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Hungary Cosmetics Market Research Report by Product Type [Face Cosmetics (Foundation, Face Powder, Contouring Products, Others), Eye Cosmetics (Eye Shadow, Mascara, Eyeliner, Others), Lip Cosmetics (Lipsticks, Lip Balms, Others), Skin Care, Fragrance, Others], by Gender (Men, Women, Unisex), by Category (Regular, Organic), by Price Range (Economy /Mass, Premium), by End User (Residential/Retail, Commercial/ Professional), and by Distribution Channel (Supermarket/ Hypermarket, Specialty Stores, Pharmacy, Drugstore, Online, Others) Forecast till 2032
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報告摘要
Hungary Cosmetics Market Research Report by Product Type [Face Cosmetics (Foundation, Face Powder, Contouring Products, Others), Eye Cosmetics (Eye Shadow, Mascara, Eyeliner, Others), Lip Cosmetics (Lipsticks, Lip Balms, Others), Skin Care, Fragrance, Others], by Gender (Men, Women, Unisex), by Category (Regular, Organic), by Price Range (Economy /Mass, Premium), by End User (Residential/Retail, Commercial/ Professional), and by Distribution Channel (Supermarket/ Hypermarket, Specialty Stores, Pharmacy, Drugstore, Online, Others) Forecast till 2032
Market Overview
The Hungary cosmetics market is projected to reach USD 735.83 million by 2032, growing at a CAGR of 3.53% from 2024 to 2032. Cosmetics are products designed to enhance or alter the appearance of the face or body. They include items like makeup, skincare, haircare, and fragrances that help improve aesthetic appeal and personal hygiene.
The Hungary cosmetics market is mainly influenced by the consumers’ increasing preference for eco-friendly and natural beauty products. The demand for organic, cruelty-free, and ethically-certified cosmetics is being driven by health awareness, worries over the use of synthetic ingredients, and the popularity of sustainable lifestyles. Moreover, there is a growing influence of social media on consumers, government sustainability initiatives, as well as local and international green beauty brands, that are speeding up market growth and causing a change in consumer preferences.
Key Company Development
In January 2024, Helia-D unveiled a vegan skincare line featuring Tokaj aszú essence, with the main benefit of skin regeneration. This product launch is a perfect example of the brand's commitment to clean, natural formulations and through it, the brand strengthens its strategy to broaden its presence not only in Hungary but also in foreign markets.
Major Players
Major players in the Hungary cosmetics market are Unilever Plc, L'Oréal S.A., The Estée Lauder Companies Inc., The Procter & Gamble Company, Beiersdorf AG, Kao Corporation, Avon Products Inc., Henkel AG & Co. KgaA, Coty Inc., and Helia-D Ltd.
Report Attribute Details
• Market Size 2023: USD 539.75 Million
• Market Size 2032: USD 735.83 Million
• CAGR (2024-2032): 3.53%
• Base Year: 2023
• Market Forecast Period: 2024-2032
Market Segmentations
• By Product Type: Face Cosmetics – 3.92%, Eye Cosmetics – 4.52%.
• By Gender: Men – 4.63%, Women – 2.70%.
• By Category: Regular – 3.9%, Organic – 2.30%.
• By Price Range: Economy /Mass – 3.16%, Premium – 4.30%.
• By End User: Residential/Retail – 3.80%, Commercial/ Professional – 2.64%.
• By Distribution Channel: Supermarket/ Hypermarket – 3.16%, Specialty Stores – 3.34%.
