Fast-moving consumer goods Market Research Report: Information by Type (Food & Beverages, Tobacco Products, Beauty & Personal Care, Healthcare, Home Care, Electronics, Office Supplies), Production Type (Inhouse, Contract Based), Distribution Channel (Store Based, Non-Store Based) Forecast Till 2032
Market Overview
In 2023, the market size of fast-moving consumer products was estimated to be Euro 10,703.32 billion. The Global Fast-moving Consumer Goods industry is anticipated to experience a compound annual growth rate (CAGR) of 6.7% from 2024 to 2032, resulting in a total value of Euro 19,032.31 Bn.
The global fast-moving consumer goods (FMCG) market is anticipated to expand at a rate of 6.60% during the forecast period. This growth is a result of the evolving middle class worldwide and the expansion of the organized retail sector in the Asia-Pacific region. Furthermore, the market's expansion is being positively impacted by the trend of digitalization in rural markets. Nevertheless, the market's expansion during the forecast period is being impeded by the increasing prevalence of counterfeit and fake products in the market, as well as the shift in consumer preferences toward sustainability. However, the market participants are anticipated to capitalize on lucrative opportunities due to the extensive penetration of the e-commerce channel. Additionally, the favorable government policies in major economies are creating an opportune environment for global manufacturers to expand and fortify their market position. The participants in the market are facing challenges due to the stringent tax regimes and region-specific government regulations.
Market segment insights
The global fast-moving consumer goods market has been segmented into the following categories: food and beverages, tobacco and tobacco products, cosmetics and personal care, healthcare, home care, electronic and office supplies. Cosmetics, skin care, hair care and grooming products, perfume, and other beauty and personal care products are utilized to enhance an individual's appearance and maintain personal hygiene.
Production types have been used to segment the fast-moving consumer products market into in-house and contract based.
Contract-based manufacturing is a process in which a manufacturer enters into a contract with another business to produce specific parts or products within a predetermined timeframe.
Regional Perspectives
The expected value of the European market is Euro 2,698.2 billion in 2022 and Euro 4,004.2 billion in 2030, with a compound annual growth rate (CAGR) of 5.12% during the forecast period. The European market analysis encompasses Germany, France, Italy, Spain, the United Kingdom, and the rest of Europe. Europe's market share in the global fast-moving consumer goods market remains substantial due to the growing number of initiatives taken by key actors to increase the production of a variety of beverages throughout the region, which in turn would contribute to its market growth.
The Commission has granted additional flexibility for the implementation and financing of the wine support programs in the fiscal year 2023. This will allow Member States to more effectively adjust their policies to the status of the wine market and to more effectively utilize green harvesting to prevent or mitigate a potential wine surplus in the upcoming year.
It is anticipated that the Asia-Pacific region will generate a Euro 4,355.55 billion opportunity between 2022 and 2030. The Asia-Pacific region is the most populous in the globe and is home to several major economies, such as Japan, China, India, Australia and New Zealand, and the Rest of Asia-Pacific. The FMCG market is anticipated to expand throughout the region because of the growing number of strategies implemented by governmental and non-governmental organizations to fortify the electronic sector. This is expected to have a positive impact on the market's growth in the years ahead. India is currently focused on expanding its domestic manufacturing capacity in the electronics sector, leveraging its digital market scale and information technology sector strengths.
Major Players
Nestle SA, PepsiCo, INC, Coco Cola, Unilever, Tyson Foods, Procter & Gamble Co, Loreal SA, Anheuser-Busch InBev, JBS Foods, and Kraft Heinz are among the key companies in the fast-moving consumer goods market.
