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Romania Cosmetics Market Research Report by Product Type (Face Cosmetics, Eye Cosmetics, Lip Cosmetics, Skin Care, Fragrance, Others), by Gender (Men, Women, Unisex), by Category (Regular, Organic), by Price Range (Economy/ Mass, Premium), by End User (Residential/Retail, Commercial/ Professional), and by Distribution Channel (Supermarkets & Hypermarkets, Specialty Stores, Pharmacy, Drugstore, Online, Others) Forecast till 2032
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報告摘要
Romania Cosmetics Market Research Report by Product Type (Face Cosmetics, Eye Cosmetics, Lip Cosmetics, Skin Care, Fragrance, Others), by Gender (Men, Women, Unisex), by Category (Regular, Organic), by Price Range (Economy/ Mass, Premium), by End User (Residential/Retail, Commercial/ Professional), and by Distribution Channel (Supermarkets & Hypermarkets, Specialty Stores, Pharmacy, Drugstore, Online, Others) Forecast till 2032
Market Overview
Romania cosmetics market generated USD 2,088.09 million in 2023 and is expected to reach a CAGR of 3.8% through the forecast year. Romania is naturally beautiful and has a rich, proud history and culture. So, when consumers are shopping for skincare products, the local brands that are getting the spotlight are those that are tapping into the country’s botanical wonders and creating excellent skincare out of them.
The cosmetics industry in Romania is developing continuously and at a rapid pace, as customers want more than ever personalized beauty products that fit their preferences and skin profile. Experiences are being reshaped by AI-driven skin analysis, virtual skin consultations, and modular product lines introduced by both local and global brands. The expanding Romanian middle class, coupled with rising disposable incomes, is also directing more spending toward premium and luxury cosmetics. Urbanization, increased internet penetration, and changing consumer lifestyles are likely to further intensify this trend, which means we will see the market grow slowly but more dynamically.
In rural areas, there is a lack of stores and even internet penetration, limiting their exposure to the latest products. Deploying mobile beauty trucks, partnering with local beauty influencers, and enhancing online platforms for connecting with customers are required to fill the gap in creative retail solutions. By spreading out distribution like this, brands can future-proof their growth and avoid entire regions of the country being left without product.
Romania cosmetics market is being shielded from the increasing number of counterfeit products by regulations and sophisticated product verification techniques. Building consumer trust and preserving the legitimacy of authentic brands depend heavily on these initiatives.
Market Segmentations
Based on the product type, the Romania cosmetics market is divided into face cosmetics, eye cosmetics, lip cosmetics, skin care, fragrance, and others.
Men, women, and unisex are gender-based segmentations of the market.
Depending on the category, the market is classified into regular and organic.
In terms of end user, the regional market is segmented into commercial or professional and residential or retail.
Romania cosmetics market is diversified based on distribution channel, comprising supermarkets and hypermarkets, specialty stores, pharmacies, drugstores, online, and others.
Major Players
Major competitors in the Romania cosmetics market are Sabio Cosmetics SRL, Beiersdorf AG, Vichy Laboratoires, Sephora, Avon, Farmec S.A., Ivatherm, BIODERMA, Elmiplant Cosmetics, Sabio Cosmetics SRL, and Ziaja Ltd.