目錄 Table of Contents
TABLE OF CONTENTS
1 EXECUTIVE SUMMARY ...... 18
1.1 MARKET ATTRACTIVENESS ANALYSIS ....... 19
1.1.1 HUNGARY COSMETICS MARKET, BY PRODUCT TYPE ....... 19
1.1.2 HUNGARY COSMETICS MARKET, BY GENDER ........ 20
1.1.3 HUNGARY COSMETICS MARKET, BY CATEGORY ......... 21
1.1.4 HUNGARY COSMETICS MARKET, BY PRICE RANGE ..... 22
1.1.5 HUNGARY COSMETICS MARKET, BY END-USER ...... 23
1.1.6 HUNGARY COSMETICS MARKET, BY DISTRIBUTION CHANNEL ........ 24
2 MARKET INTRODUCTION ........ 26
2.1 DEFINITION ....... 26
2.2 SCOPE OF THE STUDY ....... 26
2.3 RESEARCH OBJECTIVE ..... 27
2.4 MARKET STRUCTURE ....... 27
2.5 KEY BUYING CRITERIA ..... 28
3 RESEARCH METHODOLOGY ....... 29
3.1 OVERVIEW ......... 29
3.2 DATA FLOW ....... 31
3.2.1 DATA MINING PROCESS ......... 32
3.3 PURCHASED DATABASE: ....... 33
3.4 SECONDARY SOURCES: ..... 34
3.4.1 SECONDARY RESEARCH DATA FLOW: ......... 35
3.5 PRIMARY RESEARCH: ........ 36
3.5.1 PRIMARY RESEARCH DATA FLOW: ........ 37
3.6 APPROACHES FOR MARKET SIZE ESTIMATION: ...... 38
3.6.1 CONSUMPTION & NET TRADE APPROACH ........ 38
3.6.2 REVENUE ANALYSIS APPROACH ....... 38
3.7 DATA FORECASTING..... 39
3.7.1 DATA FORECASTING TECHNIQUE ...... 39
3.8 DATA MODELING ....... 40
3.8.1 MICROECONOMIC FACTOR ANALYSIS: ........ 40
3.8.2 DATA MODELING: ......... 41
3.9 TEAMS AND ANALYST CONTRIBUTION ....... 42
4 MARKET DYNAMICS ...... 45
4.1 INTRODUCTION ..... 45
4.2 DRIVERS ......... 46
4.2.1 INCREASING FOCUS ON SKINCARE ADDRESSING HYDRATION AND ANTI-AGING ....... 46
4.2.2 RISING DEMAND FOR ECO-FRIENDLY, NATURAL BEAUTY PRODUCTS IN HUNGARY ........ 47
4.3 RESTRAINTS ..... 48
4.3.1 PRICE SENSITIVITY AMONG CONSUMERS AFFECTING PREMIUM PRODUCT SALES ........ 48
4.3.2 STRICT REGULATORY COMPLIANCE REQUIREMENTS FOR PRODUCT SAFETY AND LABELING ........ 49
4.4 OPPORTUNITY ....... 50
4.4.1 GROWING POPULARITY OF E-COMMERCE AND SOCIAL MEDIA IN BEAUTY TRENDS ....... 50
4.4.2 FOCUS ON LOCALLY SOURCED INGREDIENTS AND TRADITIONAL HERBAL REMEDIES ......... 51
4.5 STRATEGIC INSIGHTS ....... 53
4.5.1 PERSONALIZATION AND AI INTEGRATION ........ 53
4.5.2 E-COMMERCE AND VIRTUAL TRY-ONS ......... 53
4.5.3 SUSTAINABLE BEAUTY INNOVATIONS ........ 53
4.5.4 ADVANCED FORMULATION TECHNOLOGIES ..... 53
4.5.5 3D PRINTING IN COSMETICS MANUFACTURING ......... 53
4.5.6 BLOCKCHAIN FOR TRANSPARENCY ....... 54
4.5.7 SMART BEAUTY DEVICES ........ 54
4.5.8 ADVANCED MANUFACTURING PROCESSES ...... 54
4.6 REGULATORY UPDATE ..... 54
4.7 MARKET TRENDS ..... 55
4.8 IMPACT ANALYSIS OF COVID - 19 ..... 56
4.8.1 IMPACT ON OVERALL CONSUMER GOODS ........ 56
