報告摘要

The Europe Horse Food Market is expected to reach USD 2,057.80 million by 2035, growing steadily at a CAGR of 5.22% from 2025 to 2035. The Europe Horse Food Market is powered mainly by the vibrant equestrian culture, the advanced nutrition research, and the increasing need for high-quality and specialized animal feeds. The trend towards natural ingredients and functional nutrition is helping to speed up the use of scientific diets that ensure health and performance. Expanding Equestrian Population The rapidly growing equestrian population, especially in countries like France, Germany, the UK, Poland, and the Netherlands, is the main reason that horse food in Europe is in the highest demand. As more families take horses for leisure and wellness, they don't lose sight of the importance of nutrition. Comprehensive Segmentation of the Europe Horse Food Market By Product Type • Complete Feed: Balanced nutrition for daily horse needs. • Grain-based Feed: Energy-rich blends for active horses. • Forage-based Feed: Fiber-heavy diets supporting digestion. • Supplements: Concentrated boosters for targeted health. • Treats: Reward-based snacks with added nutrients. By Horse Type • Recreational Horses: Basic nutrition for light activity. • Working Horses: High-energy feed for sustained tasks. • Race Horses: Performance diets enhancing speed and endurance. • Show Horses: Specialized feed supporting coat condition. • Breeding Horses: Nutrient-dense feed for reproductive health. By Ingredient Type • Cereal Grains: Primary energy source for horses. • Protein Sources: Muscle-building components ensuring strength. • Fats and Oils: Added calories for improved stamina. • Vitamins and Minerals: Essential micronutrients for overall wellness. • Fiber Sources: Gut-friendly ingredients aiding digestion. By Form • Pallets: Compact feed ensuring uniform intake. • Grain Mixes: Blended textures for varied diets. • Flakes: Light, processed flakes enhancing digestibility. • Liquids: Easy-to-administer liquid nutrient boosters. • Powders: Versatile powders for supplemental mixing. By Distribution Channel • Online Stores: Convenient digital purchasing for owners. • Retail Stores: Widely accessible feed purchase points. • Specialty Stores: Premium nutrition for specific needs. • Farmers Markets: Local feed options for affordability. • Veterinary Clinics: Vet-approved feeds for health issues. Regional Insights With its modern equestrian facilities, strong production base, and adherence to scientific nutrition, Europe continues to rule worldwide in the horse food market. The leading companies pour a lot of money into R&D, digital quality control, and precision feeding technologies to be able to cater to the demand for specialized, high-performance diets. Besides, the region is quickly turning to sustainability through local sourcing, the use of renewable energy, and eco-friendly packaging. Rising Premium Nutrition Demand The Europe horse food market situation is positively trending due to the growing number of horse owners and the strengthening of the equestrian sports culture in the major countries. The shift of owners to view their horses as companions, rather than just animals, is the main reason behind the booming demand for premium, breed-specific, and health-focused feeds. With this trend at hand, manufacturers are given a chance to come up with targeted formulations and value-added nutrition. Key Report Attributes • Market Size 2024: USD 1,196.2 Million • Market Size 2035: USD 2,057.80 Million • CAGR (2025-2035): 5.22% • Base Year: 2025 • Market Forecast Period: 2025-2035 Industry Segmentations Growth • By Product Type: Complete Feed - 4.87%, Grain-based Feed - 4.63%. • By Horse Type: Recreational Horses - 4.49%, Working Horses - 6.08%. • By Ingredient Type: Cereal Grains - 4.78%, Protein Sources - 5.46%. • By Form: Pallets - 5.26%, Grain Mixes - 4.61%.

