Southeast Asia Tea Market Research Report Information by Form (loose-leaf, crushed, & tea bags. The market based on nitrogen presence is segmented into nitro-tea and standard), by Type (black, green, oolong, and fruit/herbal tea), by Packeging (plastic containers, loose tea, paperboards, and others. The market based on a price range has been bifurcated into economy/mass and premium), by Application (residential and commercial), by Category (organic and regular) by Distribution Channel (supermarkets & hypermarkets, specialty stores, convenience stores, online and B2B/wholesaler) Forecast to 2032
Market Overview
The Southeast Asia Tea market is anticipated to experience substantial growth during the review period, with a compound annual growth rate (CAGR) of 4.39%. By the conclusion of the forecast period, the market is anticipated to reach a value of USD 2.12 billion, up from an estimated USD 1.44 billion in 2023.
The Southeast Asia Tea market has primarily benefited from the high demand for functional beverages and the introduction of new and innovative varieties. The tea market in the southeast Asia region is experiencing development as a result of the entry of numerous tea producers into the food and beverage industry. Additionally, the market participants are anticipated to experience growth opportunities as a result of the increasing demand for organic products, which is a result of health concerns stemming from chemical additives in conventional products. Nevertheless, the market's expansion is being impeded by inadequate product awareness in underdeveloped economies. Due to the utilization of natural components, tea's marketability has increased, resulting in its increasing popularity. This trend has arisen as a result of the growing cognizance of health among the general populace.
Market Segmentation
The Southeast Asia Tea Market is segmented into loose-leaf, crushed, and tea sachets based on its form. Nitro-tea and standard comprise the market segmentation based on nitrogen presence.
The SEA Tea market is segmented into four categories: black, green, oolong, and fruit/herbal tea.
The packaging market is divided into a variety of categories, including plastic containers, loose tea, paperboards, and others. The market has been divided into two categories: economy/mass and premium, as determined by its price range.
Residential and commercial applications comprise the SEA Tea market. Organic and conventional are the two categories into which the market has been divided. The SEA Tea market has been categorized into the following distribution channels: supermarkets & hypermarkets, specialty stores, convenience stores, online, and B2B/wholesaler.