4.8.2 IMPACT ON HUNGARY COSMETICS MARKET ......... 56
4.8.3 IMPACT ON SUPPLY CHAIN OF COSMETICS MARKET ...... 57
4.8.4 IMPACT ON MARKET DEMAND OF COSMETICS MARKET ....... 57
4.8.5 IMPACT ON PRICING OF COSMETICS MARKET ...... 57
4.9 CONSUMER BEHAVIOR ANALYSIS ........ 58
5 MARKET FACTOR ANALYSIS ....... 59
5.1 VALUE CHAIN ANALYSIS ..... 59
5.1.1 RAW MATERIALS ..... 59
5.1.2 MANUFACTURING / PRODUCTION/ PROCESSING ........ 60
5.1.3 PACKING ....... 60
5.2 SUPPLY CHAIN ANALYSIS ........ 60
5.2.1 PARTICIPANTS (AT DIFFERENT NODES) ...... 60
5.2.1.1 RAW MATERIAL SUPPLIERS ...... 60
5.2.1.2 MANUFACTURERS ..... 60
5.2.1.3 DISTRIBUTION CHANNEL ..... 61
5.2.1.4 END USER ....... 61
5.2.2 INTEGRATION LEVELS ....... 61
5.2.3 KEY ISSUES ADDRESSED (KEY SUCCESS FACTORS) ......... 62
5.3 PORTER’S FIVE FORCES MODEL ........ 63
5.3.1 THREAT OF NEW ENTRANTS ........ 63
5.3.2 BARGAINING POWER OF SUPPLIERS ...... 64
5.3.3 THREAT OF SUBSTITUTES ...... 64
5.3.4 BARGAINING POWER OF BUYERS ...... 64
5.3.5 INTENSITY OF RIVALRY ..... 65
5.4 ANALYSIS ON MIGRATION PATTERNS ......... 65
6 HUNGARY COSMETICS MARKET, BY PRODUCT TYPE ..... 68
6.1 INTRODUCTION ..... 68
6.2 FACE COSMETICS ...... 71
6.2.1 FACE COSMETICS......... 71
6.2.2 FACE POWDER ........ 72
6.2.3 CONTOURNG PRODUCTS ........ 72
6.2.4 OTHERS ........ 73
6.3 EYE COSMETICS ........ 73
6.3.1 EYE SHADOW ..... 73
6.3.2 MASCARA ..... 74
6.3.3 EYELINERS ......... 74
6.3.4 OTHERS ........ 75
6.4 LIP COSMETICS ..... 76
6.4.1 LIPSTICKS ..... 76
6.4.2 LIP BALM ...... 77
6.4.3 OTHERS ........ 77
6.5 SKIN CARE ......... 78
6.6 FRAGRANCE ...... 78
6.7 OTHERS ..... 78
7 HUNGARY COSMETICS MARKET, BY GENDER ....... 80
7.1 INTRODUCTION ..... 80
7.2 MEN ....... 81
7.3 WOMEN ..... 82
7.4 UNISEX ...... 82
8 HUNGARY COSMETICS MARKET, BY CATEGORY ........ 83
8.1 INTRODUCTION ..... 83
8.2 REGULAR ....... 84
8.3 ORGANIC ........ 84
9 HUNGARY COSMETICS MARKET, BY PRICE RANGE ........ 86
9.1 INTRODUCTION ..... 86
9.2 ECONOMY/MASS ....... 87
9.3 PREMIUM ...... 88
10 HUNGARY COSMETICS MARKET, BY END USER ......... 89
10.1 INTRODUCTION ..... 89
10.2 RESIDENTIAL/RETAIL ....... 90
10.3 COMMERCIAL/PROFESSIONAL ..... 91
11 HUNGARY COSMETICS MARKET, BY DISTRIBUTION CHANNEL ..... 92
11.1 INTRODUCTION ..... 92
11.2 SUPERMARKET/HYPERMARKET ..... 93
11.3 SPECIALTY STORES ...... 94
11.4 PHARMACY ....... 94
11.5 DRUGSTORE ....... 95
11.6 ONLINE ...... 95
11.7 OTHERS ..... 95
12 COMPETITIVE LANDSCAPE ......... 98
12.1 COMPETITIVE OVERVIEWS ....... 98
12.2 MAJOR PLAYERS IN THE HUNGARY COSMETICS MARKET ......... 98
