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South Africa Squash and Cordial Market Research Report Data, By Type {Fruits (Orange, Lemon, Blueberry, Mixed Fruits and Others), Vegetables and Herbs & Species}, By Price Range (Economic/Mass and Premium), By Application (residential and commercial), By Nature (Organic and Regular), By Category (Added Sugar and Sugar-Free), By Distribution Channel (Supermarket/Hypermarket, Convenience Store, Departmental Store and Online) – Industry Forecast to 2032
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報告摘要
South Africa Squash and Cordial Market Research Report Data, By Type {Fruits (Orange, Lemon, Blueberry, Mixed Fruits and Others), Vegetables and Herbs & Species}, By Price Range (Economic/Mass and Premium), By Application (residential and commercial), By Nature (Organic and Regular), By Category (Added Sugar and Sugar-Free), By Distribution Channel (Supermarket/Hypermarket, Convenience Store, Departmental Store and Online) – Industry Forecast to 2032
Market Synopsis
In South Africa, there is a vast array of goods available in the squash and cordial drink industry to accommodate different consumer preferences and lifestyles. Unique flavors that represent changing customer preferences are becoming more popular, even while exotic flavors like orange and lemon are still favorites. In South Africa, local and international companies are competing for a larger market share due to shifting consumer preferences.
Key developments in the South African squash and cordial industry include an increase in the need for healthier options. This is because consumers are become more conscious of their wellbeing and health. Consumer preferences are shifting toward natural and organic products, as well as toward low- or sugar-free options. Manufacturers are updating their goods and advertising tactics to reflect these shifts. To appeal to customers who are health-conscious, they are concentrating on using genuine fruit extracts and natural sweeteners. In order to accommodate busy lifestyles and consumption while on the go, new package types are also being introduced to the market, such as single-serve sachets and portable bottles.
The South African squash and cordial market has a lot of room to grow and innovate, despite obstacles including legislative limitations and economic uncertainty. There is a growing market for packaged beverages due to the growing urban population and rising disposable incomes. Additionally, manufacturers can benefit from strategic alliances and collaborations by broadening their industry-wide distribution networks and accessing new clientele.
The market for squash and cordial in South Africa was estimated to be worth USD 241.55 million in 2023 and is projected to grow at a compound annual growth rate (CAGR) of 4.87% to reach USD 369.48 million by 2032.
Market Segmentation
The South African market for squash and cordials has been divided into three categories based on type: fruits (such as orange, lemon, blueberries, mixed fruits, and others), vegetables, and herbs & species.
The South African market for squash and cordial has been divided into two segments: Economic/Mass and Premium, based on price range.
The South African squash and cordial market has been divided into two segments: regular and organic, according to Nature.
The South African market for squash and cordials has been divided into two categories: added sugar and sugar-free.
The market has been divided into four segments: department stores, online, convenience stores, supermarkets/hypermarkets, and convenience stores.
The market has been divided into residential and commercial segments based on application.
Principal Players
PepsiCo, Fruit Fusion, Coca Cola, Danone S.A., Kraft Heinz, Nestle, Tiger Brands Ltd., Harboes Bryggeri A/S, Beam Suntory, and Unilever are the major market participants.