目錄 Table of Contents
TABLE OF CONTENTS
1 EXECUTIVE SUMMARY 16
1.1 MARKET ATTRACTIVENESS ANALYSIS 18
1.1.1 GLOBAL FAST MOVING CONSUMER GOODS MARKET, BY TYPE 19
1.1.2 GLOBAL FAST MOVING CONSUMER GOODS MARKET, BY PRODUCTION TYPE 20
1.1.3 GLOBAL FAST MOVING CONSUMER GOODS MARKET, BY DISTRIBUTION CHANNEL 21
1.1.4 GLOBAL FAST MOVING CONSUMER GOODS MARKET, BY REGION 22
2 MARKET INTRODUCTION 23
2.1 DEFINITION 23
2.2 SCOPE OF THE STUDY 23
2.3 RESEARCH OBJECTIVE 23
2.4 MARKET STRUCTURE 24
2.5 KEY BUYING CRITERIA 25
3 RESEARCH METHODOLOGY 26
3.1 RESEARCH PROCESS 26
3.2 PRIMARY RESEARCH 27
3.3 SECONDARY RESEARCH 28
3.4 MARKET SIZE ESTIMATION 29
3.5 FORECAST MODEL 30
3.6 LIST OF ASSUMPTIONS & LIMITATIONS 31
4 MARKET DYNAMICS 32
4.1 INTRODUCTION 32
4.2 DRIVERS 33
4.2.1 GROWTH OF THE ORGANIZED RETAIL SECTOR IN THE ASIA-PACIFIC REGION 33
4.2.2 RISING MIDDLE-CLASS POPULATION ACROSS THE GLOBE 34
4.2.3 TREND OF DIGITALIZATION IN RURAL MARKETS 35
4.2.4 DRIVERS IMPACT ANALYSIS 36
4.3 RESTRAINT 36
4.3.1 SHIFT IN CONSUMER PREFERENCE TOWARD SUSTAINABILITY 36
4.3.2 RISE OF COUNTERFEIT AND FAKE GOODS PRESENCE IN THE MARKET 37
4.3.3 RESTRAINT IMPACT ANALYSIS 39
4.4 OPPORTUNITIES 39
4.4.1 STRONG PENETRATION OF E-COMMERCE CHANNEL 39
4.4.2 FAVORABLE GOVERNMENT POLICIES IN KEY EMERGING ECONOMIES 40
4.5 CHALLENGES 41
4.5.1 REGION-SPECIFIC REGULATIONS AND STRINGENT TAX REGIME 41
5 MARKET FACTOR ANALYSIS 43
5.1 VALUE CHAIN ANALYSIS 43
5.1.1 RAW MATERIAL PROCUREMENT 44
5.1.2 PROCESSING 44
5.1.3 PACKING 45
5.1.4 RAW MATERIAL PROCUREMENT 45
5.1.5 PROCESSING 45
5.1.6 PACKING 46
5.2 SUPPLY CHAIN ANALYSIS 46
5.2.1 RAW MATERIAL SOURCING 48
5.2.2 MANUFACTURING 48
5.2.3 DISTRIBUTION 48
5.2.4 END-USER 48
5.3 PORTER'S FIVE FORCES MODEL 49
5.3.1 THREAT OF NEW ENTRANTS 50
5.3.2 BARGAINING POWER OF SUPPLIERS 50
5.3.3 THREAT OF SUBSTITUTES 50
5.3.4 BARGAINING POWER OF BUYERS 51
5.3.5 INTENSITY OF RIVALRY 51
5.4 COUNTRY-WISE OVERVIEW OF FMCG COMPANIES THAT HAS LESS THAN 500 STORES 52
5.4.1 ASIA-PACIFIC 52
5.4.2 EUROPE 53
5.4.3 AFRICA 53
5.5 IMPACT OF COVID-19 ON THE GLOBAL FAST MOVING CONSUMER GOODS (FMCG) MARKET 54
5.5.1 IMPACT ON RAW MATERIAL AVAILABILITY & PRODUCTION 54
5.5.2 IMPACT ON CONSUMER BUYING BEHAVIOUR 55
5.5.3 IMPACT ON ONLINE VS STORE-BASED SALES 55
5.5.4 IMPACT ON PRICING 55
6 GLOBAL FAST MOVING CONSUMER GOODS MARKET, BY TYPE 56
6.1 OVERVIEW 56
6.1.1 GLOBAL FAST MOVING CONSUMER GOODS MARKET ESTIMATES & FORECAST, BY TYPE, 2018–2032 57
6.2 FOOD AND BEVERAGES 58
6.2.1 FOOD AND BEVERAGES: MARKET ESTIMATES & FORECAST, BY REGION, 2018–2032 59
6.3 TOBACCO & TOBACCO PRODUCTS 60
6.3.1 TOBACCO & TOBACCO PRODUCTS: MARKET ESTIMATES & FORECAST, BY REGION, 2018–2032 60
6.4 BEAUTY & PERSONAL CARE 60
6.4.1 BEAUTY & PERSONAL CARE: MARKET ESTIMATES & FORECAST, BY REGION, 2018–2032 62
