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Europe Pillow Market Research Report Information By Product Type (Feather Pillows, Down Pillows, Memory Foam Pillows, Latex Pillows, Synthetic Pillows, and Others), By Type (Adjustable Pillows and Non-Adjustable Pillows), By Design (Ergonomic Pillows and Normal Pillows), By Pillow Sizes (Standard, Super-Standard, Queen, King, European, and Others), By Category (Smart Pillows and Standard Pillows), By Nature (Eco-Friendly Pillows and Regular), By Distribution Channel (Supermarket & Hypermarket, Specialty Store, Online and Others), and By Country Forecast to 2032

出版商 Market Research Future產業別 Consumer Goods & Retail出版日期 2024-08-12頁數 213報告編號 MRF-f4f2599772

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報告摘要

Europe Pillow Market Research Report Information By Product Type (Feather Pillows, Down Pillows, Memory Foam Pillows, Latex Pillows, Synthetic Pillows, and Others), By Type (Adjustable Pillows and Non-Adjustable Pillows), By Design (Ergonomic Pillows and Normal Pillows), By Pillow Sizes (Standard, Super-Standard, Queen, King, European, and Others), By Category (Smart Pillows and Standard Pillows), By Nature (Eco-Friendly Pillows and Regular), By Distribution Channel (Supermarket & Hypermarket, Specialty Store, Online and Others), and By Country Forecast to 2032 Market Overview In 2023, the European pillow market was estimated to be worth USD 4250.04038153901 million. The compound annual growth rate (CAGR) of 6.87% is anticipated for the Europe Pillow market industry during the forecast period (2024-2032), with a projected increase from USD 4511.69355830211 million in 2024 to USD 7678.00883184872 million. Memory foam pillows have experienced a significant increase in popularity in Europe in recent years, significantly altering the pillow market. Some of the factors that have contributed to this phenomenon include their exceptional comfort, health benefits, and the growing awareness of consumers. Memory foam pillows are on the brink of becoming a substantial force in the European pillow market as they continue to gather momentum. In recent years, there has been a substantial increase in the demand for travel pillows in Europe, as travel has always been an essential component of human existence. This trend is not merely coincidental; it is indicative of evolving consumer behavior and requirements. As these compact, portable, and comfortable accessories become indispensable for travelers of all types, the pillow market in Europe is on the brink of growth due to the increasing popularity of travel pillows. The evolving nature of travel is one of the primary factors contributing to the increase in demand for travel cushions. The pillow market in Europe is on the brink of new heights due to the significant increase in demand for travel pillows. A compelling market for these versatile accessories is the result of the convergence of changing travel behaviors, a focus on comfort during transit, the rise of remote work, and increased awareness of sleep hygiene. Market segment insights The Europe Pillow market segmentation is based on product type and comprises feather pillows, down pillows, memory foam pillows, latex pillows, synthetic pillows, and others. Adjustable and non-adjustable pillows comprise the market segmentation. Smart pillows and standard pillows comprise the Europe Pillow market segmentation, which is organized by category. Supermarkets and hypermarkets, specialty stores, online retailers, and other entities comprise the market segmentation, which is determined by distribution channels. Country Perspectives The market is segmented by country, including Germany, France, the United Kingdom, Spain, Italy, Ireland, Sweden, Austria, Russia, Poland, and the Rest of Europe. The Germany Pillow Market is anticipated to experience a 6.40% CAGR in 2022 and holds the largest market share at 17.23%. This is attributed to the availability of e-commerce sites in the local languages of German, French, Spanish, and