The Europe lingerie market is projected to reach USD 45,299.7 million by 2035, expanding at a CAGR of 6.7% during 2025–2035. Market growth is supported by increasing consumer demand for premium, comfortable, and sustainable lingerie, alongside the rising influence of e-commerce and evolving fashion trends.
Rising Consumer Demand for Sustainable and Ethical Lingerie
In this age of heightened public consciousness about environmental and social issues, consumers are becoming increasingly aware through the media and education of the importance of sustainable materials and ethical manufacturing practices. As a result, there is an increase in the demand for intimate wear that is made in the environment-friendly and socially-responsible way.
Segment-wise Market Insights
By Product Type
• Bras: Largest category driven by comfort, innovation, and style.
o T-shirt Bra: Preferred for seamless everyday comfort and versatility.
o Push-up Bra: Popular for enhanced shape and fashionable appeal.
o Sports Bra: Demand rises with growing fitness participation.
o Strapless Bra: Favored for versatile styling with modern outfits.
o Bralette Bra: Increasingly chosen for comfort and casual fashion.
o Balconette Bra: Preferred for elegant lift and premium styling.
o Maternity/Nursing Bra: Growing demand from expanding maternal care needs.
o Longline Bra: Gaining popularity through fashion-forward functional designs.
• Knickers Panties: Essential everyday wear supporting consistent consumer demand.
• Shapewear: Rising adoption for body contouring and confidence.
• Lounge Wear: Expanding with comfort-focused lifestyle and remote work.
• Others: Includes niche products serving specialized consumer preferences.
By Price Type
• Economy/Mass: Appeals through affordability and broad consumer accessibility.
• Mid Range: Balances quality, comfort, and competitive pricing.
• Premium: Driven by luxury materials and exclusive designs.
By Age
• Gen Z: Favors trendy, inclusive, and sustainable lingerie collections.
• Millennials: Prioritize comfort, quality, and ethical brand values.
• Gen X: Prefers durability with functional everyday lingerie designs.
• Baby Boomers: Demand supportive, comfortable, and practical lingerie products.
By Body Shape
• Hourglass: Requires balanced support with flattering fit solutions.
• Pear: Prefers designs enhancing upper-body proportions comfortably.
• Inverted Triangle: Seeks styles creating balanced body proportions naturally.
• Rectangle: Favors lingerie adding curves and feminine definition.
• Apple: Demands supportive designs ensuring superior all-day comfort.
By Distribution Channel
• Supermarket/Hypermarket: Convenient access with extensive product availability.
• Specialty Stores: Preferred for personalized fittings and premium selections.
• Online: Fastest-growing channel driven by digital shopping convenience.
• Others: Includes department stores and independent retail outlets.
LASCANA Strengthens Portfolio with Seasonal Fashion Innovation
In March 2025, the brand LASCANA launched the LSCN Spring/Summer 2025 collection's first stage with a range of trendy swimwear, bikinis, lace lingerie and nightwear, all based on the current fashion inspirations. The new line of garments not only demonstrates the brand's emphasis on a style that's suitable for everyone, but also on making sure the wearer feels comfortable and happy, as well as coming up with new products for the season to consolidate the brand's place in the European lingerie market.
Personalization Enhances Customer Engagement
The popularity of individualized solutions for intimate apparel is helping manufacturers by offering customers garments that perfectly fit their bodies in shape, are the style they prefer, and are comfortable for them to wear. Through the application of such tech as size advisory systems based on AI, virtual fitting aids, and customized sizing techniques, the companies are elevating the overall customer experience through the elimination of product returns and, at the same time, keeping buyers satisfied with a product they've received.
Key Report Attributes
• Market Size 2035: USD 45,299.7 Million
• CAGR (2025-2035): 6.7%
• Base Year: 2024
• Market Forecast Period: 2025-2035
Industry Segmentations Growth
• By Product Type: Bras - 7.5%, Knickers Panties - 6.0%.
• By Price Type: Economy/Mass - 6.3%, Mid Range - 6.8%.
• By Age: Gen Z - 7.8%, Millennials - 6.6%.
• By Body Shape: Hourglass - 7.4%, Pear - 5.8%.