6.5 HEALTHCARE 62
6.5.1 HEALTHCARE: MARKET ESTIMATES & FORECAST, BY REGION, 2018–2032 63
6.6 HOME CARE 63
6.6.1 HOME CARE: MARKET ESTIMATES & FORECAST, BY REGION, 2018–2032 63
6.7 ELECTRONICS 64
6.7.1 ELECTRONICS: MARKET ESTIMATES & FORECAST, BY REGION, 2018–2032 64
6.8 OFFICE SUPPLIES 64
6.8.1 OFFICE SUPPLIES: MARKET ESTIMATES & FORECAST, BY REGION, 2018–2032 65
7 GLOBAL FAST MOVING CONSUMER GOODS MARKET, BY PRODUCTION TYPE 66
7.1 OVERVIEW 66
7.1.1 GLOBAL FAST MOVING CONSUMER GOODS MARKET ESTIMATES & FORECAST, BY PRODUCTION TYPE, 2018–2032 67
7.2 INHOUSE 67
7.2.1 INHOUSE: MARKET ESTIMATES & FORECAST, BY REGION, 2018–2032 67
7.3 CONTRACT BASED 68
7.3.1 CONTRACT BASED: MARKET ESTIMATES & FORECAST, BY REGION, 2018–2032 68
8 GLOBAL FAST MOVING CONSUMER GOODS MARKET, BY DISTRIBUTION CHANNEL 69
8.1 OVERVIEW 69
8.1.1 GLOBAL FAST MOVING CONSUMER GOODS MARKET ESTIMATES & FORECAST, BY DISTRIBUTION CHANNEL, 2018–2032 70
8.2 STORE-BASED 70
8.2.1 STORE-BASED: MARKET ESTIMATES & FORECAST, BY REGION, 2018–2032 71
8.3 NON-STORE BASED 71
8.3.1 NON-STORE BASED: MARKET ESTIMATES & FORECAST, BY REGION, 2018–2032 71
9 GLOBAL FAST MOVING CONSUMER GOODS MARKET, BY REGION 73
9.1 OVERVIEW 73
9.2 EUROPE 74
9.2.1 GERMANY 76
9.2.2 FRANCE 78
9.2.3 ITALY 79
9.2.4 SPAIN 80
9.2.5 UK 81
9.2.6 REST OF EUROPE 82
9.3 ASIA-PACIFIC 84
9.3.1 JAPAN 86
9.3.2 CHINA 87
9.3.3 INDIA 88
9.3.4 AUSTRALIA & NEW ZEALAND 90
9.3.5 REST OF ASIA-PACIFIC 91
9.4 AFRICA 93
9.4.1 SOUTH AFRICA 95
9.4.2 NIGERIA 96
9.4.3 GHANA 97
9.4.4 KENYA 98
9.4.5 REST OF AFRICA 100
10 COMPETITIVE LANDSCAPE 102
10.1 INTRODUCTION 102
10.1.1 MARKET STRATEGY ANALYSIS 102
10.1.2 MARKET SHARE ANALYSIS (%), 2022 102
10.2 COMPETITIVE BENCHMARKING 103
10.2.1 INTRODUCTION 103
10.2.2 PRODUCT PORTFOLIO 104
10.2.3 REGIONAL PRESENCE 104
10.2.4 STRATEGIC ALLIANCES 104
10.2.5 INDUSTRY EXPERIENCES 104
10.3 KEY DEVELOPMENTS & GROWTH STRATEGIES 105
10.3.1 EXPANSION 105
10.3.2 NEW PRODUCT LAUNCH 105
10.3.3 EXPANSION 106
11 COMPANY PROFILES 107
11.1 NESTLÉ S.A. 107
11.1.1 COMPANY OVERVIEW 107
11.1.2 FINANCIAL OVERVIEW 108
11.1.3 PRODUCTS OFFERED 109
11.1.4 KEY DEVELOPMENTS 109
11.1.5 KEY STRATEGIES 110
11.2 PEPSICO, INC 111
11.2.1 COMPANY OVERVIEW 111
11.2.2 FINANCIAL OVERVIEW 112
11.2.3 PRODUCTS OFFERED 113
11.2.4 KEY DEVELOPMENTS 113
11.2.5 SWOT ANALYSIS 114
11.2.6 KEY STRATEGIES 114
11.3 COCA COLA 115
11.3.1 COMPANY OVERVIEW 115
11.3.2 FINANCIAL OVERVIEW 116
11.3.3 PRODUCTS OFFERED 116
11.3.4 KEY DEVELOPMENTS 117
11.3.5 SWOT ANALYSIS 118
11.3.6 KEY STRATEGIES 118
11.4 UNILEVER 119
11.4.1 COMPANY OVERVIEW 119
11.4.2 FINANCIAL OVERVIEW 120
11.4.3 PRODUCTS OFFERED 120
11.4.4 KEY DEVELOPMENTS 122
11.4.5 SWOT ANALYSIS 122
11.4.6 KEY STRATEGIES 122
11.5 TYSON FOODS 123
