 29 LINGO BUS(VIPKID): SWOT ANALYSIS 97 FIGURE 30 MANDARIAN HOUSE: SWOT ANALYSIS 102 FIGURE 31 CHINESE LANGUAGE INSTITUTE MIDDLE EAST: SWOT ANALYSIS 105 FIGURE 32 EF EDUCATION FIRST: SWOT ANALYSIS 108 FIGURE 33 CONFUCIUS INSTITUTES (CIS): SWOT ANALYSIS 112 FIGURE 34 LINDA MANDARIN: SWOT ANALYSIS 116 FIGURE 35 GOEAST MANDARIN: SWOT ANALYSIS 119 FIGURE 36 MANHATTAN MANDARIN: SWOT ANALYSIS 122 FIGURE 37 NEW ORIENTAL EDUCATION & TECHNOLOGY GROUP: FINANCIAL OVERVIEW SNAPSHOT 124 FIGURE 38 NEW ORIENTAL EDUCATION & TECHNOLOGY GROUP.: SWOT ANALYSIS 126

提及公司

LingoAceLingo Bus (VIPKID)Mandarin HouseChinese Language Institute Middle EastEF Education FirstConfucius Institutes (CIs)Linda MandarinGoEast MandarinManhattan MandarinNew Oriental Education & Technology Group.

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