目錄 Table of Contents

TABLE OF CONTENTS 1 EXECUTIVE SUMMARY ..... 16 1.1 MARKET OVERVIEW: ..... 17 1.2 COMPETITIVE LANDSCAPE ...... 17 1.3 FUTURE OUTLOOK ..... 18 2 MARKET INTRODUCTION ....... 20 2.1 DEFINITION ...... 20 2.2 SCOPE OF THE STUDY .......... 20 2.3 RESEARCH OBJECTIVE ........ 21 2.4 MARKET STRUCTURE .......... 21 3 RESEARCH METHODOLOGY ........ 22 3.1 OVERVIEW ........ 22 3.2 DATA FLOW ...... 23 3.2.1 DATA MINING PROCESS ......... 24 3.3 PURCHASED DATABASE: ..... 25 3.4 SECONDARY SOURCES: ........ 26 3.4.1 SECONDARY RESEARCH DATA FLOW: ...... 27 3.5 PRIMARY RESEARCH: ..... 28 3.5.1 PRIMARY RESEARCH DATA FLOW: ..... 29 3.5.2 PRIMARY RESEARCH: NUMBER OF INTERVIEWS CONDUCTED ..... 30 3.5.3 PRIMARY RESEARCH: REGIONAL COVERAGE ........ 30 3.6 APPROACHES FOR MARKET SIZE ESTIMATION: ....... 31 3.6.1 CONSUMPTION NET TRADE APPROACH .......... 31 3.6.2 REVENUE ANALYSIS APPROACH ......... 31 3.7 DATA FORECASTING....... 32 3.7.1 DATA FORECASTING TECHNIQUE .......... 32 3.8 DATA MODELING ........ 33 3.8.1 MICROECONOMIC FACTOR ANALYSIS: ..... 33 3.8.2 DATA MODELING: ..... 34 3.9 TEAMS AND ANALYST CONTRIBUTION ..... 36 4 MARKET DYNAMICS .......... 38 4.1 INTRODUCTION ..... 38 4.2 DRIVERS ....... 39 4.2.1 INCREASING HORSE OWNERSHIP .......... 39 4.2.2 RISE IN PREMIUM AND NATURAL FEED DEMAND ...... 39 4.2.3 GROWING CONCERNS OVER ANIMAL HEALTH AND NUTRITION ..... 39 4.2.4 EXPANSION OF EQUESTRIAN EVENTS AND SPORTS ...... 40 4.2.5 DEVELOPMENT OF INNOVATIVE FEED PRODUCTS ....... 40 4.3 RESTRAINTS .......... 42 4.3.1 HIGH PRODUCTION COSTS ...... 42 4.3.2 HIGH STRINGENT REGULATORY STANDARDS ......... 42 4.3.3 LIMITED AWARENESS OF NUTRITIONAL NEEDS .......... 42 4.3.4 ECONOMIC DOWNTURNS AFFECTING DISCRETIONARY SPENDING ...... 43 4.3.5 COMPETITION FROM ALTERNATIVE ANIMAL FEED SOURCES ...... 43 4.4 OPPORTUNITY ....... 44 4.4.1 EMERGING ONLINE RETAIL CHANNELS FOR FEED ........ 44 4.4.2 INCREASED INVESTMENT IN SUSTAINABLE PRACTICES ....... 44 4.4.3 RISING DEMAND FOR CUSTOMIZED FEEDING SOLUTIONS ........ 44 4.4.4 INFLUENCE OF SOCIAL MEDIA ON EQUESTRIAN COMMUNITIES ........ 44 4.4.5 EXPANSION OF VETERINARY-RECOMMENDED NUTRITION ......... 45 5 MARKET FACTOR ANALYSIS ........ 46 5.1 SUPPLY CHAIN ANALYSIS ....... 46 5.1.1 RAW MATERIAL SOURCING ...... 46 5.1.2 FEED FORMULATION & MANUFACTURING ...... 46 5.1.3 PACKAGING, STORAGE & LOGISTICS ..... 47 5.1.4 DISTRIBUTION, RETAIL & CUSTOMER DELIVERY ..... 47 5.2 PORTER’S FIVE FORCES MODEL ......... 48 5.2.1 THREAT OF NEW ENTRANTS (LOW TO MODERATE) ....... 49 5.2.2 BARGAINING POWER OF SUPPLIERS (MODERATE) ....... 49 5.2.3 THREAT OF SUBSTITUTES (LOW) ..... 