報告摘要

The Europe Digital Insurance Market is projected to reach USD 556.4 billion by 2035, expanding at a CAGR of 7.2% during the forecast period. Growth continues to be influenced by the applications of AI, cloud-based platforms, and the rising demand for digital-first insurance services. Embedded Insurance 2.0 as a Key Market Driver By allowing company insurance to be deeply integrated with any client's digital platform in a seamless, personalized way, Embedded Insurance 2.0 accounts for a big share of market growth. The use of its advanced forms of technology eliminates the incompetent underwriting practices and thus provides for smooth customer servicing. Market Segmentation Snapshot Insurance Type • Life Insurance: Digital policies for long-term financial security • Health Insurance: Tech-enabled healthcare coverage and claims • Property & Casualty Insurance: Digitized risk protection across niches Application • Policy Management: Automated digital policy lifecycle handling • Claims Processing & Management: Faster, AI-driven claims settlement • Customer Service or Engagement: Omnichannel digital customer interactions • Fraud Detection & Risk Assessment: Data-led fraud prevention systems • Premium Collection or Billing: Seamless digital payment and billing • Regulatory Reporting or Compliance: Automated compliance and reporting tools • Others: Supporting backend digital insurance functions Technology Used • AI & ML: Intelligent underwriting and predictive decision-making • IoT: Real-time risk monitoring via connected devices • Blockchain: Secure, transparent transaction and data records • Big Data & Predictive Analytics: Advanced insights for risk pricing • Others: Emerging insurance technology solutions Distribution Channel • Direct Sales: Insurer-led digital distribution channels • Online Aggregators or Marketplaces: Comparison-based digital insurance sales • Brokers or Agents (Digital-Enabled): Tech-supported advisory-led distribution • Embedded Insurance: Coverage integrated into consumer platforms End-User/ Customer • Business or Commercial: Enterprise-focused digital insurance solutions • Individuals or Personal: Personalized digital insurance offerings • Government Entities: Public-sector digital risk coverage • Non-Profit Organizations: Affordable, mission-driven insurance solutions Digital Ecosystem–Led Market Transformation Digital platform ecosystems are seamlessly integrating insurance into various products and services, which is leading to a market transformation towards more data-driven, preventive, and personalized models. AI and analytics are making it possible for proactive risk management to take place in a way that goes beyond the traditional insurance approaches. Key Report Attributes • Market Size 2024: USD 264.6 Billion • Market Size 2035: USD 556.4 Billion • CAGR (2025-2035): 7.2% • Base Year: 2024 • Market Forecast Period: 2025-2035 Industry Segmentations Growth • Insurance Type: Life Insurance - 6.8%, Health Insurance - 7.5%. • Application: Policy Management - 7.2%, Claims Processing and Management - 7.7%. • Technology Used: Artificial Intelligence (AI) and Machine Learning (ML) - 7.6%, Internet of Things (IoT) - 7.3%. • Distribution Channel: Direct Sales - 7.4%, Online Aggregators or Marketplaces - 7.5%. • End-Use/ Customer: Business or Commercial - 7.4%, Individuals or Personal - 7.2%.