• By Distribution Channel: Supermarket/Hypermarket - 6.8%, Specialty Stores - 6.2%.
圖表清單 List of Tables & Figures
LIST OF TABLES
TABLE 1 QFD MODELING FOR MARKET SHARE ASSESSMENT 43
TABLE 2 EUROPE LINGERIE MARKET, BY PRODUCT TYPE, 2019-2035 (USD MILLION) 75
TABLE 3 EUROPE LINGERIE MARKET, BY PRODUCT TYPE, 2019-2035 (MN UNITS) 76
TABLE 4 EUROPE LINGERIE MARKET, BY PRICE, 2019-2035 (USD MILLION) 84
TABLE 5 EUROPE LINGERIE MARKET, BY PRICE, 2019-2035 (MN UNITS) 84
TABLE 6 EUROPE LINGERIE MARKET, BY AGE GROUP, 2019-2035 (USD MILLION) 89
TABLE 7 EUROPE LINGERIE MARKET, BY AGE GROUP, 2019-2035 (MN UNITS) 90
TABLE 8 EUROPE LINGERIE MARKET, BY BODY SHAPE, 2019-2035 (USD MILLION) 95
TABLE 9 EUROPE LINGERIE MARKET, BY BODY SHAPE, 2019-2035 (MN UNITS) 96
TABLE 10 EUROPE LINGERIE MARKET, BY DISTRIBUTION CHANNEL, 2019-2035 (USD MILLION) 101
TABLE 11 EUROPE LINGERIE MARKET, BY DISTRIBUTION CHANNEL, 2019-2035 (MN UNITS) 102
TABLE 12 EUROPE LINGERIE MARKET, BY COUNTRY, 2019-2035 (USD MILLION) 106
TABLE 13 EUROPE LINGERIE MARKET, BY COUNTRY, 2019-2035 (MN UNITS) 107
TABLE 14 GERMANY LINGERIE MARKET, BY PRODUCT TYPE, 2019-2035 (USD MILLION) 109
TABLE 15 GERMANY LINGERIE MARKET, BY PRODUCT TYPE, 2019-2035 (MN UNITS) 109
TABLE 16 GERMANY LINGERIE MARKET, BY PRICE, 2019-2035 (USD MILLION) 110
TABLE 17 GERMANY LINGERIE MARKET, BY PRICE, 2019-2035 (MN UNITS) 110
TABLE 18 GERMANY LINGERIE MARKET, BY AGE GROUP, 2019-2035 (USD MILLION) 110
TABLE 19 GERMANY LINGERIE MARKET, BY AGE GROUP, 2019-2035 (MN UNITS) 111
TABLE 20 GERMANY LINGERIE MARKET, BY BODY SHAPE, 2019-2035 (USD MILLION) 111
TABLE 21 GERMANY LINGERIE MARKET, BY BODY SHAPE, 2019-2035 (MN UNITS) 111
TABLE 22 GERMANY LINGERIE MARKET, BY DISTRIBUTION CHANNEL, 2019-2035 (USD MILLION) 112
TABLE 23 GERMANY LINGERIE MARKET, BY DISTRIBUTION CHANNEL, 2019-2035 (MN UNITS) 112
TABLE 24 UK LINGERIE MARKET, BY PRODUCT TYPE, 2019-2035 (USD MILLION) 114
TABLE 25 UK LINGERIE MARKET, BY PRODUCT TYPE, 2019-2035 (MN UNITS) 114
TABLE 26 UK LINGERIE MARKET, BY PRICE, 2019-2035 (USD MILLION) 115
TABLE 27 UK LINGERIE MARKET, BY PRICE, 2019-2035 (MN UNITS) 115
TABLE 28 UK LINGERIE MARKET, BY AGE GROUP, 2019-2035 (USD MILLION) 115
TABLE 29 UK LINGERIE MARKET, BY AGE GROUP, 2019-2035 (MN UNITS) 116
TABLE 30 UK LINGERIE MARKET, BY BODY SHAPE, 2019-2035 (USD MILLION) 116
TABLE 31 UK LINGERIE MARKET, BY BODY SHAPE, 2019-2035 (MN UNITS) 116