The revenue generated by the tea market in Southeast Asia is primarily due to the presence of well-established brands that offer a variety of teas, including black tea and green tea. Southeast Asia, which encompasses countries such as Indonesia, Malaysia, Thailand, Vietnam, the Philippines, and Singapore, among others, has a rich tradition of tea consumption that is profoundly rooted in its history and heritage. Various factors are driving the steady development of the tea market in Southeast Asia. The expansion of the middle class has led to a higher purchasing power, as a result of urbanization, economic development, and rising disposable incomes...
Major Players
PT Mayora Indah Tbk, PT Sinar Sosro, PT Ultrajaya Milk Industry & Trading Company Tbk, Pokka Corporation, Nestle, PT ABC President Indonesia, Suntory Holdings Limited, UNIBEN, URC Vietnam, Yeo Hiap Seng Ltd., Fraser & Neave Holdings Bhd, and ITO EN Ltd. are among the key players and innovators associated with the SEA tea market.
目錄 Table of Contents
TABLE OF CONTENTS
1 EXECUTIVE SUMMARY 21
1.1 MARKET ATTRACTIVENESS ANALYSIS 23
1.1.1 SOUTHEAST ASIA TEA MARKET, BY COUNTRY, 2023 23
1.1.2 SOUTHEAST ASIA TEA MARKET, BY FORM 24
1.1.3 SOUTHEAST ASIA TEA MARKET, BY NITROGEN-PRESENCE 25
1.1.4 SOUTHEAST ASIA TEA MARKET, BY TYPE 26
1.1.5 SOUTHEAST ASIA TEA MARKET, BY PACKAGING 27
1.1.6 SOUTHEAST ASIA TEA MARKET, BY PRICE RANGE 28
1.1.7 SOUTHEAST ASIA TEA MARKET, BY APPLICATION 29
1.1.8 SOUTHEAST ASIA TEA MARKET, BY CATEGORY 30
1.1.9 SOUTHEAST ASIA TEA MARKET, BY DISTRIBUTION CHANNEL 31
2 MARKET INTRODUCTION 32
2.1 DEFINITION 32
2.2 SCOPE OF THE STUDY 32
2.3 RESEARCH OBJECTIVE 32
2.4 MARKET STRUCTURE 33
2.5 KEY BUYING CRITERIA 34
3 RESEARCH METHODOLOGY 35
3.1 OVERVIEW 35
3.2 DATA FLOW 38
3.2.1 DATA MINING PROCESS 38
3.3 PURCHASED DATABASE: 39
3.4 SECONDARY SOURCES: 40
3.4.1 SECONDARY RESEARCH DATA FLOW: 41
3.5 PRIMARY RESEARCH: 42
3.5.1 PRIMARY RESEARCH DATA FLOW: 43
3.5.2 PRIMARY RESEARCH: NUMBER OF INTERVIEWS CONDUCTED 44
3.5.3 PRIMARY RESEARCH: REGIONAL COVERAGE 44
3.6 APPROACHES FOR MARKET SIZE ESTIMATION: 45
3.6.1 CONSUMPTION & NET TRADE APPROACH 45
3.6.2 REVENUE ANALYSIS APPROACH 45
3.7 DATA FORECASTING 46
3.7.1 DATA FORECASTING TECHNIQUE 46
3.8 DATA MODELING 47
3.8.1 MICROECONOMIC FACTOR ANALYSIS: 47
3.8.2 DATA MODELING: 48
3.9 TEAMS AND ANALYST CONTRIBUTION 50
4 MARKET DYNAMICS 52
4.1 INTRODUCTION 52
4.2 DRIVERS 53
4.2.1 RISING HEALTH CONSCIOUSNESS 53
4.2.2 GROWING DEMAND FOR SPECIALTY TEAS 54
4.2.3 AVAILABILITY OF SEVERAL FLAVORS 55
4.3 RESTRAINTS 56
4.3.1 GOVERNMENT REGULATIONS & LIMITED NATURAL RESOURCES 56
4.3.2 FLUCTUATION IN THE PRICES OWING TO ADVERSE CLIMATIC CONDITIONS 57
4.4 OPPORTUNITY 58
4.4.1 ORGANIC TEAS: CREATING LUCRATIVE PROSPECTS 58
4.4.2 SHIFT OF CONSUMERS TOWARDS ONLINE RETAILING 58
4.5 CHALLENGES 59
4.5.1 COMPETITION FROM OTHER BEVERAGES 59
4.6 STRATEGIC INSIGHTS 60
4.6.1 TECHNOLOGY UPDATE 60
4.6.2 REGIONAL MARKETS TO LOOKOUT FOR 60
4.7 REGULATORY UPDATE 61
4.8 MARKET TRENDS 62
4.9 IMPACT ANALYSIS OF COVID-19 63
4.9.1 IMPACT ON THE OVERALL FOOD & BEVERAGE INDUSTRY 63
4.9.1.1 ECONOMIC IMPACT 63
4.9.2 IMPACT ON SOUTHEAST ASIA TEA MARKET 63