Italian, which are both company-owned and third-party websites. Another critical factor is the extensive penetration and accessibility of the internet in European countries, as well as the significantly higher percentage of internet users who prefer to purchase consumer products through e-commerce. Major Players Muchi (Italy), Old Europe Duvet Company (Canada), DYKON A/S (Denmark), Wendre (Estonia), The Nest Company (Germany), Caldeira UK Ltd (UK), Comfy Group (UK), Naturtex (Hungary), Dùsal Limited (UK), and HEFEL Textil GmbH (Austria) are among the key companies in the Europe Pillow market. Country Forecast for the Year 2032
目錄 Table of Contents
TABLE OF CONTENTS 1 EXECUTIVE SUMMARY 22 2 MARKET INTRODUCTION 25 2.1 DEFINITION 25 2.2 SCOPE OF THE STUDY 25 2.3 RESEARCH OBJECTIVE 25 2.4 MARKET STRUCTURE 26 2.5 KEY BUYING CRITERIA 27 3 RESEARCH METHODOLOGY 28 3.1 OVERVIEW 28 3.2 DATA FLOW 31 3.2.1 DATA MINING PROCESS 31 3.3 PURCHASED DATABASE: 32 3.4 SECONDARY SOURCES: 33 3.4.1 SECONDARY RESEARCH DATA FLOW: 34 3.5 PRIMARY RESEARCH: 35 3.5.1 PRIMARY RESEARCH DATA FLOW: 36 3.5.2 PRIMARY RESEARCH: NUMBER OF INTERVIEWS CONDUCTED 37 3.5.3 PRIMARY RESEARCH: REGIONAL COVERAGE 37 3.6 APPROACHES FOR MARKET SIZE ESTIMATION: 38 3.6.1 CONSUMPTION & NET TRADE APPROACH 38 3.6.2 REVENUE ANALYSIS APPROACH 38 3.7 DATA FORECASTING 39 3.7.1 DATA FORECASTING TECHNIQUE 39 3.8 DATA MODELING 40 3.8.1 MICROECONOMIC FACTOR ANALYSIS: 40 3.8.2 DATA MODELING: 41 3.9 TEAMS AND ANALYST CONTRIBUTION 43 4 MARKET DYNAMICS 44 4.1 INTRODUCTION 44 4.2 DRIVERS 44 4.2.1 THE RISING POPULARITY OF MEMORY FOAM PILLOWS 44 4.2.2 SURGE IN THE DEMAND FOR TRAVEL PILLOWS 45 4.2.3 DRIVERS IMPACT ANALYSIS 46 4.3 CHALLENGES 47 4.3.1 INCREASING COMPETITION FROM IMPORTS 47 4.3.2 SEASONAL DEMAND FLUCTUATIONS 48 4.4 RESTRAINT 48 4.4.1 HIGH SUPPLY OF COUNTERFEIT AND FAKE PRODUCTS 48 4.4.2 FLUCTUATING RAW MATERIAL PRICES 49 4.4.3 RESTRAINT IMPACT ANALYSIS 50 4.5 OPPORTUNITY 51 4.5.1 EXPANSION OF ONLINE RETAIL AND E-COMMERCE 51 4.5.2 RAPIDLY GROWING ADVANCEMENTS AND INNOVATIONS IN THE PILLOWS. 51 4.6 STRATEGIC INSIGHTS 52 4.6.1 TECHNOLOGY UPDATE 52 4.6.2 REGIONAL MARKETS TO LOOKOUT FOR 53 4.7 REGULATORY UPDATE 55 4.8 MARKET TRENDS 56 4.9 COVID-19 IMPACT ANALYSIS 57 4.9.1 IMPACT ON OVERALL CONSUMER GOODS INDUSTRY 57 4.9.1.1 ECONOMIC IMPACT 57 4.9.2 IMPACT ON EUROPE PILLOWS MARKET 57 4.9.3 IMPACT ON THE SUPPLY CHAIN OF PILLOWS 58 4.9.4 IMPACT ON MARKET DEMAND FOR PILLOWS 58 4.9.4.1 IMPACT DUE TO RESTRICTIONS/LOCKDOWN 59 4.9.4.2 CONSUMER SENTIMENTS 59 4.9.5 IMPACT ON PRICING OF PILLOWS 60 4.9.6 CONSUMER BEHAVIOR ANALYSIS 61 5 MARKET FACTOR ANALYSIS 62 5.1 VALUE CHAIN ANALYSIS 62 5.1.1 RAW MATERIALS 62 5.1.2 MANUFACTURING/ PRODUCTION/ PROCESSING 62 5.1.3 PACKING 63 5.2 SUPPLY CHAIN ANALYSIS 63 5.2.1 PARTICIPANTS (AT DIFFERENT NODES) 64 5.2.1.1 RAW MATERIAL SUPPLIERS 64 5.2.1.2 MANUFACTURERS 64 5.2.1.3 DISTRIBUTION CHANNEL 64 5.2.1.4 PILLOW SIZES 64 5.2.2 INTEGRATION LEVEL 64 5.2.3 KEY ISSUES ADDRESSED (KEY SUCCESS FACTORS) 65 5.3 PORTER’S FIVE FORCES MODEL 66 5.3.1 THREAT OF NEW ENTRANTS 66 5.3.2 BARGAINING POWER OF SUPPLIERS 67 5.3.3 BARGAINING POWER OF BUYERS 67 5.3.4 THREAT OF SUBSTITUTES 67 5.3.5 RIVALRY 67 5.4 PROCUREMENT INSIGHTS 68 5.4.1 MARKET PENETRATION STRATEGY 68 5.4.2 REGULATORY LANDSCAPE AND LICENSING MODEL 68 5.4.3 TAM/SAM/SOM ANALYSIS 69 5.4.4 PRICING OVREVIEW 69 6 EUROPE PILLOWS MARKET, BY PRODUCT TYPE 70 6.1 INTRODUCTION 70 6.2 FEATHER PILLOWS 72 6.3 DOWN PILLOWS 73 6.4 MEMORY FOAM PILLOWS 75 6.5 LATEX PILLOWS 76 6.6 SYNTHETIC PILLOWS 78 6.7 OTHERS 79 7 EUROPE PILLOWS MARKET, BY TYPE 81 7.1 INTRODUCTION 81 7.2 ADJUSTABLE PILLOWS 82 7.3 NON-ADJUSTABLE PILLOWS 84 8 EUROPE PILLOWS MARKET, BY DESIGN 86 8.1 INTRODUCTION 86 8.2 ERGONOMIC PILLOWS 87 8.2.1 CONTOUR PILLOWS 89 8.2.2 WEDGE PILLOWS 89 8.2.3 OTHERS 89 8.3 NORMAL PILLOWS 89 9 EUROPE PILLOWS MARKET, BY PILLOW SIZES 92 9.1 INTRODUCTION 92 9.2 STANDARD 94 9.3 SUPER STANDARD 95 9.4 QUEEN 97 9.5 KING 98 9.6 EUROPEAN 100 9.7 OTHERS 101 10 EUROPE PILLOWS