TABLE 32 UK LINGERIE MARKET, BY DISTRIBUTION CHANNEL, 2019-2035 (USD MILLION) 117
TABLE 33 UK LINGERIE MARKET, BY DISTRIBUTION CHANNEL, 2019-2035 (MN UNITS) 117
TABLE 34 FRANCE LINGERIE MARKET, BY PRODUCT TYPE, 2019-2035 (USD MILLION) 119
TABLE 35 FRANCE LINGERIE MARKET, BY PRODUCT TYPE, 2019-2035 (MN UNITS) 120
TABLE 36 FRANCE LINGERIE MARKET, BY PRICE, 2019-2035 (USD MILLION) 120
TABLE 37 FRANCE LINGERIE MARKET, BY PRICE, 2019-2035 (MN UNITS) 121
TABLE 38 FRANCE LINGERIE MARKET, BY AGE GROUP, 2019-2035 (USD MILLION) 121
TABLE 39 FRANCE LINGERIE MARKET, BY AGE GROUP, 2019-2035 (MN UNITS) 121
TABLE 40 FRANCE LINGERIE MARKET, BY BODY SHAPE, 2019-2035 (USD MILLION) 122
TABLE 41 FRANCE LINGERIE MARKET, BY BODY SHAPE, 2019-2035 (MN UNITS) 122
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TABLE 42 FRANCE LINGERIE MARKET, BY DISTRIBUTION CHANNEL, 2019-2035 (USD MILLION) 122
TABLE 43 FRANCE LINGERIE MARKET, BY DISTRIBUTION CHANNEL, 2019-2035 (MN UNITS) 123
TABLE 44 POLAND LINGERIE MARKET, BY PRODUCT TYPE, 2019-2035 (USD MILLION) 125
TABLE 45 POLAND LINGERIE MARKET, BY PRODUCT TYPE, 2019-2035 (MN UNITS) 126
TABLE 46 POLAND LINGERIE MARKET, BY PRICE, 2019-2035 (USD MILLION) 126
TABLE 47 POLAND LINGERIE MARKET, BY PRICE, 2019-2035 (MN UNITS) 126
TABLE 48 POLAND LINGERIE MARKET, BY AGE GROUP, 2019-2035 (USD MILLION) 127
TABLE 49 POLAND LINGERIE MARKET, BY AGE GROUP, 2019-2035 (MN UNITS) 127
TABLE 50 POLAND LINGERIE MARKET, BY BODY SHAPE, 2019-2035 (USD MILLION) 127
TABLE 51 POLAND LINGERIE MARKET, BY BODY SHAPE, 2019-2035 (MN UNITS) 128
TABLE 52 POLAND LINGERIE MARKET, BY DISTRIBUTION CHANNEL, 2019-2035 (USD MILLION) 128
TABLE 53 POLAND LINGERIE MARKET, BY DISTRIBUTION CHANNEL, 2019-2035 (MN UNITS) 128
TABLE 54 ITALY LINGERIE MARKET, BY PRODUCT TYPE, 2019-2035 (USD MILLION) 130
TABLE 55 ITALY LINGERIE MARKET, BY PRODUCT TYPE, 2019-2035 (MN UNITS) 131
TABLE 56 ITALY LINGERIE MARKET, BY PRICE, 2019-2035 (USD MILLION) 131
TABLE 57 ITALY LINGERIE MARKET, BY PRICE, 2019-2035 (MN UNITS) 131
TABLE 58 ITALY LINGERIE MARKET, BY AGE GROUP, 2019-2035 (USD MILLION) 132
TABLE 59 ITALY LINGERIE MARKET, BY AGE GROUP, 2019-2035 (MN UNITS) 132
TABLE 60 ITALY LINGERIE MARKET, BY BODY SHAPE, 2019-2035 (USD MILLION) 132
TABLE 61 ITALY LINGERIE MARKET, BY BODY SHAPE, 2019-2035 (MN UNITS) 133
