Video on Demand Market
完整報告名稱與涵蓋範圍
Video on Demand Market Size, Share & Trends Analysis Report, By Business Model (Subscription VOD, Advertising VOD & FAST, Transactional VOD), By Content Type (Movies, Series & Original Programming, Sports & Live Events, Others), By Device, By Region, and Segment Forecasts, 2026-2035
報告摘要
Video on demand encompasses the delivery of film, series, sports and other programming over the internet for viewing at the moment a user chooses, monetised through subscriptions, advertising including free ad-supported streaming television channels, and transactional rental or purchase. The study scope covers platform operators, their content licensing and original commissioning activity, and consumption across smart TVs, mobile devices, computers and games consoles.
Growth mechanics have shifted from pure subscriber acquisition to revenue per viewer. Platforms have introduced ad-supported tiers, restricted password sharing and raised prices, while FAST channels have opened streaming to audiences unwilling to pay at all, funded by connected-TV advertising budgets migrating out of linear broadcast. Live sport is becoming a decisive battleground because exclusive rights reduce churn in a way scripted catalogues no longer guarantee, and bundling with telecom and commerce memberships is widening distribution.
North America is the most mature and monetised region, whereas Asia Pacific contributes the largest viewer additions, led by mobile-first, price-sensitive services in India and Southeast Asia and large domestic platforms in China. Europe balances global platforms against public broadcaster streaming services. Competitively, the global layer is consolidated around a handful of deep-pocketed platforms, with regional specialists defending positions through local-language originals.
The InsightAce study provides revenue forecasts in US$ for every business model, content type, device and regional segment over 2026-2035, alongside segment-level trend analysis, competitive landscape evaluation and profiles of leading platform operators.
授權報價
| Single User | $4,500 USD |
| Enterprise / Global Site Licence | $9,500 USD |
目錄 Table of Contents
Chapter 1. Methodology and Scope
1.1. Research Methodology
1.2. Research Scope & Assumptions
Chapter 2. Executive Summary
Chapter 3. Global Video on Demand Market Snapshot
Chapter 4. Global Video on Demand Market Variables, Trends & Scope
4.1. Market Segmentation & Scope
4.2. Market Drivers
4.3. Market Challenges
4.4. Emerging Trends
4.5. Investment and Funding Analysis
4.6. Industry Analysis - Porter's Five Forces Analysis
4.7. Competitive Landscape and Market Positioning
4.8. Market Opportunity Analysis
Chapter 5. Market Segmentation 1: By Business Model Estimates & Trend Analysis
5.1. Business Model & Market Share, 2026 & 2035
5.2. Market Size (Value US$ Mn) & Forecasts and Trend Analysis, 2026 to 2035, by Business Model:
5.2.1. Subscription VOD
5.2.2. Advertising VOD & FAST
5.2.3. Transactional VOD
Chapter 6. Market Segmentation 2: By Content Type Estimates & Trend Analysis
6.1. Content Type & Market Share, 2026 & 2035
6.2. Market Size (Value US$ Mn) & Forecasts and Trend Analysis, 2026 to 2035, by Content Type:
6.2.1. Movies
6.2.2. Series & Original Programming
6.2.3. Sports & Live Events
6.2.4. Others
Chapter 7. Market Segmentation 3: By Device Estimates & Trend Analysis
7.1. Device & Market Share, 2026 & 2035
7.2. Market Size (Value US$ Mn) & Forecasts and Trend Analysis, 2026 to 2035, by Device:
7.2.1. Smart TVs & Streaming Devices
7.2.2. Smartphones & Tablets
7.2.3. PCs & Laptops
7.2.4. Gaming Consoles
Chapter 8. Video on Demand Market: Regional Estimates & Trend Analysis
8.1. North America
8.1.1. United States
8.1.2. Canada
8.2. Europe
8.2.1. Germany
8.2.2. United Kingdom
8.2.3. France
8.2.4. Italy
8.2.5. Spain
8.2.6. Rest of Europe
8.3. Asia Pacific
8.3.1. China
8.3.2. Japan
8.3.3. India
8.3.4. South Korea
8.3.5. Australia
8.3.6. Southeast Asia
8.3.7. Rest of Asia Pacific
8.4. Latin America
8.4.1. Brazil
8.4.2. Mexico
8.4.3. Rest of Latin America
8.5. Middle East & Africa
8.5.1. GCC Countries
8.5.2. South Africa
8.5.3. Rest of Middle East & Africa
Chapter 9. Competitive Landscape
9.1. Company Market Positioning Analysis
9.2. Strategic Developments (Partnerships, Expansions, Product Launches, M&A)
Chapter 10. Company Profiles
10.1. Netflix Inc.
10.2. Amazon.com Inc. (Prime Video)
10.3. The Walt Disney Company (Disney+ & Hulu)
10.4. Warner Bros. Discovery (Max)
10.5. Paramount Skydance Corporation (Paramount+)
10.6. Comcast Corporation (Peacock)
10.7. Apple Inc. (Apple TV+)
10.8. Google LLC (YouTube)
10.9. Roku Inc.
10.10. Tencent Holdings (Tencent Video)
10.11. iQIYI Inc.
10.12. Rakuten Group (Rakuten TV)
圖表清單 List of Tables & Figures
Table 1. Global Video on Demand Market Revenue Forecast by Business Model, 2026-2035 (US$ Mn)
Figure 1. Global Video on Demand Market Share by Business Model, 2026 & 2035
Table 2. Global Video on Demand Market Revenue Forecast by Content Type, 2026-2035 (US$ Mn)
Figure 2. Global Video on Demand Market Share by Content Type, 2026 & 2035
Table 3. Global Video on Demand Market Revenue Forecast by Device, 2026-2035 (US$ Mn)
Figure 3. Global Video on Demand Market Share by Device, 2026 & 2035
Table 4. North America Video on Demand Market Revenue by Country, 2026-2035 (US$ Mn)
Table 5. Europe Video on Demand Market Revenue by Country, 2026-2035 (US$ Mn)
Table 6. Asia Pacific Video on Demand Market Revenue by Country, 2026-2035 (US$ Mn)
Table 7. Latin America Video on Demand Market Revenue by Country, 2026-2035 (US$ Mn)
Table 8. Middle East & Africa Video on Demand Market Revenue by Country, 2026-2035 (US$ Mn)
Figure 4. Asia Pacific Video on Demand Market Growth Opportunity Analysis
Figure 5. Global Video on Demand Subscriber Monetisation Trend Analysis by Business Model
Figure 6. Connected TV Advertising Opportunity Assessment for AVOD and FAST Services
Figure 7. Competitive Positioning of Key Video on Demand Market Participants
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