12.3 MAJOR PLAYERS IN TERMS OF MARKET DISRUPTORS & INNOVATORS ......... 99
12.4 COMPETITIVE BENCHMARKING ....... 99
12.5 STRATEGIES OF MARKET LEADERS IN THE HUNGARY COSMETICS MARKET ........ 100
12.5.1 UNILEVER PLC ......... 100
12.5.2 L'ORÉAL S.A. ...... 100
12.5.3 THE ESTÉE LAUDER COMPANIES INC. ......... 100
12.5.4 THE PROCTER & GAMBLE COMPANY...... 100
12.5.5 BEIERSDORF AG ...... 100
12.6 LEADING PLAYERS IN TERMS OF THE NUMBER OF DEVELOPMENTS IN HUNGARY COSMETICS
MARKET ..... 101
12.7 KEY DEVELOPMENTS & GROWTH STRATEGIES ....... 101
12.7.1 PRODUCT LAUNCH/PRODUCT DEVELOPMENT ....... 101
12.7.2 EXPANSION/ACQUISITION/PARTNERSHIP ........ 102
13 COMPANY PROFILES ......... 103
13.1 UNILEVER PLC ...... 103
13.1.1 COMPANY OVERVIEW ........ 103
13.1.2 FINANCIAL OVERVIEW ....... 104
13.1.3 PRODUCTS/SERVICES OFFERED ........ 105
13.1.4 KEY DEVELOPMENTS ......... 105
13.1.5 SWOT ANALYSIS ..... 106
13.1.6 KEY STRATEGIES ..... 106
13.2 L’ORÉAL S.A. ...... 107
13.2.1 COMPANY OVERVIEW ........ 107
13.2.2 FINANCIAL OVERVIEW ....... 108
13.2.3 PRODUCTS OFFERED ......... 109
13.2.4 KEY DEVELOPMENTS ......... 109
13.2.5 SWOT ANALYSIS ..... 110
13.2.6 KEY STRATEGIES ..... 110
13.3 THE PROCTER & GAMBLE COMPANY ........ 111
13.3.1 COMPANY OVERVIEW ........ 111
13.3.2 FINANCIAL OVERVIEW ....... 111
13.3.3 PRODUCTS OFFERED ......... 112
13.3.4 KEY DEVELOPMENTS ......... 112
13.3.5 SWOT ANALYSIS ..... 113
13.3.6 KEY STRATEGIES ..... 113
13.4 THE ESTÉE LAUDER COMPANIES INC. ..... 114
13.4.1 COMPANY OVERVIEW ........ 114
13.4.2 FINANCIAL OVERVIEW ....... 114
13.4.3 PRODUCTS OFFERED ......... 115
13.4.4 KEY DEVELOPMENTS ......... 115
13.4.5 SWOT ANALYSIS ..... 116
13.4.6 KEY STRATEGIES ..... 116
13.5 BEIERSDORF AG ......... 117
13.5.1 COMPANY OVERVIEW ........ 117
13.5.2 FINANCIAL OVERVIEW ....... 117
13.5.3 PRODUCTS OFFERED ......... 118
13.5.4 KEY DEVELOPMENTS ......... 118
13.5.5 SWOT ANALYSIS ..... 119
13.5.6 KEY STRATEGIES ..... 119
13.6 KAO CORPORATION ....... 120
13.6.1 COMPANY OVERVIEW ........ 120
13.6.2 FINANCIAL OVERVIEW ....... 120
13.6.3 PRODUCTS OFFERED ......... 121
13.6.4 KEY DEVELOPMENTS ......... 121
13.6.5 SWOT ANALYSIS ..... 122
13.6.6 KEY STRATEGIES ..... 122
13.7 HENKEL AG & CO. KGAA ........ 123
13.7.1 COMPANY OVERVIEW ........ 123
13.7.2 FINANCIAL OVERVIEW ....... 123
13.7.3 PRODUCTS/SERVICES OFFERED ........ 124
13.7.4 KEY DEVELOPMENTS ......... 124
13.7.5 SWOT ANALYSIS ..... 125
13.7.6 KEY STRATEGIES ..... 125
13.8 COTY INC. ...... 126
13.8.1 COMPANY OVERVIEW ........ 126
13.8.2 FINANCIAL OVERVIEW ....... 126
13.8.3 PRODUCTS OFFERED ......... 127