11.5.1 COMPANY OVERVIEW 123
11.5.2 FINANCIAL OVERVIEW 124
11.5.3 PRODUCTS OFFERED 124
11.5.4 KEY DEVELOPMENTS 125
11.5.5 SWOT ANALYSIS 125
11.5.6 KEY STRATEGIES 126
11.6 PROCTER & GAMBLE CO. 127
11.6.1 COMPANY OVERVIEW 127
11.6.2 FINANCIAL OVERVIEW 128
11.6.3 PRODUCTS OFFERED 129
11.6.4 KEY DEVELOPMENTS 129
11.6.5 SWOT ANALYSIS 130
11.6.6 KEY STRATEGIES 130
11.7 L'ORÉAL SA 131
11.7.1 COMPANY OVERVIEW 131
11.7.2 FINANCIAL OVERVIEW 132
11.7.3 PRODUCTS OFFERED 133
11.7.4 KEY DEVELOPMENTS 133
11.7.5 SWOT ANALYSIS 134
11.7.6 KEY STRATEGIES 134
11.8 ANHEUSER-BUSCH INBEV 135
11.8.1 COMPANY OVERVIEW 135
11.8.2 FINANCIAL OVERVIEW 136
11.8.3 PRODUCTS OFFERED 137
11.8.4 KEY DEVELOPMENTS 138
11.8.5 SWOT ANALYSIS 138
11.8.6 KEY STRATEGIES 139
11.9 JBS FOODS 140
11.9.1 COMPANY OVERVIEW 140
11.9.2 FINANCIAL OVERVIEW 140
11.9.3 PRODUCTS OFFERED 141
11.9.4 KEY DEVELOPMENTS 141
11.9.5 SWOT ANALYSIS 142
11.9.6 KEY STRATEGIES 142
11.10 KRAFT HEINZ 143
11.10.1 COMPANY OVERVIEW 143
11.10.2 FINANCIAL OVERVIEW 144
11.10.3 PRODUCTS OFFERED 145
11.10.4 KEY DEVELOPMENTS 145
11.10.5 SWOT ANALYSIS 146
11.10.6 KEY STRATEGIES 146
12 APPENDIX 147
12.1 ORGANIZATIONS & ASSOCIATIONS 147
12.2 RELATED REPORTS 148
圖表清單 List of Tables & Figures
LIST OF TABLES
TABLE 1 PRIMARY INTERVIEWS 27
TABLE 2 LIST OF ASSUMPTIONS & LIMITATIONS 31
TABLE 3 GLOBAL FAST MOVING CONSUMER GOODS MARKET ESTIMATES & FORECAST, BY TYPE, 2018–2032 (BILLION EUROS) 57
TABLE 4 FOOD AND BEVERAGES: MARKET ESTIMATES & FORECAST, BY REGION, 2018–2032 (BILLION EUROS) 59
TABLE 5 TOBACCO & TOBACCO PRODUCTS: MARKET ESTIMATES & FORECAST, BY REGION, 2018–2032 (BILLION EUROS) 60
TABLE 6 BEAUTY & PERSONAL CARE: MARKET ESTIMATES & FORECAST, BY REGION, 2018–2032 (BILLION EUROS) 62
TABLE 7 HEALTHCARE: MARKET ESTIMATES & FORECAST, BY REGION, 2018–2032 (BILLION EUROS) 63
TABLE 8 HOME CARE: MARKET ESTIMATES & FORECAST, BY REGION, 2018–2032 (BILLION EUROS) 63
TABLE 9 ELECTRONICS: MARKET ESTIMATES & FORECAST, BY REGION, 2018–2032 (BILLION EUROS) 64
TABLE 10 OFFICE SUPPLIES: MARKET ESTIMATES & FORECAST, BY REGION, 2018–2032 (BILLION EUROS) 65
TABLE 11 GLOBAL FAST MOVING CONSUMER GOODS MARKET ESTIMATES & FORECAST, BY PRODUCTION TYPE, 2018–2032 (BILLION EUROS) 67
TABLE 12 INHOUSE: MARKET ESTIMATES & FORECAST, BY REGION, 2018–2032 (BILLION EUROS) 67
TABLE 13 CONTRACT BASED: MARKET ESTIMATES & FORECAST, BY REGION, 2018–2032 (BILLION EUROS) 68
TABLE 14 GLOBAL FAST MOVING CONSUMER GOODS MARKET ESTIMATES & FORECAST, BY DISTRIBUTION CHANNEL, 2018–2032 (BILLION EUROS) 70
TABLE 15 STORE-BASED: MARKET ESTIMATES & FORECAST, BY REGION, 2018–2032 (BILLION EUROS) 71
TABLE 16 NON-STORE BASED: MARKET ESTIMATES & FORECAST, BY REGION, 2018–2032 (BILLION EUROS) 71