49 5.2.4 BARGAINING POWER OF BUYERS (HIGH) ...... 49 5.2.5 INTENSITY OF RIVALRY (HIGH) ........ 49 6 EUROPE HORSE FOOD MARKET, BY PRODUCT TYPE ....... 51 6.1 INTRODUCTION ..... 51 6.2 COMPLETE FEED ........ 51 6.3 GRAIN-BASED FEED ........ 51 6.4 FORAGE-BASED FEED ..... 52 6.5 SUPPLEMENTS ..... 53 6.6 TREATS ........ 53 7 EUROPE HORSE FOOD MARKET, BY HORSE TYPE ...... 54 7.1 INTRODUCTION ..... 54 7.2 RECREATIONAL HORSES ..... 54 7.3 WORKING HORSES ..... 55 7.4 RACE HORSES ........ 55 7.5 SHOW HORSES....... 56 7.6 BREEDING HORSES .......... 56 8 EUROPE HORSE FOOD MARKET, BY FORM ...... 57 8.1 INTRODUCTION ..... 57 8.2 CEREAL GRAINS ......... 57 8.3 PROTEIN SOURCES .......... 58 8.4 FATS AND OILS ..... 58 8.5 VITAMINS AND MINERALS ...... 59 8.6 FIBER SOURCES ..... 59 9 EUROPE HORSE FOOD MARKET, BY FORM ...... 60 9.1 INTRODUCTION ..... 60 9.2 PELLETS ...... 60 9.3 GRAIN MIXES ......... 61 9.4 PARTS REPLACEMENT ........ 61 9.5 LIQUIDS ........ 62 9.6 POWDERS .......... 62 10 EUROPE HORSE FOOD MARKET, BY DISTRIBUTION CHANNEL ......... 63 10.1 INTRODUCTION ..... 63 10.2 ONLINE STORES .......... 63 10.3 RETAIL STORES .......... 64 10.4 SPECIALTY STORES ........ 64 10.5 FARMERS MARKETS ...... 65 10.6 VETERINARY CLINICS .......... 65 11 HORSE FOOD MARKET, BY COUNTRY ......... 66 11.1 OVERVIEW ........ 66 11.2 EUROPE ........ 67 11.2.1 GERMANY ........ 68 11.2.2 UK ...... 70 11.2.3 FRANCE ...... 72 11.2.4 ITALY ......... 74 11.2.5 SPAIN ....... 76 11.2.6 BELGIUM .......... 78 11.2.7 REST OF EUROPE ....... 80 12 COMPETITIVE LANDSCAPE .......... 82 12.1 INTRODUCTION ..... 82 12.2 ESTIMATED EUROPE HORSE FOOD MARKET SHARE ANALYSIS, 2024 ....... 82 12.3 COMPETITOR DASHBOARD....... 83 13 COMPANY PROFILES ........ 84 13.1 DODSON & HORRELL ........ 84 13.1.1 COMPANY OVERVIEW ...... 84 13.1.2 PRODUCT OFFERED ........ 85 13.1.3 SWOT ANALYSIS ........ 85 13.1.4 KEY STRATEGY ......... 86 13.2 ALLEN & PAGE LTD. ......... 87 13.2.1 COMPANY OVERVIEW ....... 87 13.2.2 PRODUCT OFFERED ........ 88 13.2.3 SWOT ANALYSIS ........ 88 13.2.4 KEY STRATEGY ......... 89 13.3 SPILLERS ..... 90 13.3.1 COMPANY OVERVIEW ...... 90 13.3.2 PRODUCTS OFFERED ........ 91 13.3.3 SWOT ANALYSIS ........ 92 13.3.4 KEY STRATEGY ......... 92 13.4 BAILEYS ....... 93 13.4.1 COMPANY OVERVIEW ...... 93 13.4.2 PRODUCT OFFERED ........ 94 13.4.3 SWOT ANALYSIS ........ 95 13.4.4 KEY STRATEGY ......... 95 13.5 NUTRENA .......... 96 13.5.1 COMPANY OVERVIEW ...... 96 13.5.2 TYPES OFFERED ......... 97 13.5.3 SWOT ANALYSIS ........ 97 13.5.4 KEY STRATEGY ......... 98 13.6 PAVO ....... 99 13.6.1 COMPANY OVERVIEW ....... 99 13.6.2 TYPES OFFERED ......... 