13.8.4 KEY DEVELOPMENTS ......... 127
13.8.5 SWOT ANALYSIS ..... 128
13.8.6 KEY STRATEGIES ..... 128
13.9 AVON PRODUCTS INC. ....... 129
13.9.1 COMPANY OVERVIEW ........ 129
13.9.2 FINANCIAL OVERVIEW ....... 129
13.9.3 PRODUCTS OFFERED ......... 129
13.9.4 KEY DEVELOPMENTS ......... 129
13.9.5 SWOT ANALYSIS ..... 130
13.9.6 KEY STRATEGIES ..... 130
13.10 HELIA-D LTD ..... 131
13.10.1 COMPANY OVERVIEW ........ 131
13.10.2 FINANCIAL OVERVIEW ....... 131
13.10.3 PRODUCTS OFFERED ......... 131
13.10.4 KEY DEVELOPMENTS ......... 132
13.10.5 SWOT ANALYSIS ..... 132
13.10.6 KEY STRATEGIES ..... 132
圖表清單 List of Tables & Figures
LIST OF TABLES
TABLE 1 QFD MODELING FOR MARKET SHARE ASSESSMENT 41
TABLE 2 HUNGARY COSMETICS MARKET, BY PRODUCT TYPE, 2018-2032 (USD MILLION) 70
TABLE 3 HUNGARY COSMETICS MARKET, BY GENDER, 2018-2032 (USD MILLION) 81
TABLE 4 HUNGARY COSMETICS MARKET, BY CATEGORY, 2018-2032 (USD MILLION) 83
TABLE 5 HUNGARY COSMETICS MARKET, BY PRICE RANGE, 2018-2032 (USD MILLION) 87
TABLE 6 HUNGARY COSMETICS MARKET, BY END USER, 2018-2032 (USD MILLION) 90
TABLE 7 HUNGARY COSMETICS MARKET, BY DISTRIBUTION CHANNEL, 2018-2032 (USD MILLION) 93
TABLE 8 MAJOR PLAYERS IN TERMS OF MARKET DISRUPTORS & INNOVATORS 99
TABLE 9 THE MOST ACTIVE PLAYERS IN THE HUNGARY COSMETICS MARKET 101
TABLE 10 PRODUCT LAUNCH/PRODUCT DEVELOPMENT 101
TABLE 11 EXPANSION/ACQUISITION/ PARTNERSHIP 102
TABLE 12 UNILEVER PLC: PRODUCTS/SERVICES OFFERED 105
TABLE 13 UNILEVER PLC: KEY DEVELOPMENTS 105
TABLE 14 L’ORÉAL S.A.: PRODUCTS OFFERED 109
TABLE 15 THE PROCTER & GAMBLE COMPANY: PRODUCTS OFFERED 112
TABLE 16 THE ESTÉE LAUDER COMPANIES INC.: PRODUCTS OFFERED 115
TABLE 17 BEIERSDORF AG: PRODUCTS OFFERED 118
TABLE 18 KAO CORPORATION: PRODUCTS OFFERED 121
TABLE 19 HENKEL AG & CO. KGAA: PRODUCTS/SERVICES OFFERED 124
TABLE 20 COTY INC.: PRODUCTS OFFERED 127
TABLE 21 COTY INC.: KEY DEVELOPMENTS 127
TABLE 22 AVON PRODUCTS INC.: PRODUCTS OFFERED 129
TABLE 23 HELIA-D LTD: PRODUCTS OFFERED 131
TABLE 24 HELIA-D LTD: KEY DEVELOPMENTS 132
LIST OF FIGURES
FIGURE 1 HUNGARY COSMETICS MARKET ANALYSIS, BY PRODUCT TYPE, 2023 19
FIGURE 2 HUNGARY COSMETICS MARKET ANALYSIS, BY GENDER, 2023 20
FIGURE 3 HUNGARY COSMETICS MARKET ANALYSIS, BY CATEGORY, 2023 21
FIGURE 4 HUNGARY COSMETICS MARKET ANALYSIS, BY PRICE RANGE, 2023 22
FIGURE 5 HUNGARY COSMETICS MARKET ANALYSIS, BY END-USER, 2023 23
FIGURE 6 HUNGARY COSMETICS MARKET ANALYSIS, BY DISTRIBUTION CHANNEL, 2023 24
FIGURE 7 HUNGARY COSMETICS MARKET: STRUCTURE 27
FIGURE 8 KEY BUYING CRITERIA FOR COSMETICS 28