4.9.3 IMPACT ON SUPPLY CHAIN OF TEA 64
4.9.4 IMPACT ON MARKET DEMAND OF TEA 64
4.9.4.1 IMPACT DUE TO RESTRICTIONS/LOCKDOWN 64
4.9.4.2 CONSUMER SENTIMENTS 65
4.9.5 IMPACT ON PRICING OF TEA 65
5 MARKET FACTOR ANALYSIS 66
5.1 VALUE CHAIN ANALYSIS 66
5.1.1 RAW MATERIALS 66
5.1.2 MANUFACTURING / PRODUCTION/ PROCESSING 66
5.1.3 PACKING 67
5.1.4 DISTRIBUTION 67
5.1.5 END-USER 67
5.2 SUPPLY CHAIN ANALYSIS 68
5.2.1 PARTICIPANTS (AT DIFFERENT NODES) 68
5.2.1.1 RAW MATERIAL SUPPLIERS 68
5.2.1.2 MANUFACTURERS 68
5.2.1.3 DISTRIBUTION CHANNEL 69
5.2.1.4 END-USER 69
5.2.2 INTEGRATION LEVELS 69
5.2.3 KEY ISSUES ADDRESSED (KEY SUCCESS FACTORS) 69
5.3 PORTER’S FIVE FORCES MODEL 71
5.3.1 BARGAINING POWER OF SUPPLIERS 71
5.3.2 BARGAINING POWER OF BUYERS 72
5.3.3 THREAT OF NEW ENTRANTS 72
5.3.4 THREAT OF SUBSTITUTES 72
5.3.5 INTENSITY OF RIVALRY 72
5.4 CONSUMER INSIGHTS 74
5.4.1 BUYING BEHAVIOR OF CONSUMERS 74
5.4.2 BASED ON THE PRICE RANGE 74
5.4.3 BASED ON FLAVOR 74
5.4.4 BASED ON DISTRIBUTION CHANNEL 74
5.4.5 CONSUMPTION & BUYING PREFERENCES FOR THE TEA MARKET 75
5.4.6 CONSUMPTION & BUYING PREFERENCES FOR THE TEA MARKET 75
5.5 IMPACT OF RUSSIA-UKRAINE WAR ANALYSIS 75
6 SEA TEA MARKET, BY FORM 77
6.1 INTRODUCTION 77
6.2 LOOSE LEAF 78
6.2.1 LOOSE LEAF: MARKET ESTIMATES & FORECAST, BY COUNTRY, 2018–2032 78
6.3 CRUSH 79
6.3.1 CRUSH: MARKET ESTIMATES & FORECAST, BY COUNTRY, 2018–2032 79
6.4 TEA BAGS 80
6.4.1 TEA BAGS: MARKET ESTIMATES & FORECAST, BY COUNTRY, 2018–2032 80
7 SEA TEA MARKET, BY NITROGEN-PRESENCE 81
7.1 INTRODUCTION 81
7.2 NITRO-TEA 82
7.2.1 NITRO-TEA: MARKET ESTIMATES & FORECAST, BY COUNTRY, 2018–2032 82
7.3 STANDARD 83
7.3.1 STANDARD: MARKET ESTIMATES & FORECAST, BY COUNTRY, 2018–2032 83
8 SEA TEA MARKET, BY TYPE 84
8.1 INTRODUCTION 84
8.2 BLACK 85
8.2.1 BLACK: MARKET ESTIMATES & FORECAST, BY COUNTRY, 2018–2032 86
8.3 GREEN 86
8.3.1 GREEN: MARKET ESTIMATES & FORECAST, BY COUNTRY, 2018–2032 87
8.4 OOLONG TEA 87
8.4.1 OOLONG TEA: MARKET ESTIMATES & FORECAST, BY COUNTRY, 2018–2032 88
8.5 FRUIT/HERBAL TEA 88
8.5.1 FRUIT/HERBAL TEA: MARKET ESTIMATES & FORECAST, BY COUNTRY, 2018–2032 89
9 SEA TEA MARKET, BY PACKAGING 90
9.1 INTRODUCTION 90
9.2 PLASTIC CONTAINER 92
9.2.1 PLASTIC CONTAINER: MARKET ESTIMATES & FORECAST, BY COUNTRY, 2018–2032 92
9.3 LOOSE TEA PACKAGING 93
9.3.1 LOOSE TEA PACKAGING: MARKET ESTIMATES & FORECAST, BY COUNTRY, 2018–2032 93
9.4 PAPERBOARDS 94
9.4.1 PAPERBOARDS: MARKET ESTIMATES & FORECAST, BY COUNTRY, 2018–2032 94
9.5 OTHERS 95
9.5.1 OTHERS: MARKET ESTIMATES & FORECAST, BY COUNTRY, 2018–2032 95
10 SEA TEA MARKET, BY PRICE RANGE 96
10.1 INTRODUCTION 96
10.2 ECONOMY/MASS 97
10.2.1 ECONOMY/MASS: MARKET ESTIMATES & FORECAST, BY REGION, 2018–2032 97
10.3 PREMIUM 97
10.3.1 PREMIUM: MARKET ESTIMATES & FORECAST, BY REGION, 2018–2032 98
11 SEA TEA MARKET, BY APPLICATION 99
11.1 INTRODUCTION 99
11.2 RESIDENTIAL 100
11.2.1 RESIDENTIAL: MARKET ESTIMATES & FORECAST, BY COUNTRY, 2018–2032 100