TABLE 17 GLOBAL FAST MOVING CONSUMER GOODS MARKET ESTIMATES & FORECAST, BY REGION, 2018–2032 (BILLION EUROS) 74
TABLE 18 EUROPE: FAST MOVING CONSUMER GOODS MARKET ESTIMATES & FORECAST, BY COUNTRY, 2018–2032 (BILLION EUROS) 75
TABLE 19 EUROPE: FAST MOVING CONSUMER GOODS MARKET, BY TYPE, 2018–2032 (BILLION EUROS) 75
TABLE 20 EUROPE: FAST MOVING CONSUMER GOODS MARKET, BY PRODUCTION TYPE, 2018–2032 (BILLION EUROS) 76
TABLE 21 EUROPE: FAST MOVING CONSUMER GOODS MARKET, BY DISTRIBUTION CHANNEL, 2018–2032 (BILLION EUROS) 76
TABLE 22 GERMANY: FAST MOVING CONSUMER GOODS MARKET, BY TYPE, 2018–2032 (BILLION EUROS) 76
TABLE 23 GERMANY: FAST MOVING CONSUMER GOODS MARKET, BY PRODUCTION TYPE, 2018–2032 (BILLION EUROS) 77
TABLE 24 GERMANY: FAST MOVING CONSUMER GOODS MARKET, BY DISTRIBUTION CHANNEL, 2018–2032 (BILLION EUROS) 77
TABLE 25 FRANCE: FAST MOVING CONSUMER GOODS MARKET, BY TYPE, 2018–2032 (BILLION EUROS) 78
TABLE 26 FRANCE: FAST MOVING CONSUMER GOODS MARKET, BY PRODUCTION TYPE, 2018–2032 (BILLION EUROS) 78
TABLE 27 FRANCE: FAST MOVING CONSUMER GOODS MARKET, BY DISTRIBUTION CHANNEL, 2018–2032 (BILLION EUROS) 79
TABLE 28 ITALY: FAST MOVING CONSUMER GOODS MARKET, BY TYPE, 2018–2032 (BILLION EUROS) 79
TABLE 29 ITALY: FAST MOVING CONSUMER GOODS MARKET, BY PRODUCTION TYPE, 2018–2032 (BILLION EUROS) 80
TABLE 30 ITALY: FAST MOVING CONSUMER GOODS MARKET, BY DISTRIBUTION CHANNEL, 2018–2032 (BILLION EUROS) 80
TABLE 31 SPAIN: FAST MOVING CONSUMER GOODS MARKET, BY TYPE, 2018–2032 (BILLION EUROS) 80
TABLE 32 SPAIN: FAST MOVING CONSUMER GOODS MARKET, BY PRODUCTION TYPE, 2018–2032 (BILLION EUROS) 81
TABLE 33 SPAIN: FAST MOVING CONSUMER GOODS MARKET, BY DISTRIBUTION CHANNEL, 2018–2032 (BILLION EUROS) 81
TABLE 34 UK: FAST MOVING CONSUMER GOODS MARKET, BY TYPE, 2018–2032 (BILLION EUROS) 81
TABLE 35 UK: FAST MOVING CONSUMER GOODS MARKET, BY PRODUCTION TYPE, 2018–2032 (BILLION EUROS) 82
TABLE 36 UK: FAST MOVING CONSUMER GOODS MARKET, BY DISTRIBUTION CHANNEL, 2018–2032 (BILLION EUROS) 82
TABLE 37 REST OF EUROPE: FAST MOVING CONSUMER GOODS MARKET, BY TYPE, 2018–2032 (BILLION EUROS) 82
TABLE 38 REST OF EUROPE: FAST MOVING CONSUMER GOODS MARKET, BY PRODUCTION TYPE, 2018–2032 (BILLION EUROS) 83
TABLE 39 REST OF EUROPE: FAST MOVING CONSUMER GOODS MARKET, BY DISTRIBUTION CHANNEL, 2018–2032 (BILLION EUROS) 83
TABLE 40 ASIA-PACIFIC: FAST MOVING CONSUMER GOODS MARKET ESTIMATES & FORECAST, BY COUNTRY, 2018–2032 (BILLION EUROS) 85
TABLE 41 ASIA-PACIFIC: FAST MOVING CONSUMER GOODS MARKET, BY TYPE, 2018–2032 (BILLION EUROS) 85
TABLE 42 ASIA-PACIFIC: FAST MOVING CONSUMER GOODS MARKET, BY PRODUCTION TYPE, 2018–2032 (BILLION EUROS) 86
TABLE 43 ASIA-PACIFIC: FAST MOVING CONSUMER GOODS MARKET, BY DISTRIBUTION CHANNEL, 2018–2032 (BILLION EUROS) 86
TABLE 44 JAPAN: FAST MOVING CONSUMER GOODS MARKET, BY TYPE, 2018–2032 (BILLION EUROS) 86