TABLE 62 ITALY LINGERIE MARKET, BY DISTRIBUTION CHANNEL, 2019-2035 (USD MILLION) 133
TABLE 63 ITALY LINGERIE MARKET, BY DISTRIBUTION CHANNEL, 2019-2035 (MN UNITS) 133
TABLE 64 SPAIN LINGERIE MARKET, BY PRODUCT TYPE, 2019-2035 (USD MILLION) 135
TABLE 65 SPAIN LINGERIE MARKET, BY PRODUCT TYPE, 2019-2035 (MN UNITS) 136
TABLE 66 SPAIN LINGERIE MARKET, BY PRICE, 2019-2035 (USD MILLION) 136
TABLE 67 SPAIN LINGERIE MARKET, BY PRICE, 2019-2035 (MN UNITS) 136
TABLE 68 SPAIN LINGERIE MARKET, BY AGE GROUP, 2019-2035 (USD MILLION) 137
TABLE 69 SPAIN LINGERIE MARKET, BY AGE GROUP, 2019-2035 (MN UNITS) 137
TABLE 70 SPAIN LINGERIE MARKET, BY BODY SHAPE, 2019-2035 (USD MILLION) 137
TABLE 71 SPAIN LINGERIE MARKET, BY BODY SHAPE, 2019-2035 (MN UNITS) 138
TABLE 72 SPAIN LINGERIE MARKET, BY DISTRIBUTION CHANNEL, 2019-2035 (USD MILLION) 138
TABLE 73 SPAIN LINGERIE MARKET, BY DISTRIBUTION CHANNEL, 2019-2035 (MN UNITS) 138
TABLE 74 BENELUX LINGERIE MARKET, BY PRODUCT TYPE, 2019-2035 (USD MILLION) 140
TABLE 75 BENELUX LINGERIE MARKET, BY PRODUCT TYPE, 2019-2035 (MN UNITS) 141
TABLE 76 BENELUX LINGERIE MARKET, BY PRICE, 2019-2035 (USD MILLION) 141
TABLE 77 BENELUX LINGERIE MARKET, BY PRICE, 2019-2035 (MN UNITS) 141
TABLE 78 BENELUX LINGERIE MARKET, BY AGE GROUP, 2019-2035 (USD MILLION) 142
TABLE 79 BENELUX LINGERIE MARKET, BY AGE GROUP, 2019-2035 (MN UNITS) 142
TABLE 80 BENELUX LINGERIE MARKET, BY BODY SHAPE, 2019-2035 (USD MILLION) 142
TABLE 81 BENELUX LINGERIE MARKET, BY BODY SHAPE, 2019-2035 (MN UNITS) 143
TABLE 82 BENELUX LINGERIE MARKET, BY DISTRIBUTION CHANNEL, 2019-2035 (USD MILLION) 143
TABLE 83 BENELUX LINGERIE MARKET, BY DISTRIBUTION CHANNEL, 2019-2035 (MN UNITS) 143
TABLE 84 NORDICS LINGERIE MARKET, BY PRODUCT TYPE, 2019-2035 (USD MILLION) 145
TABLE 85 NORDICS LINGERIE MARKET, BY PRODUCT TYPE, 2019-2035 (MN UNITS) 145
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TABLE 86 NORDICS LINGERIE MARKET, BY PRICE, 2019-2035 (USD MILLION) 146
TABLE 87 NORDICS LINGERIE MARKET, BY PRICE, 2019-2035 (MN UNITS) 146
TABLE 88 NORDICS LINGERIE MARKET, BY AGE GROUP, 2019-2035 (USD MILLION) 146
TABLE 89 NORDICS LINGERIE MARKET, BY AGE GROUP, 2019-2035 (MN UNITS) 147
TABLE 90 NORDICS LINGERIE MARKET, BY BODY SHAPE, 2019-2035 (USD MILLION) 147
TABLE 91 NORDICS LINGERIE MARKET, BY BODY SHAPE, 2019-2035 (MN UNITS) 147
TABLE 92 NORDICS LINGERIE MARKET, BY DISTRIBUTION CHANNEL, 2019-2035 (USD MILLION) 148