MARKET, BY CATEGORY 103 10.1 INTRODUCTION 103 10.2 SMART PILLOWS 104 10.3 STANDARD PILLOWS 106 11 EUROPE PILLOWS MARKET, BY NATURE 108 11.1 INTRODUCTION 108 11.2 ECO-FRIENDLY PILLOWS 109 11.3 REGULAR 111 12 EUROPE PILLOWS MARKET, BY DISTRIBUTION CHANNEL 113 12.1 INTRODUCTION 113 12.2 SUPERMARKETS & HYPERMARKETS 114 12.3 SPECIALTY STORES 116 12.4 ONLINE 117 12.5 OTHERS 119 13 EUROPE PILLOW MARKET, BY COUNTRY 121 13.1 OVERVIEW 121 13.2 EUROPE 123 13.2.1 GERMANY 129 13.2.2 FRANCE 133 13.2.3 UK 138 13.2.4 SPAIN 142 13.2.5 ITALY 146 13.2.6 IRELAND 151 13.2.7 SWEDEN 155 13.2.8 AUSTRIA 159 13.2.9 RUSSIA 164 13.2.10 POLAND 168 13.2.11 REST OF EUROPE 172 14 COMPETITIVE LANDSCAPE 177 14.1 INTRODUCTION 177 14.2 COMPETITIVE BENCHMARKING/DASHBOARD 178 14.2.1 PRODUCT PORTFOLIO 178 14.2.2 REGIONAL PRESENCE 179 14.2.3 STRATEGIC ALLIANCES 179 14.2.4 INDUSTRY EXPERIENCES 179 14.3 MARKET SHARE ANALYSIS 179 14.4 WHO ARE THE MAJOR DISRUPTORS & INNOVATORS 179 14.5 WHAT STRATEGIES ARE BEING ADOPTED BY MARKET LEADERS 180 14.6 LIST OF KEY PLAYERS 181 14.7 KEY DEVELOPMENTS & GROWTH STRATEGIES 181 14.7.1 PRODUCT LAUNCH 181 14.7.2 ACQUISITION 182 14.7.3 182 14.7.4 EXPANSION 182 14.7.5 INVESTMENT 183 15 COMPANY PROFILES 184 15.1 MUCHI 184 15.1.1 COMPANY OVERVIEW 184 15.1.2 FINANCIAL OVERVIEW 184 15.1.3 PRODUCTS OFFERED 184 15.1.4 KEY DEVELOPMENTS 184 15.1.5 SWOT ANALYSIS 185 15.1.6 KEY STRATEGIES 185 15.2 OLD EUROPE DUVET COMPANY 186 15.2.1 COMPANY OVERVIEW 186 15.2.2 FINANCIAL OVERVIEW 186 15.2.3 PRODUCTS OFFERED 187 15.2.4 KEY DEVELOPMENTS 187 15.2.5 SWOT ANALYSIS 188 15.2.6 KEY STRATEGIES 188 15.3 DYKON A/S 189 15.3.1 COMPANY OVERVIEW 189 15.3.2 FINANCIAL OVERVIEW 189 15.3.3 PRODUCTS OFFERED 190 15.3.4 KEY DEVELOPMENTS 190 15.3.5 SWOT ANALYSIS 191 15.3.6 KEY STRATEGIES 191 15.4 WENDRE 192 15.4.1 COMPANY OVERVIEW 192 15.4.2 FINANCIAL OVERVIEW 193 15.4.3 PRODUCTS OFFERED 193 15.4.4 KEY DEVELOPMENTS 193 15.4.5 SWOT ANALYSIS 194 15.4.6 KEY STRATEGIES 194 15.5 THE NEST COMPANY 195 15.5.1 COMPANY OVERVIEW 195 15.5.2 FINANCIAL OVERVIEW 195 15.5.3 PRODUCTS OFFERED 195 15.5.4 KEY DEVELOPMENTS 195 15.5.5 SWOT ANALYSIS 196 15.5.6 KEY STRATEGIES 196 15.6 CALDEIRA UK LTD 197 15.6.1 COMPANY OVERVIEW 197 15.6.2 FINANCIAL OVERVIEW 197 15.6.3 PRODUCTS OFFERED 197 15.6.4 KEY DEVELOPMENTS 198 15.6.5 SWOT ANALYSIS 198 15.6.6 KEY STRATEGIES 199 15.7 COMFY GROUP 200 15.7.1 COMPANY OVERVIEW 200 15.7.2 FINANCIAL OVERVIEW 200 15.7.3 PRODUCTS OFFERED 200 15.7.4 KEY DEVELOPMENTS 201 15.7.5 SWOT ANALYSIS 201 15.7.6 KEY STRATEGIES 201 15.8 NATURTEX 202 15.8.1 COMPANY OVERVIEW 202 15.8.2 FINANCIAL OVERVIEW 203 15.8.3 PRODUCTS OFFERED 203 15.8.4 KEY DEVELOPMENTS 203 15.8.5 SWOT ANALYSIS 204 15.8.6 KEY STRATEGIES 204 15.9 DÙSAL LIMITED 205 15.9.1 COMPANY OVERVIEW 205 15.9.2 FINANCIAL OVERVIEW 206 15.9.3 PRODUCTS OFFERED 206 15.9.4 KEY DEVELOPMENTS 206 15.9.5 SWOT ANALYSIS 207 15.9.6 KEY STRATEGIES 207 15.10 HEFEL TEXTIL GMBH 208 15.10.1 COMPANY OVERVIEW 208 15.10.2 FINANCIAL OVERVIEW 209 15.10.3 PRODUCTS OFFERED 209 15.10.4 KEY DEVELOPMENTS 209 15.10.5 SWOT ANALYSIS 210 15.10.6 KEY STRATEGIES 210 16 APPENDIX 211 16.1 REFERENCES 211 16.2 RELATED REPORTS 212
圖表清單 List of Tables & Figures
LIST OF TABLES TABLE 1 QFD MODELING FOR MARKET SHARE ASSESSMENT 41 TABLE 2 EUROPE PILLOWS MARKET, BY PRODUCT TYPE, 2018-2032 (USD MILLION) 71 TABLE 3 EUROPE PILLOWS MARKET, BY PRODUCT TYPE, 2018-2032 (MILLION UNITS) 71 TABLE 4 EUROPE PILLOWS MARKET, BY FEATHER PILLOWS, 2018-2032 (USD MILLION) 72 TABLE 5 EUROPE PILLOWS MARKET, BY FEATHER PILLOWS, 2018-2032 (MILLION UNITS) 73 TABLE 6 EUROPE PILLOWS MARKET, BY DOWN PILLOWS, 2018-2032 (USD MILLION) 74 TABLE 7 EUROPE PILLOWS MARKET, BY DOWN PILLOWS, 2018-2032 (MILLION UNITS) 74 TABLE 8 EUROPE PILLOWS MARKET, BY MEMORY FOAM PILLOWS, 2018-2032 (USD MILLION) 75 TABLE 9 EUROPE PILLOWS MARKET, BY MEMORY FOAM PILLOWS, 2018-2032 (MILLION UNITS) 76 TABLE 10 EUROPE PILLOWS MARKET, BY LATEX PILLOWS, 2018-2032 (USD MILLION) 77 TABLE 11 EUROPE PILLOWS MARKET, BY LATEX PILLOWS, 2018-2032 (MILLION