FIGURE 9 HUNGARY COSMETICS MARKET: MARKET DYNAMICS 45
FIGURE 10 DRIVER IMPACT ANALYSIS (2023-2032) 48
FIGURE 11 RESTRAINT IMPACT ANALYSIS (2022-2032) 50
FIGURE 12 SUPPLY CHAIN ANALYSIS: EUROPE EYEWEAR MARKET 59
FIGURE 13 PORTER’S FIVE FORCES MODEL: HUNGARY COSMETICS MARKET 63
FIGURE 14 HUNGARY COSMETICS MARKET, BY PRODUCT TYPE, SEGMENT ATTRACTIVENESS ANALYSIS 69
FIGURE 15 HUNGARY COSMETICS MARKET, BY PRODUCT TYPE, 2023 (% SHARE) 71
FIGURE 16 HUNGARY COSMETICS MARKET, BY GENDER, SEGMENT ATTRACTIVENESS ANALYSIS 80
FIGURE 17 HUNGARY COSMETICS MARKET, BY GENDER, 2023 (% SHARE) 81
FIGURE 18 HUNGARY COSMETICS MARKET, BY CATEGORY, SEGMENT ATTRACTIVENESS ANALYSIS 83
FIGURE 19 HUNGARY COSMETICS MARKET, BY CATEGORY, 2023 (% SHARE) 84
FIGURE 20 HUNGARY COSMETICS MARKET, BY PRICE RANGE, SEGMENT ATTRACTIVENESS ANALYSIS 86
FIGURE 21 HUNGARY COSMETICS MARKET, BY PRICE RANGE, 2023 (% SHARE) 87
FIGURE 22 HUNGARY COSMETICS MARKET, BY END USER, SEGMENT ATTRACTIVENESS ANALYSIS 89
FIGURE 23 HUNGARY COSMETICS MARKET, BY END USER, 2023 (% SHARE) 90
FIGURE 24 HUNGARY COSMETICS MARKET, BY DISTRIBUTION CHANNEL, SEGMENT ATTRACTIVENESS ANALYSIS 92
FIGURE 25 HUNGARY COSMETICS MARKET, BY DISTRIBUTION CHANNEL, 2023 (% SHARE) 93
FIGURE 26 HUNGARY MARKET: SWOT ANALYSIS 97
FIGURE 27 MAJOR PLAYERS IN THE HUNGARY COSMETICS MARKET: MARKET SHARE 2023 98
FIGURE 28 BENCHMARKING OF MAJOR COMPETITORS 99
FIGURE 29 UNILEVER PLC: FINANCIAL OVERVIEW SNAPSHOT 104
FIGURE 30 UNILEVER PLC: SWOT ANALYSIS 106
FIGURE 31 L’ORÉAL S.A.: FINANCIAL OVERVIEW SNAPSHOT 108
FIGURE 32 L’ORÉAL S.A.: SWOT ANALYSIS 110
FIGURE 33 THE PROCTER & GAMBLE COMPANY: FINANCIAL OVERVIEW SNAPSHOT 111
FIGURE 34 THE PROCTER & GAMBLE COMPANY: SWOT ANALYSIS 113
FIGURE 35 THE ESTÉE LAUDER COMPANIES INC.: FINANCIAL OVERVIEW SNAPSHOT 114
FIGURE 36 THE ESTÉE LAUDER COMPANIES INC.: SWOT ANALYSIS 116
FIGURE 37 BEIERSDORF AG: FINANCIAL OVERVIEW SNAPSHOT 117
FIGURE 38 BEIERSDORF AG: SWOT ANALYSIS 119
FIGURE 39 KAO CORPORATION: FINANCIAL OVERVIEW SNAPSHOT 120
FIGURE 40 KAO CORPORATION: SWOT ANALYSIS 122
FIGURE 41 HENKEL AG & CO. KGAA: FINANCIAL OVERVIEW SNAPSHOT 123
FIGURE 42 HENKEL AG & CO. KGAA: SWOT ANALYSIS 125
FIGURE 43 COTY INC.: FINANCIAL OVERVIEW SNAPSHOT 126
FIGURE 44 COTY INC.: SWOT ANALYSIS 128
FIGURE 45 AVON PRODUCTS INC.: SWOT ANALYSIS 130
FIGURE 46 HELIA-D LTD: SWOT ANALYSIS 132
提及公司
Unilever PlcL'Oréal S.A.The Estee Lauder Companies Inc.The Procter & Gamble CompanyBeiersdorf AGKao CorporationAvon Products Inc.Henkel Ag & Co. KgaACoty Inc.and Helia-D Ltd.
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