11.3 COMMERCIAL 101
11.3.1 COMMERCIAL: MARKET ESTIMATES & FORECAST, BY COUNTRY, 2018–2032 101
12 SEA TEA MARKET, BY CATEGORY 102
12.1 INTRODUCTION 102
12.2 ORGANIC 103
12.2.1 ORGANIC: MARKET ESTIMATES & FORECAST, BY COUNTRY, 2018–2032 103
12.3 REGULAR 104
12.3.1 REGULAR: MARKET ESTIMATES & FORECAST, BY COUNTRY, 2018–2032 104
13 SEA TEA MARKET, BY DISTRIBUTION CHANNEL 105
13.1 INTRODUCTION 105
13.2 HYPERMARKET & SUPERMARKET 106
13.2.1 HYPERMARKET & SUPERMARKET: MARKET ESTIMATES & FORECAST, BY COUNTRY, 2018–2032 107
13.3 SPECIALTY STORES 107
13.3.1 SPECIALTY STORES: MARKET ESTIMATES & FORECAST, BY COUNTRY, 2018–2032 108
13.4 CONVENIENCE STORE 108
13.4.1 CONVENIENCE STORE: MARKET ESTIMATES & FORECAST, BY COUNTRY, 2018–2032 109
13.5 ONLINE 109
13.5.1 ONLINE: MARKET ESTIMATES & FORECAST, BY COUNTRY, 2018–2032 110
13.6 B2B/WHOLESALER 110
13.6.1 B2B/WHOLESALERS: MARKET ESTIMATES & FORECAST, BY COUNTRY, 2018–2032 111
14 SEA TEA MARKET, BY COUNTRY 112
14.1 OVERVIEW 112
14.2 SOUTHEAST ASIA 114
14.2.1 INDONESIA 115
14.2.2 MALAYSIA 117
14.2.3 SINGAPORE 119
14.2.4 VIETNAM 121
14.2.5 THAILAND 123
14.2.6 REST OF SEA 125
15 COMPETITIVE LANDSCAPE 128
15.1 INTRODUCTION 128
15.2 COMPETITIVE BENCHMARKING 128
15.3 COMPANY MARKET SHARE ANALYSIS, 2023 130
15.4 WHO ARE THE MAJOR DISRUPTORS & INNOVATORS? 130
15.5 MARKET STRATEGY ANALYSIS 130
15.6 THE LEADING PLAYER IN TERMS OF NUMBER OF DEVELOPMENTS IN THE SEA TEA MARKET 131
15.7 LIST OF KEY PLAYERS/BRANDS, BY REGION 131
15.8 KEY DEVELOPMENTS & GROWTH STRATEGIES 132
15.8.1 COLLABORATION 132
15.8.2 PRODUCT LAUNCH 132
15.8.3 BUSINESS EXPANSION 132
16 COMPANY PROFILES 134
16.1 PT MAYORA INDAH TBK 134
16.1.1 COMPANY OVERVIEW 134
16.1.2 FINANCIAL OVERVIEW 135
16.1.3 PRODUCTS OFFERED 135
16.1.4 KEY DEVELOPMENTS 135
16.1.5 SWOT ANALYSIS 136
16.1.6 KEY STRATEGIES 136
16.2 PT SINAR SOSRO 137
16.2.1 COMPANY OVERVIEW 137
16.2.2 FINANCIAL OVERVIEW 137
16.2.3 PRODUCTS OFFEREDS 137
16.2.4 KEY DEVELOPMENTS 137
16.2.5 KEY STRATEGIES 138
16.3 PT ULTRAJAYA MILK INDUSTRY & TRADING COMPANY TBK 139
16.3.1 COMPANY OVERVIEW 139
16.3.2 FINANCIAL OVERVIEW 139
16.3.3 KEY DEVELOPMENTS 140
16.3.4 SWOT ANALYSISS 141
16.3.5 KEY STRATEGIES 141
16.4 POKKA CORPORATION 142
16.4.1 COMPANY OVERVIEW 142
16.4.2 FINANCIAL OVERVIEW 142
16.4.3 PRODUCTS OFFERED 142
16.4.4 KEY DEVELOPMENTS 143
16.4.5 KEY STRATEGIES 143
16.5 NESTLE 144
16.5.1 COMPANY OVERVIEW 144
16.5.2 FINANCIAL OVERVIEW 144
16.5.3 PRODUCTS OFFERED 145
16.5.4 KEY DEVELOPMENTS 145
16.5.5 SWOT ANALYSIS 146
16.5.6 KEY STRATEGIES 146
16.6 PT ABC PRESIDENT INDONESIA 148
16.6.1 COMPANY OVERVIEW 148
16.6.2 FINANCIAL OVERVIEW 148
16.6.3 PRODUCTS OFFERED 148
16.6.4 KEY DEVELOPMENTS 148
16.6.5 KEY STRATEGIES 148
16.7 SUNTORY HOLDINGS LIMITED 150
16.7.1 COMPANY OVERVIEW 150
16.7.2 FINANCIAL OVERVIEW 150
16.7.3 PRODUCTS OFFERED 151
16.7.4 KEY DEVELOPMENTS 151
16.7.5 SWOT ANALYSIS 152
16.7.6 KEY STRATEGIES 152
16.8 UNIBEN 153