目錄 Table of Contents
TABLE OF CONTENTS
1 EXECUTIVE SUMMARY 16
2 MARKET INTRODUCTION 19
2.1 DEFINITION 19
2.2 SCOPE OF THE STUDY 19
2.3 RESEARCH OBJECTIVE 19
2.4 MARKET STRUCTURE 20
3 RESEARCH METHODOLOGY 21
3.1 OVERVIEW 21
3.2 DATA FLOW 23
3.2.1 DATA MINING PROCESS 23
3.3 PURCHASED DATABASE: 24
3.4 SECONDARY SOURCES: 25
3.4.1 SECONDARY RESEARCH DATA FLOW: 26
3.5 PRIMARY RESEARCH: 27
3.5.1 PRIMARY RESEARCH DATA FLOW: 28
3.5.2 PRIMARY RESEARCH: NUMBER OF INTERVIEWS CONDUCTED 29
3.6 APPROACHES FOR MARKET SIZE ESTIMATION: 30
3.6.1 REVENUE ANALYSIS APPROACH 30
3.7 DATA FORECASTING 31
3.7.1 DATA FORECASTING TYPE 31
3.8 DATA MODELING 32
3.8.1 MICROECONOMIC FACTOR ANALYSIS: 32
3.8.2 DATA MODELING: 33
4 MARKET DYNAMICS 36
4.1 INTRODUCTION 36
4.2 DRIVERS 37
4.2.1 INCREASING HEALTH CONSCIOUSNESS DRIVING DEMAND FOR SQUASH 37
4.2.2 EXPANSION OF RETAIL CHAINS ENHANCING ACCESSIBILITY 37
4.3 RESTRAINTS 39
4.3.1 SEASONAL FLUCTUATIONS AFFECTING FRUIT AVAILABILITY FOR CORDIAL PRODUCTION 39
4.3.2 LIMITED SHELF LIFE AFFECTING PRODUCT DISTRIBUTION AND SALES 39
4.4 OPPORTUNITY 40
4.4.1 EXPANDING MARKET THROUGH INNOVATIVE FLAVORS AND PACKAGING 40
4.4.2 CAPITALIZING ON ONLINE SALES CHANNELS FOR WIDER REACH 41
4.5 CHALLENGES 42
4.5.1 INCREASED COMPETITION FROM ALTERNATIVE BEVERAGE OPTIONS 42
4.6 STRATEGIC INSIGHTS 42
4.6.1 TYPE UPDATE 42
4.6.2 REGIONAL MARKETS TO LOOKOUT FOR 43
4.7 REGULATORY UPDATE 44
4.8 MARKET TRENDS 44
4.9 IMPACT ANALYSIS OF COVID-19 45
4.9.1 IMPACT ON OVERALL BEVERAGE INDUSTRY 45
4.9.2 IMPACT ON SOUTH AFRICA SQUASH AND CORDIAL MARKET 46
4.9.3 IMPACT ON SUPPLY CHAIN OF SQUASH AND CORDIAL 46
4.9.4 IMPACT ON MARKET DEMAND OF SQUASH AND CORDIAL 47
4.9.5 IMPACT ON PRICING OF SQUASH AND CORDIAL 47
4.9.6 CONSUMER BEHAVIOUR ANALYSIS 48
5 MARKET FACTOR ANALYSIS 49
5.1 VALUE CHAIN ANALYSIS 49
5.1.1 RAW MATERIAL SOURCING AND PRODUCTION 50
5.1.2 PACKAGING AND DISTRIBUTION 50
5.1.3 MARKETING AND BRANDING 50
5.1.4 END-USERS 50
5.2 PORTER’S FIVE FORCES MODEL 51
5.2.1 THREAT OF NEW ENTRANTS 51
5.2.2 BARGAINING POWER OF SUPPLIERS 52
5.2.3 THREAT OF SUBSTITUTES 52
5.2.4 BARGAINING POWER OF BUYERS 52
5.2.5 INTENSITY OF RIVALRY 53
5.1 CONSUMER INSIGHTS 54
5.1.1 BUYING BEHAVIOR OF CONSUMERS 54
5.1.1.1 BASED ON PRICE RANGE 54
5.1.1.2 BASED ON FLAVOR 54
5.1.1.3 BASED ON DISTRIBUTION CHANNEL 55
5.1.1.4 CONSUMPTION & BUYING PREFERENCE FOR SQUASH AND CORDIAL MARKET 55
5.1.1.4.1 CONSUMPTION PATTERN BASED ON MONTHS OR REGIONAL PERIOD 55
5.1.1.4.2 CONSUMPTION PATTERN BY DEMOGRAPHICS 56
5.1.1.4.2.1GEN Z……………………………………………………………………………………………………………………….56
5.1.1.4.2.2GEN X……………………………………………………………………………………………………………………….57