TABLE 93 NORDICS LINGERIE MARKET, BY DISTRIBUTION CHANNEL, 2019-2035 (MN UNITS) 148
TABLE 94 REST OF EUROPE LINGERIE MARKET, BY PRODUCT TYPE, 2019-2035 (USD MILLION) 150
TABLE 95 REST OF EUROPE LINGERIE MARKET, BY PRODUCT TYPE, 2019-2035 (MN UNITS) 151
TABLE 96 REST OF EUROPE LINGERIE MARKET, BY PRICE, 2019-2035 (USD MILLION) 151
TABLE 97 REST OF EUROPE LINGERIE MARKET, BY PRICE, 2019-2035 (MN UNITS) 152
TABLE 98 REST OF EUROPE LINGERIE MARKET, BY AGE GROUP, 2019-2035 (USD MILLION) 152
TABLE 99 REST OF EUROPE LINGERIE MARKET, BY AGE GROUP, 2019-2035 (MN UNITS) 152
TABLE 100 REST OF EUROPE LINGERIE MARKET, BY BODY SHAPE, 2019-2035 (USD MILLION) 153
TABLE 101 REST OF EUROPE LINGERIE MARKET, BY BODY SHAPE, 2019-2035 (MN UNITS) 153
TABLE 102 REST OF EUROPE LINGERIE MARKET, BY DISTRIBUTION CHANNEL, 2019-2035 (USD MILLION) 153
TABLE 103 REST OF EUROPE LINGERIE MARKET, BY DISTRIBUTION CHANNEL, 2019-2035 (MN UNITS) 154
TABLE 104 COMPARATIVE ANALYSIS 158
TABLE 105 EUROPE LINGERIE MARKET, KEY PLAYERS, BY REGION 159
TABLE 106 PRODUCT LAUNCH 159
TABLE 107 ACQUISITION 159
TABLE 108 INTIMISSIMI: PRODUCTS OFFERED 163
TABLE 109 BOUX AVENUE: PRODUCTS OFFERED 167
TABLE 110 POUR MOI: PRODUCTS OFFERED 171
TABLE 111 ANN SUMMERS: PRODUCTS OFFERED 175
TABLE 112 SANS COMPLEXE: PRODUCTS OFFERED 179
TABLE 113 SKIMS: PRODUCTS OFFERED 183
TABLE 114 NUR DIE (IN GERMANY): PRODUCTS OFFERED 188
TABLE 115 HANESBRANDS INC. (HBI): KEY DEVELOPMENT 188
TABLE 116 HUNKEMOLLER: PRODUCTS OFFERED 192
TABLE 117 HUNKEMOLLER: KEY DEVELOPMENT 193
TABLE 118 LASCANA: PRODUCTS OFFERED 197
TABLE 119 LASCANA: KEY DEVELOPMENT 198
TABLE 120 TRIUMPH: PRODUCTS OFFERED 201
TABLE 121 SLOGGI: PRODUCTS OFFERED 205
TABLE 122 PASSIONATA: PRODUCTS OFFERED 210
TABLE 123 PASSIONATA: KEY DEVELOPMENT 210
LIST OF FIGURES
FIGURE 1 MARKET ATTRACTIVENESS ANALYSIS: EUROPE LINGERIE MARKET, 2024 21
FIGURE 2 EUROPE LINGERIE MARKET ANALYSIS, BY PRODUCT TYPE, 2024 22
FIGURE 3 EUROPE LINGERIE MARKET ANALYSIS, BY PRICE, 2024 23
FIGURE 4 EUROPE LINGERIE MARKET ANALYSIS, BY AGE GROUP, 2024 24
FIGURE 5 EUROPE LINGERIE MARKET ANALYSIS, BY BODY SHAPE, 2024 25
FIGURE 6 EUROPE LINGERIE MARKET ANALYSIS, BY DISTRIBUTIONAL CHANNEL, 2024 26
FIGURE 7 EUROPE LINGERIE MARKET ANALYSIS, BY REGION, 2024 27
FIGURE 8 EUROPE LINGERIE MARKET: STRUCTURE 30
FIGURE 9 EUROPE LINGERIE MARKET: MARKET GROWTH FACTOR ANALYSIS (2024-2035) 48