目錄 Table of Contents

TABLE OF CONTENTS 1 EXECUTIVE SUMMARY ........ 17 1.1 MARKET OVERVIEW: ........ 18 1.2 MARKET SEGMENTATION ........ 18 1.3 COMPETITIVE LANDSCAPE ....... 19 1.4 FUTURE OUTLOOK .... 19 2 MARKET INTRODUCTION .... 21 2.1 DEFINITION ....... 21 2.2 SCOPE OF THE STUDY ....... 21 2.3 RESEARCH OBJECTIVE ..... 21 2.4 MARKET STRUCTURE ....... 22 3 RESEARCH METHODOLOGY .... 23 3.1 OVERVIEW .... 23 3.2 DATA FLOW ....... 25 3.2.1 DATA MINING PROCESS ..... 25 3.3 PURCHASED DATABASE: ....... 26 3.4 SECONDARY SOURCES: ..... 27 3.4.1 SECONDARY RESEARCH DATA FLOW: .... 28 3.5 PRIMARY RESEARCH: ........ 29 3.5.1 PRIMARY RESEARCH DATA FLOW: .... 30 3.6 APPROACHES FOR MARKET END USER ESTIMATION: .... 31 3.6.1 REVENUE ANALYSIS APPROACH .... 31 3.6.2 DATA FORECASTING ...... 32 3.6.3 DATA FORECASTING TECHNIQUE .... 32 3.7 DATA MODELING ....... 33 3.7.1 MICROECONOMIC FACTOR ANALYSIS: .... 33 3.7.2 DATA MODELING: ........ 35 3.8 TEAMS AND ANALYST CONTRIBUTION ....... 36 4 MARKET DYNAMICS ........ 38 4.1 INTRODUCTION ..... 38 4.2 DRIVERS .... 38 4.2.1 DEMAND FOR ENHANCED CUSTOMER EXPERIENCE ..... 38 4.2.2 STRATEGIC PARTNERSHIPS: CONNECTED EMBEDDED FINANCE ECOSYSTEMS ....... 39 4.2.3 RISING MOTOR INSURANCE & USAGE-BASED INSURANCE (UBI) .... 39 4.2.4 RISE OF EMBEDDED INSURANCE 2.0 (EI 2.0) .... 40 4.2.5 DEMAND FOR SUSTAINABILITY AND ESG-DRIVEN PRODUCTS ...... 41 4.3 RESTRAINTS ..... 42 4.3.1 MANAGING AI CHALLENGES IN THE INSURANCE INDUSTRY ....... 42 4.3.2 CYBERSECURITY AND DATA PRIVACY RISKS .... 43 4.3.3 LEGACY SYSTEM INTEGRATION AND ADOPTION TO NEW MODELS ...... 43 4.3.4 RESISTANCE TO CHANGE WITHIN TRADITIONAL INSURANCE COMPANIES ........ 44 4.4 OPPORTUNITY ....... 45 4.4.1 USE OF ADVANCED ANALYTICS AND AI ....... 45 4.4.2 INTEGRATION BETWEEN NEW INSURTECH PLATFORMS AND EXISTING SYSTEMS HELPED BY: RISE OF API INSURTECH .... 45 4.4.3 EMPHASIS ON PARAMETRIC INSURANCE .... 46 4.4.4 BLOCKCHAIN BASED INSURANCE SOLUTIONS ....... 46 4.4.5 DIGITAL HEALTH–LINKED INSURANCE PRODUCTS ..... 46 5 MARKET FACTOR ANALYSIS .... 48 5.1 VALUE CHAIN ANALYSIS ..... 48 5.1.1 INDEPENDENT PLATFORM/ INTEGRATION ....... 49 5.1.2 INDEPENDENT/ PLATFORM INTEGRATION ....... 49 5.1.3 DISTRIBUTION PARTNER ........ 50 5.1.4 END USER ..... 50 5.2 PORTER’S FIVE FORCES MODEL ........ 51 5.2.1 THREAT OF NEW ENTRANTS (MODERATE TO HIGH) ...... 51 5.2.2 BARGAINING POWER OF SUPPLIERS (MODERATE TO HIGH) ....... 51 5.2.3 THREAT OF SUBSTITUTES (HIGH) .... 52 5.2.4 BARGAINING POWER OF BUYERS (HIGH) .... 52 5.2.5 INTENSITY OF RIVALRY (HIGH) ........ 52 6 EUROPE DIGITAL INSURANCE MARKET, BY INSURANCE TYPE ..... 