UNITS) 77 TABLE 12 EUROPE PILLOWS MARKET, BY SYNTHETIC PILLOWS, 2018-2032 (USD MILLION) 78 TABLE 13 EUROPE PILLOWS MARKET, BY SYNTHETIC PILLOWS, 2018-2032 (MILLION UNITS) 79 TABLE 14 EUROPE PILLOWS MARKET, BY OTHERS, 2018-2032 (USD MILLION) 80 TABLE 15 EUROPE PILLOWS MARKET, BY OTHERS, 2018-2032 (MILLION UNITS) 80 TABLE 16 EUROPE PILLOWS MARKET, BY TYPE, 2018-2032 (USD MILLION) 81 TABLE 17 EUROPE PILLOWS MARKET, BY TYPE, 2018-2032 (MILLION UNITS) 81 TABLE 18 EUROPE PILLOWS MARKET, BY ADJUSTABLE PILLOWS, 2018-2032 (USD MILLION) 83 TABLE 19 EUROPE PILLOWS MARKET, BY ADJUSTABLE PILLOWS, 2018-2032 (MILLION UNITS) 83 TABLE 20 EUROPE PILLOWS MARKET, BY NON-ADJUSTABLE PILLOWS, 2018-2032 (USD MILLION) 84 TABLE 21 EUROPE PILLOWS MARKET, BY NON-ADJUSTABLE PILLOWS, 2018-2032 (MILLION UNITS) 85 TABLE 22 EUROPE PILLOWS MARKET, BY DESIGN, 2018-2032 (USD MILLION) 86 TABLE 23 EUROPE PILLOWS MARKET, BY DESIGN, 2018-2032 (MILLION UNITS) 87 TABLE 24 EUROPE PILLOWS MARKET, BY ERGONOMIC PILLOWS, 2018-2032 (USD MILLION) 88 TABLE 25 EUROPE PILLOWS MARKET, BY ERGONOMIC PILLOWS, 2018-2032 (MILLION UNITS) 88 TABLE 26 EUROPE PILLOWS MARKET, BY NORMAL PILLOWS, 2018-2032 (USD MILLION) 90 TABLE 27 EUROPE PILLOWS MARKET, BY NORMAL PILLOWS, 2018-2032 (MILLION UNITS) 91 TABLE 28 EUROPE PILLOWS MARKET, BY PILLOW SIZES, 2018-2032 (USD MILLION) 93 TABLE 29 EUROPE PILLOWS MARKET, BY PILLOW SIZES, 2018-2032 (MILLION UNITS) 93 TABLE 30 EUROPE PILLOWS MARKET, BY STANDARD, 2018-2032 (USD MILLION) 94 TABLE 31 EUROPE PILLOWS MARKET, BY STANDARD, 2018-2032 (MILLION UNITS) 95 TABLE 32 EUROPE PILLOWS MARKET, BY SUPER STANDARD, 2018-2032 (USD MILLION) 96 TABLE 33 EUROPE PILLOWS MARKET, SUPER STANDARD, 2018-2032 (MILLION UNITS) 96 TABLE 34 EUROPE PILLOWS MARKET, BY QUEEN, 2018-2032 (USD MILLION) 97 TABLE 35 EUROPE PILLOWS MARKET, BY QUEEN, 2018-2032 (MILLION UNITS) 98 TABLE 36 EUROPE PILLOWS MARKET, BY KING, 2018-2032 (USD MILLION) 99 TABLE 37 EUROPE PILLOWS MARKET, BY KING, 2018-2032 (MILLION UNITS) 99 TABLE 38 EUROPE PILLOWS MARKET, EUROPEAN, 2018-2032 (USD MILLION) 100 TABLE 39 EUROPE PILLOWS MARKET, BY EUROPEAN, 2018-2032 (MILLION UNITS) 101 TABLE 40 EUROPE PILLOWS MARKET, OTHERS, 2018-2032 (USD MILLION) 102 TABLE 41 EUROPE PILLOWS MARKET, BY OTHERS, 2018-2032 (MILLION UNITS) 102 TABLE 42 EUROPE PILLOWS MARKET, BY CATEGORY, 2018-2032 (USD MILLION) 103 TABLE 43 EUROPE PILLOWS MARKET, BY CATEGORY, 2018-2032 (MILLION UNITS) 103 TABLE 44 EUROPE PILLOWS MARKET, BY SMART PILLOWS, 2018-2032 (USD MILLION) 105 TABLE 45 EUROPE PILLOWS MARKET, BY SMART PILLOWS, 2018-2032 (MILLION UNITS) 105 TABLE 46 EUROPE PILLOWS MARKET, BY STANDARD PILLOWS, 2018-2032 (USD MILLION) 106 TABLE 47 EUROPE PILLOWS MARKET, BY STANDARD PILLOWS, 2018-2032 (MILLION UNITS) 107 TABLE 48 EUROPE PILLOWS MARKET, BY NATURE, 2018-2032 (USD MILLION) 108 TABLE 49 EUROPE PILLOWS MARKET, BY NATURE, 2018-2032 (MILLION UNITS) 108 TABLE 50 EUROPE PILLOWS MARKET, BY ECO-FRIENDLY PILLOWS, 2018-2032 (USD MILLION) 110 TABLE 51 EUROPE PILLOWS MARKET, BY ECO-FRIENDLY PILLOWS, 2018-2032 (MILLION UNITS) 110 TABLE 52 EUROPE PILLOWS MARKET, BY REGULAR, 2018-2032 (USD MILLION) 111 TABLE 53 EUROPE PILLOWS MARKET, BY REGULAR, 2018-2032 (MILLION UNITS) 112 TABLE 54 EUROPE PILLOWS MARKET, BY DISTRIBUTION CHANNEL, 2018-2032 (USD MILLION) 113 TABLE 55 EUROPE PILLOWS MARKET, BY DISTRIBUTION CHANNEL, 2018-2032 (MILLION UNITS) 114 TABLE 56 EUROPE PILLOWS MARKET, BY SUPERMARKETS & HYPERMARKETS, 2018-2032 (USD MILLION) 115 TABLE 57 EUROPE PILLOWS MARKET, BY SUPERMARKETS & HYPERMARKETS, 2018-2032 (MILLION UNITS) 115 TABLE 58 EUROPE PILLOWS MARKET, BY SPECIALTY STORES, 2018-2032 (USD MILLION) 116 TABLE 59 EUROPE PILLOWS MARKET, BY SPECIALTY STORES, 2018-2032 (MILLION UNITS) 117 TABLE 60 EUROPE PILLOWS MARKET, BY ONLINE, 2018-2032 (USD MILLION) 118 TABLE 61 EUROPE PILLOWS MARKET, BY ONLINE, 2018-2032 (MILLION UNITS) 118 TABLE 62 EUROPE PILLOWS MARKET, BY OTHERS, 2018-2032 (USD MILLION) 119 TABLE 63 EUROPE PILLOWS MARKET, BY OTHERS, 2018-2032 (MILLION UNITS) 120 TABLE 64 EUROPE