FIGURE 10 DRIVER IMPACT ANALYSIS (2024-2035) 52
FIGURE 11 RESTRAINT IMPACT ANALYSIS (2024-2035) 56
FIGURE 12 VALUE CHAIN ANALYSIS: EUROPE LINGERIE MARKET 64
FIGURE 13 SUPPLY CHAIN ANALYSIS: EUROPE LINGERIE MARKET 66
FIGURE 14 PORTER’S FIVE FORCES MODEL: EUROPE LINGERIE MARKET 69
FIGURE 15 EUROPE LINGERIE MARKET, BY PRODUCT TYPE, SEGMENT ATTRACTIVENESS ANALYSIS 75
FIGURE 1 EUROPE LINGERIE MARKET, BY PRODUCT TYPE, 2024 (% SHARE) 77
FIGURE 2 EUROPE LINGERIE MARKET, BY PRICE, SEGMENT ATTRACTIVENESS ANALYSIS 84
FIGURE 3 EUROPE LINGERIE MARKET, BY PRICE, 2024 (% SHARE) 85
FIGURE 4 EUROPE LINGERIE MARKET, BY AGE GROUP, SEGMENT ATTRACTIVENESS ANALYSIS 89
FIGURE 5 EUROPE LINGERIE MARKET, BY AGE GROUP, 2024 (% SHARE) 90
FIGURE 6 EUROPE LINGERIE MARKET, BY BODY SHAPE, SEGMENT ATTRACTIVENESS ANALYSIS 95
FIGURE 7 EUROPE LINGERIE MARKET, BY BODY SHAPE, 2024 (% SHARE) 96
FIGURE 8 EUROPE LINGERIE MARKET, BY DISTRIBUTION CHANNEL, SEGMENT ATTRACTIVENESS ANALYSIS 101
FIGURE 9 EUROPE LINGERIE MARKET, BY DISTRIBUTION CHANNEL, 2024 (% SHARE) 102
FIGURE 10 EUROPE LINGERIE MARKET, BY COUNTRY, 2024 (% SHARE) 107
FIGURE 11 GERMANY MARKET: SWOT ANALYSIS 108
FIGURE 12 UK MARKET: SWOT ANALYSIS 113
FIGURE 13 FRANCE MARKET: SWOT ANALYSIS 119
FIGURE 14 POLAND MARKET: SWOT ANALYSIS 125
FIGURE 15 ITALY MARKET: SWOT ANALYSIS 130
FIGURE 16 SPAIN MARKET: SWOT ANALYSIS 135
FIGURE 17 BENELUX MARKET: SWOT ANALYSIS 140
FIGURE 18 NORDICS MARKET: SWOT ANALYSIS 144
FIGURE 19 REST OF EUROPE MARKET: SWOT ANALYSIS 150
FIGURE 20 COMPETITOR DASHBOARD: EUROPE LINGERIE MARKET 156
FIGURE 21 EUROPE LINGERIE MARKET: COMPETITIVE ANALYSIS, 2024 157
FIGURE 22 ONIVERSE FASHION GROUP: FINANCIAL OVERVIEW SNAPSHOT 162
FIGURE 23 INTIMISSIMI: SWOT ANALYSIS 164
FIGURE 24 BOUX AVENUE: SWOT ANALYSIS 168
FIGURE 25 POUR MOI: SWOT ANALYSIS
FIGURE 26 ANN SUMMERS: SWOT ANALYSIS
FIGURE 27 SANS COMPLEXE: SWOT ANALYSIS
FIGURE 28 SKIMS: SWOT ANALYSIS
FIGURE 29 HANESBRANDS INC. (HBI): FINANCIAL OVERVIEW SNAPSHOT
FIGURE 30 NUR DIE (IN GERMANY): SWOT ANALYSIS
FIGURE 31 HUNKEMOLLER: SWOT ANALYSIS
FIGURE 32 OTTO GROUP: FINANCIAL OVERVIEW SNAPSHOT
FIGURE 33 LASCANA: SWOT ANALYSIS
FIGURE 34 TRIUMPH: SWOT ANALYSIS
FIGURE 35 SLOGGI: SWOT ANALYSIS
FIGURE 36 DELTA GALIL INDUSTRIES: FINANCIAL OVERVIEW SNAPSHOT
FIGURE 37 PASSIONATA: SWOT ANALYSIS
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