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US Cookies Market Research Report Forecast to 2030
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US Cookies Market Research Report Forecast to 2030
Market Overview
The U.S. Cookies market, with a 2022 valuation of $11,881.93 million, is poised for significant growth during the forecast period, reflecting a promising CAGR of over 4.36%. The U.S. cookies market is a dynamic landscape characterized by a diverse array of sweet baked goods, ranging from traditional classics to innovative and health-conscious options. Evolving consumer preferences drive trends such as a demand for healthier variants, including gluten-free and organic options, as well as a penchant for unique and U.S.-inspired flavors.
Artisanal and craft bakeries contribute to the market with premium, handmade offerings, while the emphasis on snacking convenience fuels the popularity of on-the-go packaging. Major players in the industry navigate challenges related to health concerns by reformulating products and addressing demands for transparency. Consumer engagement through digital platforms, seasonal offerings, and personalized options further shape the industry, demonstrating its adaptability and resilience in meeting the diverse needs and preferences of the American consumer base across various retail channels, including supermarkets, specialty stores, and online platforms.
The U.S. cookies market continues to evolve, shaped by changing consumer preferences, health and wellness trends, and the industry's response to environmental and sustainability concerns. The market's resilience and adaptability are evident in the diverse array of products available to meet the multifaceted needs of consumers across the country.
Market Segmentation
Based on product type, the U.S. Cookies market has been segmented into Molded Cookies, Bar Cookies, Rolled Cookies, Fried Cookies, Sandwich Cookies, No-Bake Cookies, and Others.
The category of cookies is broad, meeting a range of dietary requirements and tastes. Because of their timeless flavor and texture, conventional cookies made with components like butter, sugar, and flour continue to be popular.
Based on type, the U.S. Cookies market has been bifurcated into the plain and butter-based cookies, chocolate-based cookies, oatmeal raisin cookies, gingerbread cookies, snowball cookies, and others. Based on packaging, the market has been bifurcated into the rigid and flexible.