100 13.6.3 SWOT ANALYSIS ........ 100 13.6.4 KEY STRATEGY ......... 101 13.7 RED MILLS ......... 102 13.7.1 COMPANY OVERVIEW ....... 102 13.7.2 TYPES OFFERED ......... 103 13.7.3 SWOT ANALYSIS ........ 103 13.7.4 KEY STRATEGY ......... 104 13.8 HAVENS HORSEFEED ..... 105 13.8.1 COMPANY OVERVIEW ....... 105 13.8.2 TYPES OFFERED ......... 106 13.8.3 SWOT ANALYSIS ........ 106 13.8.4 KEY STRATEGY ......... 107 13.9 EQUSANA .......... 108 13.9.1 COMPANY OVERVIEW ....... 108 13.9.2 TYPES OFFERED ......... 109 13.9.3 SWOT ANALYSIS ........ 110 13.9.4 KEY STRATEGY ......... 110 13.10 VERSELE LAGA ..... 111 13.10.1 COMPANY OVERVIEW ....... 111 13.10.2 TYPES OFFERED ......... 112 13.10.3 SWOT ANALYSIS ........ 112 13.10.4 KEY STRATEGY ......... 113

圖表清單 List of Tables & Figures

LIST OF TABLES TABLE 1 QFD MODELING FOR MARKET SHARE ASSESSMENT 35 TABLE 2 EUROPE HORSE FOOD MARKET, BY PRODUCT TYPE, 2019- 2035 (USD MILLION) 51 TABLE 3 EUROPE HORSE FOOD MARKET, BY HORSE TYPE, 2019- 2035 (USD MILLION) 54 TABLE 4 EUROPE HORSE FOOD MARKET, BY FORM, 2019- 2035 (USD MILLION) 57 TABLE 5 EUROPE HORSE FOOD MARKET, BY FORM, 2019- 2035 (USD MILLION) 60 TABLE 6 EUROPE HORSE FOOD MARKET, BY DISTRIBUTION CHANNEL, 2019- 2035 (USD MILLION) 63 TABLE 7 HORSE FOOD MARKET, BY COUNTRY, 2019-2035 (USD MILLION) 66 TABLE 8 GERMANY HORSE FOOD MARKET, BY PRODUCT TYPE, 2019- 2035 (USD MILLION) 68 TABLE 9 GERMANY HORSE FOOD MARKET, BY HORSE TYPE, 2019- 2035 (USD MILLION) 68 TABLE 10 GERMANY HORSE FOOD MARKET, BY INGREDIENT TYPE, 2019- 2035 (USD MILLION) 68 TABLE 11 GERMANY HORSE FOOD MARKET, BY FORM, 2019- 2035 (USD MILLION) 69 TABLE 12 GERMANY HORSE FOOD MARKET, BY DISTRIBUTION CHANNEL, 2019- 2035 (USD MILLION) 69 TABLE 13 UK HORSE FOOD MARKET, BY PRODUCT TYPE, 2019- 2035 (USD MILLION) 70 TABLE 14 UK HORSE FOOD MARKET, BY HORSE TYPE, 2019- 2035 (USD MILLION) 70 TABLE 15 UK HORSE FOOD MARKET, BY INGREDIENT TYPE, 2019- 2035 (USD MILLION) 70 TABLE 16 UK HORSE FOOD MARKET, BY FORM, 2019- 2035 (USD MILLION) 71 TABLE 17 UK HORSE FOOD MARKET, BY DISTRIBUTION CHANNEL, 2019- 2035 (USD MILLION) 71 TABLE 18 FRANCE HORSE FOOD MARKET, BY PRODUCT TYPE, 2019- 2035 (USD MILLION) 72 TABLE 19 FRANCE HORSE FOOD MARKET, BY HORSE TYPE, 2019- 2035 (USD MILLION) 72 TABLE 20 FRANCE HORSE FOOD MARKET, BY INGREDIENT TYPE, 2019- 2035 (USD MILLION) 72 TABLE 21 FRANCE HORSE FOOD MARKET, BY FORM, 2019- 2035 (USD MILLION) 73 TABLE 22 FRANCE HORSE FOOD MARKET, BY DISTRIBUTION CHANNEL, 2019- 2035 (USD MILLION) 73 TABLE 23 ITALY HORSE FOOD MARKET, BY PRODUCT TYPE, 2019- 2035 (USD MILLION) 74 TABLE 24 ITALY HORSE FOOD MARKET, BY HORSE TYPE, 2019- 2035 (USD MILLION) 74 