5.1.1.4.2.3MILLENNIALS……………………………………………………………………………………………………………….57
5.1.1.4.2.4BABY BOOMERS…………………………………………………………………………………………………………..57
5.1.1.4.3 CONSUMPTION PATTERN BASED ON THE TIME OF THE DAY 57
5.1.1.4.3.1MORNING…………………………………………………………………………………………………………………58
5.1.1.4.3.2AFTERNOON………………………………………………………………………………………………………………58
5.1.1.4.3.3EVENING…………………………………………………………………………………………………………………..58
5.1.1.4.3.4DINNER…………………………………………………………………………………………………………………….58
5.1.1.4.4 CONSUMPTION PATTERN BASED ON THE SQUASH AND CORDIAL CONCENTRATION 59
5.1.1.4.4.1DILUTION WITH SUGAR…………………………………………………………………………………………………..59
5.1.1.4.4.2DILUTION WITH CARBONATED BEVERAGES…………………………………………………………………………. 59
5.1.1.4.4.3DILUTION WITH WATER…………………………………………………………………………………………………..60
5.2 ADDITIONAL CONSUMER INSIGHTS-BUYING BEHAVIOUR 61
5.2.1 BUYING BEHAVIOR OF CONSUMERS 61
5.3 MARKETING ACTIVITIES 62
6 SOUTH AFRICA SQUASH AND CORDIAL MARKET, BY TYPE 64
6.1 OVERVIEW 64
6.1.1 FRUITS 64
6.1.2 VEGETABLES 64
6.1.3 HERBS & SPICES 65
7 SOUTH AFRICA SQUASH AND CORDIAL MARKET, BY PRICE RANGE 67
7.1 OVERVIEW 67
7.1.1 ECONOMIC/MASS 67
7.1.2 PREMIUM 67
8 SOUTH AFRICA SQUASH AND CORDIAL MARKET, BY NATURE 69
8.1 OVERVIEW 69
8.1.1 ORGANIC 69
8.1.2 REGULAR 69
9 SOUTH AFRICA SQUASH AND CORDIAL MARKET, BY CATEGORY 71
9.1 OVERVIEW 71
9.1.1 ADDED SUGAR 71
9.1.2 SUGAR-FREE 71
10 SOUTH AFRICA SQUASH AND CORDIAL MARKET, BY DISTRIBUTION CHANNEL 74
10.1 OVERVIEW 74
10.1.1 SUPERMARKET/HYPERMARKET 74
10.1.2 CONVENIENCE STORE 74
10.1.3 DEPARTMENTAL STORE 74
10.1.4 ONLINE 75
11 SOUTH AFRICA SQUASH AND CORDIAL MARKET, BY APPLICATION 77
11.1 OVERVIEW 77
11.1.1 RESIDENTIAL 77
11.1.2 COMMERCIAL 77
12 COMPETITIVE LANDSCAPE 80
12.1 COMPETITIVE OVERVIEW 80
12.2 MAJOR PLAYERS IN THE SOUTH AFRICA SQUASH AND CORDIAL MARKET 80
12.3 COMPETITIVE BENCHMARKING 81
12.4 MAJOR PLAYERS IN TERMS OF MARKET DISRUPTORS & INNOVATORS 82
12.5 STRATEGIES BEING ADOPTED BY MARKET LEADERS 82
13 COMPANY PROFILES 83
13.1 FRUIT FUSION 83
13.1.1 COMPANY OVERVIEW 83
13.1.2 FINANCIAL OVERVIEW 83
13.1.3 PRODUCTS/SERVICES OFFERED 83
13.1.4 KEY DEVELOPMENTS 83
13.1.5 SWOT ANALYSIS 84
13.1.6 KEY STRATEGIES 84
13.2 TIGER BRANDS LTD 85
13.2.1 COMPANY OVERVIEW 85
13.2.2 FINANCIAL OVERVIEW 85
13.2.3 PRODUCTS OFFERED 86
13.2.4 KEY DEVELOPMENTS 86
13.2.5 SWOT ANALYSIS 86
13.2.6 KEY STRATEGIES 87
13.3 DANONE S.A. 88
13.3.1 COMPANY OVERVIEW 88
13.3.2 FINANCIAL OVERVIEW 89
13.3.3 PRODUCTS OFFERED 89
13.3.4 KEY DEVELOPMENTS 89
13.3.5 SWOT ANALYSIS 90
13.3.6 KEY STRATEGIES 90
13.4 HARBOES BRYGGERI A/S 91
13.4.1 COMPANY OVERVIEW 91
13.4.2 FINANCIAL OVERVIEW 91