目錄 Table of Contents
TABLE OF CONTENTS
1 EXECUTIVE SUMMARY ........................... 15
2 MARKET INTRODUCTION ........................ 17
2.1 DEFINITION .............................................................................. 17
2.2 SCOPE OF THE STUDY .......................................................... 17
2.3 RESEARCH OBJECTIVE ........................................................ 17
2.4 MARKET STRUCTURE .......................................................... 18
3 RESEARCH METHODOLOGY .................. 19
3.1 OVERVIEW ................................................................................ 19
3.2 DATA FLOW .............................................................................. 21
3.2.1 DATA MINING PROCESS ................................................... 21
3.3 PURCHASED DATABASE: ..................................................... 22
3.4 SECONDARY SOURCES: ........................................................ 23
3.4.1 SECONDARY RESEARCH DATA FLOW: .................................... 23
3.5 PRIMARY RESEARCH: ........................................................... 24
3.5.1 PRIMARY RESEARCH DATA FLOW: ................................... 25
3.6 APPROACHES FOR MARKET SIZE ESTIMATION: ....... 26
3.6.1 REVENUE ANALYSIS APPROACH ........................................ 26
3.7 DATA FORECASTING............................................................. 27
3.7.1 DATA FORECASTING TECHNIQUE ........................................ 27
3.8 DATA MODELING .................................................................... 28
3.8.1 MICROECONOMIC FACTOR ANALYSIS: ................................... 28
3.8.2 DATA MODELING: ........................................................... 29
3.9 TEAMS AND ANALYST CONTRIBUTION ....................... 30
4 MARKET DYNAMICS ................................ 31
4.1 INTRODUCTION ....................................................................... 31
4.2 DRIVERS ..................................................................................... 31
4.2.1 DEMAND FOR CUSTOMIZED PRODUCTS ...................... 31
4.2.2 RISING DISPOSABLE INCOME ........................................... 32
4.2.3 DRIVERS IMPACT ANALYSIS ............................................... 32
4.3 CHALLENGES ........................................................................... 32
4.3.1 URBAN-RURAL DIVIDE IN ACCESSIBILITY ............................... 32
4.4 RESTRAINT .............................................................................. 33
4.4.1 COUNTERFEIT PRODUCTS ................................................... 33
4.4.2 RESTRAINT IMPACT ANALYSIS ............................................ 33
4.5 OPPORTUNITY ......................................................................... 34
4.5.1 DIGITAL MARKETING AND INFLUENCER COLLABORATIONS ........... 34
4.6 STRATEGIC INSIGHTS .......................................................... 34
4.6.1 TECHNOLOGY UPDATE ............................................... 34
4.6.2 REGIONAL MARKETS TO LOOKOUT FOR ................................. 35
4.7 REGULATORY UPDATE ........................................................ 36
4.8 MARKET TREND ..................................................................... 36
4.9 COVID-19 IMPACT ANALYSIS ............................................ 37
4.9.1 IMPACT ON OVERALL CONSUMER GOODS INDUSTRY ................. 37
4.9.1.1 ECONOMIC IMPACT ................................................ 37
4.9.2 IMPACT ON SUPPLY CHAIN ............................................... 37
4.9.2.1 IMPACT ON PRICE VARIATION OF KEY RAW MATERIALS ... 37
4.9.2.2 PRODUCTION SHUTDOWN .......................................... 38
4.9.2.3 CASH FLOW CONSTRAINTS ........................................ 38
4.9.2.4 IMPACT ON IMPORT/EXPORT ..................................... 38
4.9.3 IMPACT ON MARKET DEMAND .......................................... 38
4.9.3.1 IMPACT DUE TO RESTRICTIONS/LOCKDOWN ................... 38
4.9.3.2 CONSUMER SENTIMENTS ........................................ 38
4.9.4 IMPACT ON PRICING ........................................................ 39
4.10 CONSUMER BEHAVIOUR ANALYSIS ............................... 39
5 MARKET FACTOR ANALYSIS .................. 40
5.1 VALUE CHAIN ANALYSIS ................................................... 40
5.1.1 RAW MATERIALS: ............................................................ 40
5.1.2 MANUFACTURING / PRODUCTION / PROCESSING: .................... 40
5.1.3 PACKING: ................................................................... 40
5.2 SUPPLY CHAIN ANALYSIS ................................................. 41