54 6.1 INTRODUCTION ..... 54 6.2 LIFE INSUARNCE ....... 54 6.3 HEALTH INSUARNCE ........ 55 6.4 PROPERTY AND CASUALTY (P&C) .... 55 6.4.1 TRAVEL INSURANCE ...... 55 6.4.2 COMMERCIAL INSURANCE ....... 55 6.4.3 SPECIALTY & NICHE INSURANCE .... 56 7 EUROPE DIGITAL INSURANCE MARKET, BY APPLICATION ........ 57 7.1 INTRODUCTION ..... 57 7.2 POLICY MANAGEMENT .... 57 7.3 CLAIMS PROCESSING AND MANAGEMENT ...... 58 7.4 CUSTOMER SERVICE OR ENGAGEMENT ....... 58 7.5 FRAUD DETECTION AND RISK ASSESSMENT ....... 58 7.6 PREMIUM COLLECTION OR BILLING ..... 58 7.7 REGULATORY REPORTING OR COMPLIANCE ........ 59 7.8 OTHERS ..... 59 8 EUROPE DIGITAL INSURANCE MARKET, BY TECHNOLOGY USED ...... 60 8.1 INTRODUCTION ..... 60 8.2 ARTIFICIAL INTELLIGENCE & MACHINE LEARNING (AI & ML) .... 60 8.3 INTERNET OF THINGS (IOT) ...... 61 8.4 BLOCKCHAIN .... 61 8.5 BIG DATA & PREDICTIVE ANALYTICS ....... 61 8.6 OTHERS ..... 61 9 EUROPE DIGITAL INSURANCE MARKET, BY DISTRIBUTION CHANNEL ........ 62 9.1 INTRODUCTION ..... 62 9.2 DIRECT SALES ....... 62 9.3 ONLINE AGGREGATORS / MARKETPLACES ...... 62 9.4 BROKERS / AGENTS (DIGITAL-ENABLED) ..... 63 9.5 EMBEDDED INSURANCE ........ 63 10 EUROPE DIGITAL INSURANCE MARKET, BY END-USER/CUSTOMER ....... 64 10.1 INTRODUCTION ..... 64 10.2 BUSINESS / COMMERCIAL .... 64 10.3 INDIVIDUALS / PERSONAL .... 65 10.4 GOVERNMENT ENTITIES ...... 65 10.5 NON-PROFIT ORGANIZATIONS ..... 65 11 EUROPE DIGITAL INSURANCE MARKET, BY COUNTRY .... 66 11.1 OVERVIEW .... 66 11.2 GERMANY ..... 67 11.3 UK ..... 67 11.4 FRANCE ..... 67 11.5 ITALY .... 67 11.6 SPAIN .... 68 11.7 RUSSIA ...... 68 11.8 REST OF EUROPE ....... 68 11.9 GERMANY ..... 69 11.10 UK ..... 71 11.11 FRANCE ..... 73 11.12 RUSSIA ...... 75 11.13 ITALY .... 77 11.14 SPAIN .... 79 11.15 REST OF EUROPE ....... 81 12 COMPETITIVE LANDSCAPE ...... 83 12.1 INTRODUCTION ..... 83 12.2 MARKET SHARE ANALYSIS, 2024 .... 83 12.3 COMPETITOR DASHBOARD........ 84 12.4 KEY DEVELOPMENTS & GROWTH STRATEGIES ....... 85 12.4.1 INDUSTRY KEY DEVELOPMENT ........ 85 13 COMPANY PROFILES ...... 89 13.1 ALLIANZ SE ....... 89 13.1.1 COMPANY OVERVIEW ........ 89 13.1.2 PRODUCT OFFERED ..... 90 13.1.3 SWOT ANALYSIS ..... 91 13.1.4 FINANCIAL ANALYSIS ..... 92 13.1.5 KEY STRATEGY ....... 93 13.2 AXA GROUP ....... 94 13.2.1 COMPANY OVERVIEW ........ 94 13.2.2 PRODUCT OFFERED ...... 95 13.2.3 SWOT ANALYSIS ..... 96 13.2.4 FINANCIAL ANALYSIS ..... 97 13.2.5 KEY STRATEGY ....... 98 13.3 GETSAFE DIGITAL GMBH ...... 99 13.3.1 COMPANY OVERVIEW ........ 99 13.3.2 PRODUCT OFFERED ..... 100 13.3.3 SWOT ANALYSIS ..... 100 13.3.4 KEY STRATEGY ....... 101 13.4 BNP PARIBAS CARDIF ....... 