13.4.3 PRODUCTS OFFERED 91
13.4.4 KEY DEVELOPMENTS 92
13.4.5 SWOT ANALYSIS 92
13.4.6 KEY STRATEGIES 92
13.5 PEPSICO 93
13.5.1 COMPANY OVERVIEW 93
13.5.2 FINANCIAL OVERVIEW 94
13.5.3 PRODUCTS OFFERED 94
13.5.4 KEY DEVELOPMENTS 94
13.5.5 SWOT ANALYSIS 95
13.5.6 KEY STRATEGIES 95
13.6 NESTLE 96
13.6.1 COMPANY OVERVIEW 96
13.6.2 FINANCIAL OVERVIEW 96
13.6.3 PRODUCTS OFFERED 97
13.6.4 KEY DEVELOPMENTS 97
13.6.5 SWOT ANALYSIS 97
13.6.6 KEY STRATEGIES 98
13.7 UNILEVER 99
13.7.1 COMPANY OVERVIEW 99
13.7.2 FINANCIAL OVERVIEW 99
13.7.3 PRODUCTS/SERVICES OFFERED 100
13.7.4 KEY DEVELOPMENTS 100
13.7.5 SWOT ANALYSIS 100
13.7.6 KEY STRATEGIES 101
13.8 KRAFT HEINZ 102
13.8.1 COMPANY OVERVIEW 102
13.8.2 FINANCIAL OVERVIEW 103
13.8.3 PRODUCTS/SERVICES OFFERED 103
13.8.4 KEY DEVELOPMENTS 104
13.8.5 SWOT ANALYSIS 104
13.8.6 KEY STRATEGIES 104
13.9 COCA COLA 105
13.9.1 COMPANY OVERVIEW 105
13.9.2 FINANCIAL OVERVIEW 105
13.9.3 PRODUCTS OFFERED 106
13.9.4 KEY DEVELOPMENTS 106
13.9.5 SWOT ANALYSIS 106
13.9.6 KEY STRATEGIES 107
13.10 BEAM SUNTORY 108
13.10.1 COMPANY OVERVIEW 108
13.10.2 FINANCIAL OVERVIEW 108
13.10.3 PRODUCTS OFFERED 108
13.10.4 KEY DEVELOPMENTS 108
13.10.5 SWOT ANALYSIS 109
13.10.6 KEY STRATEGIES 109
14 APPENDIX 110
14.1 REFERENCES 110
14.2 DATA CITATIONS 112
圖表清單 List of Tables & Figures
LIST OF TABLES
TABLE 1 QFD MODELING FOR MARKET SHARE ASSESSMENT 33
TABLE 2 SOUTH AFRICA SQUASH AND CORDIAL MARKET, BY TYPE, 2020–2032 (USD MILLION) 66
TABLE 3 SOUTH AFRICA SQUASH AND CORDIAL MARKET, BY PRICE RANGE, 2020–2032 (USD MILLION) 68
TABLE 4 SOUTH AFRICA SQUASH AND CORDIAL MARKET, BY NATURE, 2020–2032 (USD MILLION) 70
TABLE 5 SOUTH AFRICA SQUASH AND CORDIAL MARKET, BY CATEGORY, 2020–2032 (USD MILLION) 72
TABLE 6 SOUTH AFRICA SQUASH AND CORDIAL MARKET, BY DISTRIBUTION CHANNEL, 2020–2032 (USD MILLION) 76
TABLE 7 SOUTH AFRICA SQUASH AND CORDIAL MARKET, BY APPLICATION, 2020–2032 (USD MILLION) 79
TABLE 8 MAJOR PLAYERS IN TERMS OF MARKET DISRUPTORS & INNOVATORS 82
TABLE 9 FRUIT FUSION: PRODUCTS/SERVICES OFFERED 83
TABLE 10 TIGER BRANDS LTD: PRODUCTS OFFERED 86
TABLE 11 DANONE S.A.: PRODUCTS OFFERED 89
TABLE 12 HARBOES BRYGGERI A/S: PRODUCTS OFFERED 91
TABLE 13 PEPSICO: PRODUCTS OFFERED 94
TABLE 14 NESTLE: PRODUCTS OFFERED 97
TABLE 15 UNILEVER: PRODUCTS/SERVICES OFFERED 100
TABLE 16 KRAFT HEINZ: PRODUCTS/SERVICES OFFERED 103
TABLE 17 KRAFT HEINZ: KEY DEVELOPMENTS 104
TABLE 18 COCA COLA: PRODUCTS OFFERED 106
TABLE 19 BEAM SUNTORY: PRODUCTS OFFERED 108
LIST OF FIGURES
FIGURE 1 SOUTH AFRICA SQUASH AND CORDIAL MARKET: EXECUTIVE SUMMARY 17
FIGURE 2 SOUTH AFRICA SQUASH AND CORDIAL MARKET: STRUCTURE 20