PILLOW MARKET, BY COUNTRY, 2018-2032 (USD MILLION) 121 TABLE 65 EUROPE PILLOW MARKET, BY COUNTRY, 2018-2032 (MILLION UNITS) 122 TABLE 66 EUROPE: PILLOW MARKET, BY PRODUCT TYPE, 2018-2032 (USD MILLION) 125 TABLE 67 EUROPE: PILLOW MARKET, BY PRODUCT TYPE, 2018-2032 (MILLION UNITS) 125 TABLE 68 EUROPE PILLOW MARKET, BY TYPE, 2018-2032 (USD MILLION) 125 TABLE 69 EUROPE PILLOW MARKET, BY TYPE, 2018-2032 (MILLION UNITS) 126 TABLE 70 EUROPE PILLOW MARKET, BY DESIGN, 2018-2032 (USD MILLION) 126 TABLE 71 EUROPE PILLOW MARKET, BY DESIGN, 2018-2032 (MILLION UNITS) 126 TABLE 72 EUROPE PILLOW MARKET, BY PILLOW SIZE, 2018-2032 (USD MILLION) 127 TABLE 73 EUROPE PILLOW MARKET, BY PILLOW SIZE, 2018-2032 (MILLION UNITS) 127 TABLE 74 EUROPE PILLOW MARKET, BY CATEGORY, 2018-2032 (USD MILLION) 127 TABLE 75 EUROPE PILLOW MARKET, BY CATEGORY, 2018-2032 (MILLION UNITS) 128 TABLE 76 EUROPE PILLOW MARKET, BY NATURE, 2018-2032 (USD MILLION) 128 TABLE 77 EUROPE PILLOW MARKET, BY NATURE, 2018-2032 (MILLION UNITS) 128 TABLE 78 EUROPE PILLOW MARKET, BY DISTRIBUTION CHANNEL, 2018-2032 (USD MILLION) 128 TABLE 79 EUROPE PILLOW MARKET, BY DISTRIBUTION CHANNEL, 2018-2032 (MILLION UNITS) 129 TABLE 80 GERMANY: PILLOW MARKET, BY PRODUCT TYPE, 2018-2032 (USD MILLION) 129 TABLE 81 GERMANY: PILLOW MARKET, BY PRODUCT TYPE, 2018-2032 (MILLION UNITS) 129 TABLE 82 GERMANY PILLOW MARKET, BY TYPE, 2018-2032 (USD MILLION) 130 TABLE 83 GERMANY PILLOW MARKET, BY TYPE, 2018-2032 (MILLION UNITS) 130 TABLE 84 GERMANY PILLOW MARKET, BY DESIGN, 2018-2032 (USD MILLION) 130 TABLE 85 GERMANY PILLOW MARKET, BY DESIGN, 2018-2032 (MILLION UNITS) 131 TABLE 86 GERMANY PILLOW MARKET, BY PILLOW SIZE, 2018-2032 (USD MILLION) 131 TABLE 87 GERMANY PILLOW MARKET, BY PILLOW SIZE, 2018-2032 (MILLION UNITS) 131 TABLE 88 GERMANY PILLOW MARKET, BY CATEGORY, 2018-2032 (USD MILLION) 132 TABLE 89 GERMANY PILLOW MARKET, BY CATEGORY, 2018-2032 (MILLION UNITS) 132 TABLE 90 GERMANY PILLOW MARKET, BY NATURE, 2018-2032 (USD MILLION) 132 TABLE 91 GERMANY PILLOW MARKET, BY NATURE, 2018-2032 (MILLION UNITS) 132 TABLE 92 GERMANY PILLOW MARKET, BY DISTRIBUTION CHANNEL, 2018-2032 (USD MILLION) 133 TABLE 93 GERMANY PILLOW MARKET, BY DISTRIBUTION CHANNEL, 2018-2032 (MILLION UNITS) 133 TABLE 94 FRANCE: PILLOW MARKET, BY PRODUCT TYPE, 2018-2032 (USD MILLION) 133 TABLE 95 FRANCE: PILLOW MARKET, BY PRODUCT TYPE, 2018-2032 (MILLION UNITS) 134 TABLE 96 FRANCE PILLOW MARKET, BY TYPE, 2018-2032 (USD MILLION) 134 TABLE 97 FRANCE PILLOW MARKET, BY TYPE, 2018-2032 (MILLION UNITS) 134 TABLE 98 FRANCE PILLOW MARKET, BY DESIGN, 2018-2032 (USD MILLION) 135 TABLE 99 FRANCE PILLOW MARKET, BY DESIGN, 2018-2032 (MILLION UNITS) 135 TABLE 100 FRANCE PILLOW MARKET, BY PILLOW SIZE, 2018-2032 (USD MILLION) 135 TABLE 101 FRANCE PILLOW MARKET, BY PILLOW SIZE, 2018-2032 (MILLION UNITS) 136 TABLE 102 FRANCE PILLOW MARKET, BY CATEGORY, 2018-2032 (USD MILLION) 136 TABLE 103 FRANCE PILLOW MARKET, BY CATEGORY, 2018-2032 (MILLION UNITS) 136 TABLE 104 FRANCE PILLOW MARKET, BY NATURE, 2018-2032 (USD MILLION) 136 TABLE 105 FRANCE PILLOW MARKET, BY NATURE, 2018-2032 (MILLION UNITS) 137 TABLE 106 FRANCE PILLOW MARKET, BY DISTRIBUTION CHANNEL, 2018-2032 (USD MILLION) 137 TABLE 107 FRANCE PILLOW MARKET, BY DISTRIBUTION CHANNEL, 2018-2032 (MILLION UNITS) 137 TABLE 108 UK: PILLOW MARKET, BY PRODUCT TYPE, 2018-2032 (USD MILLION) 138 TABLE 109 UK: PILLOW MARKET, BY PRODUCT TYPE, 2018-2032 (MILLION UNITS) 138 TABLE 110 UK PILLOW MARKET, BY TYPE, 2018-2032 (USD MILLION) 138 TABLE 111 UK PILLOW MARKET, BY TYPE, 2018-2032 (MILLION UNITS) 139 TABLE 112 UK PILLOW MARKET, BY DESIGN, 2018-2032 (USD MILLION) 139 TABLE 113 UK PILLOW MARKET, BY DESIGN, 2018-2032 (MILLION UNITS) 139 TABLE 114 UK PILLOW MARKET, BY PILLOW SIZE, 2018-2032 (USD MILLION) 140 TABLE 115 UK PILLOW MARKET, BY PILLOW SIZE, 2018-2032 (MILLION UNITS) 140 TABLE 116 UK PILLOW MARKET, BY CATEGORY, 2018-2032 (USD MILLION) 140 TABLE 117 UK PILLOW MARKET, BY CATEGORY, 2018-2032 (MILLION UNITS) 141 TABLE 118 UK PILLOW MARKET, BY NATURE, 