TABLE 45 JAPAN: FAST MOVING CONSUMER GOODS MARKET, BY PRODUCTION TYPE, 2018–2032 (BILLION EUROS) 87
TABLE 46 JAPAN: FAST MOVING CONSUMER GOODS MARKET, BY DISTRIBUTION CHANNEL, 2018–2032 (BILLION EUROS) 87
TABLE 47 CHINA: FAST MOVING CONSUMER GOODS MARKET, BY TYPE, 2018–2032 (BILLION EUROS) 87
TABLE 48 CHINA: FAST MOVING CONSUMER GOODS MARKET, BY PRODUCTION TYPE, 2018–2032 (BILLION EUROS) 88
TABLE 49 CHINA: FAST MOVING CONSUMER GOODS MARKET, BY DISTRIBUTION CHANNEL, 2018–2032 (BILLION EUROS) 88
TABLE 50 INDIA: FAST MOVING CONSUMER GOODS MARKET, BY TYPE, 2018–2032 (BILLION EUROS) 88
TABLE 51 INDIA: FAST MOVING CONSUMER GOODS MARKET, BY PRODUCTION TYPE, 2018–2032 (BILLION EUROS) 89
TABLE 52 INDIA: FAST MOVING CONSUMER GOODS MARKET, BY DISTRIBUTION CHANNEL, 2018–2032 (BILLION EUROS) 89
TABLE 53 AUSTRALIA & NEW ZEALAND: FAST MOVING CONSUMER GOODS MARKET, BY TYPE, 2018–2032 (BILLION EUROS) 90
TABLE 54 AUSTRALIA & NEW ZEALAND: FAST MOVING CONSUMER GOODS MARKET, BY PRODUCTION TYPE, 2018–2032 (BILLION EUROS) 90
TABLE 55 AUSTRALIA & NEW ZEALAND: FAST MOVING CONSUMER GOODS MARKET, BY DISTRIBUTION CHANNEL, 2018–2032 (BILLION EUROS) 91
TABLE 56 REST OF ASIA-PACIFIC: FAST MOVING CONSUMER GOODS MARKET, BY TYPE, 2018–2032 (BILLION EUROS) 91
TABLE 57 REST OF ASIA-PACIFIC: FAST MOVING CONSUMER GOODS MARKET, BY PRODUCTION TYPE, 2018–2032 (BILLION EUROS) 92
TABLE 58 REST OF ASIA-PACIFIC: FAST MOVING CONSUMER GOODS MARKET, BY DISTRIBUTION CHANNEL, 2018–2032 (BILLION EUROS) 92
TABLE 59 AFRICA: FAST MOVING CONSUMER GOODS MARKET ESTIMATES & FORECAST, BY COUNTRY, 2018–2032 (BILLION EUROS) 94
TABLE 60 AFRICA: FAST MOVING CONSUMER GOODS MARKET, BY TYPE, 2018–2032 (BILLION EUROS) 94
TABLE 61 AFRICA: FAST MOVING CONSUMER GOODS MARKET, BY PRODUCTION TYPE, 2018–2032 (BILLION EUROS) 95
TABLE 62 AFRICA: FAST MOVING CONSUMER GOODS MARKET, BY DISTRIBUTION CHANNEL, 2018–2032 (BILLION EUROS) 95
TABLE 63 SOUTH AFRICA: FAST MOVING CONSUMER GOODS MARKET, BY TYPE, 2018–2032 (BILLION EUROS) 95
TABLE 64 SOUTH AFRICA: FAST MOVING CONSUMER GOODS MARKET, BY PRODUCTION TYPE, 2018–2032 (BILLION EUROS) 96
TABLE 65 SOUTH AFRICA: FAST MOVING CONSUMER GOODS MARKET, BY DISTRIBUTION CHANNEL, 2018–2032 (BILLION EUROS) 96
TABLE 66 NIGERIA: FAST MOVING CONSUMER GOODS MARKET, BY TYPE, 2018–2032 (BILLION EUROS) 96
TABLE 67 NIGERIA: FAST MOVING CONSUMER GOODS MARKET, BY PRODUCTION TYPE, 2018–2032 (BILLION EUROS) 97
TABLE 68 NIGERIA: FAST MOVING CONSUMER GOODS MARKET, BY DISTRIBUTION CHANNEL, 2018–2032 (BILLION EUROS) 97
TABLE 69 GHANA: FAST MOVING CONSUMER GOODS MARKET, BY TYPE, 2018–2032 (BILLION EUROS) 97
TABLE 70 GHANA: FAST MOVING CONSUMER GOODS MARKET, BY PRODUCTION TYPE, 2018–2032 (BILLION EUROS) 98