16.8.1 COMPANY OVERVIEW 153
16.8.2 FINANCIAL OVERVIEW 153
16.8.3 KEY DEVELOPMENTS 153
16.8.4 KEY STRATEGIES 153
16.9 URC VIETNAM 154
16.9.1 COMPANY OVERVIEW 154
16.9.2 FINANCIAL OVERVIEW 154
16.9.3 PRODUCTS OFFERED 155
16.9.4 KEY DEVELOPMENTS 156
16.9.5 SWOT ANALYSIS 156
16.9.6 KEY STRATEGIES 156
16.10 YEO HIAP SENG LTD. 157
16.10.1 COMPANY OVERVIEW 157
16.10.2 FINANCIAL OVERVIEW 157
16.10.3 PRODUCTS OFFERED 158
16.10.4 KEY DEVELOPMENTS 158
16.10.5 KEY STRATEGIES 159
16.11 FRASER & NEAVE HOLDINGS BHD 160
16.11.1 COMPANY OVERVIEW 160
16.11.2 FINANCIAL OVERVIEW 160
16.11.3 PRODUCTS OFFERED 161
16.11.4 KEY DEVELOPMENTS 161
16.11.5 SWOT ANALYSIS 162
16.11.6 KEY STRATEGIES 162
16.12 ITO EN LTD. 164
16.12.1 COMPANY OVERVIEW 164
16.12.2 FINANCIAL OVERVIEW 164
16.12.3 PRODUCTS OFFERED 165
16.12.4 KEY DEVELOPMENTS 165
16.12.5 SWOT ANALYSIS 166
16.12.6 KEY STRATEGIES 166
16.13 DATA CITATIONS 168
圖表清單 List of Tables & Figures
LIST OF TABLES
TABLE 1 QFD MODELING FOR MARKET SHARE ASSESSMENT 48
TABLE 2 SEA TEA MARKET, BY FORM, 2018-2032 (USD MILLION) 77
TABLE 3 LOOSE LEAF: MARKET ESTIMATES & FORECAST, BY COUNTRY, 2018–2032 (USD MILLION) 78
TABLE 4 CRUSH: MARKET ESTIMATES & FORECAST, BY COUNTRY, 2018–2032 (USD MILLION) 79
TABLE 5 TEA BAGS: MARKET ESTIMATES & FORECAST, BY COUNTRY, 2018–2032 (USD MILLION) 80
TABLE 6 SEA TEA MARKET, BY NITROGEN-PRESENCE, 2018-2032 (USD MILLION) 81
TABLE 7 NITRO-TEA: MARKET ESTIMATES & FORECAST, BY COUNTRY, 2018–2032 (USD MILLION) 82
TABLE 8 STANDARD: MARKET ESTIMATES & FORECAST, BY COUNTRY, 2018–2032 (USD MILLION) 83
TABLE 9 SEA TEA MARKET, BY TYPE, 2018-2032 (USD MILLION) 84
TABLE 10 SEA TEA MARKET, BY TYPE, 2023 (% SHARE) 85
TABLE 11 BLACK: MARKET ESTIMATES & FORECAST, BY COUNTRY, 2018–2032 (USD MILLION) 86
TABLE 12 GREEN: MARKET ESTIMATES & FORECAST, BY REGION, COUNTRY –2032 (USD MILLION) 87
TABLE 13 OOLONG TEA: MARKET ESTIMATES & FORECAST, BY REGION, COUNTRY –2032 (USD MILLION) 88
TABLE 14 FRUIT/HERBAL TEA: MARKET ESTIMATES & FORECAST, BY REGION, COUNTRY –2032 (USD MILLION) 89
TABLE 15 SEA TEA MARKET, BY PACKAGING, 2018-2032 (USD MILLION) 91
TABLE 16 PLASTIC CONTAINER: MARKET ESTIMATES & FORECAST, BY COUNTRY, 2018–2032 (USD MILLION) 92
TABLE 17 LOOSE TEA PACKAGING: MARKET ESTIMATES & FORECAST, BY REGION, COUNTRY –2032 (USD MILLION) 93
TABLE 18 PAPERBOARDS: MARKET ESTIMATES & FORECAST, BY REGION, COUNTRY –2032 (USD MILLION) 94
TABLE 19 OTHERS: MARKET ESTIMATES & FORECAST, BY REGION, COUNTRY –2032 (USD MILLION) 95
TABLE 20 SEA TEA MARKET, BY PRICE RANGE, 2018-2032 (USD MILLION) 96
TABLE 21 ECONOMY/MASS: MARKET ESTIMATES & FORECAST, BY REGION, 2018–2032 (USD MILLION) 97
TABLE 22 PREMIUM: MARKET ESTIMATES & FORECAST, BY REGION, 2018–2032 (USD MILLION) 98
TABLE 23 SEA TEA MARKET, BY APPLICATION, 2018-2032 (USD MILLION) 99
TABLE 24 RESIDENTIAL: MARKET ESTIMATES & FORECAST, BY COUNTRY, 2018–2032 (USD MILLION) 100
TABLE 25 COMMERCIAL: MARKET ESTIMATES & FORECAST, BY COUNTRY, 2018–2032 (USD MILLION) 101