FIGURE 3 SOUTH AFRICA SQUASH AND CORDIAL MARKET: MARKET GROWTH FACTOR ANALYSIS (2022-2032) 36
FIGURE 4 DRIVER IMPACT ANALYSIS (2023-2032) 38
FIGURE 5 RESTRAINT IMPACT ANALYSIS (2023-2032) 40
FIGURE 6 VALUE CHAIN ANALYSIS OF THE SOUTH AFRICA SQUASH AND CORDIAL MARKET 49
FIGURE 7 PORTER’S FIVE FORCES ANALYSIS: SOUTH AFRICA SQUASH AND CORDIAL MARKET 51
FIGURE 8 SOFT DRINKS CONSUMPTION IN SOUTH AFRICA, 2022* 61
FIGURE 9 SOUTH AFRICA SQUASH AND CORDIAL MARKET, BY TYPE, 2022 & 2032 (USD MILLION) 65
FIGURE 10 SOUTH AFRICA SQUASH AND CORDIAL MARKET SHARE (%), BY TYPE, 2022 66
FIGURE 11 SOUTH AFRICA SQUASH AND CORDIAL MARKET, BY PRICE RANGE, 2022 & 2032 (USD MILLION) 68
FIGURE 12 SOUTH AFRICA SQUASH AND CORDIAL MARKET SHARE (%), BY PRICE RANGE, 2022 68
FIGURE 13 SOUTH AFRICA SQUASH AND CORDIAL MARKET, BY NATURE, 2022 & 2032 (USD MILLION) 70
FIGURE 14 SOUTH AFRICA SQUASH AND CORDIAL MARKET SHARE (%), BY NATURE, 2022 70
FIGURE 15 SOUTH AFRICA SQUASH AND CORDIAL MARKET, BY CATEGORY, 2022 & 2032 (USD MILLION) 72
FIGURE 16 SOUTH AFRICA SQUASH AND CORDIAL MARKET SHARE (%), BY CATEGORY, 2022 73
FIGURE 17 SOUTH AFRICA SQUASH AND CORDIAL MARKET, BY DISTRIBUTION CHANNEL, 2022 & 2032 (USD MILLION) 75
FIGURE 18 SOUTH AFRICA SQUASH AND CORDIAL MARKET SHARE (%), BY DISTRIBUTION CHANNEL, 2022 76
FIGURE 19 SOUTH AFRICA SQUASH AND CORDIAL MARKET, BY APPLICATION, 2022 & 2032 (USD MILLION) 78
FIGURE 20 SOUTH AFRICA SQUASH AND CORDIAL MARKET SHARE (%), BY APPLICATION, 2022 79
FIGURE 21 SOUTH AFRICA SQUASH AND CORDIAL MARKET SHARE ANALYSIS, 2023 (%) 80
FIGURE 22 BENCHMARKING OF MAJOR COMPETITORS 81
FIGURE 23 FRUIT FUSION: SWOT ANALYSIS 84
FIGURE 24 TIGER BRANDS LTD: FINANCIAL OVERVIEW SNAPSHOT 85
FIGURE 25 TIGER BRANDS LTD: SWOT ANALYSIS 86
FIGURE 26 DANONE S.A.: FINANCIAL OVERVIEW SNAPSHOT 89
FIGURE 27 DANONE S.A.: SWOT ANALYSIS 90
FIGURE 28 HARBOES BRYGGERI A/S: FINANCIAL OVERVIEW SNAPSHOT 91
FIGURE 29 HARBOES BRYGGERI A/S: SWOT ANALYSIS 92
FIGURE 30 PEPSICO: FINANCIAL OVERVIEW SNAPSHOT 94
FIGURE 31 PEPSICO: SWOT ANALYSIS 95
FIGURE 32 NESTLE: FINANCIAL OVERVIEW SNAPSHOT 96
FIGURE 33 NESTLE: SWOT ANALYSIS 97
FIGURE 34 UNILEVER: FINANCIAL OVERVIEW SNAPSHOT 99
FIGURE 35 UNILEVER: SWOT ANALYSIS 100
FIGURE 36 KRAFT HEINZ: FINANCIAL OVERVIEW SNAPSHOT 103
FIGURE 37 KRAFT HEINZ: SWOT ANALYSIS 104
FIGURE 38 COCA COLA: FINANCIAL OVERVIEW SNAPSHOT 105
FIGURE 39 COCA COLA: SWOT ANALYSIS 106
FIGURE 40 BEAM SUNTORY: SWOT ANALYSIS 109
提及公司
PepsiCoFruit FusionCoca ColaDanone S.A.Kraft HeinzNestleTiger Brands Ltd.Harboes Bryggeri A/SBeam Suntoryand Unilever.
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