2018-2032 (USD MILLION) 141 TABLE 119 UK PILLOW MARKET, BY NATURE, 2018-2032 (MILLION UNITS) 141 TABLE 120 UK PILLOW MARKET, BY DISTRIBUTION CHANNEL, 2018-2032 (USD MILLION) 141 TABLE 121 UK PILLOW MARKET, BY DISTRIBUTION CHANNEL, 2018-2032 (MILLION UNITS) 142 TABLE 122 SPAIN: PILLOW MARKET, BY PRODUCT TYPE, 2018-2032 (USD MILLION) 142 TABLE 123 SPAIN: PILLOW MARKET, BY PRODUCT TYPE, 2018-2032 (MILLION UNITS) 142 TABLE 124 SPAIN PILLOW MARKET, BY TYPE, 2018-2032 (USD MILLION) 143 TABLE 125 SPAIN PILLOW MARKET, BY TYPE, 2018-2032 (MILLION UNITS) 143 TABLE 126 SPAIN PILLOW MARKET, BY DESIGN, 2018-2032 (USD MILLION) 143 TABLE 127 SPAIN PILLOW MARKET, BY DESIGN, 2018-2032 (MILLION UNITS) 144 TABLE 128 SPAIN PILLOW MARKET, BY PILLOW SIZE, 2018-2032 (USD MILLION) 144 TABLE 129 SPAIN PILLOW MARKET, BY PILLOW SIZE, 2018-2032 (MILLION UNITS) 144 TABLE 130 SPAIN PILLOW MARKET, BY CATEGORY, 2018-2032 (USD MILLION) 145 TABLE 131 SPAIN PILLOW MARKET, BY CATEGORY, 2018-2032 (MILLION UNITS) 145 TABLE 132 SPAIN PILLOW MARKET, BY NATURE, 2018-2032 (USD MILLION) 145 TABLE 133 UK PILLOW MARKET, BY NATURE, 2018-2032 (MILLION UNITS) 145 TABLE 134 SPAIN PILLOW MARKET, BY DISTRIBUTION CHANNEL, 2018-2032 (USD MILLION) 146 TABLE 135 SPAIN PILLOW MARKET, BY DISTRIBUTION CHANNEL, 2018-2032 (MILLION UNITS) 146 TABLE 136 ITALY: PILLOW MARKET, BY PRODUCT TYPE, 2018-2032 (USD MILLION) 146 TABLE 137 ITALY: PILLOW MARKET, BY PRODUCT TYPE, 2018-2032 (MILLION UNITS) 147 TABLE 138 ITALY PILLOW MARKET, BY TYPE, 2018-2032 (USD MILLION) 147 TABLE 139 ITALY PILLOW MARKET, BY TYPE, 2018-2032 (MILLION UNITS) 147 TABLE 140 ITALY PILLOW MARKET, BY DESIGN, 2018-2032 (USD MILLION) 148 TABLE 141 ITALY PILLOW MARKET, BY DESIGN, 2018-2032 (MILLION UNITS) 148 TABLE 142 ITALY PILLOW MARKET, BY PILLOW SIZE, 2018-2032 (USD MILLION) 148 TABLE 143 ITALY PILLOW MARKET, BY PILLOW SIZE, 2018-2032 (MILLION UNITS) 149 TABLE 144 ITALY PILLOW MARKET, BY CATEGORY, 2018-2032 (USD MILLION) 149 TABLE 145 ITALY PILLOW MARKET, BY CATEGORY, 2018-2032 (MILLION UNITS) 149 TABLE 146 ITALY PILLOW MARKET, BY NATURE, 2018-2032 (USD MILLION) 149 TABLE 147 ITALY PILLOW MARKET, BY NATURE, 2018-2032 (MILLION UNITS) 150 TABLE 148 ITALY PILLOW MARKET, BY DISTRIBUTION CHANNEL, 2018-2032 (USD MILLION) 150 TABLE 149 ITALY PILLOW MARKET, BY DISTRIBUTION CHANNEL, 2018-2032 (MILLION UNITS) 150 TABLE 150 IRELAND: PILLOW MARKET, BY PRODUCT TYPE, 2018-2032 (USD MILLION) 151 TABLE 151 IRELAND: PILLOW MARKET, BY PRODUCT TYPE, 2018-2032 (MILLION UNITS) 151 TABLE 152 IRELAND PILLOW MARKET, BY TYPE, 2018-2032 (USD MILLION) 151 TABLE 153 IRELAND PILLOW MARKET, BY TYPE, 2018-2032 (MILLION UNITS) 152 TABLE 154 IRELAND PILLOW MARKET, BY DESIGN, 2018-2032 (USD MILLION) 152 TABLE 155 IRELAND PILLOW MARKET, BY DESIGN, 2018-2032 (MILLION UNITS) 152 TABLE 156 IRELAND PILLOW MARKET, BY PILLOW SIZE, 2018-2032 (USD MILLION) 153 TABLE 157 IRELAND PILLOW MARKET, BY PILLOW SIZE, 2018-2032 (MILLION UNITS) 153 TABLE 158 IRELAND PILLOW MARKET, BY CATEGORY, 2018-2032 (USD MILLION) 153 TABLE 159 IRELAND PILLOW MARKET, BY CATEGORY, 2018-2032 (MILLION UNITS) 154 TABLE 160 IRELAND PILLOW MARKET, BY NATURE, 2018-2032 (USD MILLION) 154 TABLE 161 IRELAND PILLOW MARKET, BY NATURE, 2018-2032 (MILLION UNITS) 154 TABLE 162 IRELAND PILLOW MARKET, BY DISTRIBUTION CHANNEL, 2018-2032 (USD MILLION) 154 TABLE 163 IRELAND PILLOW MARKET, BY DISTRIBUTION CHANNEL, 2018-2032 (MILLION UNITS) 155 TABLE 164 SWEDEN: PILLOW MARKET, BY PRODUCT TYPE, 2018-2032 (USD MILLION) 155 TABLE 165 SWEDEN: PILLOW MARKET, BY PRODUCT TYPE, 2018-2032 (MILLION UNITS) 155 TABLE 166 SWEDEN PILLOW MARKET, BY TYPE, 2018-2032 (USD MILLION) 156 TABLE 167 SWEDEN PILLOW MARKET, BY TYPE, 2018-2032 (MILLION UNITS) 156 TABLE 168 SWEDEN PILLOW MARKET, BY DESIGN, 2018-2032 (USD MILLION) 156 TABLE 169 SWEDEN PILLOW MARKET, BY DESIGN, 2018-2032 (MILLION UNITS) 157 TABLE 170 SWEDEN PILLOW MARKET, BY PILLOW SIZE, 2018-2032 (USD MILLION) 157 TABLE 171 SWEDEN PILLOW MARKET, BY PILLOW SIZE, 2018-2032 (MILLION UNITS) 157 TABLE 172 SWEDEN