TABLE 26 SEA TEA MARKET, BY CATEGORY, 2018-2032 (USD MILLION) 102
TABLE 27 ORGANIC: MARKET ESTIMATES & FORECAST, BY COUNTRY, 2018–2032 (USD MILLION) 103
TABLE 28 REGULAR: MARKET ESTIMATES & FORECAST, BY COUNTRY, 2018–2032 (USD MILLION) 104
TABLE 29 SEA TEA MARKET, BY DISTRIBUTION CHANNEL, 2018-2032 (USD MILLION) 105
TABLE 30 HYPERMARKET & SUPERMARKET: MARKET ESTIMATES & FORECAST, BY COUNTRY, 2018–2032 (USD MILLION) 107
TABLE 31 SPECIALTY STORES: MARKET ESTIMATES & FORECAST, BY COUNTRY, 2018–2032 (USD MILLION) 108
TABLE 32 CONVENIENCE STORE: MARKET ESTIMATES & FORECAST, BY COUNTRY, 2018–2032 (USD MILLION) 109
TABLE 33 ONLINE: MARKET ESTIMATES & FORECAST, BY COUNTRY, 2018–2032 (USD MILLION) 110
TABLE 34 B2B/WHOLESALERS: MARKET ESTIMATES & FORECAST, BY COUNTRY, 2018–2032 (USD MILLION) 111
TABLE 35 SEA TEA MARKET, BY COUNTRY, 2018-2032 (USD MILLION) 113
TABLE 36 SEA TEA MARKET: COMPARATIVE ANALYSIS 114
TABLE 37 SEA TEA MARKET: SWOT ANALYSIS 114
TABLE 38 INDONESIA: TEA MARKET, BY FORM, 2018-2032 (USD MILLION) 115
TABLE 39 INDONESIA: TEA MARKET, BY NITROGEN-PRESENCE, 2018-2032 (USD MILLION) 115
TABLE 40 INDONESIA: TEA MARKET, BY TYPE, 2018-2032 (USD MILLION) 115
TABLE 41 INDONESIA: TEA MARKET, BY PACKAGING, 2018-2032 (USD MILLION) 115
TABLE 42 INDONESIA: TEA MARKET, BY PRICE RANGE, 2018-2032 (USD MILLION) 116
TABLE 43 INDONESIA: TEA MARKET, BY APPLICATION, 2018-2032 (USD MILLION) 116
TABLE 44 INDONESIA: TEA MARKET, BY CATEGORY, 2018-2032 (USD MILLION) 116
TABLE 45 INDONESIA: TEA MARKET, BY DISTRIBUTION CHANNEL, 2018-2032 (USD MILLION) 116
TABLE 46 MALAYSIA: TEA MARKET, BY FORM, 2018-2032 (USD MILLION) 117
TABLE 47 MALAYSIA: TEA MARKET, BY NITROGEN-PRESENCE, 2018-2032 (USD MILLION) 117
TABLE 48 MALAYSIA: TEA MARKET, BY TYPE, 2018-2032 (USD MILLION) 117
TABLE 49 MALAYSIA: TEA MARKET, BY PACKAGING, 2018-2032 (USD MILLION) 117
TABLE 50 MALAYSIA: TEA MARKET, BY PRICE RANGE, 2018-2032 (USD MILLION) 118
TABLE 51 MALAYSIA: TEA MARKET, BY APPLICATION, 2018-2032 (USD MILLION) 118
TABLE 52 MALAYSIA: TEA MARKET, BY CATEGORY, 2018-2032 (USD MILLION) 118
TABLE 53 MALAYSIA: TEA MARKET, BY DISTRIBUTION CHANNEL, 2018-2032 (USD MILLION) 118
TABLE 54 SINGAPORE: TEA MARKET, BY FORM, 2018-2032 (USD MILLION) 119
TABLE 55 SINGAPORE: TEA MARKET, BY NITROGEN-PRESENCE, 2018-2032 (USD MILLION) 119
TABLE 56 SINGAPORE: TEA MARKET, BY TYPE, 2018-2032 (USD MILLION) 119
TABLE 57 SINGAPORE: TEA MARKET, BY PACKAGING, 2018-2032 (USD MILLION) 119
TABLE 58 SINGAPORE: TEA MARKET, BY PRICE RANGE, 2018-2032 (USD MILLION) 120
TABLE 59 SINGAPORE: TEA MARKET, BY APPLICATION, 2018-2032 (USD MILLION) 120
TABLE 60 SINGAPORE: TEA MARKET, BY CATEGORY, 2018-2032 (USD MILLION) 120
TABLE 61 SINGAPORE: TEA MARKET, BY DISTRIBUTION CHANNEL, 2018-2032 (USD MILLION) 120
TABLE 62 VIETNAM: TEA MARKET, BY FORM, 2018-2032 (USD MILLION) 121
TABLE 63 VIETNAM: TEA MARKET, BY NITROGEN-PRESENCE, 2018-2032 (USD MILLION) 121