TABLE 71 GHANA: FAST MOVING CONSUMER GOODS MARKET, BY DISTRIBUTION CHANNEL, 2018–2032 (BILLION EUROS) 98
TABLE 72 KENYA: FAST MOVING CONSUMER GOODS MARKET, BY TYPE, 2018–2032 (BILLION EUROS) 98
TABLE 73 KENYA: FAST MOVING CONSUMER GOODS MARKET, BY PRODUCTION TYPE, 2018–2032 (BILLION EUROS) 99
TABLE 74 KENYA: FAST MOVING CONSUMER GOODS MARKET, BY DISTRIBUTION CHANNEL, 2018–2032 (BILLION EUROS) 99
TABLE 75 REST OF AFRICA: FAST MOVING CONSUMER GOODS MARKET, BY TYPE, 2018–2032 (BILLION EUROS) 100
TABLE 76 REST OF AFRICA: FAST MOVING CONSUMER GOODS MARKET, BY PRODUCTION TYPE, 2018–2032 (BILLION EUROS) 100
TABLE 77 REST OF AFRICA: FAST MOVING CONSUMER GOODS MARKET, BY DISTRIBUTION CHANNEL, 2018–2032 (BILLION EUROS) 101
TABLE 78 EXPANSION 105
TABLE 79 NEW PRODUCT LAUNCH 105
TABLE 80 EXPANSION 106
TABLE 81 NESTLÉ S.A.: PRODUCTS OFFERED 109
TABLE 82 TATE & LYLE: KEY DEVELOPMENTS 109
TABLE 83 PEPSICO INC.: PRODUCTS OFFERED 113
TABLE 84 PEPSICO INC.: KEY DEVELOPMENTS 113
TABLE 85 COCA COLA: PRODUCTS OFFERED 116
TABLE 86 COCA COLA: KEY DEVELOPMENTS 117
TABLE 87 UNILEVER: PRODUCTS OFFERED 120
TABLE 88 UNILEVER: KEY DEVELOPMENTS 122
TABLE 89 TYSON FOODS: PRODUCTS OFFERED 124
TABLE 90 TYSON FOODS: KEY DEVELOPMENTS 125
TABLE 91 PROCTER & GABLE CO.: PRODUCTS OFFERED 129
TABLE 92 PROCTER & GAMBLE CO.: KEY DEVELOPMENTS 129
TABLE 93 L'ORÉAL SA: PRODUCTS OFFERED 133
TABLE 94 L'ORÉAL SA: KEY DEVELOPMENTS 133
TABLE 95 ANHEUSER-BUSCH INBEV: PRODUCTS OFFERED 137
TABLE 96 ANHEUSER-BUSCH INBEV: KEY DEVELOPMENTS 138
TABLE 97 JBS FOODS: PRODUCTS OFFERED 141
TABLE 98 KRAFT HEINZ: PRODUCTS OFFERED 145
TABLE 99 KRAFT HEINZ: KEY DEVELOPMENTS 145
LIST OF FIGURES
FIGURE 1 MARKET SYNOPSIS 17
FIGURE 2 MARKET ATTRACTIVENESS ANALYSIS: GLOBAL FAST MOVING CONSUMER GOODS MARKET, 2022 18
FIGURE 3 GLOBAL FAST MOVING CONSUMER GOODS MARKET ANALYSIS, BY TYPE, 2022 19
FIGURE 4 GLOBAL FAST MOVING CONSUMER GOODS MARKET ANALYSIS, BY PRODUCTION TYPE, 2022 20
FIGURE 5 GLOBAL FAST MOVING CONSUMER GOODS MARKET ANALYSIS, BY DISTRIBUTION CHANNEL, 2022 21
FIGURE 6 GLOBAL FAST MOVING CONSUMER GOODS MARKET ANALYSIS, BY REGION, 2022 22
FIGURE 7 GLOBAL FAST MOVING CONSUMER GOODS MARKET: STRUCTURE 24
FIGURE 8 KEY BUYING CRITERIA FOR FAST MOVING CONSUMER GOODS 25
FIGURE 9 RESEARCH PROCESS 26
FIGURE 10 TOP-DOWN & BOTTOM-UP APPROACHES 29
FIGURE 11 MARKET DYNAMICS OVERVIEW 32
FIGURE 12 SHARE OF ORGANIZED AND UNORGANIZED RETAIL SECTOR IN INDIA 33
FIGURE 13 GLOBAL MIDDLE-CLASS POPULATION GROWTH BETWEEN 2010 TO 2030 34
FIGURE 14 SHARE OF POPULATION USING INTERNET IN RURAL AREAS, 2022 35
FIGURE 15 DRIVERS IMPACT ANALYSIS: GLOBAL FAST MOVING CONSUMER GOODS (FMCG) MARKET 36
FIGURE 16 KEY REASONS DETERMINANT IN THE CONSUMPTION OF SUSTAINABLE PRODUCTS IN KEY COUNTRIES (2022) 37