Based on distribution channel, the U.S. Cookies market has been bifurcated into the store-based and non-store-based.
Major players
The key market players are Mondelēz International, Kellogg Corporation, Bimbo Bakers U.S., Nestlé, Kraft Heinz, Ferrero International, McKee Foods Corporation, Campbell Soup Company, Hostess Brands, Inc., and PepsiCo, Inc.
目錄 Table of Contents
TABLE OF CONTENTS
1 EXECUTIVE SUMMARY 12
1.1 MARKET ATTRACTIVENESS ANALYSIS 13
1.1.1 U.S. COOKIES MARKET, BY PRODUCT TYPE 13
1.1.2 U.S. COOKIES MARKET, BY CATEGORY 14
1.1.3 U.S. COOKIES MARKET, BY TYPE 15
1.1.4 U.S. COOKIES MARKET, BY PACKAGING 16
1.1.5 U.S. COOKIES MARKET, BY DISTRIBUTION CHANNEL 17
2 MARKET INTRODUCTION 18
2.1 DEFINITION 18
2.2 SCOPE OF THE STUDY 18
2.3 RESEARCH OBJECTIVE 18
2.4 MARKET STRUCTURE 19
3 RESEARCH METHODOLOGY 20
3.1 DATA MINING 20
3.2 SECONDARY RESEARCH 21
3.3 PRIMARY RESEARCH 21
3.3.1 PRIMARY INTERVIEWS AND INFORMATION GATHERING PROCESS 22
3.3.2 BREAKDOWN OF PRIMARY RESPONDENTS 22
3.4 RESEARCH METHODOLOGY FOR MARKET SIZE ESTIMATION 24
3.4.1 BOTTOM-UP APPROACH 25
3.4.2 TOP-DOWN APPROACH 25
3.5 DATA VALIDATION 26
3.6 ASSUMPTIONS & LIMITATIONS 26
4 MARKET DYNAMICS 27
4.1 INTRODUCTION 27
4.2 DRIVERS 29
4.2.1 INCREASING DEMAND FOR CHOCOLATE COOKIES ACROSS THE U.S. 29
4.2.2 CHANGING LIFESTYLE OF CONSUMERS 29
4.3 RESTRAINT 30
4.3.1 HIGH SUGAR CONTENT OF COOKIES 30
4.4 OPPORTUNITIES 31
4.4.1 GROWING POPULARITY OF PREMIUM AND ARTISANAL COOKIES 31
4.4.2 RISING INTEREST IN HEALTHY AND FUNCTIONAL COOKIES IN THE CONSUMERS IN THE U.S. 32
4.5 CHALLENGES 32
4.5.1 INCREASING COMPETITION FROM PRIVATE LABEL BRANDS 32
5 MARKET FACTOR ANALYSIS 33
5.1 VALUE CHAIN ANALYSIS 33
5.1.1 RAW MATERIAL PROCUREMENT 34
5.1.2 PROCESSING 35
5.1.3 PACKAGING 35
5.2 SUPPLY CHAIN ANALYSIS 37
5.2.1 RAW MATERIAL PROCUREMENT 37
5.2.2 PROCESSING 38
5.2.3 PACKAGING 38
5.2.4 DISTRIBUTION AND RETAIL 39
5.2.5 MARKETING AND ADVERTISING 39
5.2.6 SALES 39
5.2.7 CONSUMER CONSUMPTION 40
5.2.8 POST-PURCHASE SUPPORT 40
5.3 PORTER’S FIVE FORCES MODEL 41
5.3.1 BARGAINING POWER OF SUPPLIERS 41
5.3.2 BARGAINING POWER OF BUYERS 42
5.3.3 THREAT OF NEW ENTRANTS 42
5.3.4 THREAT OF SUBSTITUTES 42
5.3.5 INTENSITY OF RIVALRY 43
5.4 IMPACT OF CORONAVIRUS OUTBREAK ON U.S. MARKET 43
5.4.1 IMPACT ON PRODUCTION 43
5.4.2 IMPACT ON RAW MATERIAL AVAILABILITY 44