TABLE 64 VIETNAM: TEA MARKET, BY TYPE, 2018-2032 (USD MILLION) 121
TABLE 65 VIETNAM: TEA MARKET, BY PACKAGING, 2018-2032 (USD MILLION) 121
TABLE 66 VIETNAM: TEA MARKET, BY PRICE RANGE, 2018-2032 (USD MILLION) 122
TABLE 67 VIETNAM: TEA MARKET, BY APPLICATION, 2018-2032 (USD MILLION) 122
TABLE 68 VIETNAM: TEA MARKET, BY CATEGORY, 2018-2032 (USD MILLION) 122
TABLE 69 VIETNAM: TEA MARKET, BY DISTRIBUTION CHANNEL, 2018-2032 (USD MILLION) 122
TABLE 70 THAILAND: TEA MARKET, BY FORM, 2018-2032 (USD MILLION) 123
TABLE 71 THAILAND: TEA MARKET, BY NITROGEN-PRESENCE, 2018-2032 (USD MILLION) 123
TABLE 72 THAILAND: TEA MARKET, BY TYPE, 2018-2032 (USD MILLION) 123
TABLE 73 THAILAND: TEA MARKET, BY PACKAGING, 2018-2032 (USD MILLION) 123
TABLE 74 THAILAND: TEA MARKET, BY PRICE RANGE, 2018-2032 (USD MILLION) 124
TABLE 75 THAILAND: TEA MARKET, BY APPLICATION, 2018-2032 (USD MILLION) 124
TABLE 76 THAILAND: TEA MARKET, BY CATEGORY, 2018-2032 (USD MILLION) 124
TABLE 77 THAILAND: TEA MARKET, BY DISTRIBUTION CHANNEL, 2018-2032 (USD MILLION) 124
TABLE 78 REST OF SEA: TEA MARKET, BY FORM, 2018-2032 (USD MILLION) 125
TABLE 79 REST OF SEA: TEA MARKET, BY NITROGEN-PRESENCE, 2018-2032 (USD MILLION) 125
TABLE 80 REST OF SEA: TEA MARKET, BY TYPE, 2018-2032 (USD MILLION) 125
TABLE 81 REST OF SEA: TEA MARKET, BY PACKAGING, 2018-2032 (USD MILLION) 125
TABLE 82 REST OF SEA: TEA MARKET, BY PRICE RANGE, 2018-2032 (USD MILLION) 126
TABLE 83 REST OF SEA: TEA MARKET, BY APPLICATION, 2018-2032 (USD MILLION) 126
TABLE 84 REST OF SEA: TEA MARKET, BY CATEGORY, 2018-2032 (USD MILLION) 126
TABLE 85 REST OF SEA: TEA MARKET, BY DISTRIBUTION CHANNEL, 2018-2032 (USD MILLION) 126
TABLE 86 SEA TEA MARKET, KEY PLAYERS, BY REGION 131
TABLE 87 COLLABORATION 132
TABLE 88 PRODUCT LAUNCH 132
TABLE 89 BUSINESS EXPANSION 132
TABLE 90 PT MAYORA INDAH TBK: PRODUCTS OFFERED 135
TABLE 91 PT SINAR SOSRO: PRODUCTS OFFERED 137
TABLE 92 PT ULTRAJAYA MILK INDUSTRY & TRADING COMPANY TBK: PRODUCTS OFFERED 140
TABLE 93 POKKA CORPORATION: PRODUCTS OFFERED 142
TABLE 94 POKKA CORPORATION: KEY DEVELOPMENTS 143
TABLE 95 NESTLE.: PRODUCTS OFFERED 145
TABLE 96 NESTLE: KEY DEVELOPMENTS 145
TABLE 97 PUIG: PRODUCTS OFFERED 148
TABLE 98 SUNTORY HOLDINGS LIMITED: PRODUCTS OFFERED 151
TABLE 99 UNIBEN: PRODUCTS OFFERED 153
TABLE 100 URC VIETNAM: PRODUCTS OFFERED 155
TABLE 101 YEO HIAP SENG LTD.: PRODUCTS OFFERED 158
TABLE 102 FRASER & NEAVE HOLDINGS BHD: PRODUCTS OFFERED 161
TABLE 103 FRASER & NEAVE HOLDINGS BHD: KEY DEVELOPMENTS 161
TABLE 104 ITO EN LTD.: PRODUCTS OFFERED 165
LIST OF FIGURES
FIGURE 1 SOUTHEAST ASIA TEA MARKET, BY COUNTRY, 2023 23
FIGURE 2 SOUTHEAST ASIA TEA MARKET, BY FORM, 2023 24
FIGURE 3 SOUTHEAST ASIA TEA MARKET, BY NITROGEN-PRESENCE, 2023 25
FIGURE 4 SOUTHEAST ASIA TEA MARKET, BY TYPE, 2023 26
FIGURE 5 SOUTHEAST ASIA TEA MARKET, BY PACKAGING, 2023 27
FIGURE 6 SOUTHEAST ASIA TEA MARKET, BY PRICE RANGE, 2023 28