5.2.1 PARTICIPANTS ................................................................ 41
5.2.2 INTEGRATION LEVELS ....................................................... 41
5.2.3 KEY ISSUES ADDRESSED (KEY SUCCESS FACTORS)............... 42
5.3 PORTER’S FIVE FORCES MODEL ....................................... 43
5.3.1 THREAT OF NEW ENTRANTS ............................................... 44
5.3.2 BARGAINING POWER OF SUPPLIERS ..................................... 44
5.3.3 THREAT OF SUBSTITUTES .................................................. 45
5.3.4 BARGAINING POWER OF BUYERS ........................................ 45
5.3.5 INTENSITY OF RIVALRY ...................................................... 45
5.4 REGULATORY LANDSCAPE ................................................ 45
5.5 ANALYSIS ON MIGRATION PATTERNS ......................... 46
6 ROMANIA COSMETICS MARKET, BY PRODUCT TYPE ............................................................. 49
6.1 OVERVIEW ................................................................................ 49
6.2 FACE COSMETICS ................................................................... 50
6.2.1 FOUNDATION ................................................................. 50
6.2.2 FACE POWDER .............................................................. 50
6.2.3 CONTOURING PRODUCTS ................................................... 50
6.2.4 OTHERS ........................................................................ 50
6.3 EYE COSMETICS ..................................................................... 51
6.3.1 EYE SHADOW ................................................................ 51
6.3.2 MASCARA ..................................................................... 51
6.3.3 EYELINERS .................................................................... 51
6.3.4 OTHERS ........................................................................ 51
6.4 LIP COSMETICS ....................................................................... 51
6.4.1 LIPSTICKS .................................................................... 51
6.4.2 LIP BALM ..................................................................... 51
6.4.3 OTHERS ........................................................................ 51
6.5 SKIN CARE ................................................................................ 51
6.6 FRAGRANCE ............................................................................. 52
6.7 OTHERS .. 52
7 ROMANIA COSMETICS MARKET, BY GENDER .......................................................................... 55
7.1 OVERVIEW ................................................................................ 55
7.2 MEN ......... 55
7.3 WOMEN .. 56
7.4 UNISEX ... 57
8 ROMANIA COSMETICS MARKET, BY CATEGORY ..................................................................... 60
8.1 OVERVIEW ................................................................................ 60
8.2 REGULAR ................................................................................... 60
8.3 ORGANIC .................................................................................... 61
9 ROMANIA COSMETICS MARKET, BY PRICE RANGE ................................................................ 64
9.1 OVERVIEW ................................................................................ 64
9.2 ECONOMY/MASS .................................................................... 64
9.3 PREMIUM .................................................................................. 65
10 ROMANIA COSMETICS MARKET, BY END USER ...................................................................... 68
10.1 OVERVIEW ................................................................................ 68
10.2 RESIDENTIAL/RETAIL .......................................................... 68
10.3 COMMERCIAL/ PROFESSIONAL ........................................ 70
11 ROMANIA COSMETICS MARKET, BY DISTRIBUTION CHANNEL .............................................. 72
11.1 OVERVIEW ................................................................................ 72
11.2 SUPERMARKETS & HYPERMARKETS ............................ 72
11.3 SPECIALTY STORES .............................................................. 73
11.4 PHARMACY .............................................................................. 73
11.5 DRUGSTORE .............................................................................. 74
11.6 ONLINE ... 74
11.7 OTHERS .. 75
12 COMPETITIVE LANDSCAPE .................... 77
12.1 INTRODUCTION ....................................................................... 77