5.4.3 IMPACT OF COVID-19 ON SUPPLY CHAIN 44
5.4.4 IMPACT ON PRICING 44
6 U.S. COOKIES MARKET, BY PRODUCT TYPE 45
6.1 OVERVIEW 45
6.1.1 U.S. COOKIES MARKET ESTIMATES & FORECAST, BY PRODUCT TYPE, 2018–2030 46
6.2 MOLDED COOKIES 47
6.3 BAR COOKIES 47
6.4 ROLLED COOKIES 48
6.5 FRIED COOKIES 49
6.6 SANDWICH COOKIES 49
6.7 NO-BAKE COOKIES 50
6.8 OTHERS 51
7 U.S. COOKIES MARKET, BY CATEGORY 52
7.1 OVERVIEW 52
7.1.1 U.S. COOKIES MARKET ESTIMATES & FORECAST, BY CATEGORY, 2018–2030 53
7.2 CONVENTIONAL 53
7.3 GLUTEN-FREE 54
8 U.S. COOKIES MARKET, BY TYPE 55
8.1 OVERVIEW 55
8.1.1 U.S. COOKIES MARKET ESTIMATES & FORECAST, BY TYPE, 2018–2030 56
8.2 PLAIN AND BUTTER BASED COOKIES 57
8.3 CHOCOLATE BASED COOKIES 57
8.4 OATMEAL RAISIN COOKIES 58
8.5 GINGERBREAD COOKIES 58
8.6 SNOWBALL COOKIES 59
8.7 OTHERS 60
9 U.S. COOKIES MARKET, BY PACKAGING 61
9.1 OVERVIEW 61
9.1.1 U.S. COOKIES MARKET ESTIMATES & FORECAST, BY PACKAGING, 2018–2030 62
9.2 RIGID 62
9.3 FLEXIBLE 63
10 U.S. COOKIES MARKET, BY DISTRIBUTION CHANNEL 64
10.1 OVERVIEW 64
10.1.1 U.S. COOKIES MARKET ESTIMATES & FORECAST, BY DISTRIBUTION CHANNEL, 2018–2030 65
10.2 STORE-BASED 65
10.2.1 SUPERMARKETS & HYPERMARKETS 65
10.2.2 CONVENIENCE STORES 66
10.2.3 OTHERS 66
10.3 NON-STORE-BASED 67
11 COMPETITIVE LANDSCAPE 68
11.1 COMPETITIVE OVERVIEW 68
11.2 COMPETITIVE BENCHMARKING 69
11.3 KEY DEVELOPMENTS & GROWTH STRATEGIES 70
11.3.1 NEW PRODUCT LAUNCH/SERVICE DEPLOYMENT 70
11.3.2 EXPANSION & ACQUISITION 71
12 COMPANY PROFILES 72
12.1 MONDELEZ INTERNATIONAL 72
12.1.1 COMPANY OVERVIEW 72
12.1.2 FINANCIAL OVERVIEW 73
12.1.3 PRODUCTS OFFERED 73
12.1.4 KEY DEVELOPMENTS 74
12.1.5 SWOT ANALYSIS 75
12.1.6 KEY STRATEGY 75
12.2 KELLOGG 76
12.2.1 COMPANY OVERVIEW 76
12.2.2 FINANCIAL OVERVIEW 76
12.2.3 PRODUCTS OFFERED 77
12.2.4 KEY DEVELOPMENTS 77
12.2.5 SWOT ANALYSIS 78
12.2.6 KEY STRATEGY 78
12.3 BIMBO BAKERIES U.S. 79
12.3.1 COMPANY OVERVIEW 79
12.3.2 FINANCIAL OVERVIEW 79
12.3.3 PRODUCTS OFFERED 80
12.3.4 SWOT ANALYSIS 80
12.3.5 KEY STRATEGY 81
12.4 NESTLÉ 82
12.4.1 COMPANY OVERVIEW 82
12.4.2 FINANCIAL OVERVIEW 83
12.4.3 PRODUCTS OFFERED 83
12.4.4 KEY DEVELOPMENTS 84
12.4.5 SWOT ANALYSIS 84
12.4.6 KEY STRATEGY 85
12.5 THE KRAFT HEINZ COMPANY 86
12.5.1 COMPANY OVERVIEW 86
12.5.2 FINANCIAL OVERVIEW 86
12.5.3 PRODUCTS OFFERED 87
12.5.4 SWOT ANALYSIS 87
12.5.5 KEY STRATEGY 88
12.6 FERRERO 89
12.6.1 COMPANY OVERVIEW 89
12.6.2 FINANCIAL OVERVIEW 89