102 13.4.1 COMPANY OVERVIEW ........ 102 13.4.2 PRODUCTS OFFERED .... 103 13.4.3 SWOT ANALYSIS ..... 104 13.4.4 FINANCIAL ANALYSIS ..... 105 13.4.5 KEY STRATEGY ....... 106 13.5 ASSICURAZIONI GENERALI S.P.A ...... 107 13.5.1 COMPANY OVERVIEW ........ 107 13.5.2 PRODUCT OFFERED ..... 108 13.5.3 SWOT ANALYSIS ..... 109 13.5.4 FINANCIAL ANALYSIS ..... 110 13.5.5 KEY STRATEGY ....... 111 13.6 ZURICH INSURANCE GRP ...... 112 13.6.1 COMPANY OVERVIEW ....... 112 13.6.2 PRODUCT OFFERED ..... 113 13.6.3 SWOT ANALYSIS ..... 114 13.6.4 FINANCIAL ANALYSIS ..... 115 13.6.5 KEY STRATEGY ....... 116 13.7 AVIVA PLC .... 117 13.7.1 COMPANY OVERVIEW ....... 117 13.7.2 PRODUTS OFFERED ...... 118 13.7.3 SWOT ANALYSIS ..... 120 13.7.4 FINANCIAL ANALYSIS ..... 121 13.7.5 KEY STRATEGY ....... 122 13.8 ADMIRAL GROUP PLC ........ 123 13.8.1 COMPANY OVERVIEW ........ 123 13.8.2 PRODUCT OFFERED ..... 124 13.8.3 SWOT ANALYSIS ..... 126 13.8.4 FINANCIAL ANALYSIS ..... 127 13.8.5 KEY STRATEGY ....... 128 13.9 WEFOX ...... 129 13.9.1 COMPANY OVERVIEW ........ 129 13.9.2 PRODUCT OFFERED ..... 130 13.9.3 SWOT ANALYSIS ..... 130 13.9.4 FINANCIAL ANALYSIS .... 131 13.9.5 KEY STRATEGY ....... 131 13.10 AGEAS ........ 132 13.10.1 COMPANY OVERVIEW ........ 132 13.10.2 PRODUCT OFFERED ...... 133 13.10.3 SWOT ANALYSIS ..... 133 13.10.4 FINANCIAL ANALYSIS .... 134 13.10.5 KEY STRATEGY ....... 134 13.11 DFV DEUTSCHE FAMILIENVERSICHERUNG AG ........ 135 13.11.1 COMPANY OVERVIEW ........ 135 13.11.2 PRODUCT OFFERED ..... 136 13.11.3 SWOT ANALYSIS ..... 136 13.11.4 KEY STRATEGY ....... 137 13.12 DIRECT LIFE GROUP ...... 138 13.12.1 COMPANY OVERVIEW ........ 138 13.12.2 PRODUCTS OFFERED .... 139 13.12.3 SWOT ANALYSIS ..... 139 13.12.4 FINANCIAL ANALYSIS .... 140 13.12.5 KEY STRATEGY ....... 140 13.13 R+V VERSICHERUNG AG ........ 141 13.13.1 COMPANY OVERVIEW ........ 141 13.13.2 PRODUCT OFFERED ..... 142 13.13.3 SWOT ANALYSIS ..... 142 13.13.4 KEY STRATEGY ....... 143 13.14 CNP ASSURANCES .... 144 13.14.1 COMPANY OVERVIEW ........ 144 13.14.2 PRODUCTS OFFERED .... 145 13.14.3 SWOT ANALYSIS ..... 145 13.14.4 KEY STRATEGY ....... 146 13.15 MAPFRE SA ....... 147 13.15.1 COMPANY OVERVIEW ........ 147 13.15.2 PRODUCTS OFFERED .... 148 13.15.3 SWOT ANALYSIS ..... 149 13.15.4 KEY STRATEGY ....... 149

圖表清單 List of Tables & Figures