FIGURE 7 SOUTHEAST ASIA TEA MARKET, BY APPLICATION, 2023 29
FIGURE 8 SOUTHEAST ASIA TEA MARKET, BY CATEGORY, 2023 30
FIGURE 9 SOUTHEAST ASIA TEA MARKET, BY DISTRIBUTION CHANNEL, 2023 31
FIGURE 10 SOUTHEAST ASIA TEA MARKET: STRUCTURE 33
FIGURE 11 KEY BUYING CRITERIA FOR TEA 34
FIGURE 12 SOUTHEAST ASIA TEA MARKET: MARKET GROWTH FACTOR ANALYSIS (2022-2032) 53
FIGURE 13 GLOBAL HEALTH FOOD AND BEVERAGE SALES AS OF 2022, BY PRODUCT CATEGORY 54
FIGURE 14 GLOBAL READY-TO-DRINK (RTD) TEA MARKET, 2024-2032 55
FIGURE 15 DRIVER IMPACT ANALYSIS (2024-2032) 56
FIGURE 16 RESTRAINT IMPACT ANALYSIS (2022-2032) 57
FIGURE 17 VALUE CHAIN ANALYSIS: SOUTHEAST ASIA TEA MARKET 66
FIGURE 18 SUPPLY CHAIN ANALYSIS: SOUTHEAST ASIA TEA MARKET 68
FIGURE 19 PORTER’S FIVE FORCES MODEL: SOUTHEAST ASIA TEA MARKET 71
FIGURE 20 SEA TEA MARKET, BY FORM, SEGMENT ATTRACTIVENESS ANALYSIS 77
FIGURE 21 SEA TEA MARKET, BY FORM, 2023 (% SHARE) 78
FIGURE 22 SEA TEA MARKET, BY NITROGEN-PRESENCE, SEGMENT ATTRACTIVENESS ANALYSIS 81
FIGURE 23 SEA TEA MARKET, BY NITROGEN-PRESENCE, 2023 (% SHARE) 81
FIGURE 24 SEA TEA MARKET, BY TYPE, SEGMENT ATTRACTIVENESS ANALYSIS 84
FIGURE 25 SEA TEA MARKET, BY PACKAGING, SEGMENT ATTRACTIVENESS ANALYSIS 90
FIGURE 26 SEA TEA MARKET, BY PACKAGING, 2023 (% SHARE) 91
FIGURE 27 SEA TEA MARKET, BY PRICE RANGE, SEGMENT ATTRACTIVENESS ANALYSIS 96
FIGURE 28 SEA TEA MARKET, BY PRICE RANGE, 2023 (% SHARE) 96
FIGURE 29 SEA TEA MARKET, BY APPLICATION, SEGMENT ATTRACTIVENESS ANALYSIS 99
FIGURE 30 SEA TEA MARKET, BY APPLICATION, 2023 (% SHARE) 99
FIGURE 31 SEA TEA MARKET, BY CATEGORY, SEGMENT ATTRACTIVENESS ANALYSIS 102
FIGURE 32 SEA TEA MARKET, BY CATEGORY, 2023 (% SHARE) 102
FIGURE 33 SEA TEA MARKET, BY DISTRIBUTION CHANNEL, SEGMENT ATTRACTIVENESS ANALYSIS 105
FIGURE 34 SEA TEA MARKET, BY DISTRIBUTION CHANNEL, 2023 (% SHARE) 106
FIGURE 35 SEA TEA MARKET, BY COUNTRY, 2023 (% SHARE) 113
FIGURE 36 BENCHMARKING OF MAJOR COMPETITORS 129
FIGURE 37 SEA TEA MARKET: COMPANY MARKET SHARE ANALYSIS, 2023 130
FIGURE 38 PT MAYORA INDAH TBK: FINANCIAL OVERWIEV SNAPSHOT 135
FIGURE 39 PT MAYORA INDAH TBK: SWOT ANALYSIS 136
FIGURE 40 PT ULTRAJAYA MILK INDUSTRY & TRADING COMPANY TBK: FINANCIAL OVERWIEV SNAPSHOT 139
FIGURE 41 PT ULTRAJAYA MILK INDUSTRY & TRADING COMPANY TBK: SWOT ANALYSIS 141
FIGURE 42 NESTLE: FINANCIAL OVERWIEV SNAPSHOT 144
FIGURE 43 NESTLE: SWOT ANALYSIS 146
FIGURE 44 SUNTORY HOLDINGS LIMITED: FINANCIAL OVERWIEV SNAPSHOT 150
FIGURE 45 SUNTORY HOLDINGS LIMITED: SWOT ANALYSIS 152
FIGURE 46 URC VIETNAM (UNIVERSAL ROBINA CORPORATION): FINANCIAL OVERWIEV SNAPSHOT 154
FIGURE 47 URC VIETNAM: SWOT ANALYSIS 156
FIGURE 48 YEO HIAP SENG LTD.: FINANCIAL OVERWIEV SNAPSHOT 157
FIGURE 49 FRASER & NEAVE HOLDINGS BHD: FINANCIAL OVERWIEV SNAPSHOT 160
FIGURE 50 FRASER & NEAVE HOLDINGS BHD: SWOT ANALYSIS 162
FIGURE 51 ITO EN LTD.: FINANCIAL OVERWIEV SNAPSHOT 164
FIGURE 52 ITO EN LTD.: SWOT ANALYSIS 166
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