12.2 MARKET SHARE ANALYSIS, 2023 ................................... 77
12.3 COMPETITOR DASHBOARD................................................. 77
12.4 THE LEADING PLAYER IN TERMS OF THE NUMBER OF RECENT DEVELOPMENTS IN THE MARKET
78
12.4.1 COLLABORATION & PARNERSHIP .......................................... 79
12.4.2 EXPANSION .................................................................. 79
13 COMPANY PROFILES .............................. 80
13.1 AVON ...... 80
13.1.1 COMPANY OVERVIEW ................................................. 80
13.1.2 FINANCIAL OVERVIEW ................................................ 80
13.1.3 PRODUCTS OFFERED .................................................. 80
13.1.4 KEY DEVELOPMENTS .................................................. 82
13.1.5 SWOT ANALYSIS ........................................................ 82
13.1.6 KEY STRATEGIES ........................................................ 83
13.2 FARMEC S.A ............................................................................. 84
13.2.1 COMPANY OVERVIEW ................................................. 84
13.2.2 FINANCIAL OVERVIEW ................................................ 84
13.2.3 PRODUCTS OFFERED .................................................. 84
13.2.4 KEY DEVELOPMENTS .................................................. 85
13.2.5 SWOT ANALYSIS ........................................................ 85
13.2.6 KEY STRATEGIES ........................................................ 85
13.3 IVATHERM ............................................................................... 87
13.3.1 COMPANY OVERVIEW ................................................. 87
13.3.2 FINANCIAL OVERVIEW ................................................ 87
13.3.3 PRODUCTS OFFERED .................................................. 87
13.3.4 KEY DEVELOPMENTS .................................................. 88
13.3.5 SWOT ANALYSIS ........................................................ 88
13.3.6 KEY STRATEGIES ........................................................ 88
13.4 BIODERMA ................................................................................ 90
13.4.1 COMPANY OVERVIEW ................................................. 90
13.4.2 FINANCIAL OVERVIEW ................................................ 90
13.4.3 PRODUCTS OFFERED .................................................. 90
13.4.4 KEY DEVELOPMENTS .................................................. 91
13.4.5 SWOT ANALYSIS ........................................................ 91
13.4.6 KEY STRATEGIES ........................................................ 91
13.5 ELMIPLANT COSMETICS ..................................................... 92
13.5.1 COMPANY OVERVIEW ................................................. 92
13.5.2 FINANCIAL OVERVIEW ................................................ 92
13.5.3 PRODUCTS OFFERED .................................................. 92
13.5.4 KEY DEVELOPMENTS .................................................. 93
13.5.5 SWOT ANALYSIS ........................................................ 93
13.5.6 KEY STRATEGIES ........................................................ 93
13.6 VICHY LABORATOIRES ........................................................ 94
13.6.1 COMPANY OVERVIEW ................................................. 94
13.6.2 FINANCIAL OVERVIEW ................................................ 94
13.6.3 PRODUCTS OFFERED .................................................. 94
13.6.4 KEY DEVELOPMENTS .................................................. 95
13.6.5 SWOT ANALYSIS ........................................................ 95
13.6.6 KEY STRATEGIES ........................................................ 96
13.7 SEPHORA ................................................................................... 97
13.7.1 COMPANY OVERVIEW ................................................. 97
13.7.2 FINANCIAL OVERVIEW ................................................ 97
13.7.3 PRODUCTS OFFERED .................................................. 97
13.7.4 KEY DEVELOPMENTS .................................................. 98
13.7.5 SWOT ANALYSIS ........................................................ 98
13.7.6 KEY STRATEGIES ........................................................ 99
13.8 SABIO COSMETICS SRL ......................................................... 100
13.8.1 COMPANY OVERVIEW ................................................. 100
13.8.2 FINANCIAL OVERVIEW ................................................ 100
13.8.3 PRODUCTS OFFERED .................................................. 100