LIST OF TABLES TABLE 1 EUROPE DIGITAL INSURANCE MARKET, BY INSURANCE TYPE, 2019-2035 (USD BILLION 54 TABLE 2 EUROPE DIGITAL INSURANCE MARKET, BY APPLICATION, 2019-2035 (USD BILLION) 57 TABLE 3 EUROPE DIGITAL INSURANCE MARKET, BY TECHNOLOGY USED, 2019-2035 (USD BILLION) 60 TABLE 4 EUROPE DIGITAL INSURANCE MARKET, BY DISTRIBUTION CHANNEL, 2019-2035 (USD BILLION) 62 TABLE 5 EUROPE DIGITAL INSURANCE MARKET, BY END-USER/CUSTOMER, 2019-2035 (USD BILLION) 64 TABLE 6 EUROPE DIGITAL INSURANCE MARKET, BY COUNTRY, 2019-2035 (USD BILLION) 66 TABLE 7 GERMANY DIGITAL INSURANCE MARKET, BY INSURANCE TYPE, 2019-2035 (USD BILLION) 69 TABLE 8 GERMANY DIGITAL INSURANCE MARKET, BY APPLICATION, 2019-2035 (USD BILLION) 69 TABLE 9 GERMANY DIGITAL INSURANCE MARKET, BY TECHNOLOGY USED, 2019-2035 (USD BILLION) 69 TABLE 10 GERMANY DIGITAL INSURANCE MARKET, BY DISTRIBUTION CHANNEL, 2019-2035 (USD BILLION) 70 TABLE 11 GERMANY DIGITAL INSURANCE MARKET, BY END-USER /CUSTOMER, 2019-2035 (USD BILLION) 70 TABLE 12 UK DIGITAL INSURANCE MARKET, BY INSURANCE TYPE, 2019-2035 (USD BILLION) 71 TABLE 13 UK DIGITAL INSURANCE MARKET, BY APPLICATION, 2019-2035 (USD BILLION) 71 TABLE 14 UK DIGITAL INSURANCE MARKET, BY TECHNOLOGY USED, 2019-2035 (USD BILLION) 71 TABLE 15 UK DIGITAL INSURANCE MARKET, BY DISTRIBUTION CHANNEL, 2019-2035 (USD BILLION) 72 TABLE 16 UK DIGITAL INSURANCE MARKET, BY END-USER /CUSTOMER, 2019-2035 (USD BILLION) 72 TABLE 17 FRANCE DIGITAL INSURANCE MARKET, BY INSURANCE TYPE, 2019-2035 (USD BILLION) 73 TABLE 18 FRANCE DIGITAL INSURANCE MARKET, BY APPLICATION, 2019-2035 (USD BILLION) 73 TABLE 19 FRANCE DIGITAL INSURANCE MARKET, BY TECHNOLOGY USED, 2019-2035 (USD BILLION) 73 TABLE 20 FRANCE DIGITAL INSURANCE MARKET, BY DISTRIBUTION CHANNEL, 2019-2035 (USD BILLION) 74 TABLE 21 FRANCE DIGITAL INSURANCE MARKET, BY END-USER /CUSTOMER, 2019-2035 (USD BILLION) 74 TABLE 22 RUSSIA DIGITAL INSURANCE MARKET, BY INSURANCE TYPE, 2019-2035 (USD BILLION) 75 TABLE 23 RUSSIA DIGITAL INSURANCE MARKET, BY APPLICATION, 2019-2035 (USD BILLION) 75 TABLE 24 RUSSIA DIGITAL INSURANCE MARKET, BY TECHNOLOGY USED, 2019-2035 (USD BILLION) 75 TABLE 25 RUSSIA DIGITAL INSURANCE MARKET, BY DISTRIBUTION CHANNEL, 2019-2035 (USD BILLION) 76 TABLE 26 RUSSIA DIGITAL INSURANCE MARKET, BY END-USER /CUSTOMER, 2019-2035 (USD BILLION) 76 TABLE 27 ITALY DIGITAL INSURANCE MARKET, BY INSURANCE TYPE, 2019-2035 (USD BILLION) 77 TABLE 28 ITALY DIGITAL INSURANCE MARKET, BY APPLICATION, 2019-2035 (USD BILLION) 77 TABLE 29 ITALY DIGITAL INSURANCE MARKET, BY TECHNOLOGY USED, 2019-2035 (USD BILLION) 77 TABLE 30 ITALY DIGITAL INSURANCE MARKET, BY DISTRIBUTION CHANNEL, 2019-2035 (USD BILLION) 78 TABLE 31 ITALY DIGITAL INSURANCE MARKET, BY END-USER /CUSTOMER, 2019-2035 (USD BILLION) 78 TABLE 32 SPAIN DIGITAL INSURANCE MARKET, BY INSURANCE TYPE, 2019-2035 (USD BILLION) 79 TABLE 33 SPAIN DIGITAL INSURANCE MARKET, BY APPLICATION, 