PILLOW MARKET, BY CATEGORY, 2018-2032 (USD MILLION) 158 TABLE 173 SWEDEN PILLOW MARKET, BY CATEGORY, 2018-2032 (MILLION UNITS) 158 TABLE 174 SWEDEN PILLOW MARKET, BY NATURE, 2018-2032 (USD MILLION) 158 TABLE 175 SWEDEN PILLOW MARKET, BY NATURE, 2018-2032 (MILLION UNITS) 158 TABLE 176 SWEDEN PILLOW MARKET, BY DISTRIBUTION CHANNEL, 2018-2032 (USD MILLION) 159 TABLE 177 SWEDEN PILLOW MARKET, BY DISTRIBUTION CHANNEL, 2018-2032 (MILLION UNITS) 159 TABLE 178 AUSTRIA: PILLOW MARKET, BY PRODUCT TYPE, 2018-2032 (USD MILLION) 159 TABLE 179 AUSTRIA: PILLOW MARKET, BY PRODUCT TYPE, 2018-2032 (MILLION UNITS) 160 TABLE 180 AUSTRIA PILLOW MARKET, BY TYPE, 2018-2032 (USD MILLION) 160 TABLE 181 AUSTRIA PILLOW MARKET, BY TYPE, 2018-2032 (MILLION UNITS) 160 TABLE 182 AUSTRIA PILLOW MARKET, BY DESIGN, 2018-2032 (USD MILLION) 161 TABLE 183 AUSTRIA PILLOW MARKET, BY DESIGN, 2018-2032 (MILLION UNITS) 161 TABLE 184 AUSTRIA PILLOW MARKET, BY PILLOW SIZE, 2018-2032 (USD MILLION) 161 TABLE 185 AUSTRIA PILLOW MARKET, BY PILLOW SIZE, 2018-2032 (MILLION UNITS) 162 TABLE 186 AUSTRIA PILLOW MARKET, BY CATEGORY, 2018-2032 (USD MILLION) 162 TABLE 187 AUSTRIA PILLOW MARKET, BY CATEGORY, 2018-2032 (MILLION UNITS) 162 TABLE 188 AUSTRIA PILLOW MARKET, BY NATURE, 2018-2032 (USD MILLION) 162 TABLE 189 AUSTRIA PILLOW MARKET, BY NATURE, 2018-2032 (MILLION UNITS) 163 TABLE 190 AUSTRIA PILLOW MARKET, BY DISTRIBUTION CHANNEL, 2018-2032 (USD MILLION) 163 TABLE 191 AUSTRIA PILLOW MARKET, BY DISTRIBUTION CHANNEL, 2018-2032 (MILLION UNITS) 163 TABLE 192 RUSSIA: PILLOW MARKET, BY PRODUCT TYPE, 2018-2032 (USD MILLION) 164 TABLE 193 RUSSIA: PILLOW MARKET, BY PRODUCT TYPE, 2018-2032 (MILLION UNITS) 164 TABLE 194 RUSSIA PILLOW MARKET, BY TYPE, 2018-2032 (USD MILLION) 164 TABLE 195 RUSSIA PILLOW MARKET, BY TYPE, 2018-2032 (MILLION UNITS) 165 TABLE 196 RUSSIA PILLOW MARKET, BY DESIGN, 2018-2032 (USD MILLION) 165 TABLE 197 RUSSIA PILLOW MARKET, BY DESIGN, 2018-2032 (MILLION UNITS) 165 TABLE 198 RUSSIA PILLOW MARKET, BY PILLOW SIZE, 2018-2032 (USD MILLION) 166 TABLE 199 RUSSIA PILLOW MARKET, BY PILLOW SIZE, 2018-2032 (MILLION UNITS) 166 TABLE 200 RUSSIA PILLOW MARKET, BY CATEGORY, 2018-2032 (USD MILLION) 166 TABLE 201 RUSSIA PILLOW MARKET, BY CATEGORY, 2018-2032 (MILLION UNITS) 167 TABLE 202 RUSSIA PILLOW MARKET, BY NATURE, 2018-2032 (USD MILLION) 167 TABLE 203 RUSSIA PILLOW MARKET, BY NATURE, 2018-2032 (MILLION UNITS) 167 TABLE 204 RUSSIA PILLOW MARKET, BY DISTRIBUTION CHANNEL, 2018-2032 (USD MILLION) 167 TABLE 205 RUSSIA PILLOW MARKET, BY DISTRIBUTION CHANNEL, 2018-2032 (MILLION UNITS) 168 TABLE 206 POLAND: PILLOW MARKET, BY PRODUCT TYPE, 2018-2032 (USD MILLION) 168 TABLE 207 POLAND: PILLOW MARKET, BY PRODUCT TYPE, 2018-2032 (MILLION UNITS) 168 TABLE 208 POLAND PILLOW MARKET, BY TYPE, 2018-2032 (USD MILLION) 169 TABLE 209 POLAND PILLOW MARKET, BY TYPE, 2018-2032 (MILLION UNITS) 169 TABLE 210 POLAND PILLOW MARKET, BY DESIGN, 2018-2032 (USD MILLION) 169 TABLE 211 POLAND PILLOW MARKET, BY DESIGN, 2018-2032 (MILLION UNITS) 170 TABLE 212 POLAND PILLOW MARKET, BY PILLOW SIZE, 2018-2032 (USD MILLION) 170 TABLE 213 POLAND PILLOW MARKET, BY PILLOW SIZE, 2018-2032 (MILLION UNITS) 170 TABLE 214 POLAND PILLOW MARKET, BY CATEGORY, 2018-2032 (USD MILLION) 171 TABLE 215 POLAND PILLOW MARKET, BY CATEGORY, 2018-2032 (MILLION UNITS) 171 TABLE 216 POLAND PILLOW MARKET, BY NATURE, 2018-2032 (USD MILLION) 171 TABLE 217 POLAND PILLOW MARKET, BY NATURE, 2018-2032 (MILLION UNITS) 171 TABLE 218 POLAND PILLOW MARKET, BY DISTRIBUTION CHANNEL, 2018-2032 (USD MILLION) 172 TABLE 219 POLAND PILLOW MARKET, BY DISTRIBUTION CHANNEL, 2018-2032 (MILLION UNITS) 172 TABLE 220 REST OF EUROPE: PILLOW MARKET, BY PRODUCT TYPE, 2018-2032 (USD MILLION) 172 TABLE 221 REST OF EUROPE: PILLOW MARKET, BY PRODUCT TYPE, 2018-2032 (MILLION UNITS) 173 TABLE 222 REST OF EUROPE PILLOW MARKET, BY TYPE, 2018-2032 (USD MILLION) 173 TABLE 223 REST OF EUROPE PILLOW MARKET, BY TYPE, 2018-2032 (MILLION UNITS) 173 TABLE 224 REST OF EUROPE PILLOW MARKET, BY DESIGN, 2018-2032 (USD MILLION) 174 TABLE 225 REST OF EUROPE PILLOW MARKET, BY DESIGN, 2018-2032 (MILLION UNITS) 174 TABLE 226 REST OF EUROPE PILLOW MARKET, BY PILLOW SIZE, 2018-2032 (USD MILLION) 174 TABLE 227 REST OF EUROPE PILLOW MARKET, BY PILLOW SIZE, 2018-2032 (MILLION UNITS) 175 TABLE 228 REST OF EUROPE PILLOW MARKET, BY CATEGORY, 2018-2032 (USD MILLION) 175 TABLE 229 REST OF EUROPE PILLOW MARKET, BY CATEGORY, 2018-2032 (MILLION UNITS) 175 TABLE 230 REST OF EUROPE PILLOW MARKET, BY NATURE, 2018-2032 (USD MILLION) 175 TABLE 231 REST OF EUROPE PILLOW MARKET, BY NATURE, 2018-2032 (MILLION UNITS) 176 TABLE 232 REST OF EUROPE PILLOW MARKET, BY DISTRIBUTION CHANNEL, 2018-2032 (USD MILLION) 176 TABLE 233 REST OF EUROPE PILLOW MARKET, BY DISTRIBUTION CHANNEL, 2018-2032 (MILLION UNITS) 176 TABLE 234 PRODUCT LAUNCH 181 TABLE 235 ACQUISITION 182 TABLE 236 EXPANSION 182 TABLE 237 INVESTMENT 183 TABLE 238 MUCHI: PRODUCTS OFFERED 184 TABLE 239 OLD EUROPE DUVET COMPANY: PRODUCTS OFFERED 187 TABLE 240 DYKON A/S: PRODUCTS OFFERED 190 TABLE 241 DYKON A/S: KEY DEVELOPMENTS 190 TABLE 242 WENDRE: PRODUCTS OFFERED 193 TABLE 243 WENDRE: KEY DEVELOPMENTS 193 TABLE 244 THE NEST COMPANY: PRODUCTS OFFERED 195 TABLE 245 CALDEIRA UK LTD: PRODUCTS OFFERED 197 TABLE 246 CALDEIRA UK LTD: KEY DEVELOPMENTS 198 TABLE 247 COMFY GROUP: PRODUCTS OFFERED 200 TABLE 248 COMFY GROUP: KEY DEVELOPMENTS 201 TABLE 249 NATURTEX: PRODUCTS OFFERED 203 TABLE 250 NATURTEX: KEY DEVELOPMENTS 203 TABLE 251 DÙSAL LIMITED: PRODUCTS OFFERED 206 TABLE 252 HEFEL TEXTIL GMBH: PRODUCTS OFFERED 209 TABLE 253 HEFEL TEXTIL GMBH: KEY DEVELOPMENTS 209 LIST OF FIGURES FIGURE 1 MARKET SYNOPSIS 24 FIGURE 2 EUROPE PILLOW MARKET: STRUCTURE 26 FIGURE 3 KEY BUYING CRITERIA FOR PILLOW 27 FIGURE 4 MARKET DYNAMICS: EUROPE PILLOW MARKET 44 FIGURE 5 DRIVERS: IMPACT ANALYSIS: EUROPE PILLOW MARKET 46 FIGURE 6 RESTRAINT IMPACT ANALYSIS: EUROPE PILLOW MARKET 50 FIGURE 7 VALUE CHAIN ANALYSIS: EUROPE PILLOW MARKET 62 FIGURE 8 SUPPLY CHAIN ANALYSIS: EUROPE PILLOW MARKET 63 FIGURE 9 PORTER'S FIVE FORCES ANALYSIS: EUROPE PILLOW MARKET 66 FIGURE 10 EUROPE PILLOWS MARKET, BY PRODUCT TYPE, SEGMENT ATTRACTIVENESS ANALYSIS 70 FIGURE 11 EUROPE PILLOWS MARKET, BY PRODUCT TYPE, 2022 (% SHARE) 71 FIGURE 12 EUROPE PILLOWS MARKET, BY TYPE, SEGMENT ATTRACTIVENESS ANALYSIS 81 FIGURE 13 EUROPE PILLOWS MARKET, BY TYPE, 2022 (% SHARE) 82 FIGURE 14 EUROPE PILLOWS MARKET, BY DESIGN, SEGMENT ATTRACTIVENESS ANALYSIS 86 FIGURE 15 EUROPE PILLOWS MARKET, BY DESIGN, 2022 (% SHARE) 87 FIGURE 16 EUROPE PILLOWS MARKET, BY PILLOW SIZES, SEGMENT ATTRACTIVENESS ANALYSIS 92 FIGURE 17 EUROPE PILLOWS MARKET, BY PILLOW SIZES, 2022 (% SHARE) 93 FIGURE 18 EUROPE PILLOWS MARKET, BY CATEGORY, SEGMENT ATTRACTIVENESS ANALYSIS 103 FIGURE 19 EUROPE PILLOWS MARKET, BY CATEGORY, 2022 (% SHARE) 104 FIGURE 20 EUROPE PILLOWS MARKET, BY NATURE, SEGMENT ATTRACTIVENESS ANALYSIS 108 FIGURE 21 EUROPE PILLOWS MARKET, BY NATURE, 2022 (% SHARE) 109 FIGURE 22 EUROPE PILLOWS MARKET, BY DISTRIBUTION CHANNEL, SEGMENT ATTRACTIVENESS ANALYSIS 113 FIGURE 23 EUROPE PILLOWS MARKET, BY DISTRIBUTION CHANNEL, 2022 (% SHARE) 114 FIGURE 24 EUROPE PILLOW MARKET, BY COUNTRY, 2022 (% SHARE) 122 FIGURE 25 EUROPE MARKET: COMPARATIVE ANALYSIS 124 FIGURE 26 EUROPE MARKET: SWOT ANALYSIS 124 FIGURE 27 EUROPE PILLOW MARKET SHARE ANALYSIS, 2022 % 179 FIGURE 28 MUCHI: SWOT ANALYSIS 185 FIGURE 29 OLD EUROPE DUVET COMPANY: SWOT ANALYSIS 188 FIGURE 30 DYKON A/S: SWOT ANALYSIS 191 FIGURE 31 WENDRE: SWOT ANALYSIS 194 FIGURE 32 THE NEST COMPANY: SWOT ANALYSIS 196 FIGURE 33 CALDEIRA UK LTD: SWOT ANALYSIS 198 FIGURE 34 COMFY GROUP: SWOT ANALYSIS 201 FIGURE 35 NATURTEX: SWOT ANALYSIS 204 FIGURE 36 DÙSAL LIMITED: SWOT ANALYSIS 207 FIGURE 37 HEFEL TEXTIL GMBH: SWOT ANALYSIS 210

提及公司

Muchi (Italy)Old Europe Duvet Company (Canada)DYKON A/S (Denmark)Wendre (Estonia)The Nest Company (Germany)Caldeira UK Ltd (UK)Comfy Group (UK)Naturtex (Hungary)Dùsal Limited (UK)and HEFEL Textil GmbH (Austria)

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