FIGURE 17 GLOBAL LOSS IN MARKET VALUE OF SALE OF VARIOUS PRODUCTS DUE TO SUPPLY OF COUNTERFEIT AND FAKE GOODS IN THE GLOBAL MARKET 38
FIGURE 18 RESTRAINT IMPACT ANALYSIS: GLOBAL FAST MOVING CONSUMER GOODS (FMCG) MARKET 39
FIGURE 19 GLOBAL E-COMMERCE REVENUE GENERATED, REGION-WISE, IN 2022 40
FIGURE 20 SUSTAINABLE POLICIES INTRODUCED ACROSS THE GLOBE, COUNTRY-WISE CATEGORIES 41
FIGURE 21 VALUE CHAIN: GLOBAL FAST MOVING CONSUMER GOODS (FMCG) MARKET 43
FIGURE 22 GLOBAL FAST MOVING CONSUMER GOODS (FMCG) MARKET: SUPPLY CHAIN ANALYSIS 46
FIGURE 23 PORTER'S FIVE FORCES ANALYSIS OF THE GLOBAL FAST MOVING CONSUMER GOODS (FMCG) MARKET 49
FIGURE 24 GLOBAL FAST MOVING CONSUMER GOODS MARKET, BY TYPE, 2022 (% SHARE) 56
FIGURE 25 GLOBAL FAST MOVING CONSUMER GOODS MARKET, BY TYPE, 2018–2032 (BILLION EUROS) 57
FIGURE 26 GLOBAL FAST MOVING CONSUMER GOODS MARKET, BY PRODUCTION TYPE, 2022 (% SHARE) 66
FIGURE 27 GLOBAL FAST MOVING CONSUMER GOODS MARKET, BY PRODUCTION TYPE, 2018–2032 (BILLION EUROS) 66
FIGURE 28 GLOBAL FAST MOVING CONSUMER GOODS MARKET, BY DISTRBUTION CHANNEL, 2022 (% SHARE) 69
FIGURE 29 GLOBAL FAST MOVING CONSUMER GOODS MARKET, BY DISTRIBUTION CHANNEL, 2018–2032 (BILLION EUROS) 70
FIGURE 30 GLOBAL FAST MOVING CONSUMER GOODS MARKET, BY REGION, 2018–2032 (BILLION EUROS) 73
FIGURE 31 GLOBAL FAST MOVING CONSUMER GOODS MARKET, BY REGION, 2022 (% SHARE) 73
FIGURE 32 EUROPE: FAST MOVING CONSUMER GOODS MARKET SHARE, BY COUNTRY, 2022 (% SHARE) 74
FIGURE 33 ASIA-PACIFIC: FAST MOVING CONSUMER GOODS MARKET SHARE, BY COUNTRY, 2022 (% SHARE) 84
FIGURE 34 AFRICA: FAST MOVING CONSUMER GOODS MARKET SHARE, BY COUNTRY, 2022 (% SHARE) 93
FIGURE 35 MARKET SHARE ANALYSIS (%), 2022 102
FIGURE 36 BENCHMARKING OF MAJOR COMPETITORS 103
FIGURE 37 NESTLÉ S.A.: FINANCIAL OVERVIEW SNAPSHOT 108
FIGURE 38 NESTLÉ S.A: SWOT ANALYSIS 110
FIGURE 39 PEPSICO INC.: FINANCIAL OVERVIEW SNAPSHOT 112
FIGURE 40 PEPSICO INC.: SWOT ANALYSIS 114
FIGURE 41 COCA-COLA: FINANCIAL OVERVIEW SNAPSHOT 116
FIGURE 42 COCA COLA: SWOT ANALYSIS 118
FIGURE 43 UNILEVER: FINANCIAL OVERVIEW SNAPSHOT 120
FIGURE 44 UNILEVER: SWOT ANALYSIS 122
FIGURE 45 TYSON FOODS: FINANCIAL OVERVIEW SNAPSHOT 124
FIGURE 46 TYSON FOODS: SWOT ANALYSIS 125
FIGURE 47 PROCTER & GAMBLE CO.: FINANCIAL OVERVIEW SNAPSHOT 128
FIGURE 48 PROCTER & GAMBLE CO.: SWOT ANALYSIS 130
FIGURE 49 L'ORÉAL SA: FINANCIAL OVERVIEW SNAPSHOT 132
FIGURE 50 L'ORÉAL SA: SWOT ANALYSIS 134
FIGURE 51 ANHEUSER-BUSCH INBEV: FINANCIAL OVERVIEW 136
FIGURE 52 ANHEUSER-BUSCH INBEV: SWOT ANALYSIS 138
FIGURE 53 JBS FOODS: FINANCIAL OVERVIEW SNAPSHOT 140
FIGURE 54 JBS FOODS: SWOT ANALYSIS 142
FIGURE 55 KRAFT HEINZ: FINANCIAL OVERVIEW SNAPSHOT 144
FIGURE 56 KRAFT HEINZ: SWOT ANALYSIS 146
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