2019-2035 (USD BILLION) 79 TABLE 34 SPAIN DIGITAL INSURANCE MARKET, BY TECHNOLOGY USED, 2019-2035 (USD BILLION) 79 TABLE 35 SPAIN DIGITAL INSURANCE MARKET, BY DISTRIBUTION CHANNEL, 2019-2035 (USD BILLION) 80 TABLE 36 SPAIN DIGITAL INSURANCE MARKET, BY END-USER /CUSTOMER, 2019-2035 (USD BILLION) 80 TABLE 37 REST OF EUROPE DIGITAL INSURANCE MARKET, BY INSURANCE TYPE, 2019-2035 (USD BILLION) 81 TABLE 38 REST OF EUROPE DIGITAL INSURANCE MARKET, BY APPLICATION, 2019-2035 (USD BILLION) 81 TABLE 39 REST OF EUROPE DIGITAL INSURANCE MARKET, BY TECHNOLOGY USED, 2019-2035 (USD BILLION) 81 TABLE 40 REST OF EUROPE DIGITAL INSURANCE MARKET, BY DISTRIBUTION CHANNEL, 2019-2035 (USD BILLION) 82 TABLE 41 REST OF EUROPE DIGITAL INSURANCE MARKET, BY END-USER /CUSTOMER, 2019-2035 (USD BILLION) 82 TABLE 42 INDUSTRY KEY DEVELOPMENT 85 TABLE 43 ALLIANZ SE: TYPES OFFERED 90 TABLE 44 AXA GROUP: PRODUCT OFFERED 95 TABLE 45 GETSAFE DIGITAL GMBH: PRODUCT OFFERED 100 TABLE 46 BNP PARIBAS CARDIF: PRODUTS OFFERED 103 TABLE 47 ASSICURAZIONI GENERALI S.P.A: TYPES OFFERED 108 TABLE 48 ZURICH INSURANCE GRP: TYPES OFFERED 113 TABLE 49 AVIVA PLC: PRODUTS OFFERED 118 TABLE 50 ADMIRAL GROUP PLC: TYPES OFFERED 124 TABLE 51 WEFOX: TYPES OFFERED 130 TABLE 52 AGEAS: PRODUCT OFFERED 133 TABLE 53 DFV DEUTSCHE FAMILIENVERSICHERUNG AG: PRODUCT OFFERED 136 TABLE 54 DIRECT LIFE GROUP: PRODUTS OFFERED 139 TABLE 55 R+V VERSICHERUNG AG: TYPES OFFERED 142 TABLE 56 CNP ASSURANCES: PRODUTS OFFERED 145 TABLE 57 MAPFRE SA: PRODUTS OFFERED 148 LIST OF FIGURES FIGURE 1 EUROPE DIGITAL INSURANCE MARKET SEGMENTATION 22 FIGURE 2 DRIVER IMPACT ANALYSIS (2024-2035) 41 FIGURE 3 VALUE CHAIN ANALYSIS 48 FIGURE 4 PORTER’S FIVE FORCES MODEL: EUROPE DIGITAL INSURANCE MARKET 51 FIGURE 5 EUROPE DIGITAL INSURANCE MARKET: COMPETITIVE ANALSIS, 2024 83 FIGURE 6 COMPETITOR DASHBOARD: EUROPE DIGITAL INSURANCE MARKET 84 FIGURE 7 ALLIANZ SE: SWOT ANALYSIS 91 FIGURE 8 AXA GROUP: SWOT ANALYSIS 96 FIGURE 9 GETSAFE DIGITAL GMBH: SWOT ANALYSIS 100 FIGURE 10 BNP PARIBAS CARDIF: SWOT ANALYSIS 104 FIGURE 11 ASSICURAZIONI GENERALI S.P.A: SWOT ANALYSIS 109 FIGURE 12 ZURICH INSURANCE GRP: SWOT ANALYSIS 114 FIGURE 13 AVIVA PLC: SWOT ANALYSIS 120 FIGURE 14 ADMIRAL GROUP PLC: SWOT ANALYSIS 126 FIGURE 15 WEFOX: SWOT ANALYSIS 130 FIGURE 16 AGEAS: SWOT ANALYSIS 133 FIGURE 17 DFV DEUTSCHE FAMILIENVERSICHERUNG AG: SWOT ANALYSIS 136 FIGURE 18 DIRECT LIFE GROUP: SWOT ANALYSIS 139 FIGURE 19 R+V VERSICHERUNG AG: SWOT ANALYSIS 142 FIGURE 20 CNP ASSURANCES: SWOT ANALYSIS 145 FIGURE 21 MAPFRE SA: SWOT ANALYSIS 149

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