13.8.4 KEY DEVELOPMENTS .................................................. 101
13.8.5 SWOT ANALYSIS ........................................................ 101
13.8.6 KEY STRATEGIES ........................................................ 101
13.9 BEIERSDORF AG ...................................................................... 102
13.9.1 COMPANY OVERVIEW ................................................. 102
13.9.2 FINANCIAL OVERVIEW ................................................ 102
13.9.3 PRODUCTS OFFERED .................................................. 103
13.9.4 KEY DEVELOPMENTS .................................................. 103
13.9.5 SWOT ANALYSIS ........................................................ 103
13.9.6 KEY STRATEGIES ........................................................ 104
13.10 ZIAJA LTD ................................................................................. 105
13.10.1 COMPANY OVERVIEW ................................................. 105
13.10.2 FINANCIAL OVERVIEW ................................................ 105
13.10.3 PRODUCTS OFFERED .................................................. 105
13.10.4 KEY DEVELOPMENTS .................................................. 105
13.10.5 SWOT ANALYSIS ........................................................ 106
13.10.6 KEY STRATEGIES ........................................................ 106
圖表清單 List of Tables & Figures
LIST OF TABLES
TABLE 1 QFD MODELING FOR MARKET SHARE ASSESSMENT 29
TABLE 1 ROMANIA: COSMETICS MARKET, BY PRODUCT TYPE, 2018–2032 (USD MILLION) 53
TABLE 2 ROMANIA: COSMETICS MARKET, BY GENDER, 2018–2032 (USD MILLION) 58
TABLE 3 ROMANIA: COSMETICS MARKET, BY CATEGORY, 2018–2032 (USD MILLION) 63
TABLE 4 ROMANIA: COSMETICS MARKET, BY PRICE RANGE, 2018–2032 (USD MILLION) 67
TABLE 5 ROMANIA: COSMETICS MARKET, BY END USER, 2018–2032 (USD MILLION) 71
TABLE 6 ROMANIA: COSMETICS MARKET, BY DISTRIBUTION CHANNEL, 2018–2032 (USD MILLION) 76
TABLE 7 MOST ACTIVE PLAYER IN THE ROMANIA COSMETICS MARKET 78
TABLE 8 COLLABORATION & PARNERSHIP 79
TABLE 9 EXPANSION 79
TABLE 10 AVON: PRODUCTS OFFERED 80
TABLE 11 AVON: KEY DEVELOPMENTS 82
TABLE 12 FARMEC S.A: PRODUCTS OFFERED 84
TABLE 13 FARMEC S.A: KEY DEVELOPMENTS 85
TABLE 14 IVATHERM: PRODUCTS OFFERED 87
TABLE 15 BIODERMA: PRODUCTS OFFERED 90
TABLE 16 ELMIPLANT COSMETICS: PRODUCTS OFFERED 92
TABLE 17 VICHY LABORATOIRES: PRODUCTS OFFERED 94
TABLE 18 SEPHORA: PRODUCTS OFFERED 97
TABLE 19 SEPHORA: KEY DEVELOPMENTS 98
TABLE 20 SABIO COSMETICS SRL: PRODUCTS OFFERED 100
TABLE 21 BEIERSDORF AG: PRODUCTS OFFERED 103
TABLE 22 ZIAJA LTD: PRODUCTS OFFERED 105
LIST OF FIGURES
FIGURE 1 ROMANIA COSMETICS MARKET: STRUCTURE 18
FIGURE 2 MARKET DYNAMICS: ROMANIA COSMETICS MARKET 31
FIGURE 3 DRIVERS: IMPACT ANALYSIS: ROMANIA COSMETICS MARKET 32
FIGURE 4 RESTRAINT IMPACT ANALYSIS: ROMANIA COSMETICS MARKET 33
FIGURE 5 ROMANIA COSMETICS MARKET: SUPPLY / VALUE CHAIN 42
FIGURE 6 PORTER’S FIVE FORCES ANALYSIS: ROMANIA COSMETICS MARKET 43
FIGURE 7 ROMANIA COSMETICS MARKET, BY PRODUCT TYPE, 2023 (% SHARE) 49
FIGURE 8 ROMANIA COSMETICS MARKET, BY PRODUCT TYPE, 2018–2032 (USD MILLION) 52
FIGURE 9 ROMANIA COSMETICS MARKET, BY GENDER, 2023 (% SHARE) 55
FIGURE 10 ROMANIA COSMETICS MARKET, BY GENDER, 2018–2032 (USD MILLION) 58
FIGURE 11 ROMANIA COSMETICS MARKET, BY CATEGORY, 2023 (% SHARE) 60
FIGURE 12 ROMANIA COSMETICS MARKET, BY CATEGORY, 2018–2032 (USD MILLION) 62
FIGURE 13 ROMANIA COSMETICS MARKET, BY PRICE RANGE, 2023 (% SHARE) 64
FIGURE 14 ROMANIA COSMETICS MARKET, BY PRICE RANGE, 2018–2032 (USD MILLION) 66
FIGURE 15 ROMANIA COSMETICS MARKET, BY END USER, 2023 (% SHARE) 68
FIGURE 16 ROMANIA COSMETICS MARKET, BY END USER, 2018–2032 (USD MILLION) 71
FIGURE 17 ROMANIA COSMETICS MARKET, BY DISTRIBUTION CHANNEL, 2023 (% SHARE) 72
FIGURE 18 ROMANIA COSMETICS MARKET, BY DISTRIBUTION CHANNEL, 2018–2032 (USD MILLION) 75
FIGURE 19 ROMANIA COSMETICS MARKET PLAYERS: COMPETITIVE ANALSIS, 2023 77
FIGURE 20 COMPETITOR DASHBOARD: ROMANIA COSMETICS MARKET 77
FIGURE 21 AVON: SWOT ANALYSIS 82
FIGURE 22 FARMEC S.A: SWOT ANALYSIS 85
FIGURE 23 IVATHERM: SWOT ANALYSIS 88
FIGURE 24 BIODERMA: SWOT ANALYSIS 91
FIGURE 25 ELMIPLANT COSMETICS: SWOT ANALYSIS 93
FIGURE 26 VICHY LABORATOIRES: SWOT ANALYSIS 95
FIGURE 27 SEPHORA: SWOT ANALYSIS 98
FIGURE 28 SABIO COSMETICS SRL: SWOT ANALYSIS 101
FIGURE 29 BEIERSDORF AG: SWOT ANALYSIS 103
FIGURE 30 ZIAJA LTD: SWOT ANALYSIS 106
提及公司
Sabio Cosmetics SRLBeiersdorf AGVichy LaboratoiresSephoraAvonFarmec S.A.IvathermBIODERMAElmiplant CosmeticsSabio Cosmetics SRLZiaja Ltd
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