TABLE 25 ITALY HORSE FOOD MARKET, BY INGREDIENT TYPE, 2019- 2035 (USD MILLION) 74 TABLE 26 ITALY HORSE FOOD MARKET, BY FORM, 2019- 2035 (USD MILLION) 75 TABLE 27 ITALY HORSE FOOD MARKET, BY DISTRIBUTION CHANNEL, 2019- 2035 (USD MILLION) 75 TABLE 28 SPAIN HORSE FOOD MARKET, BY PRODUCT TYPE, 2019- 2035 (USD MILLION) 76 TABLE 29 SPAIN HORSE FOOD MARKET, BY HORSE TYPE, 2019- 2035 (USD MILLION) 76 TABLE 30 SPAIN HORSE FOOD MARKET, BY INGREDIENT TYPE, 2019- 2035 (USD MILLION) 76 TABLE 31 SPAIN HORSE FOOD MARKET, BY FORM, 2019- 2035 (USD MILLION) 77 TABLE 32 SPAIN HORSE FOOD MARKET, BY DISTRIBUTION CHANNEL, 2019- 2035 (USD MILLION) 77 TABLE 33 BELGIUM HORSE FOOD MARKET, BY PRODUCT TYPE, 2019- 2035 (USD MILLION) 78 TABLE 34 BELGIUM HORSE FOOD MARKET, BY HORSE TYPE, 2019- 2035 (USD MILLION) 78 TABLE 35 BELGIUM HORSE FOOD MARKET, BY INGREDIENT TYPE, 2019- 2035 (USD MILLION) 78 TABLE 36 BELGIUM HORSE FOOD MARKET, BY FORM, 2019- 2035 (USD MILLION) 79 TABLE 37 BELGIUM HORSE FOOD MARKET, BY DISTRIBUTION CHANNEL, 2019- 2035 (USD MILLION) 79 TABLE 38 REST OF EUROPE HORSE FOOD MARKET, BY PRODUCT TYPE, 2019- 2035 (USD MILLION) 80 TABLE 39 REST OF EUROPE HORSE FOOD MARKET, BY HORSE TYPE, 2019- 2035 (USD MILLION) 80 TABLE 40 REST OF EUROPE HORSE FOOD MARKET, BY INGREDIENT TYPE, 2019- 2035 (USD MILLION) 80 TABLE 41 REST OF EUROPE HORSE FOOD MARKET, BY FORM, 2019- 2035 (USD MILLION) 81 TABLE 42 REST OF EUROPE HORSE FOOD MARKET, BY DISTRIBUTION CHANNEL, 2019- 2035 (USD MILLION) 81 TABLE 43 DODSON & HORRELL: TYPES OFFERED 85 TABLE 44 ALLEN & PAGE LTD: PRODUCT OFFERED 88 TABLE 45 SPILLERS: PRODUTS OFFERED 91 TABLE 46 BAILEYS: TYPES OFFERED 94 TABLE 47 NUTRENA: SERVICE OFFERED 97 TABLE 48 PAVO: BRAND OFFERED 100 TABLE 49 RED MILLS: SERVICE OFFERED 103 TABLE 50 HAVENS HORSEFEED: BRAND OFFERED 106 TABLE 51 EQUSANA: SERVICE OFFERED 109 TABLE 52 VERSELE LAGA: SERVICE OFFERED 112 LIST OF FIGURES FIGURE 1 HORSE FOOD MARKET: STRUCTURE 21 FIGURE 2 DRIVER IMPACT ANALYSIS (2018-2035) 41 FIGURE 3 RESTRAINT IMPACT ANALYSIS (2018-2035) 43 FIGURE 4 SUPPLY CHAIN ANALYSIS 46 FIGURE 5 PORTER’S FIVE FORCES MODEL: EUROPE HORSE FOOD MARKET 48 FIGURE 6 COMPETITOR DASHBOARD: GLOBAL HORSE FOOD MARKET 83 FIGURE 7 LG ELETRONICS: SWOT ANALYSIS 85 FIGURE 8 ALLEN & PAGE LTD: SWOT ANALYSIS 88 FIGURE 9 SPILLERS: SWOT ANALYSIS 92 FIGURE 10 BAILEYS: SWOT ANALYSIS 95 FIGURE 11 NUTRENA: SWOT ANALYSIS 97 FIGURE 12 PAVO: SWOT ANALYSIS 100 FIGURE 13 RED MILLS: SWOT ANALYSIS 103 FIGURE 14 HAVENS HORSEFEED: SWOT ANALYSIS 106 FIGURE 15 EQUSANA: SWOT ANALYSIS 110 FIGURE 16 VERSELE LAGA: SWOT ANALYSIS 112

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