12.6.3 PRODUCTS OFFERED 90
12.6.4 KEY DEVELOPMENTS 90
12.6.5 SWOT ANALYSIS 91
12.6.6 KEY STRATEGY 91
12.7 MCKEE FOODS 92
12.7.1 COMPANY OVERVIEW 92
12.7.2 PRODUCTS OFFERED 92
12.7.3 KEY DEVELOPMENTS 92
12.7.4 SWOT ANALYSIS 93
12.7.5 KEY STRATEGY 93
12.8 CAMPBELL SOUP COMPANY 94
12.8.1 COMPANY OVERVIEW 94
12.8.2 FINANCIAL OVERVIEW 95
12.8.3 PRODUCTS OFFERED 95
12.8.4 KEY DEVELOPMENTS 96
12.8.5 SWOT ANALYSIS 96
12.8.6 KEY STRATEGY 97
12.9 HOSTESS BRANDS, INC 98
12.9.1 COMPANY OVERVIEW 98
12.9.2 FINANCIAL OVERVIEW 98
12.9.3 PRODUCTS OFFERED 99
12.9.4 SWOT ANALYSIS 99
12.9.5 KEY STRATEGY 100
12.10 PEPSICO, INC 101
12.10.1 COMPANY OVERVIEW 101
12.10.2 FINANCIAL OVERVIEW 101
12.10.3 PRODUCTS OFFERED 102
12.10.4 SWOT ANALYSIS 102
12.10.5 KEY STRATEGY 103
13 APPENDIX 104
13.1 REFERENCES 104
13.2 RELATED REPORTS 105
圖表清單 List of Tables & Figures
LIST OF TABLES
TABLE 1 MARKET SYNOPSIS 12
TABLE 2 LIST OF ASSUMPTIONS 26
TABLE 3 U.S. COOKIES MARKET ESTIMATES & FORECAST, BY PRODUCT TYPE, 2018–2030 (USD MILLION) 46
TABLE 4 U.S. COOKIES MARKET ESTIMATES & FORECAST, BY CATEGORY, 2018–2030 (USD MILLION) 53
TABLE 5 U.S. COOKIES MARKET ESTIMATES & FORECAST, BY TYPE, 2018–2030 (USD MILLION) 56
TABLE 6 U.S. COOKIES MARKET ESTIMATES & FORECAST, BY PACKAGING, 2018–2030 (USD MILLION) 62
TABLE 7 U.S. COOKIES MARKET ESTIMATES & FORECAST, BY DISTRIBUTION CHANNEL, 2018–2030 (USD MILLION) 65
TABLE 8 NEW PRODUCT LAUNCH/SERVICE DEPLOYMENT 70
TABLE 9 EXPANSION & ACQUISITION 71
TABLE 10 MONDELEZ INTERNATIONAL: PRODUCTS OFFERED 73
TABLE 11 MONDELEZ INTERNATIONAL: KEY DEVELOPMENTS 74
TABLE 12 KELLOGG: PRODUCTS OFFERED 77
TABLE 13 KELLOGG: KEY DEVELOPMENTS 77
TABLE 14 BIMBO BAKERIES U.S.: PRODUCTS OFFERED 80
TABLE 15 NESTLÉ: PRODUCTS OFFERED 83
TABLE 16 NESTLÉ: KEY DEVELOPMENTS 84
TABLE 17 THE KRAFT HEINZ COMPANY: PRODUCTS OFFERED 87
TABLE 18 FERRERO: PRODUCTS OFFERED 90
TABLE 19 FERRERO: KEY DEVELOPMENTS 90
TABLE 20 MCKEE FOODS: PRODUCTS OFFERED 92
TABLE 21 MCKEE FOODS: KEY DEVELOPMENTS 92
TABLE 22 CAMPBELL SOUP COMPANY: PRODUCTS OFFERED 95
TABLE 23 CAMPBELL SOUP COMPANY: KEY DEVELOPMENTS 96
TABLE 24 HOSTESS BRANDS, INC: PRODUCTS OFFERED 99
TABLE 25 PEPSICO, INC: PRODUCTS OFFERED 102
LIST OF FIGURES
FIGURE 1 U.S. COOKIES MARKET ANALYSIS BY PRODUCT TYPE 13
FIGURE 2 U.S. COOKIES MARKET ANALYSIS BY CATEGORY 14
FIGURE 3 U.S. COOKIES MARKET ANALYSIS BY TYPE 15
FIGURE 4 U.S. COOKIES MARKET ANALYSIS BY PACKAGING 16
FIGURE 5 U.S. COOKIES MARKET ANALYSIS BY DISTRIBUTION CHANNEL 17
FIGURE 6 U.S. COOKIES MARKET: STRUCTURE 19
FIGURE 7 BOTTOM-UP AND TOP-DOWN APPROACHES 24
FIGURE 8 MARKET DYNAMIC ANALYSIS OF THE U.S. COOKIES MARKET 28
FIGURE 9 DRIVER IMPACT ANALYSIS 30
FIGURE 10 RESTRAINT IMPACT ANALYSIS 31
FIGURE 11 VALUE CHAIN: U.S. COOKIES MARKET 34
FIGURE 12 SUPPLY CHAIN: U.S. COOKIES MARKET 37
FIGURE 13 PORTER’S FIVE FORCES MODEL: U.S. COOKIES MARKET 41
FIGURE 14 U.S. COOKIES MARKET, BY PRODUCT TYPE, 2022 (% SHARE) 45
FIGURE 15 U.S. COOKIES MARKET, BY PRODUCT TYPE, 2018–2030 (USD MILLION) 46
FIGURE 16 U.S. COOKIES MARKET, BY CATEGORY, 2022 (% SHARE) 52
FIGURE 17 U.S. COOKIES MARKET, BY CATEGORY, 2018–2030 (USD MILLION) 53
FIGURE 18 U.S. COOKIES MARKET, BY TYPE, 2022 (% SHARE) 55
FIGURE 19 U.S. COOKIES MARKET, BY TYPE, 2018–2030 (USD MILLION) 56
FIGURE 20 U.S. COOKIES MARKET, BY PACKAGING, 2022 (% SHARE) 61
FIGURE 21 U.S. COOKIES MARKET, BY PACKAGING, 2018–2030 (USD MILLION) 62
FIGURE 22 U.S. COOKIES MARKET, BY DISTRIBUTION CHANNEL, 2022 (% SHARE) 64
FIGURE 23 U.S. COOKIES MARKET, BY DISTRIBUTION CHANNEL, 2018–2030 (USD MILLION) 64
FIGURE 24 BENCHMARKING OF MAJOR COMPETITORS 69
FIGURE 25 MONDELEZ INTERNATIONAL: FINANCIAL OVERVIEW SNAPSHOT 73
FIGURE 26 MONDELEZ INTERNATIONAL: SWOT ANALYSIS 75
FIGURE 27 KELLOGG: FINANCIAL OVERVIEW SNAPSHOT 76
FIGURE 28 KELLOGG: SWOT ANALYSIS 78
FIGURE 29 BIMBO BAKERIES U.S.: FINANCIAL OVERVIEW SNAPSHOT 79
FIGURE 30 BIMBO BAKERIES U.S.: SWOT ANALYSIS 80
FIGURE 31 NESTLÉ: FINANCIAL OVERVIEW SNAPSHOT 83
FIGURE 32 NESTLÉ: SWOT ANALYSIS 84
FIGURE 33 THE KRAFT HEINZ COMPANY: FINANCIAL OVERVIEW SNAPSHOT 86
FIGURE 34 THE KRAFT HEINZ COMPANY: SWOT ANALYSIS 87
FIGURE 35 FERRERO: FINANCIAL OVERVIEW SNAPSHOT 89
FIGURE 36 FERRERO: SWOT ANALYSIS 91
FIGURE 37 MCKEE FOODS: SWOT ANALYSIS 93
FIGURE 38 CAMPBELL SOUP COMPANY: FINANCIAL OVERVIEW SNAPSHOT 95
FIGURE 39 CAMPBELL SOUP COMPANY: SWOT ANALYSIS 96
FIGURE 40 HOSTESS BRANDS, INC: FINANCIAL OVERVIEW SNAPSHOT 98
FIGURE 41 HOSTESS BRANDS, INC: SWOT ANALYSIS 99
FIGURE 42 PEPSICO, INC.: FINANCIAL OVERVIEW SNAPSHOT 101
FIGURE 43 PEPSICO, INC: SWOT ANALYSIS 102
提及公司
Mondelēz InternationalKellogg CorporationBimbo Bakers U.S.NestléKraft HeinzFerrero InternationalMcKee Foods CorporationCampbell Soup CompanyHostess BrandsInc.PepsiCoInc.
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